Chapter 144: Earned with Tears and Blood

Facing the chairman who went into battle shirtless and personally bargained, Lu Zhenyu next to him couldn't help but give a thumbs up.

The chairman is also bragging, not making drafts.

This kind of motherboard, if Xingtianxia produces it himself, if the cost is less than 80 US dollars, his head can be taken down and kicked as a ball.

Others Tongde for takeaway is $100 a piece, and Wu Army directly collects $20, no wonder there is a hurry.

However, Wu Army's words are right, if you don't sell it to Xingtianxia, Tongde might as well throw the motherboard into the sea directly.

Yang Xu also said that these 300,000 pieces were stopped halfway through the production of Intel that year, and there were only these 300,000 pieces in the world, and the production line was closed and out of print.

The $27 CPU and $20 motherboard, the board U adds up to only $47, and the conversion to Chinese dollars is only 386 yuan......

Lu Zhenyu thought about it and replaced the originally planned $280 barebones scheme with a $180 one.

But after looking at it, he still felt that it was a loss, this little horse pulled a cart.

Wu Junjun, who squinted his eyes, turned his head to look at the configuration, and also felt that the egg hurt.

This CPU ......

This motherboard......

It doesn't deserve such a good barebones solution!

"Chairman, how much do you think this notebook sells?"

At this time, Lu Zhenyu couldn't help but ask this seemingly inexplicable question.

The main thing is that as long as this low-priced notebook can be sold, it will definitely be profitable.

The problem now is that we can only work backwards from the final pricing to what configuration is appropriate.

It's like building a computer in a computer city, first determine the budget, and then match it according to the budget.

It's just a slight difference that at this point of view, they are a matter of how much profit margin is appropriate.

Wu Jun is also speechless, doing the market upside down is his business principle, but put it on this machine......

Well, he already has a son, and he is not afraid.

Facing Lu Zhenyu's question, Wu Junjun looked at the list on the table and thought about it in his heart.

This machine, the motherboard and CPU add up to a total of 47 US dollars, and the barebones system is estimated to be 180 US dollars according to Lu Zhenyu's estimate, plus 140 US dollars for the display screen, plus the gift accessories of the mouse and bag, no matter how you make it up, the final cost is ......

Wu Jun scolded and picked up the calculator and began to calculate.

He was a math graduate, but he could only rely on a calculator.

The main thing is that you have to count the exchange rate between the US dollar and the Chinese dollar, and it is too troublesome to multiply three digits by three digits, and he doesn't have the ability to do mental arithmetic.

Otherwise, he would not have been a second-class college as an undergraduate, and he would not be admitted to the University of Tokyo until he was a graduate student.

But no way, who called these accessories all foreign?

Prices are calculated in US dollars.

However, no matter how you calculate it, the cost will not exceed 3,200 yuan.

Seeing this number, Wu Junjun also looked at Lu Zhenyu helplessly.

After thinking about it again and again, he gritted his teeth, and shouted, "The price is set at 4999 yuan." ”

Lu Zhenyu also nodded when he heard this, "This price...... It's a good fit. ”

No way,In February this year, their first notebook Shenzhou Tianyun 170C was priced at 5999 yuan,The chip used is 478 pins of Celeron 4,Now the new machine is still the old 423 pins after half a year,This pricing definitely needs to open the price difference with the old model。

But it can't be too low, as it will adversely affect the sales of new machines with next-generation technologies released in the future.

If it is too low, consumers will get used to the price of that stall and think that your product should be at that price.

Xingtianxia Group's Shenzhou Computer pays more attention to the evaluation of netizens than any brand.

No way, in the case of not being able to enter the business jet market, its customer base is only the general public, and it is still the people who pursue the most cost-effective.

Netizen ...... This is precisely such a group.

Moreover, a laptop of 4999 yuan, which is enough to open many people's wallets.

So...... Xingtianxia, who can't reduce the price, can only make 1,800 yuan per unit with tears.

The pricing was determined, and at this time, Wu Junjun and Lu Zhenyu looked back at the cost, and a wave of greed arose.

There's obviously room for this configuration......

Since there is no conscience anymore, why not ......

Wu Junjun looked at the configuration list, licked his lips, and then said, "Old road, all the notebooks on the market now are actually produced for foreigners, and many designs are the habits of Europe and the United States, and they are not used in our country at all."

I think we should still produce specially customized laptops for us Chinese. ”

Lu Zhenyu swallowed a mouthful of saliva and couldn't help nodding, "What the chairman said is right!" I think that Europeans and Americans are tall and big, and the 15.4-inch screen is suitable, but we think it's big, and it's bulky! ”

Wu Junjun clapped his fist and said excitedly, "We want to go together, I am very used to using 14-inch and 13.3-inch ones, I think it is quite suitable, and it is also a lot lighter." ”

After that, he simply took out his laptop, pointed to the interface next to him and said, "Look at it, what 1394 interface, PCMCI card, dial-up modem, these are popular interfaces in Europe and the United States, but they are useless configurations in our country, why should consumers pay?"

emmm…… I don't want an infrared interface either! Now it's all Bluetooth, who still uses infrared! ”

Lu Zhenyu was stunned for a while when he heard this, then blinked his eyes and said cautiously, "Chairman, I'm afraid it's still not good, I think the rest is okay, but at least the modem still needs it."

A lot of consumers think 'I can do without, but you can't do without'. ”

Wu Jun sneered, "Think about it, what is the user group portrait of buying our laptop?" ”

Without waiting for Lu Zhenyu to answer anything, he said to himself, "It must be a group of poor ghosts!" Since they want to pursue cost-effectiveness, they have to accept the castration of functions.

Otherwise, they'll pay a premium for other laptops, and I won't stop them.

Anyway, I only provide these mainstream functions, additional needs, and they themselves are like ThinkPads, relying on external docking station extensions to solve them. ”

Speaking of this, Wu Junjun shook his head, "Old road, let me tell you, many companies often put technology leadership in the first place when doing product design, so they are doing addition."

To achieve this function, they add a component, and to achieve that function, they add another component, and the cost is piled up like this, and then it becomes a common practice in the industry.

But many features, to be honest, consumers can't use them for a lifetime, but they have to pay for it.

I don't think that's appropriate. Anyway, our product positioning is low-end, we do subtraction, first to meet the basic needs, and then what can be deleted will be deleted. ”

Lu Zhenyu echoed the hummmm, and at the same time quickly checked the price, to see how much money could be saved after subtracting these modules.

He knew that Wu Junjun did not need him to discuss the feasibility at this time, but as the chairman, he needed to justify himself, let his logic be self-consistent to form a closed loop, and he could respond to interviews and questions at that time.

It is also very necessary, this kind of question will definitely be asked, so it needs a lofty reason to perfunctory.

As to whether it is correct or not, it is obvious.

He dares to guarantee that after the Wu Army makes this change, it is difficult for foreign manufacturers to say, but domestic manufacturers will definitely follow up.

What is minus is indeed useless modules.

They are all decent people, and everyone needs a knife blocker to be the first to reduce the allocation.

The Xingtianxia Group, or Wu Junjun, who was welded to death in the low-end field by the Fantasy Group with public opinion warfare and cognitive warfare, is even more shameless, so it is more suitable to do this kind of thing.

And the Wu Army over there is still brainstorming, "In that case...... The old way, it seems that this battery is not wanted, but it doesn't matter. Therefore, the battery capacity is smaller, which is not a problem.

It can last for an hour, and usually they just deal with the situation of power outage and preservation. ”

After that, Wu Junjun shook his chin and clicked on Lu Zhenyu's list, "Hard disk, change to 30G." ”

Lu Zhenyu turned his head when he heard this, "Chairman, I'm afraid this won't work, now the mainstream is 40G hard disk." Moreover, there is a great demand for hard drives among young people. ”

After all, if you want to watch a film, the hard disk is too small.

Wu Junjun smiled, "Isn't there a CD-ROM drive?" And ......"

He pointed to the list, "After all, we are a barebones, and if they don't think the hard drive is enough, they can just spend their own money to replace it." ”

After that, he sneered, "How much is the difference between 30G and 40G?" If you look at the forums now, it is generally said that 40G is not enough.

In this case, if they feel that it is not enough, they will replace it with 80G and 160G themselves. ”

Lu Zhenyu thinks about it, it's also the same reason, it's not enough anyway.

Wu Junjun pondered for another moment, and then raised his eyebrows, "Old Lu, you say...... Why are laptops all silver now? ”

Lu Zhenyu glanced at him strangely, pointed to the company's first laptop on his desk and said, "Chairman, didn't we compare at that time?" Silver is the best. ”

When the appearance was finalized, the young college students in the factory were asked to vote on the color and appearance, and more than 70% of the young people chose silver.

And this voting result is also consistent with their research on consumer notebooks on the market, and the luster of this bright metal is the most in line with the preferences of young people.

At the beginning, it was his Wu Army who made the final decision, saying that no one would buy their computers except for young people who pursued cost-effectiveness anyway, and they would simply only produce silver ones.

Now about this?

He deeply doubted that Wu Army had amnesia......

Wu Junjun shook his head, "Lao Lu, let me ask you, objectively speaking, which is the best-selling notebook in the world for so many years?" ”

Lu Zhenyu didn't have to think about this question, and blurted out, "Abby Emu's ThinkPad." ”

From a global perspective, this is completely unquestionable.

"What color is the ThinkPad?" Wu continued to ask questions.

"Black."

Lu Zhenyu paused, then frowned and said, "But, chairman, our target group prefers silver. ”

Wu Jun nodded, turned around and sat next to Lu Zhenyu, "You're right!" However, this is the way it used to be, and the aesthetics and tastes of the target group will also change. ”

Lu Zhenyu couldn't resist the urge to roll his eyes.

Half......

Changes?

The world's ridiculous.

Wu Junjun looked at Lu Zhenyu's expression, and knew what he wanted to say, he thought about it, and then explained,

"It's that I'm not clear about what I'm saying, and the aesthetic tastes of young people haven't changed, but over time, they'll find some drawbacks and make compromises."

Seeing Lu Zhenyu's bewildered eyes, Wu Junjun took the first Shenzhou notebook numbered No. 001 on his desk, closed the screen, pointed to the shell and said,

"You see, in half a year, what has become of my shell."

Lu Zhenyu looked at it fixedly, and his neck twitched.

The original bright piano lacquer has been mottled at this moment, revealing the black base inside.

Now it seems that it is indeed an ugly horse.

He seemed to understand something.

This ...... You don't want to save even the money for baking paint, right?

Sure enough, Wu Junjun's words rang in his ears, "The so-called 'piano lacquer' process now is actually spraying paint on four sides.

If you use it for a long time, it will definitely fall off if it wears out every day. ”

With that, he grabbed his phone and scratched it on the front cover of his laptop.

In an instant, the front cover of this computer was miserablely mottled.

"Old way, you say, how about if we let the barebones supplier just use black injection molded pellets?"

What do you think?

Lu Zhenyu can only say that the chairman's move is really a genius idea!

I just don't know if consumers will scold their mothers after they know.

……

(End of chapter)