"October 10, 2004! We [Taozhu.com] were officially established! ”

"In the past 7 years, we have gone from zero foundation and zero users to the present, with nearly 500 million users......

"In the past 7 years, we have been serving the public, determined to let the public get the most satisfactory, cheapest and most suitable product ......"

"In the past 7 years, we [Taozhu] have changed the lives of countless users in China, as long as we sit at home, move our fingers, touch the mouse, we can buy what we want to buy......

"There are videos, pictures, better customer service, and no reason to refund ...... in seven days"

“……”

"We have always been at the forefront of the times, we have created this era, and we want to change the world!"

"But I always felt that we could do better......

"The logistics we cooperate with can be faster, our services can be better, and we can provide users with more cost-effective items!"

"After many feedback from users and repeated negotiations with the team, communication in multiple fields has ......"

"We made a calm decision: start with the familiar field of major appliances......"

"From now on, recruit [Meisu] price intelligence officers, 4 people per store, anyone can buy products from [Hangmei] and [Suzhou] electrical appliances, if the discount is less than 10%, we [Taozhu] will immediately reduce the price on the spot......"

“……”

"Of course, this is just our hors d'oeuvres, October 10th, our [Taozhu.com] birthday, "whether it's major appliances, or small objects, whether it's clothes, or electronic products......"

"We, [Taozhu.com], will carry out an unprecedented price reduction!"

"Every year in the future, we will treat this day as a [pearl carnival]!"

"Now, please open our [Taozhu.com] and see the price!"

“……”

Many years ago, [festival marketing] was already one of the best means of capital.

For example, from the early traditional festivals to foreign festivals such as Christmas and Valentine's Day, and then from 520 to 214, and then to Singles' Day on November 11......

From homophonic stalks to category festivals, everything you can think of or can't think of for the time being has been used for a series of plays!

With the gradual popularization of e-commerce platforms, festivals seem to have become a trend, and the gimmicks of [festivals] and [celebrations] blooming have made countless merchants earn a lot of money while stimulating consumption and attracting consumers' brand attention.

On September 25th, Ma Yunhua appeared in the public media, and in the excited eyes of countless people, she suddenly announced the [Pearl Carnival] on October 10th!

When interviewed by reporters, Ma Yunhua did not hide her ambitions at all: "Why should we start with electrical appliances first? Because their gross profit margin is as high as 25%, that is, if you go to them and buy a refrigerator for 6,000 yuan, they can earn you 1,500! ”

Ma Yunhua's alien-like face wrinkled slightly: "Why are there major appliances?" Because the profits of major appliances are high and the sincerity is enough! Other products? How much sincerity can be seen in the thin profits? Ten bucks? How many bucks? How many cents? Do small children play with mud? If you really want to reduce the price, it will be reduced by hundreds of hundreds! That's sincerity! ”

"Last night, my shareholders and I stayed up all night and had a meeting, what did we talk about? We were talking about the original intention, talking about the dream, talking about the past years, the shareholders asked me what attitude I said: I want to fight! I asked the shareholders what their attitude was, and the shareholders unanimously agreed: and said: then fight, don't make a dime, we have to fight, we have nothing but money! ”

………………………………

In front of the camera.

Ma Yunhua was murderous.

When Li Bin saw this scene, he was shocked.

He was engaged in activities and came to [Shengteng Technology] overnight, and hurriedly knocked on Zhang Sheng's office.

"Teacher, something is wrong!"

"[Taozhu.com]?"

"Yes!" Li Bin sat in front of Zhang Sheng, poured a mouthful of water, and his face could not hide his horror: "Ma Yunhua is doing what I want to do next year, and they are pointing their swords at the line!" Moreover, they are all the cards of first-line brands and major appliances! ”

Li Bin took a deep breath: "On the way, I heard a news, today [Taozhu.com] has announced the prices of TVs, refrigerators, washing machines and other major appliances, the prices of first-line brands, all of which are lower than the market price, the same style, the same brand of home appliances are nearly 5 points cheaper than [Hangmei Mall] and [Suzhou Tesco]!" The prices of [Lianzhong Desktop] and [Lianzhong Notebook] are even close to [Shenchuan Computer]! ”

"I was going to wait for half a year, ready to wait for [Xingyang] refrigerator and [Shenchuan Computer] to go to the countryside with household appliances to play the brand, and then, in March next year, relying on the advantages of [Strong Victory Online Mall], launched a price war against offline electrical appliances, so as to hit the offline industry of [Hangmei Mall] and [Suzhou Tesco], but I never dreamed that [Taozhu.com] would actually take a step ahead and play this card, and the other party would not give us any chance at all!"

“……”

in the office.

Li Bin's frightened voice sounded.

In history, there have been many battles!

The eldest and second fight, and in the end, the boss consolidates his hegemony, the second goes further, and the third becomes a corpse!

Compared with [Taozhu.com], whether it is the scale or the number of users, or the financial resources, it is far from the same, and compared with the old electrical appliances merchants such as [Hangmei Mall] and [Suzhou Tesco], although they have online advantages, if they really start a price war, they will ...... with the two giants of [Hangmei Electric] and [Suzhou Electrical]

It can't be compared at all!

If first-line brands such as [Jinhong Refrigerator], [Chuangdu TV], and [Songsen Air Conditioner] hit the price to the end, then, it is not good that the brands such as [Shenchuan Computer] and [Xingyang Refrigerator] and [Jiakang TV] that have just improved will be directly dragged into this price war, and then dragged to death and beaten back to their original shape!

The only advantage of second-tier brands is price!

When the price loses its advantage, what is there?

After Zhang Sheng listened, he looked out the window, and then said calmly: "Don't worry, they can't really press the cost price!" ”

"What if the cost price is really pushed down?" Li Bin asked fiercely.

"Even if they hit the cost price, they won't last long!"

"What if it really lasts? The goal now is not to make money, but to drag all challengers like us into the price war and drag them to death! ”

"The offline physical stores of electrical appliances will close down in large numbers, and the first ones are nearly 1,000 offline stores of [Hangmei Electric] and [Suzhou Electric] ......"

"Then we ......"

"Don't worry, don't worry at all, [Hangmei Electric] and [Suzhou Electric] will be more anxious than us......" Zhang Sheng pushed his glasses, and a smile appeared on the corner of his mouth: "[Taozhu.com] is very large, and the volume is very large, so it is destined to move and affect the whole body...... You first go to the accurate price reduction price of [Taozhu.com], to find out, to see whether it is really a price war, or a smoke bomb, and when it comes to Double 10, we will give him a whole wave and let him fall into an endless price war! We are small in size, and we lose a lot...... They are big in size, and they have a lot to lose......"

After Li Bin heard Zhang Sheng's words, his anxiety was finally somewhat relieved, and he nodded.

"From now on, I have been paying attention to the prices of various commodities in [Taozhu.com], and when we wait for Double 10, we will play a cheaper price than him, and eat his wave of traffic, is this what it means?"

"Yes! Recently, you first went to talk to the cooperative merchants of [Qiangsheng Online Mall] and talked about it first...... In extreme cases, we give them back money! ”

"So, what if, our wave of traffic is too big, and we hold on? That's a loss, the more we sell, the more we lose! ”

"I'm ready to fight them for 1 billion!"

"What about the 1 billion fight?"

“……”

After Zhang Sheng heard this, he did not respond, but looked downstairs silently.

Downstairs, there are countless brands that are ready to cooperate.

His eyes suddenly became cold, and his whole body exuded murderous aura!

But after a while, he restrained his murderous aura, stood up and patted Li Bin's shoulder, smiling.

"A long, long time ago, we carved out one piece of land after another......"

"We're in the field and I'm full of leeks!"

"We take the sickle and cut wave after wave! After cutting this field, leeks grew in that field! ”

"As long as I can hold the scythe, the leeks will never be finished!"

“……”

“……”

Li Bin's spirit was shocked, and then, he felt a little more confident in his heart.

Zhang Sheng didn't finish speaking, but continued: "Even if the leeks are gone, we still have our own hematopoietic function, they rely on huge capital, fight with us, we will fight with them!" ”

"Since I started my business, I have never taken out a loan from a bank, even once! They can leverage capital, we can leverage, and, if I want, I can leverage more than they do! ”

“……”

Li Bin suddenly took a deep breath.

The panic and uncertainty became agitated in an instant.

Suddenly looking back......

He suddenly realized that in the past three years, Mr. Zhang no longer knows when he has sat at the table, and he doesn't know when he has become one of the players with more hole cards!

He nodded violently!

Then he strode out of the office.

After Li Bin walked out of the office, Zhang Sheng's eyes gradually calmed down.

He stared at [Hangmei Electric] and [Suzhou Electric].

He thought of the original world.

In 2012, [JD.com] launched an e-commerce price war against [Gome] and [Suning].

In that battle, the sky was dark......

But after that war, the [Jingdong] electrical category completely rose!

As for [Gome] and [Suning]......

The boss of [Gome] was arrested, and since then he has fallen into civil strife and has been unable to extricate himself and faded out of the historical stage.

The [Suning] online industry has improved, but the offline industry has suffered a heavy blow.

In the first half of the year, 79 new chains were opened in the mainland, 74 were replaced or closed, and 2 were replaced or closed in Hong Kong......

The reason why Zhang Sheng still remembers it is that he also participated in this battle!

Moreover, through a series of means such as some telemarketing, he made tens of millions, and then went overseas to prepare to use capital to cheat capital, and then stimulated a little, and then, he strayed into an organization, and felt like heaven excitedly......

But, who would have thought that a few years later, damn, he would be betrayed by the leader without taking his brothers to do a big deal!

Zhang Sheng shook his head violently, coming back to his senses from his memories.

He silently looked at [Hangmei Electric] and [Suzhou Electric].

Then, a smile appeared.

Boss and dick fight!

The third child suffered!

However, it is also possible that the second and third children want to pull the boss off the horse!

Maybe!

Not a bad thing!

…………………………………………

[Suzhou Electric].

Founder Zhang Yuanqiao's eyes widened when he saw the news.

He was a little unbelievable!

He couldn't understand why [Taozhu.com] suddenly went crazy!

The previous cooperation with [Taozhu.com] has always been very tacit, and even some goods, [Taozhu.com] are purchased from [Suzhou Electric].

Of course, the so-called business war has no logic to follow, it is nothing more than interests!

Zhang Yuanqiao is very aware of the hegemony of himself and [Hangmei Electric] in offline electrical appliances, and he understands that [Taozhu.com] will be strangled in the cradle before the rise of his [e-commerce industry]!

With this wave, he promoted his Double 10 celebration!

Moreover, this trick is too ruthless!

Hit offline stores with [e-commerce industry] online prices!

It's a big war with unequal prices!

He made a phone call to Huang Guangrong of [Hangmei Electric], but the other party was silent and did not make any response.

When it was time to hang up the phone, the other party spit out a word.

"Hit!"

Zhang Yuanqiao thought so!

At this moment......

The other side has already launched a challenge.

He avoids not fighting, which will definitely make this price shock more ruthless!

He chose to engage in the battle as soon as possible, and posted on [Weibo]: "From now until October 11, [Suzhou Electric] stores nationwide, with zero gross profit in the whole range, and a big price reduction in physical stores across the country!" ”

When it is finished......

Instead of feeling the excitement of the battle, he became worried.

Online stores hit offline stores!

There is no need for rent, water and electricity online, and even labor costs are kept to a minimum......

It's a total unequal battle!

Moreover, [Suzhou Electric] has just been established, and [Suzhou Tesco] has not really gained a firm foothold in the e-commerce industry, so it is a ......

The more Zhang Yuanqiao deduces, the deeper his brows become!

And at this time......

He received a phone call.

First surprised, then happy!

"Zhang Sheng?"

“……”

Half an hour later.

Zhang Sheng took a group of second-tier electrical appliance brands into the headquarters of [Suzhou Electric Appliances].

Zhang Yuanqiao personally waited in the hall, and when he saw Zhang Sheng, he greeted him as soon as possible.

After a brief greeting, Zhang Sheng pointed to the group of people behind him, and then his expression was serious.

"[Taozhu.com] is our common enemy!"

"If you don't dislike it, I'm responsible for beating them online, and you are responsible for fighting offline!"

"I can share online resources with you to help you succeed in your transformation! And these brothers behind me, I hope you can help take care of one or two! ”

“……”

A few very simple words.

But Zhang Yuanqiao's expression was extremely solemn.

Subsequently, Zhang Sheng was invited into the office alone.

(The third update, 4,000 words!) 10,000 words delivered today! ）

(Brothers, you guys are so powerful, we are 8th in the city, 39th in the overall list!) ）

(Thanks!) ）

(hmm...... ）

(Can we touch the chrysanthemums of those big guys again!) Greedily begging for a monthly pass! ）

(End of chapter)