Volume 1: Entrepreneurship Chapter 181: The World Sale of Home Appliances on National Day
Yang Liufang was also quite sorry after hearing this, and wanted to ask Mr. Wang to help make an appointment and apologize for his recklessness in person. But after waiting for two days, he was rejected, and asked Mr. Wang to pass on the message, let Xiao Yang work hard, have no burden, and continue to make his own contribution to the economic development of Xizhou. Yang Liufang was relieved after hearing this, maybe he was too small-bellied, and the big leader of the family was really the prime minister's belly that could support the boat, and he was not as knowledgeable as a small person like him.
With the help of the design institute and the construction committee, the construction of their living quarters began in October. This dormitory building is different from the original complex building, which is purely residential, with two bedrooms and one living room, three bedrooms and one living room, and an independent one-bedroom apartment designed for single young workers. Different from the tube building model of the old-fashioned building, Yang Liufang asked the design institute to design according to the most popular house type at that time, with a total of six floors, and a basement and a secondary pumping station for the convenience of water intake. At the same time, under the supervision of Master, Li Tongfu, and his parents, the three-story villa in Yang Liufang's hometown has also been capped and entered the interior decoration stage. Yang Liufang and other villagers who have gone out to earn a living have joined forces to donate to the elderly activity center and the sewer renovation project in the village, which have also started after the typhoon has completely passed.
The National Day was supposed to be Monday, but on the day of national celebration, Xizhou City also actively responded to the call of the country and announced a day off. On this day, the opening of the household appliances world of Xizhou Chengbei Supply and Marketing Cooperative, early in the morning, the original merchants of other stores because of the auction of Yang Liufang, so that the rent of the shop rose more than ten times, and the business was better again, and they were all ready to sell more goods while they opened today, and the collective members invited three Ansai waist drum teams to show their gratitude. It was difficult to resist the enthusiasm, so Qin Jiajun sent three trucks of the group, pulling the invited waist drum team, and began to perform the Ansai waist drum in various prosperous places in Xizhou City. This ancient way of performing is noisy all over the city, and in the morning when there is no better TV program, it also attracts a large number of Xizhou citizens to watch.
At nine o'clock in the morning, in the bursts of firecrackers and the cheerful encouragement of the three waist drum teams, the opening ceremony of the household appliances world of Xizhou Chengbei Supply and Marketing Cooperatives was grandly held. Surrounded by Xizhou Aluminum Factory, Xizhou Plastics Factory, several hotels and several large pots of flowers sent by Li Tongfu in the name of the group company, President Li of the Supply and Marketing Cooperative, and director of the Xizhou Development and Reform Commission spoke successively. At the end of the speech, they walked behind the red silk held up by several female employees of the supply and marketing cooperative, and the Bureau of Commerce, the president of the Chengbei Supply and Marketing Cooperative, and Yang Liufang, the head of the group, picked up the scissors tied with red silk prepared in advance from the tray, and under the witness of the TV station and various media and the majority of citizens who came to see the excitement and buy things, each of them cut the silk in the middle of the red flower, and then put back the scissors and applauded, while flashing a channel, and lined up to welcome the onlookers to purchase the citizens into the store. Then Yang Liu guided the leaders in front and entered the venue to visit.
The sound of popular singing, shouting, and bargaining in the store has been boiling. Yang Liufang led the leaders to visit all the way, and saw that in addition to small household appliances such as walkmans, radios, desk lamps, small fans, electronic clocks, LCD telephones, etc., which need the help of stall owners to pick up goods at the counter, such as various domestic and imported brands of televisions, refrigerators, washing machines, dual-card tape recorders, moving head fans with bases, microwave ovens, rice cookers, etc., are open to customers like the furniture hall. It was also the first time for the citizens who poured in to see this way of selling goods, and they all tasted their heads in front of various goods. Lao Zhou's audio-visual store is still the most crowded, and he uses a pair of stereos to play the most popular songs of the moment. He was a sleek person, and before he could open, he had already bought two big TVs from Lao Chen's house, a VCD and a video recorder from the store that Yang Liufang kept by himself, and put them in the store at the moment to test the discs and videotapes for customers. The atmosphere of the whole store is very good. The people who queued up to pay the money all arrived at the aisle of the store.
Lao Chen's 300-square-meter shop is also crowded, they are mainly engaged in Panasonic's color TVs, refrigerators, washing machines, not only retail, but also sell a combination of TVs, VCDs and stereos, which is called "home theater". Out of nowhere, they invited two beautiful women who could sing and dance, and helped them promote to the crowd, claiming that as long as they bought a set of combined equipment home, they could not only watch movies and dramas without any advertising, but also sing like them, which is called "karaoke" in the south. When there are many onlookers or when there are few onlookers, they dance and sing a song from time to time, and the store is also lively for a while. Just when Yang Liufang led the leaders to pass by, there was already a set of shipments, and Lao Chen's son in front of the counter was shyly collecting money, and when he saw Yang Liufang and the leaders coming, Lao Chen, who was introducing the customer, hurriedly greeted him with a grin and greeted him.
"Boss, how do you feel about this business model and business atmosphere?" The leader didn't know that Lao Chen was also the manager of the store, so he asked kindly.
"Leader, of course, at present, we are the most complete category in the north of the city and even in the entire Xizhou, the latest style of furniture, home appliances store, the public after buying a new house or a new house, as long as you want to decorate us here from building materials to decoration construction to home appliances and lamps, one-stop procurement, if you don't understand, there is a special person to design and explain." Lao Chen is worthy of being an old marketer who has been immersed in the market for many years, and this paragraph is professional and organized, and he also stands in the perspective of the whole market. He talked eloquently in front of the media and leaders, and the news in Xizhou that night also broadcast this scene and this passage, Yang Liufang was also "false" by Wang Tai for 20,000 yuan, because there was a suspicion of advertising, saying that it was collected by the marketing department of the TV station, and no one wanted to advertise and could only make a point from a big household like them. Yang Liufang joked with him: "You Huang Shiren! But, jokes are jokes, and they still obediently let Yanhua send the money to the TV station.
Yang Liufang's own store sales are also good, nowadays color TVs are popular but very expensive, because they are all imported, but black and white TVs have entered thousands of households, in order to see Hong Kong's martial arts films, there are also some wonderful TV dramas in the mainland such as "Desire", people with good economic conditions, it has become fashionable to spend two or three thousand yuan to buy a DVD player. With a DVD player, you can watch as many episodes as you want on Sunday at home, and you can also eliminate lengthy advertisements. So there are a lot of customers who buy, and of course, there are video halls all over the streets and alleys, and they usually buy a video recorder when they buy equipment.
At noon, Yang Liufang accompanied the leaders to eat, and after sending everyone away, he went back to Li Tongfu's office, Li Wei had already come over to inform him that the inventory had been sold out, and not all of them were bought by customers, and most of them were finally strung away by the merchants in the store. Wang Shan asked the merchants to give each unit a hundred yuan cheaper, so that they could sell it at the same price as himself, so that the merchants would make a hundred yuan for nothing, of course they were willing. Besides, people who can spend about 100,000 yuan to rent a shop are not short of the money for a few VCDs, and they are all imported goods in demand. Some shops that have not received the goods simply pay the deposit first, and wait for them to pick up the goods as soon as they arrive.
Yang Liufang called Wang Shan and asked him to ask Yanhua to ask for money to arrange for someone to go to Guangzhou to buy goods again. After the matter of the tannery lathe, although Yang Liufang found the procurement problem and did not investigate it deeply, the task of inspecting the goods was still handed over to Li Wei of the technical department.
When he was about to get off work, he asked Yanhua to call Lao Chen. Soon Lao Chen came in, and Yang Liufang asked them how the overall situation was today? Lao Chen only cares about his own business, and as a store manager, he doesn't serve the merchants well, which is a little embarrassing. It was Yanhua who relieved him.
"Mr. Yang, everyone is crazy today, how can you take care of anything else, Mr. Chen was heartbroken for the store layout in the early stage, and the effect is good today. Both the movement line and the form of sales are very creative. ”
"What is the turnover of each company?"
"Mr. Yang, I just took the time to ask a few, all of them are good, my own family sold more than 3 million, Lao Zhou's side, you see three or five yuan inconspicuous, but he has a small profit, has been deposited in the bank of 3.5 million, and the rest I see that the safe is full. It is estimated that there are millions of them. There are also those who sell small household appliances today, with a turnover ranging from hundreds of thousands to hundreds of thousands. ”
"In our own store, including the hardware store department, there are about 700, almost less than 8 million, and I haven't counted it in detail."
"Well, Mr. Yanhua, Mr. Chen, the two of you bothered."
"Mr. Yang, there is another matter, everyone asked us if we could issue an invoice on behalf of us, because it is very troublesome for a store to apply for a license, and the space we rent is for one year, and the industrial and commercial bureau will not do it if it is a temporary address. No invoices, bulk like ours, there is no way to warrant the follow-up, and there are units to procure, and people don't buy them when they hear that there is no invoice. ”
"I think it's okay, Mr. Chen, you must keep an eye on everyone's goods, the quality must be guaranteed, once there is a problem with the sale of goods, it will affect our entire supply and marketing cooperative. The lessons of the explosion at the steel plant must be learned, and it is not over yet. ”
"Why isn't it over yet? Isn't the investigation all clear, and we have all finished sending advertising messages, and we haven't finished it yet? Yanhua was in a hurry.
"Well, on the surface, it's over, but I met the director of the steel plant at the Wolongshan Hotel a few days ago, and he was demoted due to this, and now he is the deputy mayor in charge of industry in Xizhou City. A friend told us to be careful and not let people get a grip. ”
"Then Mr. Yang, we are like this, and the merchants who need to issue invoices ask them to pay three times the deposit in advance, and return it if there is no problem during the warranty period."
"Oh, Mr. Chen, you are so good! In this way, no one will dare to sell counterfeit goods even if we do not increase our supervision. In this way, no matter which merchant, whether to issue an invoice or not, pay a deposit of 10,000 genuine goods in advance, if you do not sell fake goods, you will return it within one year, and the supply and marketing cooperatives that sell fake goods will directly take this money to pay compensation, and it is not enough to pay from the store fine. It is necessary to issue an invoice to pay a deposit for three times the face value of the ticket, and if you sell counterfeit goods, you will directly use the margin to pay compensation. ”