602 Successful Journey to the West

The signing of Japan's "Plaza Accord" has a huge impact on the world, but for Hong Kong, except for a very small number of people with outstanding vision, the others basically do not care, of course, it itself has little impact, and even because the Hong Kong dollar is bound to the US dollar, it will lead to the further expansion of Hong Kong's exports, which can be regarded as the benefit of binding with the US dollar.

In November, the joint business team of Disney Group and Hongkong Land finally reached an agreement with the Hong Kong government to build the world's fourth Disneyland on a land of about 1.15 square kilometers on the west side of Sai Kung District.

The location here is very close to Kwun Tong District, about 3km, About 3.5 kilometers to the south, to the sea, before, there were some factories and a few villages and some fertile fields and hills, after the news was announced by the Hong Kong government, everyone who lived here immediately happily wanted to put on a three-day banquet, even the people in the vicinity are the same, although they will not be demolished, but once Disney is built, their houses in the vicinity, whether as a residence or a shop, will inevitably usher in a sharp rise in housing prices, much higher than the average level of increase in Hong Kong.

The first thing is to demolish all the residents on the Disneyland land, and the requirements given are also very bold, if you want money, then pay cash directly according to 160% of the existing house price, if you want a nearby house, then you can first receive the rent, rent the house yourself, and then wait for the land to build a house on the nearby land, and then transfer the transaction, and if you want to take this opportunity, If you leave Sai Kung and go to other places, you can choose any residential properties in Hong Kong, of course, the price gap in this still has to be refunded more and less to make up.

Although Chen Zhiwen does not want real estate companies such as Hongkong Land, Hutchison and even Wharf and Cargo Services to involve too many residential properties, these are all British giants in Hong Kong with a history of 100 years, and they have a lot of large areas of land or properties in their hands over the past 100 years. A good location will naturally develop office buildings, and if it is suitable for residential buildings, it will also be developed, but after all, there is a lot of land, and it is impossible to develop all of them in a short time, and from the perspective of interests, it is more cost-effective to leave some of them for the back.

There are also some Hong Kong aborigines, they have the right to Ding, if this piece is demolished normally, the loss will naturally be large, but Disneyland is also a large-scale project of the Hong Kong government, and the official came forward, and finally approved new land for these people in other places, and then funded to build new houses for them.

Under these high-quality compensation measures, the vast majority of aborigines have chosen to agree, only a few nail households, clearly want to make another hard profit, but Hongkong Land is not used to them, directly use legal proceedings, Hong Kong law follows British law, there are clear provisions for demolition, if 90% of people agree to a deal, then the remaining 10% must also agree, otherwise the court will take compulsory measures.

This kind of similar law, in fact, has in all countries, although it is necessary to respect personal wishes, but if there is no such mandatory provision, then any development project, will encounter one or even a few people who ask for a sky-high price, then their asking price will lead to any project not to want to start, if this is the case, then not to mention normal commercial real estate, is a variety of highways, railways, circuit infrastructure, do not want to build.

Dong Youwei's efficiency is very high, in less than a month, all the aborigines were transferred, and then, a large number of construction teams also officially entered and began to level the land, and the Disney team also brought a variety of professional engineers, just wait for the completion of the civil construction, and immediately start building the park.

The entire Hong Kong Disneyland project can be regarded as entering a new step, in this step, Chen Zhiwen, the boss, also needs to pay attention to finance, and the rest is to wait for the day when the project is completed.

Today's Hong Kong, labor is not expensive, far less than the original history of 1999, or the same era of Europe, therefore, the entire park project, is 24 hours, people stop the machine non-stop mode in the start, although for workers, it is also a little tired, but the income is naturally also greatly improved, and can also drive more employment.

Although the Hong Kong real estate market began to rebound in 1985, the new construction of real estate projects is still not as good as the peak a few years ago, and because of the rise in Hong Kong's labor and land prices and the huge labor cost advantage of the mainland next door, Hong Kong's industry is getting worse and worse, and now it is also urgent to rely on the real estate industry to drive economic development and employment.

In the last period of 85 years, there is generally no major event, Chen Zhiwen's main time is to accompany his children, money can be earned again, but the child's childhood is one day less, especially when he was young, that kind of cuteness cannot be accurately described in words.

However, there are also some small things, for example, after being funded by TVB, the filming crew of "Journey to the West" in the mainland, because of enough funds, the progress of filming is faster, so at the beginning of this year, "Journey to the West" was filmed and put on CCTV, and then successively broke the highest ratings record of domestic TV, even exceeding the news broadcast.

According to the original agreement, TVB owns all the copyrights of "Journey to the West" overseas, so it is naturally broadcast in Hong Kong, and it has also achieved proud results, of course, in today's Hong Kong, TVB is absolutely dominant, and any TV series can basically succeed. However, in order to prevent the monopoly of TVB, the Hong Kong government finally entrusted HSBC to save Li, but there are no professionals to operate, and Shen Bi cannot invest on a large scale, and Li's existence is a sense of existence.

After the hit in Hong Kong, it was immediately sent to Wanwan, Japan, South Korea and other regions, and it also achieved a lot of results, but the hit in these places just made TVB earn a little foreign authorization fee, there is no practical significance, the real benefit is that "Journey to the West" is on TVB's satellite TV station in Southeast Asia, through satellite signals, theoretically speaking, most countries in Southeast Asia and even India can receive TVB signals, and there are also many Chinese. is a free TV station, plus Hong Kong programs are not bad, which naturally attracts some people to watch, but it is not very good, after all, it is still difficult to grab a job.

However, "Journey to the West", a TV series filmed by countless people in the mainland, and the background is the most familiar fairy characters in ancient Chinese, so it naturally became a hit, and in just two months, TVB's satellite TV has gained a large number of users.

Hong Kong, TVB Building, 36th floor, in a large detached luxury office.

This is TVB Group, in 1983, taking advantage of the cheap land price, bought a piece of land in Kwun Tong, with an area of more than 80,000 square feet, and then built a 38-storey building, this floor in the mainland in later generations, is not comparable to a small county, but in today's Hong Kong, even if it is placed in the Central of the buildings everywhere, it is not short, after all, the former Hong Kong's first building, Connaught Building, is only 52 floors, in Kwun Tong, this definitely belongs to number 1, and should be able to maintain this status for a long time in the future.

The first is that he knows the future land price, and his company itself needs to build a new headquarters, so it will naturally have to be built a little bigger, and the second is that TVB is not just a profit-making company for him, but an external mouthpiece, a core channel to control the media, for the future, even if it does not make money, it has to expand the influence of TVB, therefore, TVB's achievements in the future will definitely be much stronger than in the original history, Naturally, more employees are needed, so it is natural to build a larger headquarters.

"Chen Sheng, this is the number of active people of our TVB overseas satellite TV station in the last month, you can take a look." Liang Shuyi, the head of TVB Group, is sitting opposite Chen Zhiwen at the moment, and after handing over the Chinese document in hand, she also looks more restrained, although she is already a strong woman in Hong Kong, and she is also rated as one of the strongest businesswomen by the Hong Kong media, but in front of Chen Zhiwen, she does not dare to be careless, because she knows that although TVB is no longer a small company in Hong Kong, but within the group, it is nothing, and even within Hutchison, there are no less than 10 subsidiaries, far more than TVB in scale. Zhou Jiayang, the head of Hutchison, can talk to her boss at will, but she can't, and under normal circumstances, she may not be able to see her boss two or three times a year, mostly in public.

"Oh, ten million people?" Chen Zhiwen was also taken aback when he saw the numbers above.

The whole of Hong Kong, there are only 5 million people at present, but we have to get rid of many old people and children, and we have to get rid of many people who can't afford TV, and then we have to divide it several times, because a normal situation is only one TV, so the real number of users in Hong Kong is between 100-1.5 million.

"Among them, almost two or three million are from Wanwan, and the others are from different countries in Southeast Asia, we commissioned Watsons to investigate the branches in various countries, basically they are all local Chinese, billions of people in Southeast Asia, although the proportion of Chinese is not very large, but most of them are family conditions are not bad, and the rate of TV at home is very high, so it is normal for tens of millions of people to watch our TV. has attracted about 2 million users, and this is really thanks to Watsons for helping with this, after the follow-up "Journey to the West" was played, it was able to quickly get so many active users, maybe the foundation is also because there are already 2 million users, and they spread it, otherwise, it is really very difficult for us to succeed, even if there are ten good TV series, it is useless. Liang Shuyi said.

This is true, no matter how good the company's TV series is, no matter how strong the management and operation are, it is very difficult to promote TV stations in so many countries. As for newspapers, even if they could, the effect was very poor, who reads newspapers to read this kind of advertisement?

But Watsons is different, after so many years of development in Southeast Asia, RT-Mart, a subsidiary of Watsons, has more than 200 stores in Southeast Asia, and there are more PARKnSHOP supermarkets, and they are basically in big cities, serving tens of millions of people, including many Chinese.

Because it is a Chinese supermarket, although it is as localized as possible, it will still have a Chinese operation model, and many of the suppliers are mainland or Hong Kong goods provided by Hong Kong Galaxy Trading, which is also more suitable for the Chinese community in Southeast Asia.

And through appropriate gifts and other methods, Watsons spent half a year to make TVB satellite TV station gain millions of users. Then there is another leap forward with the help of "Journey to the West", otherwise under normal circumstances, it is almost impossible for outsiders to find a large chain group to promote themselves, supermarkets are not media, but there is no such promotion business.

"It's good to make the best use of things, TVB's satellite TV station can really be bigger, so it will be of great benefit to Watsons." Chen Zhiwen smiled and said, he actually didn't expect that Watsons would still have this role, but it is normal, when a large company, after developing to a very large scale anywhere, it will have a very amazing ability to call resources, for supermarkets, in fact, customers are the biggest resources, similar to the users of Internet companies in later generations, and they are all often consumed, plus Watsons' choice of location is not bad, these people can be regarded as the middle class, at least.

"I also hope that soon we will be able to turn around and help Brother Company." Liang Shuyi said with a smile: "It's just that, Chen Sheng, although there are tens of millions of active users, from the perspective of data analysis, it is still very different from the general situation.

These users are only active in large numbers when they broadcast "Journey to the West", and there are too few left at other times, which shows that they are just for this TV series, and they are not loyal users, what we need now is to try our best to keep them, it's just that I have used a lot of Hong Kong TVB TV programs, but there are only a few TV series, leaving some people. ”

"This is also normal, how can it be so easy to get a stable number of tens of millions of users? Millions are hard. Chen Zhiwen nodded, and asked again: "What are the good effects of Hong Kong TV dramas?" ”

"Martial arts TV series such as "The Legend of the Condor Heroes", "Heaven and Dragon Slayer", "Xiao Li Flying Knife" and other martial arts TV series are very popular in these places, but they are a little worse than "Journey to the West". Liang Shuyi replied.

"Normal, there was a reason why Li Xiaolong was so popular back then." Chen Zhiwen nodded and said: "In this way, first, continue to invest in large-scale shooting projects in China, especially the remakes of those more famous stories, and the second is Hong Kong, continue to remake Jin Yong Gulong's others, in addition, we also need to create some martial arts TV series, it is impossible to remake them for a lifetime, we must have such a team or talent." (End of chapter)