"E-commerce platform self-built logistics system?"

When they heard that Niu Qiangdong was preparing to build his own logistics under Qingyun's flickering, everyone in the Fantasy Group Group laughed.

Does Fantasy Group do logistics?

An anti-cognitive fact is that all large enterprises actually have their own logistics system.

As the current domestic enterprises in the top level of informatization of the fantasy group group, its logistics is a complete supply chain system, is a logistics system driven by information flow.

Enterprises must first make sales plans, and then produce according to the plan, which is a typical push-based production model.

Fantasy Group, on the other hand, is a pull-based production model.

Orders from all agents of Fantasy Group are delivered to Fantasy Group through the Internet.

Only after receiving the order, Fantasy Group will go online and produce the product within 2-3 days and hand it over to the agent.

Unlike other enterprises, in the process of transforming to a pull-type model, Fantasy Group did not adopt 100% pull-type production, but transformed it to form pull-type production under the 'rapid response inventory model':

Through perennial observation of the market, Fantasy Group clearly knows the shipment volume of each model of product, and accordingly, Fantasy Group reserves 1-2 days of inventory for the best selling products, which is called standing inventory.

If the order is directed to the standing stock product, there is no need for the user to wait for a production cycle, and the delivery can be delivered directly, which greatly shortens the delivery day; If the standing inventory does not match the customer's order, the on-line production will be arranged. At the end of each day's production task, the next day's output is calculated, and the standing stock must be replenished first.

In the supply chain, individual suppliers are like each pinion installed on a large chain that operates, and as long as one of the gears is disjointed, it will affect the efficiency of the entire supply chain.

A competitive supply chain requires that all members of the supply chain are competitive.

Based on this management idea, Fantasy Group refers to the practices of international enterprises to put forward requirements for suppliers, and makes them constantly systematic and scientific.

General Fantasy Group provides suppliers with a rolling order for the next 12 to 16 weeks on a weekly or bi-weekly basis to assist suppliers in stocking up according to this plan, and it has shifted from only caring about the self-control of inventory, materials and finished products in the past to the current supply chain control, collaborative work, and concern for upstream and downstream.

Therefore, in the current large domestic enterprises, no one knows more about logistics than fantasy.

At present, there are three main supply methods for Fantasy Group's procurement logistics:

1. Fantasy Group is responsible for its own purchase: for example, raw materials are supplied to Fantasy Group's warehouse in Pearl Port, and Fantasy Group is responsible for customs declaration and delivery to the production plant.

2. JIT method: Fantasy Group does not set up inventory, and requires suppliers to set up a stocking warehouse (called hub in foreign countries) near the production plant of Fantasy Group (generally 20 minutes' drive from the factory), and Fantasy Group sends orders, and the supplier can deliver them to the door on the same day.

3. Through third-party logistics: The supplier entrusts a professional logistics company to ship the goods to Fantasy Group.

In the future, the second and third methods will become more and more common, and logistics outsourcing has become the general trend.

In Yang Zhiyuan's view, the three logistics methods of the e-commerce platform have all been verified in fantasy.

The JIT method is actually the intermediate warehouse model in the e-commerce logistics system.

Guo Wei laughed directly.

Lin Min was puzzled over there, "No, the good asset-light model is played like this by them, and it is made into a heavy asset."

This...... To achieve real access to the whole country, I don't want to talk about villages, townships, which is needed, but hundreds of thousands of logistics and courier personnel! Wages alone are tens of billions a year!

This is a rigid cost! How can he afford it? ”

The reason why Fantasy Group is now adopting third-party logistics on a large scale is to avoid the increase in rigid costs.

Li Qin also shook his head and said helplessly, "What a dare to teach, a dare to learn!" E-commerce platform, the business model is to make money with other people's products, and I really haven't heard of playing with my own money. ”

He is in charge of investment in the executive committee, and he and Zhiliu have listened to a lot of start-up investment roadshows every day, and have listened to so many games, and his understanding of e-commerce is far above ordinary people.

In his view, the so-called e-commerce actually moves the business model of physical department stores online.

How does the revenue of the department store come from?

What are the decoration fees, admission fees, advertising fees, event fees, supervision fees...... There are dozens of charges, and these are small heads.

The two most important revenues of department stores are counter leasing and merchandising.

Counter leasing refers to the business model in which department stores hand over their own or self-used commercial counters and related business premises and facilities to other commercial enterprises, production enterprises or individual industrial and commercial households to engage in business activities and collect a certain rent.

Under the counter leasing model, department stores generally only charge rent, and do not operate and manage the products of the tenants.

It means that anyone can rent from me, as long as I look at it, I will rent it to you, I will take the rent and leave, don't bother me with anything else, be busy.

What's busy?

Department stores are naturally busy with the sale of goods.

The sales of goods in department stores are divided into two major models: self-procurement and brand joint operation.

Self-procurement, referred to as self-management, refers to the business model in which department stores purchase products from manufacturers, distributors or agents on their own, obtain the ownership of the goods, and then transfer the ownership of the goods through transactions to obtain the corresponding bid-ask difference.

Under the self-operated model, the operating expenses and operating risks are borne by the department store.

Under this model, the entire department store is my own, and I pay rent, decorate the store, and buy all kinds of products to put in each store, and I am responsible for my own profits and losses.

My profit model is to buy low and sell high.

But I can decide the decoration style of each store, control the cost of products, unify service standards, and so on.

Bottom line: I have a strong sense of agency, but I take the risks that come with it.

Brand joint operation, referred to as joint operation, refers to the department store to provide store facilities and management services, by the brand agent or dealer in the store sales, the department store profit source according to the sales volume to charge joint operation deduction points, operating expenses, business risks, commodity ownership belongs to the agent of a business model.

The joint venture is that I pull my good partner, what Gu Qi, Louis, Xiao Milk, we will do business together. I provide the venue, depending on the mood, I can also help you look at the store, you provide products or you have to see the store yourself, and then everyone will share the benefits.

In the sales model of department stores, the proportion of joint ventures exceeds 90%.

That is to say, in fact, in the shopping mall, the waiters and shopping guides that customers see belong to the shopping mall's own internal personnel, and the wages are borne by the shopping mall, in fact, very few, most of them are dispatched personnel by the manufacturer.

Why?

Because, in essence, the shopping mall is the landlord and the owner, and the income it obtains is based on the ownership of the building of the shopping mall, and it does not need to be responsible for the operation, naturally someone operates here and pays it the income.

After reading the text messages sent by Yang Bingnan, Yang Zhiyuan said, "Perhaps, Qingyun can be regarded as an industrialist now, but he doesn't understand e-commerce, he is completely funny." ”

Everyone laughed in agreement.

But at this time, Zhiliu shook his head.

He took a sip of tea and said slowly, "Actually, each has its own advantages and disadvantages. The platform has the benefits of platformization, and self-operated and self-built logistics also has its benefits, in my opinion, in fact, I and Qingyun's opinions are the same.

The goods are self-operated, the quality of the goods is guaranteed, the prices are more competitive, and the order processing speed is faster.

Logistics is self-built, logistics is a very important experience in the development of e-commerce, and logistics can actually constitute the core competitiveness of enterprises.

The disadvantage is that the investment is huge, the operating cost is too high, and the marketing is more difficult.

It relies more on word-of-mouth transmission, and the road is steady, but it's also slow, I personally think...... Jingdong may become a small and beautiful e-commerce, but it will definitely not be big. ”

Speaking of this, he smiled, "When you need to stake your land now, sink down to do this kind of internal work, I think, it can be regarded as putting the cart before the horse, but it can't be said that it can't be successful, as long as Qingyun is willing to spend money, it is very easy for Jingdong to succeed." ”

Yang Zhiyuan, who was next to him, nodded in agreement with the teacher's opinion, but scolded MMP in his heart.

I didn't say it!

You've said all the good and bad things!

Yang Zhiyuan thought for a moment and decided to put this matter aside, anyway, he fantasized about not doing e-commerce, but ...... Chip?

"Teacher, since you guessed that Qingyun is going to make chips, should we make a fuss about it and make them stumble?"

When Zhiliu heard this, his face turned green, and he couldn't help but scold, "Do you think I have a long life or something?" ”

Yang Zhiyuan was stunned for a moment, and quickly explained, "No, teacher, I think that the Computing Institute of the Chinese Academy of Sciences is our shareholder, Qingyun negotiates with the Computing Institute, we can completely break his rhythm, what he wants from the Computing Institute, we also want it, anyway, if he doesn't let him succeed, it'll be over." ”

Guo Wei over there, holding his hands in front of his chest, clenched them into fists, and then put them into his arms vigorously, turned his fists into claws, and clasped his ribs desperately, so that he would not laugh out loud in public.

He felt that what he had been fighting with Yang Zhiyuan for so many years was too cheap.

Zhiliu sighed in his heart, he suddenly felt that Guo Wei was not wrong when he scolded Yang Zhiyuan for being a pig.

Generalissimo Tiancang, it's still a pig, he can't see so far and so deep!

At this time, Lin Min suddenly opened his mouth, "No, Mr. Yang, whether it is a chip or a lithography machine, it takes a lot of money and time to invest, in fact, ......"

He smiled, "In my humble opinion, I think we should actively contribute to this." ”

Speaking of this, he turned his head to look at Zhiliu, "Teacher, it is in our long-term interests to let Qingyun be constantly consumed by these two gold-swallowing beasts, which consumes his funds, time and energy. ”

Zhiliu was silent for a while, and nodded slowly, "Just do as you say, you can keep an eye on this matter." ”

After that, he glanced at Yang Zhiyuan, who had an obviously ugly look on his face, "Zhiyuan, he does his chip lithography machine, and we are engaged in our industry, and there is no conflict between the two." ”

Then, he smiled at Yang Zhiyuan, "There are more people who make chips in our country, and I haven't seen any possibility of success for so many years." It's good, he's willing to burn money and wait for him to burn money, anyway, he has a lot of money. ”

Yang Zhiyuan's face turned slightly pale when he heard this, and he just wanted to nod, but the text message came again.

When he opened it, his eyes widened, and he looked at it again and again, and then handed the phone to Zhiliu with a slight trembling.

Although Zhiliu was not very satisfied with Yang Zhiyuan's pattern, he was still quite satisfied with his apprentice's state of mind.

Whether it is said that Yang Zhiyuan has high emotional intelligence, or that he is thick-skinned, at least it shows that Yang Zhiyuan's mind is very strong, how can he have such an expression at this moment.

When he took the phone, Zhiliu's brows furrowed.

Silent for a while, Zhiliu returned the mobile phone to Yang Zhiyuan, and said indifferently, "Yanhuang's computer is configured, there is only one, Pentium four models, main frequency 2.6G, 512 memory, FX5600 graphics card, 80G hard disk, priced at 5499 yuan." ”

Li Qin nodded, "Judging from the configuration, it's ...... No, wait, Zhiyuan, didn't you say before that Yanhuang used Celeron? How is Pentium 4? ”

Lin Min's expression beside him also became serious, and he muttered to himself, "We hit the wrong direction!" Our special model for summer promotion and National Day is Jiayue E5010, which is an imaginary enemy of the Celeron model and uses Bensi 2.0G to fight. ”

Yang Zhiyuan was sweating down at the moment.

From the beginning to the end of the summer vacation, Jiayue E5010 is completely in accordance with the mode of not making money.

Especially at the end of August, in order to welcome the arrival of the school season, and in order to maximize the target market of Yanhuang Group, the promotion of Jiayue E5010 is very great, it can be said that the price of each unit is about 800 yuan.

During this period, it is estimated that the sales volume of 200,000 units is at least, which is a loss of 160 million.

This is good, it is equivalent to the two armies have not yet started the war, and they have lost 160 million in non-combat first.

For fantasy, 160 million, this number is not large, but it is extremely insulting.

This means that fantasy is ...... again Played by that kid!

Guo Wei didn't speak, and found someone to bring in the latest product line, and sat alone to study it.

Zhiliu closed his eyes and gently patted his thighs with his palms, but he didn't speak.

Yang Zhiyuan angrily dialed Yang Xu's phone, and asked what was going on.

Zhiliu didn't speak, just to let him call in person, to see Yang Xu's attitude.

Yang Xu on the other end of the phone was confused, "That's right, when you called last time, Qingyun brought a batch of Saiyang from me, and then he asked for Pentium, and you didn't ask." ”

Yang Zhiyuan was so angry that his lungs hurt, and he roared angrily, "Okay, Mr. Yang, then you tell me, what does Qingyun want Celeron processors to do!" ”

Yang Xu on the other side of the phone smiled playfully, "Mr. Zhiyuan, is it me Yang Xu who doesn't understand the rules, or do you not understand the rules?" Let me tell you that Qingyun mentioned Saiyang, it is already benevolent and righteous, what is he used to do...... Guess for yourself. ”

The green tendons on Yang Zhiyuan's neck twitched again and again, but his fists clenched and calmed down.

He scolded silently with a hideous expression, and then laughed in his tone, "Mr. Yang, I was emotional, we lost nearly 200 million because of this news, I lost my temper, I apologize." ”

Yang Xu on the opposite side seemed to be shocked, "How can you lose so much?" What did you do? ”

Yang Zhiyuan explained with a wry smile, Yang Xu hissed over there, and then said speechlessly, half as if he couldn't hold back his laughter, coughed a few times, "You don't ask clearly!" ”

Yang Zhiyuan wanted to drop his mobile phone a little.

In the past, he was called a brother and a brother mixed in the bathing center, I don't ask, you don't know?

Zhiliu opened his eyes, asked Yang Zhiyuan for the phone, and opened his mouth with a smile, "Xiao Yang, I'm Zhiliu." ”

Yang Xu's tone on the other end of the phone was much more normal, and he said hello over the phone.

Zhiliu smiled faintly, "Xiao Yang, we contacted AMD privately, it was our fault, it made it difficult for you to do it, right?" ”

Yang Xu was silent, and only opened his mouth after half a sound, "Elder Zhi, you better be careful, you can't hide it." ”

He paused, then said softly, "Intel is in China, and I'm not alone. ”

After hearing a few words of thanks and thanks from Zhiliu's side, Yang Xu lowered his voice slightly, "It was right that he asked for Saiyang's information before, and I only learned from the supply chain later that Qingyun set an approval system and used that batch of Saiyang on the barebones system, I guess he is ready to take a piece of the notebook market." ”

Zhiliu, who hung up the phone, coughed and stopped the discussion in the office.

"Laptops aside, desktops first."

Lin Min was puzzled when he heard this, he felt that laptops were the ones that made people blind.

Desktop chips are installed on barebones systems and are used to make laptops, which cost ...... Lin Min felt that he couldn't think of how to deal with this anyway.

On the contrary, the desktop machine is nothing more than a price war, and the corresponding model can be played.

"Teacher, Mr. Yang, we don't have an equivalent product."

Guo Wei, who was sitting on the sofa and staring at the product line information, raised his brows irritably, and said helplessly, "Our main model is the Pentium 4 2.4G, he is 2.6G, and we are a little weaker."

While I personally don't think there's much difference, consumers don't think so, they only look at the size of the numbers.

I won't talk about memory sticks and hard drives, everyone is the same, it's nothing more than a difference in brand.

The focus is on the graphics card!

Jingyu Rayjack FX5600 Platinum Edition graphics card, the price of a single card is 1589 yuan, and it kills our MX440 in seconds.

The PCB and power supply design of this graphics card is exactly the same as that of the regular FX5600, and it uses a PCB developed on the basis of the P140 form factor of the FX5600 Ultra, which makes it more capable of overclocking.

4 modern MBGA packages, 2.8ns DDR video memory, 128MB capacity, 256bit width, 27.2G video memory bandwidth, default operating frequency of 325/700MHz, video memory can be easily overclocked to more than 800MHz.

That is to say, this graphics card seems to be the foundation of FX5600, but after overclocking, it can be almost the same as the general public version of the current price of about 2899 yuan5900, in terms of games, it is completely a god card-level existence. ”

"So?" Li Qin asked uncertainly, "Xiaowei, do you think this configuration of Yanhuang is specially designed for the game group?" ”

……

(End of chapter)