Chapter 58 The phoenix fell into the nest, and Yuxiang came
Since the habit of the common people is to buy appliances in sets, it is good to bargain and deliver. The smoke machine stove became popular and became the first choice for consumption in the surrounding countryside and the working class. The sales of water heaters for small household appliances have also been affected, and they have also sold well.
Coupled with the fact that I am only one road away from the Platinum Building, my home appliance rent is much cheaper. A new solar water heater requires a large display area. The new water purification equipment needed a large demonstration space, and the exhibition hall needed to be arranged in a spacious and light luxury style. As a result, I have become the first choice for cost-effective products in the eyes of manufacturers.
There is a product and there is a master, and customers love to run here when they have nothing to do, and there are many new things. Sit and listen to the staff explain that if you are thirsty, there is free fresh and high-quality purified water to drink, well! It's much better than the tap water at home.
Sycamore blossoms, phoenix comes.
When my store was busy consolidating its internal strength and trying to increase sales. The Platinum Building has also undergone management personnel adjustments. The original old trader was squeezed out. In a fit of anger, he cooperated with his relatives in the supermarket to introduce Gome electrical appliances in Chaowai and became the first Gome home appliance monopoly in our city.
The household appliance resources in their hands have made their own brands and Gome home appliances live next to each other, borrowing from each other to grow their momentum. After the operation was stabilized, I came to our store many times to see the business situation and look for cooperation opportunities.
We hit it off and worked together to fight the commercial impact of the Platinum Tower.
After many rounds of discussions, we finally decided that the ice washing category would open a breakthrough first, and he brought us Rongsheng, Kelon, Midea brand refrigerator washing machines and that kind of exclusive mini washing machine.
Ice washing has always been our weakness, and most of the manufacturers require us to operate ourselves, which is beyond our power, and we are really short of money. And Manager Cao has this network resource, and the manufacturer gives him a prototype and gives him an account period for operation.
I provide affordable venue resources, and Manager Cao brings brand growth to my store, foyer and customer flow pull, as well as fixed rental venue income and sales flow.
Compared with our own business, it is much better to lose money and lose money, and it also saves a series of corresponding expenses such as personnel insurance and heating costs. Sales have also increased significantly. We take what we need, happy cooperation!
We also have a well-known Yuxiang Electric Appliance in the city, which mainly does individual home appliance wholesale business, and also has a three-story small building for independent retail. If the platinum building is the leading household appliance enterprise in our city, the household appliances of our store belong to the dragon neck part, Yuxiang Electric belongs to the dragon belly that can accommodate the big belly, and Manager Cao's Gome belongs to the franchise store, which is barely counted as the dragon tail.
The operation of my store is more embarrassing, customer recognition is OK, when I visit a department store, I stop by the way, but it is embarrassing to say that I like the first choice. When shopping for things, most people prefer the Platinum Building, which is across the road. The price can't come down, so I came here to see if I could pick up a bargain. I generally try to be satisfied.
Another is the surrounding county and rural areas and the working class in the city, the first choice is me, the price is close to the people, the style is novel and beautiful, and it is used at home, who understands?! Besides, the foundation of the state-owned large unit, the big store is trustworthy, and the after-sales service is as guaranteed as the Platinum Building.
After Manager Cao came to our store, the entire home appliance market circle shook. The former bigwigs in the home appliance industry have joined our camp, and the manufacturers are waiting to see if the platinum building is in full swing to defend it.
The Platinum Mansion beheaded itself and flew to my Nirvana rebirth to be a Lucheng flying general, hehe, it's a little interesting.
The boss of Yuxiang Electric Appliances will inevitably be active, and he also wants to get a piece of the pie, and he is also occupying a point in the commercial center, making his own name and expanding his influence.
Arrange business managers to come to contact and negotiate many times. Look at the flow of visitors, look at the venue.
The proposal to self-register like Gome entering the store was vetoed by our boss. Let's talk about it again.
It is proposed to change out the venue, decorate independently, play the name of Yuxiang, and settle the payment weekly. I directly vetoed it.
Make a name, it's not our household appliances, we want to borrow chickens to lay eggs, not eggs to lay chickens, and finally chickens fly eggs.
Weekly payment? How is it possible, the low rent and low efficiency of our household appliances are for the manufacturer's monthly payment, what we want is the flow of funds, save the interest and trouble of bank loans, and make a lot of money by self-operated products. This is called sunrise in the east and rain in the west. But there is no money, but there is money.
The negotiations are stalemate to the point that they can't move forward, and they all want to cooperate, but they have already touched the bottom line of principles, and they can't make concessions to each other.
It's a pity, after a few more rounds of talking, I hope that the other party will be relaxed and accommodating, but it's a pity!!
A boss is a boss, stand tall and see far. Perseverance is strong, and the boss's established policy is unshakable.
We can only sympathize with the business manager, say sorry to each other, and have the opportunity to cooperate again in the future.