"For example, in my IT industry, I take computers as an example, in the past, in our country, computers were scientific research tools and had nothing to do with ordinary people.

But in the 90s of the last century, with the accumulation of reform, some people became rich, and computers became their productivity tools, which directly gave birth to the birth of a track, and the title of computers became easy-to-understand computers.

At this moment, with Moore's Law and the further increase of GDP per capita, another function of the computer - entertainment, is used on a large scale, which is the chain has changed, and the computer used for games and the computer used for business are completely different from each other in concept.

The simplest example, laptops are divided into consumer notebooks and business notebooks, the former does not need how reliable the components are, they pay attention to performance, because they will replace the machine in three years, and the latter, focus on data security and reliability, Abby Emu laptops, designed to use the life cycle is 8-10 years.

The previous era and the next era that we often hear refer to the opportunities and risks brought about by the progress of the times.

If in the harvest period, the king can not keep pace with the times, then the emerging forces will rise, the early look is not a threat, after all, the need for upgrading is from the initial stage, but once it enters the growth period, the position of the giant will be quickly shaken, because the industry cycle of the next era is opposed to the industry cycle of the previous era, and large enterprises may also be defeated.

For example......"

Qingyun smiled, "Now there are many companies in the layout of new energy vehicles, which is the direction of future development." ”

Speaking of this, Emperor Yun looked fixedly at Niu Qiangdong, who was short of breath, "And you, the e-commerce you are going to engage in now, for the physical commercial department store industry, it is actually two eras in one industry."

That's why I want you to check out Walmart, which has gone through the cycle of industry development. ”

Later generations thought that Wal-Mart and Amazon were in a life-and-death relationship.

But in fact, Wal-Mart and Amazon, they have common shareholders such as Vanguard Group and BlackRock Group.

The Jingdong of later generations is actually the same.

Walmart is the second largest shareholder of Jingdong, and Pioneer Pilot Group and BlackRock Group are the fourth and fifth largest shareholders.

We see today that large enterprises are becoming more and more professional, and after entering the harvest period, it is not a simple matter of making a profit and lying down to win, sitting firmly in the Diaoyutai, but more urgent to discover, find and integrate the next cycle.

These people who have come over are very aware of the rules and ways of playing in the next cycle, so some people choose to participate in the early initial stage and become a part of self-transformation.

There are also some companies that are constantly looking for the leaders of the next growth cycle, using strong capital, huge industrial resources, and professional operation methods to control or merge these rising stars, and promote them to become future oligarchs and enter a new harvest period.

Therefore, the so-called business war of the century between Wal-Mart and Amazon was a dimensionality reduction blow from Wal-Mart from the beginning.

Amazon loses, Walmart eats Amazon, Amazon wins, and Walmart's shareholders eat a lot of money.

Both Vanguard Group and BlackRock Group are asset management companies, which can be simply understood as public funds, and the largest investor in its e-commerce sector is the Walmart family.

Therefore, Niu Qiangdong in later generations will say very thoughtlessly in front of the public, "If I lose control of Jingdong, I will not hesitate to sell Jingdong at the first time and leave with the money." ”

When the 'public knowledge' and 'economic experts' continued to speak out and criticize the AB with different rights of the same shares, the state took action and stood firmly behind Jingdong.

Speaking of this, he paused, a little abruptly, "My father-in-law said that as an entrepreneur, your whole life is constantly going back and forth in these seven cycles.

Therefore, when he had just completed the unification of the Xishu market and began to look at the whole country, he did not immediately enter the rich market in the south, but the 'Northern Expedition'. Do you know why? ”

Niu Qiangdong listened attentively, from historical materials and news reports, he could only see the process of the ancient business war between Magnolia and Zhengda, but he didn't know the logic behind it and the thinking of the parties, and what Qingyun said was the thinking of a king who stood at the pinnacle of business.

"Because in the early 90s of the last century, the use of feed in the north was greatly accelerated, and the south has completed the popularization. Returning to the industry cycle stage, the north is the fastest growth period, and the south has entered a mature period.

And when he entered the north, why did he buy a feed company in the north in the first place, instead of making a model for himself?

That's what I said before, don't mismatch! In the growth period, it is too late to make a model, and when you lay a good model, the time is missed, and it is the stage of Magnolia and Zhengda wrestling. The fastest staking is the right one.

When Hopu had just formed a group advantage in the north, why did he want to merge more small companies with shares, instead of taking money back, but constantly investing a lot of money in the industry?

It is because of the expansion at this point in time, the efficiency is the highest, because there are a large number of blank markets in the north at that time, and the faster the expansion, the greater the benefits.

Therefore, in this way, Magnolia quickly established a vast northern market base in just 9 months.

Then, you will find that Magnolia suddenly slowed down at this time, and did not go south quickly when the north was victorious, and Magnolia was stagnant for three years.

What was my father-in-law doing?

He is accumulating strength, which is what I said before 'digging deep holes and accumulating grain', not only his own business income, but also a large amount of bank credit.

HOPU has never had a loan, but HOPU has always maintained a huge amount of bank credit line, which is not a virtual line, but can be withdrawn at any time, and all contracts have been completed.

He is waiting, waiting for the southern market to enter a period of consolidation.

Three years later, the integration period came, the old man did not hesitate for a moment, and the four brothers launched the 'River Crossing Campaign' across the river with a million heroes, and the three-month price war, Magnolia unified the southern market at the cost of a loss of 1.7 billion, and completely surrendered the Zhengda Group.

1.7 billion in the mid-90s of the last century is not a small amount, but my father-in-law and they mobilized nearly 40 billion in cash against the 6 billion of CP Group.

Lao Niu, you pay attention to this, the most painful thing about the two boxers facing each other on the ring is that the level of the two is evenly matched.

That's the worst situation, you can't kill me, I can't kill you, two people have to fight until each other is dying, and this battle will end.

How about the quickest end of a battle?

One is in the 200kg class and the other is in the 50kg class, and the one-punch KO is over, and the integration period is perfectly passed.

And your kilogram level at the beginning of the integration period depends on your speed and volume in the growth period, and depends on whether you have enough resources and strength in the maturity period, which determines the whole cycle, and how fast you cross this market.

The development of Magnolia is to grasp the context of the development of the industry cycle.

So, in this business war, what did CP Group do wrong? ”

Qingyun waved his hand, stopping Niu Qiangdong's impulse to answer the question, "You think slowly." What I want to tell you is that Magnolia and Chia Tai, the two giants who have also entered the market, one before the other, one after the other, one for life and one death, what is this called?

What is the fundamental difference between the two companies in the same industry cycle?

in rhythm.

Cycle is rhythm.

In an industry, if the sense of rhythm is not right, you will not stop when you should stop, you will not expand when you should expand, and you will find that you can't do it in the end.

From the first day you enter this market, you must know what the scene of each stage you will face in the future, just like people's birth, old age, sickness and death.

After each cycle, there will inevitably be new themes and new opportunities, and after each cycle, there will be a larger round of cycle opportunities, from the earlier accumulation to the blindfolded run, to the solid foundation, to the merger and reorganization, to the peak showdown, to the profit harvest, and then to the future.

Every cycle of the industry, we entrepreneurs must have a corresponding main strategy in this cycle and this stage, do the wrong beat, this is the same as dancing, the music is cheerful, you have to dance slowly, the music is soothing, you have to dance happily, out of place, very ugly.

The trend of the cycle requires an entrepreneur not only to see the starting point of the industry, but also to see the end of the industry, but also to see the beat between the starting point and the end point, each stage has its core strategy, what to do at each step, in order to live up to the theme of the cycle at this stage.

But at the same time, it is necessary to start with the end and deal with the problem of the beginning with the thinking of the end. ”

Among the two horses, Lin'an horse is the most dazzling, but Lin'an horse can't get out of the cycle, because he is a scumbag, he can get lucky once and twice, but he can't get lucky forever, in the cycle of the trend, he is wrong every step in the last stage.

Of course, more importantly, he did not take ideological and political classes.

Pengcheng horses are different.

Pengcheng Ma is at least a double non-undergraduate student, and he has heard of it somewhat.

The Great Hadron is different.

The champion of the city college entrance examination, 985C9 school, this class, the National People's Congress is required to be very good.

Niu Qiangdong was silent for a long time, nodded, and marked a five-pointed star on the second structural efficiency 'cycle trend' that Qingyun spent a lot of time talking about on the notebook.

Qing Yun glanced at his notebook, reached over and clicked, "The third structural efficiency, 'the overall trend'." ”

Niu Qiangdong's heart sank.

When he heard the name, he knew how important it was.

From the time Qingyun said his question, he knew that Qingyun knew him very well, but he also knew Qingyun very well.

After An Yue met, he collected a large amount of information about Qingyun and kept figuring out the business logic of this young man.

Unlike everyone who thinks that Qingyun is a master who is good at capital market integration, Niu Qiangdong believes that Qingyun's strongest thing is the ability to control the overall situation.

The 18-year-old boy in front of him is a chess player.

Deconstructing the process of its annexation of TOP, everyone is lamenting Qingyun's unparalleled wisdom in cultivating the plank road and darkness Chen Cang, but what Niu Qiangdong sees is Qingyun's super vision of taking the world as the game.

constantly mobilizes the forces of all parties, even his father-in-law, and even the four brothers of the Qin family, the strongest business combination, are all chess pieces in his hands.

Fudan University, a top famous university, is a chess piece, Fudan Fuhua, a listed company, is a chess piece, Shi Yuzhu is a chess piece, Sun Hongbing is a chess piece, Song Ruhua is a chess piece, and Zhiliu, the godfather of business and Taoism, is a chess piece.

It's all in his hands.

This young man who came out of the mountains, dressed in cloth clothes, conspired with ghosts to mess up the world, and then stood on the top of the mountain, with beauty in his arms, and sang indulgently.

"What is the big picture? If an entrepreneur only thinks about his own one-acre and one-third of land, how to do a good job of one-acre and one-third of land, how to make money, and how to reduce costs, then he will ignore a problem.

What's the problem? In an industry, in a big industry, you are not alone.

It is the hundreds of entrepreneurs who can participate in the industry forum and can be called famous in your industry.

They are also struggling, they are also trying, and they are also playing chess with you on this chessboard.

In this context, if you only look at your own pieces, you are dead.

You need to integrate all the forces of the industry and even the industry, all the participants on both sides of supply and demand, and their demands into your plan, can you understand? ”

Niu Qiangdong nodded.

After all, with the living case of Qingyun in front of him, he can understand it with a little substitution.

"The really top chess players, they will figure out and have to figure out other people's moves, look at other people's strategies after five moves, and decide what they can do based on that.

Therefore, on both sides of supply and demand, the third structural efficiency has been formed, the overall trend.

The energy of the potential has distinguished the vast majority of entrepreneurs from this group of entrepreneurs and another group of entrepreneurs. ”

Speaking of this, Qingyun smiled and summed it up, "Trend, homeopathy, future trend, cyclical trend, overall trend." ”

Niu Qiangdong was silent for a long time, and after writing this paragraph in his notebook, he looked up at the young man in front of him with admiration.

No wonder!

No wonder he looks down on the big guys he just mentioned.

This is not at all a one-dimensional thought.

Da Qiangzi saluted three cups in a row, and while he drank it all, he respectfully lit the bottom of the cup and asked Xiaoqing to always feel free.

Qingyun laughed and accompanied three glasses.

Where is it so easy to subdue heroes and let them return to their own use?

Those who can control heroes must be even more heroes, and if they can't control the big hadson, Qingyunda can't achieve their own security strategy.

After the two looked at each other and smiled, Niu Qiangdong picked up the pen and asked Qingyun to explain 'borrowing' to him.

However, Qingyun shook his head, "It's not that I don't want to tell you, it's that it's no good for you to listen to it now."

Two years, two years later, when you burn out the fixed amount I gave you, I will give you a careful 'borrowing'. ”

Niu Qiangdong frowned, thought for a moment, and understood.

No wonder Xiaoqing always said at the time, 'As long as you dare to borrow, I dare to give'.

There must be something strange about this.

He didn't bother with anything, he hadn't reached that point yet, Qingyun told him in vain, and nodded very simply.

Qingyun raised his glass and touched it with him again, and said jokingly, "Now according to the process, should I say, 'Today's heroes, only Qiangdong and Yun'er?'" ’”

The pen in Niu Qiangdong's hand fell down accordingly.

The two of them burst out laughing.

Qingyun patted him on the shoulder, "How about it, I'll cover the 80 million, if you want to agree, you will issue an investment agreement." ”

Niu Qiangdong listened, and after a short silence, he nodded heavily, and briefly replied with one word, "Okay!" ”

This frightened Qingyun, and after half a sound, he smiled dumbly, "You don't bargain, talk about investment terms?" ”

Niu Qiangdong also laughed, then looked at Qingyun's eyes, quickly withdrew his smile, and said softly,

"Mr. Xiaoqing, in this world, only you believe that I will succeed."

……

The subsequent update, I'm lazy and impermanent, there is nothing to save the manuscript, these two months are relatively busy, I also have my own topics and papers that need to be sorted out during the holidays, I will definitely ask for leave in case of holidays, I can only ensure that I try to keep changing.

(End of chapter)