Chapter Thirty-Six: Business Wars! This crushing game!
Dedicated to gaming?
Lin Min wanted to laugh very much, but it was Li Qin, the second-in-command of fantasy, who said this, and he didn't dare to laugh.
Although Uncle Qin has always been cynical and unserious, he can cynically sit in the second-in-command position, and he has been sitting for more than ten years, if you really think that he is just old and improper, then you are not far from death.
Guo Wei nodded, "Uncle Qin, what you said is not wrong at all, this configuration is for playing games, and it runs all the games on the market without any problems."
Frankly speaking, this configuration is very reasonable even in the DIY market, and if you add a little more memory, it belongs to the configuration of a slightly enthusiastic nature in DIY.
However, to be honest, this is quite in line with the style of 'designed for young people' mentioned by Qingyun in the interview before.
For example, "World of Warcraft", which is now being tested in North America by Blizzard, this computer has no parameters at all. ”
Lin Min still didn't hold back the question in his heart, "Mr. Guo, isn't it, young man?" How can they possibly buy a branded machine? ”
Although he has been out of school for many years, there are no college students at home, and he likes to go to forums to buy computer newspapers and read "Popular Hardware" and the like, he is very aware of the tone of young people at this time.
Not to mention anything else, in the hearts of the vast majority of young people, the brand machine is the IQ tax.
Thinking of this, Lin Min glanced at Guo Wei playfully, "Or, Mr. Guo, do you think girls can play big games?" ”
Well, among the young people, there are also girls.
They don't care what IQ tax is or not, mainly DIY, they don't know, but they are indeed the user group of brand machines.
But......
Girls are not stupid, they will definitely grab the livestock in the school and go together, this kind of obvious waste of performance machine, what kind of wronged head will buy it?
Guo Wei glanced at him, sneered and didn't speak, this appearance made Lin Min's face red.
Seeing this scene, Yang Zhiyuan felt a little tired in his heart.
Who are you going to show here?
Do you think everyone is stupid?
Hehe!
The combination of Lin Min + Guo Wei can bring me down?
Yang Zhiyuan sneered in his heart, but said with a smile on his face, "That's not the case, Xiaolin, look at the configuration out of the price, this is playing hooligan, the intelligence says that the price of Qingyun's is 5499 yuan." ”
When Lin Min was still dazed, Li Qin over there patted his thigh and suddenly realized, "Emma is in a groove!" This kid is so ruthless! ”
"I estimated that even if the rebate factor is counted, his cost has touched the line of 6,800 yuan." Guo Wei frowned, "As a result, he only sells 5499?" Throw away the value-added tax and the actual tax burden of the addition, he will lose at least 1,500 yuan for each unit sold.
Whether young people buy brand machines or not is determined by cost performance, and when the price is so low that it is cheaper than DIY, young people are not stupid. ”
When Guo Wei said this, Yang Zhiyuan on the side was shocked, "Teacher? ”
After a teacher, he looked like he wanted to speak and stopped.
At this time, everyone in the conference room also reacted.
Not to mention the rest, the price set by the Yanhuang Group is completely a hand-to-hand price war attitude of bayonets as soon as it comes up.
A hard loss of 1,500 yuan, 100,000 units is 150 million, and 1 million units is 150 million.
Moreover, this is the first move before the official firefight.
I don't know how far it will go.
From this price, everyone can see that Qingyun is expressing an attitude, Lao Tzu is rich, see who loses!
So......
This means that everyone's fundamental judgment of Qingyun has a directional deviation.
At the beginning, everyone thought that Qin Tianchuan would not end the game, and the battle against fantasy was a tempering for Qingyun, and Qingyun could take advantage of the situation, but he would not borrow strength.
Now it seems that judging from this price, it is difficult to say whether Qin Tianchuan will end up in person, but Magnolia's funds are definitely likely to end.
Zhiliu's face was silent for a while, and he took out his mobile phone and searched it in the phone book.
The matter was misjudged and it was embarrassing, but there was no such thing as a face, and Zhiliu didn't have it.
At this moment, his face was ugly, because he realized the seriousness of the situation.
After all, Zhiliu is already an old man who is nearly 60 years old, although he is still dominant in the business world, but he can't escape the problems of the elderly such as poor eyes and hearing loss.
He took out the headphones and plugged them into his phone, but after thinking about it, he pulled the headphones aside and pressed the hands-free.
The phone rang three times and the mobile phone was connected, and Guo Wei heard that it was Feng Lun opposite.
Feng Lun, chairman of Vantone Real Estate, founder of Minsheng Bank, is currently a director, and is also a director in charge of business.
In addition, he has another layer of identity, and he is a member of the Taiyue Association with Zhiliu.
Of course, in China, there are not many people who will do this and that.
Even Zhiliu and Qin Tianchuan both belong to the Huaxia Society.
In the same meeting, sometimes, it is really just a face-saving matter, and it is not as mysterious as the outside world blows, and one person is in difficulty and supports from all sides.
There is no common interest, and the fart uncle cares about you.
Even when the cow was rescued, it was an act required by the state, otherwise the cow, whose stock price fell to the bottom, would be acquired by foreign capital on the spot.
The effect of this and that existence is equivalent to having an excuse to say hello to each other.
But the relationship between Zhiliu and Feng Lun is different.
This is iron.
When Feng Lun started his business, Zhiliu had already achieved fame, and it was Zhiliu's unique vision that lifted Feng Lun step by step.
Before the big event, Zhiliu didn't talk nonsense, and after greeting him with a 'empty blow' dinner, he directly asked about the flow of funds of Hopu Group.
Qin Tianchuan is also the initiator of Minsheng Bank, and in order to support the development of Minsheng Bank, Hopu Group has a very large proportion of funds staying in Minsheng Bank.
Qingyun's Yanhuang Group also has an account in Minsheng Bank, and if there is a financial exchange between the two, Minsheng Bank is the most convenient, and the funds do not need to travel.
Feng Lun over there listened to it, but said one thing, "You don't mention it, I didn't expect that Qin Tianchuan's actions are indeed very strange, and the Hopu Group suddenly opened a bank acceptance note of 40 billion a few days ago." ”
This amount, not only Zhiliu was shocked suddenly, but all the people in the office were stunned when they heard this number.
Fantasy Group is very big, but when it comes to net assets, it is 4.15 billion.
Don't be too little, this has surpassed 99.99% of enterprises.
Total assets minus total liabilities are equal to net assets, and it is biased to say that net assets are ammunition reserves at a certain point in the price war, but if we look at them over a longer period of time, then they are inseparable.
The hard power of the two sides is almost ten times the difference.
Zhiliu quickly asked, "What is the margin ratio?" ”
Feng Lun over there asked Zhiliu to wait for a while, he needed to check.
Li Qin, on the other hand, had a bright eye, and the margin ratio of the bank acceptance bill was graded according to the customer.
This kind of enterprise is a super A customer, which bank it puts in.
With a limit of 40 billion, the required margin may only be 4 billion, or even 2 billion.
Because of Class A customers, the margin ratio is determined by the bank at its own discretion, and 5% is not too outrageous.
If the 40 billion is leveraged, then this battle actually has to be fought, and the fantasy is also a Class A customer, and Zhiliu can also shake people, it is nothing more than a big scuffle.
The reason why leverage is leverage is to leverage resources to obtain greater returns, but if it loses too much, the natural bank will not be able to sit still.
Although the situation is not much better, the fantasy is not helpless.
Moreover, the fantasy is a state-owned enterprise, and it is impossible for the country to sit back and watch the long-term abnormal losses.
Yang Zhiyuan over there also figured out this trick, and his expression was a lot more relaxed.
Leverage to leverage, at least on the local battlefield, everyone's strength is half a catty.
didn't let everyone wait long, Feng Lun said quickly, "100% margin, no risk exposure." ”
Just when Zhiliu's heart sank to the bottom, Feng Lun on the other side of the phone said hesitantly,
"Old Willow...... Mainland Magnolia, Oriental Magnolia, and West China Magnolia are also operated in this way, and the amount is half of that of Magnolia Group, each with 20 billion. ”
Everyone in the office was silent, and a deep sense of powerlessness filled everyone's hearts.
100 billion.
No one doubts why Magnolia can find so much money.
After all, that's magnolia.
Imperial merchant Magnolia.
In the first two months, when Magnolia fought to the death for the country's collection and storage, the financial strength that broke out was jaw-dropping.
The four brothers of the Qin family combined, and the funds that were put out at that time were hundreds of billions, and the sweeping of goods regardless of the cost directly confused the four major grain merchants of ABCD.
Of course, everyone knows that most of Magnolia's money is surnamed Guo, but Magnolia's own financial strength is also at the level of 100 billion, otherwise the country will not be able to increase its leverage under the rules.
At the beginning of the century, China, which had just embraced the world, did not have the confidence to violate the rules.
But it doesn't matter.
The important thing is that everyone understands that this is not a level of war at all.
Naked crushed.
With hundreds of billions in hand, even if it is a pig sitting there and smashing it with money, it can smash the fantasy to death.
What's more, the fantasy is not as big as people think.
Some companies are very large, reaching hundreds of billions of annual revenues, especially those whose business model is actually trade and distribution.
But after peeling back the cocoon, you will find that the net profit margin of these companies is not even 1%, because this model is the volume, the accumulation of small profits, the essence of which is that in the entire transaction chain, its role is only a channel.
So it looks big and awesome, but it's actually a Samoyed, it looks huge, and it's nothing after shaving.
Net assets are equal to paid-in registered capital plus capital reserve, surplus reserve and undistributed profits, which can be simply understood as the accumulation of registered capital plus undistributed net profits over the years.
Usually, you can blow how much revenue, how much market value, blow GMV and blow all kinds of fancy indicators, when singing and dancing, you can blow anything, it doesn't matter, you can't blow it, you can also make up a market dream rate, in short, it reflects high growth.
However, when an enterprise encounters extreme circumstances, the real hard power is its net assets, and it is also the 'cash and cash equivalents' part of the net assets.
After all, fixed assets are just a bunch of paper data.
Zhiliu didn't bother to think about whether the 100 billion entered the Yanhuang Group into equity or debt.
Although the two are very different, they are meaningless to him and to the fantasy group.
A two-digit difference.
This battle can't be fought.
No matter how many people Zhiliu shakes, it doesn't work, and all the net assets of all the people in the Taishan Club can't make up for this number, and besides, can't others live?
What's more, this is not all the strength of Hopu Holdings.
At least, not all of Qin Tianchuan's strength.
is also a member of the Huaxia Alumni Association, although Zhiliu and Qin Tianchuan have a bad relationship, Zhiliu knows very well how strong Qin Tianchuan's strength is.
That's why he was so jealous of Qin Tianchuan entering this industry.
This kind of strength does not give you a chance to reason at all.
Business wars are a fart.
It was an elephant passing by and trampling an ant to death by the way.
Zhiliu didn't even have the mood to be angry, and his face was dead.
When the momentum of Mount Tai's pressure really hung over his head, he felt that being the whetstone of Qin Tianchuan as his son-in-law was actually a blessing to invite heaven.
There was a dead silence in the entire office, except for the heavy breathing of a few people.
Halfway, Guo Wei, who had not spoken, blinked his eyes and coughed lightly.
In an atmosphere where the needle can be heard when it lands, this cough can startle people.
Li Qin glanced at him helplessly, "Xiaowei, if you have anything to say, you have tracheitis before you get married?" ”
It was originally a funny word, but everyone couldn't laugh, and moved their eyes to Guo Wei's face one by one.
Guo Wei pursed his lips, "Everyone, although I admit that there is a huge difference in strength between us and the other party, there is a fact that you have overlooked. ”
"What facts?" Zhiliu's eyes glowed with light like dead fish.
Guo Wei shrugged his shoulders, "Teacher, if Qingyun wants to beat us, he won't need 100 billion at all, or even 40 billion." ”
When Zhiliu heard this, the corners of his mouth twitched, half loudly, and after sighing, he opened his mouth faintly, "I have to admit that to beat us, billions are enough." ”
Not to mention 4 billion, under the state-owned assets system, he fantasizes that if he loses 2 billion, he can get out of class.
Yang Zhiyuan smiled bitterly, "Lao Guo, it's boring to talk about this now." ”
He was tempted to say that the big truth did nothing but make morale even more low.
Everyone in the office knows this fact, and others are just going to use Tarzan to crush eggs, and they don't give fantasy any chance to fight back at all.
Guo Wei shook his fingers, and even a smile appeared on his face, "So, why did he use 100 billion?" And this is a banker's acceptance, although the 100% margin, so that he has almost no interest to pay when discounting.
But even if it is small, at a scale of 100 billion, the interest fee adds up to at least a few hundred million.
Isn't it a waste to lose hundreds of millions in vain? ”
When everyone heard this, their minds suddenly came alive.
Zhiliu, who was originally sitting on the sofa, slowly straightened up and looked at Guo Wei in disbelief, "Xiaowei, tell me more." ”
Lin Min glanced at Guo Wei quickly, and then began to look at his nose and nose.
He always knew that Guo Wei was smart, but he didn't think he was much dumber than Guo Wei.
But now it seems that this is not a little bit at all, but a moat.
Guo Wei was not in a hurry, the old god was taking out his cigars in the eggplant box on the coffee table, and the smile on the corner of his mouth was very shy.
Zhiliu also knows that Guo Wei sometimes has the temper of a child, this mentality, like a very bad personality of the god of learning, after doing a problem that everyone did not do right, the kind of superiority that wants to show off his IQ.
If it were normal times, this sassy appearance, in Zhiliu's eyes, would definitely cause a crackdown.
But now, Zhiliu only thinks that this apprentice is still so cute, just like when he was young.
"Do you want me to help you?" Zhiliu, who pretended to be angry, personally handed the ignition gun to Guo Wei.
After Guo Wei smiled, after roasting the cigar, he handed it to Zhiliu, and he picked up another one and continued to roast.
However, he didn't let everyone wait longer, while roasting, Guo Wei said with a smile, "If Qingyun wants to start a war with me and prepares 40 billion ammunition, I will still be skeptical about it, but when it comes to 100 billion, then I am sure that this is definitely not fighting us." ”
At this point, he paused, "Or rather, it's not just about hitting us. ”
handed the cigar to Li Qin again, and after honoring Uncle Qin, Guo Wei glanced at Zhiliu awkwardly, touched three more openly, and separated Yang Zhiyuan and Lin Min with a smile, pretending to lower his voice.
"This box was given by someone else when the teacher visited the country of 100 ports, and there are not many of them, so hurry up and draw them."
Everyone also knew that he wanted to relieve everyone's original nervousness, and they all cooperated with each other, causing Zhiliu to laugh and scold twice, all of them were white-eyed wolf apprentices with no conscience.
Guo Wei sighed at this super limited edition cigar, and then slowly opened his mouth, "Everyone, the market has a ceiling!"
Don't look at 100 billion, let's just talk about his father-in-law's 40 billion, let's assume that this 40 billion is here to fight us.
So, guys.
The configuration put out by Yanhuang Group is at least 1,500 yuan per unit, 1 million units is 1.5 billion, and if Qingyun wants to lose 40 billion yuan a year, he needs to sell more than 26.66 million computers.
Last year, the national desktop sales volume was 9.76 million units, and the entire sales volume of commercial brand machines was 6.65 million units.
If there is less than a fraction, where will the market fight a 40 billion business war for him?
He can't lose 40 billion in a year, even if Qingyun eats up the entire market, at this rate, without considering the market increment, he will lose 40 billion, and it will take at least 3 years.
What's more, he can't finish eating at all, he only has one model, even if he eats the mainstream market, he will only 50% of the top 10,000 steps back.
Although it is said that doing so is enough to make him the overlord of this industry, what are he doing with his 40 billion?
The capacity of the commercial aircraft market is so large, Yan Huang just launched a model to fight, which determines the scale of the battle, it will not be tens of billions.
Of course, we can also draw a conclusion based on this, and the 40 billion also reflects one thing from the side, Qingyun and Qin Tianchuan are ready to fight a long-term price war with 'years' as the time unit.
Okay, let's assume that's the case.
So, here's the problem.
Obviously a long-term strategic plan, why did they put hundreds of billions of funds idle here so suddenly? ”
(End of chapter)