After discussing the cooperation matters, it was already the first time that Liu Yue was busy in the city so late, afraid that there would not be enough time to make egg tarts, so she hurriedly jumped on the board car and asked Shen Qingyan to drive home quickly.

Shen Qingyan listened to Liu Yue's command quietly as usual, but Liu Yue still saw that the other party had a stomach, but he didn't think about how to speak.

Liu Yue took the initiative to speak empathetically: "What do you want to ask?" ”

Shen Qingyan paused, he didn't expect Liu Yue to take the initiative to ask this question, and he didn't know where to open his mouth for a while.

Liu Yue said to herself: "I want to know why Grandma Zhang's peace fruit can be sold at a high price?" ”

Shen Qingyan replied sullenly.

He had never been exposed to such a thing before, and at first he felt incredible, but he was following the arrangement with his trust in Liu Yue, but then he was shocked by Liu Yue's methods.

"Ping'an fruit is actually not selling goods anymore, we have a more accurate way of saying it is called a commodity."

"Merchandise?"

"Yes, goods, because we have a lot of goods, and our customers have a lot of choices, and the vendors have exhausted all means to get everyone to buy their own things, so they will give their goods a unique meaning, and let everyone choose their own goods because of these special meanings."

Liu Yue tried to explain as simple as possible.

"So you added peace to apples?"

"Well, this is actually copied by me from the merchant over there, and we will send peace fruit on a festival over there."

"Christmas Eve."

Shen Qingyan continued to ask: "So you chose the dart game when you sold the peace fruit?" But why do Uncle Zhong's baked cakes sell so well at the door of the dart game?"

This is a question he has never figured out, since Liu Yue said that the dart game and the inn are generally rich businessmen, then why Uncle Zhong's business in the two places is not small.

"This is because everyone has a stereotype of the dart board, thinking that the dart game is a place where people who mess with the rivers and lakes and lick blood from the knife edge stay, but that group of people also have to eat and drink, and they can't prepare dry food when they go out?" Liu Yue thought about it, and added a little more, "Actually, Grandma Zhang's behavior of buying apples at the door of the inn was wrong from the beginning, he thought that the people in the inn were all dignitaries and dignitaries, and they would sell a little better, but the color of their apples was actually average, and those were knowledgeable people, so naturally they would not settle for food, in fact, as long as Grandma Zhang changed places, the apples could be sold." ”

"Then when you buy peace fruits, you will uncover the red silk little by little to discourage the competitive traders?"

When Liu Yue heard this question, she knew that the other party should have thought carefully about her methods in the past few days, but after all, the knowledge she had come into contact with before was more of a sage's poetry scroll, so she was a little ignorant; "Yes, because we must meet our competitors, and when we can't avoid this, we should try to drag them out of their pace and make a name for ourselves first."

Shen Qingyan carefully recalled the process of selling the peace fruit, Liu Yue's behavior really caught them off guard, and when the other party finally made the fruit similar to Grandma Zhang, Grandma Zhang's reputation for selling the peace fruit had spread in Pinglu City.

"But why only buy 50 a day? Isn't selling more making more money? ”

"Because the market will be saturated, it's not unusual for you to sell too much. Only if you can't get it, you will think about her, this is a trick to change from passive to active. ”

This is also the reason why many luxury goods love to engage in limited editions, and a unique thing can most seduce the vanity of consumers and cause everyone to rush wildly.

Shen Qingyan pondered for a moment and said: "Uncle Zhong's champion baked cake is also this way, giving a special additional meaning to the baked cake, and then using the talented banner to arouse the vanity of the guests. ”

Liu Yue was very satisfied with her cub's behavior of drawing inferences: "There is another point, the question must be difficult enough." ”

It's not that no one wants to imitate the champion baked cakes after they come out, what kind of handsome flags, literati plaques, and Jinshi walls emerge in endlessly, but the cultural level of the vendors is there, and the problem is quickly cracked, not only did not make money, but even lost a lot.

Liu Yue searched through the materials she brought, and found hundreds of problems.

Shen Qingyan came into contact with this knowledge for the first time, and he couldn't stop talking: "Then why do you have to prepare the second plan, isn't it good to keep going this mode?" ”

Because this is my old job, in ancient times, there was a sense of intimacy at home, and doing this was really profitable!

Liu Yue complained silently in her heart.

But of course, she would not ruin her image as a fairy in the Shen family, and found some high-sounding reasons: "Because the first plan will inevitably raise the price of commodities, and in the long run, it will destroy the market balance, we can't just stare at that group of rich people, we also have to consider the economic purchasing power of the common people." ”

Shen Qingyan remembered the soaring price of apples in Lucheng, and thought thoughtfully.

"Of course," Liu Yue added, "Another reason is that this model is imitated so much, and it is easy to teach apprentices to starve to death of masters, and we also need to spend energy to prevent someone from plagiarizing and the vendor takes our idea and leaves." ”

The reason why Grandma Zhang and Uncle Zhong followed them with all their hearts is that there is an element of gratitude, but it is also because the most important part of selling Ping'an fruit and Zhuangyuan baked cakes is in their hands, and the red silk that is changed every three days and the problem of making Zhuangyuan baked cakes famous need to be provided by Liu Yue. Once these two are broken, these two businesses will not be able to continue.

Seeing that Shen Qingyan seemed to be very interested in these business scriptures, Liu Yue encouraged him to try it: "Why don't I give out the plan for those four products this time, and you will implement it?" ”

After saying that, he regretted a little, Shen Qingyan has a lot of things to do now, he has to be responsible for catching up with the car every day, making egg tarts in the afternoon, and doing some needlework in the evening, oh, by the way, Shen Qingyan is also learning mathematics, but compared to Shen Lingan's child who is struggling to recite the multiplication formula, he has already learned binary equations, Liu Yue deeply suspects that she will not be able to teach Shen Qingyan after a while, after all, she is a half-baked liberal arts student, and she is very easy to sell, and it is a bit nerve-wracking to do math problems.

Alas, the act of teaching Shen Lingan to learn mathematics was really shooting himself in the foot.

Shen Qingyan pondered for a moment, but agreed, and continued to ask her what were the benefits of the second way of selling goods.

Speaking of his professional Liu Yue, he is not sleepy: "You think, there are only three people working in our family, and making three egg tarts a day is the limit, how slow it is to make money, but if there are others supplying, we will sell it differently, we only need to be responsible for this link, and the rest will be cooperated by those vendors, so that not only save time and trouble but also earn more, for guests, they have to buy things before the same as the same, buy rice in the rice shop, buy cloth in the cloth village, buy pen, ink, paper and inkstone in the bookstore, Every time you buy something, you have to talk a lot of time on the road, and if there is a place where you can provide all the goods at once, wouldn't it be very convenient? And I will also give different explanations for each product to stimulate everyone's desire to buy."

Shen Qingyan obviously felt that the girl's voice had risen a little, as if she was extremely fond of what she was talking about, and he couldn't help but glance sideways at her.

The warm autumn sun gilded her with a soft glow.

He couldn't help but think.

Is such a shrewd and intelligent person really just here for Shen Ling'an's prayer?

The second watch was sent, and it hasn't been changed for a month, so touching

(End of chapter)