On the third day after visiting SAIC Volkswagen, Chen Zhiwen and Lei Shengli went to the Red Bull factory in JA District, accompanied by Director Ma, who had received some of Chen Zhiwen's people before.

"This neighborhood is much better than a few years ago, and Shanghai has done really well in terms of people's livelihood in the past two years." After Chen Zhiwen got out of the car, after looking around, he said with a smile to Director Ma.

When Red Bull came to Shanghai to invest, although in China, it was a large investment, but for Red Bull, it was nothing, Chen Zhiwen did not pay too much attention, just asked to arrange it in Puxi, and then Red Bull and Shanghai City after negotiation, it was placed in JA District, where relatively speaking, the industry is a little worse than other districts, and Red Bull's beverage and food factories are not polluted, and they have no impact near residential areas. It is only necessary to demolish a part of the houses, and the compensation is not bad, and another house of the same size will be built in the vicinity, and the new factory will also give each family demolished, a job, but it must also be suitable.

After the factory was built, Chen Zhiwen also came once, and it has been almost 3 years since now, and the buildings near the factory have also changed a lot, and the flow of people is much better.

After listening to this, Director Ma was a little happy in his heart, but he still smiled and said: "Mr. Chen, the investment in people's livelihood in Shanghai over the years is not low, but it is still because of the credit of the Red Bull factory. ”

This is also true, Shanghai is so big, with a population of more than 10 million, even if the municipal government's finances are tilted towards people's livelihood projects, it is difficult to take care of everyone, and the business near the Red Bull factory is obviously much stronger than other places, which is indeed the credit of foreign-funded factories.

There are many kinds of goods produced by this factory, mainly exports, auxiliary domestic sales, the annual output value, more than 300 million yuan, the annual foreign exchange earning of tens of millions of dollars, is now the largest foreign exchange factory in Shanghai, and even the largest in the entire Jiangnan District.

Such a factory, with more than 3,000 internal employees, and the wages are obviously much stronger than those of nearby factories, and the arrears of wages in other factories do not exist here, and there are a lot of additional benefits, such as the most basic monthly payment of a little fresh meat or fresh chicken or eggs, etc., and because it is a food factory, there is no shortage of food inside, and the food needed to earn foreign exchange is difficult to buy outside, but almost all of them are free, that is, Director Ma, who wants to introduce some of his relatives and friends. It's just that although the Red Bull factory is also a joint venture, everything is decided by the foreign party, and the relationship cannot be said to be useless, but it is very difficult.

The people inside have high incomes and good welfare, so it is naturally very refreshing to spend money, so the business economy near the Red Bull factory is very good, and it also drives many other industries in the vicinity. A lot of people with a little vision have come to set up stalls.

"It's a pity, it's just that there are too many houses in this neighborhood, and it may be a little difficult to expand the scale." Chen Zhiwen said with a light smile.

"Is Red Bull ready to scale up production?" Director Ma immediately asked when he heard this.

Although the whole Shanghai city is currently very interested in the United States of the super factory settled in Shanghai, but this is still very difficult, need to compete with so many cities in the country, before the central government has not settled, the city side can be properly contacted, too frequent is not good.

But if the Red Bull factory wants to expand, it is another thing, and Red Bull was originally rooted in Shanghai, there are also a large number of skilled workers and management personnel here, the advantage is still great, however, the investment plan of large companies may not be in one place, many like to invest in different cities separately, it depends on the decision of the investor.

If Midea's super factory can't be won, it can be described as a pity, but if Red Bull invests more in China and doesn't take it down in Shanghai, it will be a mistake in the work. Although it may not be as big as Midea's gigafactory, who wouldn't want a factory that can make a lot of money without pollution? If this matter spreads, it is estimated that Yanjing, Guangdong, Shenhai and even the 14 cities that have just opened this year will break through.

"Yes, there is a plan." Chen Zhiwen said with a light smile that the development of Red Bull overseas has not yet reached the limit, and it can even be said that it is still far from the limit, but the period of rapid development in the early stage is basically about the same, and in the future, it is necessary to move forward steadily and develop step by step, even if the development may be faster than the original history of Red Bull, but it is impossible to achieve it overnight, and it takes a lot of time to cultivate new user habits.

On the domestic side, it is a blank slate, and the degree of opening up to the outside world will get better and better, so I will naturally invest in the country earlier, otherwise there will be no big advantage in entering the market with other foreign capital.

It's just that in most parts of the country, sales channels can only rely on the government, and it is impossible to invest in channel construction, so you can only rely on a strong local government. In the past, the premise of investing in Shanghai was that its products could be sold in China, and now it is the same logic, that is, the scale will be larger than before.

"Mr. Chen, the Red Bull factory, has been based in Shanghai for more than three years, in the past three years, we in Shanghai for anything about the Red Bull factory, are very attentive, if your next factory is still in Shanghai, we will definitely do all the supporting services with a more cooperative attitude, as for the land issue, everything can be discussed, and it is not a problem to demolish this vicinity." Director Ma hurriedly said.

For a factory that can earn a large amount of foreign exchange, the degree of attention of Shanghai is estimated to be second only to those state-owned enterprises, and the food and beverage industry can be said to be the only industry that does not have high requirements for the industrial chain, such a disadvantage is that there is no way to drive the development of the entire industrial chain and a large number of jobs derived, but the advantage is also easy to introduce, any large enterprises, want to invest, basically do not need to consider too many upstream and downstream problems. Compared with the introduction of other industries, it is much more difficult, such as Midea's super factory, if a local electronics industry chain is not good, people will not consider it.

"What if I'm going to build a new factory and need a lot of space? Thousands of acres or even larger? Chen Zhiwen smiled and said.

"Thousands of acres? Mr. Chan is not kidding? Director Ma was shocked, a thousand acres of factories are only possible in China, and there are few such factories in Shanghai, and the Red Bull factory where he is currently located is only more than 100 acres, and the new factory is at least 5-6 times that of this scale.

"There is this plan, maybe it is not a one-time investment, it will be invested in several phases, but at the time of the first investment, it needs to be planned, and this will be the first large-scale production base of Red Bull in China." Chen Zhiwen nodded and said.

"Mr. Chen, if such a large area, it is indeed a bit troublesome to build a factory in this vicinity, but we have a lot of suitable space in Shanghai, which will definitely satisfy you." Director Ma said again.

It is indeed unrealistic to demolish thousands of acres in a lively area like JA District, which is generally not acceptable to foreign parties due to the large workload and high cost, and more importantly, it will definitely seriously delay time. It is also easy to form some contradictions.

One of the advantages of food and beverage factories is that there are no heavy industry requirements, unlike Baosteel and SAIC Volkswagen's site selection, according to the requirements, hundreds of them went around in Shanghai for a long time before they found a suitable place.

"Let's talk about it then, let's visit the factory first." Chen Zhiwen smiled and said, this time to reveal the news, is to prepare for the next step, and then renegotiate with the Shanghai market, his own side will also have a lot of conditions, the general manager of Red Bull Lei Shengli specially called from Hong Kong, but this is the purpose.

"Okay." Director Ma also nodded and said, he also understood that Chen Zhiwen revealed this matter, in fact, he deliberately released the news and asked the senior management of Shanghai City to discuss, and then they would negotiate and negotiate, and the other party would definitely have their own requirements.

Although the scale is not as good as Midea's super factory, these are two things, the ambition is a little bigger, and it will be too successful to strive for both to settle in Shanghai. The landing of any one of these factories can not only drive the economy of Shanghai in the future, but also bring a large amount of foreign exchange, and even solve the current problem of too many educated youth.

Li Yongbing, the person in charge of Red Bull's Shanghai factory, had already led the senior management of the branch to wait at the door, and after receiving Chen Zhiwen and others, he took everyone around the entire factory.

Red Bull's current factory is divided into two parts: beverages and food, beverages are in the east, mainly producing very Coke, Red Bull and Master Kong mineral water, and the food part is the production of instant noodles and some toffee, among them, Red Bull is exported, and all the others are sold domestically, and the foreign exchange earned by Red Bull exports is used to form a foreign exchange balance.

"How does our instant noodles work in China?" The food factory is not good-looking, the current production equipment is semi-automated, and the large-scale assembly line compared with later generations is far behind, after walking around, Chen Zhiwen did not care, but paid more attention to the market.

"The feedback from the market is very good, our mineral water, and many domestic railway stations have cooperation, relying on this relationship, instant noodles also discuss the train, because it can be stored for a long time, much more convenient than other food, from the reaction of people who take the train, they also like to eat our instant noodles, especially the braised beef noodles, except for some people who don't like spicy food, others basically like it." Li replied.

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(End of chapter)