Chapter 101: Advertising in the Countryside
Qu Ping came to the Xuelu Cold Drink Factory angrily and asked Li Shun why he was treated differently.
Why is there a prize in Ma Erni's secret red bean, and why mine is not, this has seriously affected my business.
Li Shun took out a cigarette from Hongta Mountain and explained with a smiling face:
"Boss Qu, don't get excited, the prize promotion is an activity that has just begun, and there are no prizes for the previous goods."
"Boss, this is easy to solve, you want some more ice cream with prizes." Han Ying gave an unpretentious solution.
"You two are too shrewd." Qu Ping was so angry that he was speechless, so he could only ask Li Shun to send another hundred prize sorbets.
People who are not shrewd can't do big business, and Li Shun takes it as a compliment.
"Boss Qu, may I ask a question, what is the age of the customer who buys the secret red bean?" Li Shun took out a pen and paper to prepare for the record.
"It's all young men and women, and there are a lot of children." Qu Ping thought about it carefully and told the truth.
"Are there any customers over forty?" Li Shun asked again.
"Very few, less than twenty." Qu Ping shook his head and added:
"Ninety percent are young people, mostly working-class, and there are quite a few customers in rural areas."
When rural people come to the People's Mall to shop, they will also buy red beans for their children to try.
"Are there many repeat customers? It is a customer who buys a second time. ”
"This ...... There seem to be a lot, there are seven or eight young girls who buy red beans to eat every time they come to the mall. ”
This result satisfied Li Shun, and some repeat customers said that the product was recognized.
It may be that there are too many red beans in the sorbet, which makes them feel that they are worth the money.
"Husband, I'll help you sort out the data. It's getting late, you go home and get paint. Han Ying urged her husband to advertise.
Li Shun lost herself in the voice of her husband, this daughter-in-law is too smart and knows how to control men.
"Okay, you'll be left to the data and trademark registration." Li Shun tore up Qu Ping's questionnaire.
"Mission Guaranteed Completion! Xiangzi, go to the countryside with your master to write advertisements. Han Ying said.
"Okay, master." Zhou Xiang packed up the carving tools and handed a bundle of sorbet sticks with prizes to Shi Niang.
Li Shun drove a motorcycle out of the cold drink factory and took Zhou Xiang back to his hometown, where he found his father lying on the sofa watching TV.
There was a drama on the TV and tea on the coffee table.
Li Mu saw his son and said lazily:
"I'm back, I'm going to get something myself."
Li Shun smiled dumbly, his mother was not at home during this time, and his father seemed to have completely let go of himself.
"Daddy, are the crops still there?"
"Nonsense, I work every day. I just finished weeding yesterday and was half tired to death, so I have a good rest today. ”
"Then you have a good rest." Li Shun was amused by him and went to the tool room to get a few new brushes.
When I came to the village committee, I found my old father-in-law, Han Zheng, and pulled two buckets of paint from the village committee warehouse.
A barrel of blue, a barrel of white, all brand new vats of paint.
Fixing the paint on the motorcycle, the master and apprentice set off.
Back in the county, head east along Miaoxiang Road, where Hanwha's refrigerated trucks make deliveries.
On the walls on both sides of the highway, there are wall advertisements of various colors and various contents.
For example, Zhang Lao Er in Sunzhuang is breeding pigs, Ma Yun in Nanmazhuang is oiling, Wang Neng in Wangzhuang sells rubber shoes and so on.
It is more of a propaganda slogan of national policy, and it is the same when giving birth to a child, and the daughter is also a descendant......
A variety of characteristic slogans dazzled Li Shun.
Choosing a house with a good sight, the master and apprentice opened the paint bucket and mixed the paint with thinner.
Li Shun holds a wooden meter ruler in his left hand and a brush in his right hand, outlining the font outline on the wall with blue paint.
"Secret red bean ice cream is looking for franchisees." Written in Song characters.
"Contact, Mr. Wang; Address, the east section of the wholesale street, the snow dew cold drink long; Contact number, 0378, 696688. It is written in small print in Song style and written under the main advertisement.
Li Shun is a carpenter, and writing on the wall is a breeze.
The master sketches hollow characters in the front, and the apprentice fills in the back with white paint.
After writing the end of the work, the red wall tiles are the background, and the white font is ticked with blue edges, and the high-end atmosphere is high-grade.
Riding a motorcycle to the next village, looking for old houses to write advertisements, and the owners of new houses are not allowed to graffiti.
If you write it all the way, you will always be eaten by the masses.
Some children praised the good writing, and some girls came to talk.
It doesn't matter if the handwriting is good or not, the key is that the young man who writes is strong.
There are also big men who come to consult and join, and the owner of the house will come to ask for cigarettes, which must be given.
Li Shun couldn't help but sigh, my daughter-in-law is so shrewd.
The paint was made for nothing, and the advertisements were written by themselves. The advertising cost is the fuel cost of the motorcycle, which is negligible.
The advertising effect should not be bad, and anyone who walks this road will see the advertisement intentionally or unintentionally.
When the master and apprentice wrote about Miaoxiang Street, they heard the roar of a single-cylinder diesel engine.
"Brother, Shoko." Li Xiaoxia and Li Toyota got out of the car and put a piece of Wahaha pure water next to the motorcycle.
"Where are you going to deliver the goods?" Li Shun asked casually and gave a bottle of pure water to the apprentice.
"Ren Changhao from Grape Country asked for 100 packs of ice packs and 90 packs of popsicles." Li Xiaoxia grinned, pointed to the mineral water and teased:
"My sister-in-law is afraid that you will be thirsty, so she specially arranged to bring water to her husband."
"Are you envious?" Li Shun drank half a bottle of water and said it was so sweet.
"Boom! Toyota, let's go! Li Xiaoxia turned around and got into the car.
Li Toyota hurriedly walked to the front, opened the car door and helped her into the car, a brand new licking dog has been born.
Zhou Xiangxin was very envious, Xiaoxia and Toyota could fall in love justifiably, and he and Daxia could only sneak around.
Because the identities of the two are a little embarrassing, Zhou Xiang is Li Shun's apprentice, but he wants to marry the master's sister.
"Xiangzi, don't be in a daze, work quickly." Li Shun put the pure water in his pocket and continued to write with paint.
Zhou Xiang made up his mind, and when the master was in a good mood, he confessed his love affair with Da Xia.
Halfway through the advertisement, a three-wheeled motorcycle stopped:
"You're from the Snow Dew Cold Drink Factory?"
It was a young man who spoke, with a slightly high hairline and a toad mirror on his head.
"Yes, big brother is good." Li Shun put down the brush and took out Hongtashan cigarettes from his pocket.
The two lit the cigarette, the big man swallowed the clouds and spit out the fog, and Li Shun held the cigarette butt to let the cigarette burn naturally.
"Mazi, who often comes to deliver goods, drives a Wenling three-wheeled motorcycle, is it from your factory?" Dahan and Li Shun sprayed the wind.
Wenling is the Qianjiang motorcycle of the future, Hanwha has a pimple, and his refrigerated truck is Wenling.
"You're talking about Boss Han, who wholesales sorbets from the factory and drives to the countryside to deliver them. My surname is Li, may I ask your eldest brother's surname? ”
"My name is Qu Yang, the song of pop songs. Boss Li, is Boss Han's business good? ”
So, Elder Qu Yang of the Sun Moon God Sect wants to clean up the cold drink cart?
"The business is good, selling a cart of sorbets in two days, and delivering them from Miaoxiang to Liuhe Township, sixty miles away." Li Shun bragged loudly.
Qu Yang pointed to the wall advertisement and asked:
"Are you the boss? How did the refrigerated truck join? ”