[Ma Yunhua, the pride of our Chinese people, the man who changed the world! ] 】

[Daddy Ma, come on, we'll top you! ] 】

[I'm going to go to [Suzhou Electric] and [Hangmei Electric] to buy appliances, but when I saw your words, I changed my mind instantly, and we waited for you to knock down the price! 】

[Yes, offline stores, there are really many people who are playing us around through various "fraud" means...... I thought it was a price reduction, but as a result, I was killed as a pig! 】

[Without Ma's father, these offline stores will only kill pigs more ruthlessly, the establishment of [Taozhu.com] has made these people no longer rampant, and those banks, it is he who has changed the pattern of China, and will always stand with us at the bottom of the people......]

【……】

Year 2011.

[Taozhu.com] is still the overlord of e-commerce, and it is unshakable.

Ma Yunhua is still the object of worship of countless young people.

His story, his words, all his news......

On the Internet, you can hear countless touting voices all the time.

The pursuit of society naturally caused him to form an emotional expansion.

I don't know how to do it behind my back, but in public, I once said something like this: "For a long time, I was looking for a telescope, but after looking for a long time, I couldn't find an opponent......"

Offline and online.

It's an unequal battlefield.

Ma Yunhua's surprise attack, like a storm, came in an instant, and soon set off a monstrous wave on the Internet!

The inside story of all kinds of prices, being said by Ma Yunhua like this, is like the last fig leaf, and it will all be lifted in an instant!

At the same time, almost all major news and media are forwarding the news of this [price war] for the first time......

Countless news about the physical store [killing pigs] have sprung up like mushrooms after a rain, and all of them have sprung up!

[Suzhou Electric] was not prepared, and [Hangmei Electric] was not prepared, although it was in a hurry, it was unable to resist the surging tide of public opinion and price questioning......

"Mr. Zhang, this afternoon, our [Suzhou Electric] Yanjing store has received 30 refund applications......"

“……”

"[Taozhu.com] took the lead in announcing the price of a [Jinhong refrigerator], we sold it for 5999, and the other party sold it directly for 4999, and it included freight, package installation, and cut it on our main artery!"

“……”

"Instigated by public opinion on the Internet, the user run on offline stores has begun, and our 950 stores across the country, almost half of the stores, have people come to inquire, return, and old customers who have just bought refrigerators continue to ask us to return orders!"

“……”

"Our range hoods, color TVs, washing machines and other fields have also been hit hard, [Taozhu.com] does not talk about martial arts and all announced the reserve price, this wave of impact, we can't stand it!"

“……”

"We have also suffered an unprecedented impact online, and the traffic has risen sharply, but almost every price on the line is followed by a lot of comments, our side sells 5888, the other party sells 4999, our side sells 3000, and the other party sells 2400 ......."

“……”

"If we don't reduce the price, we will be crushed, we will reduce the price, the other party will drop more ruthlessly than us, those old customers who have just bought electrical appliances, all of them will not do it, and they will ask us to make up the difference!"

“……”

"In addition, our [Suzhou Electric] home appliance stall in the countryside is also occupied by a group of [Taozhu.com] booth personnel at this moment, we promote discounts, and they advertise more discounts than us! Directly smash the field and pour the price! ”

“……”

September 27th.

Business warfare is cruel and unmerciful.

Zhang Yuanqiao of [Suzhou Electric] was constantly wiping his sweat, and there was a bitterness in the depths of his throat.

But in the face of the offline management of [Suzhou Electric], he still maintained the corresponding calm: "Let's not worry!" Returns cannot be refunded, however, we can send some subsidized red envelopes online! Pull them to consume another wave! ”

"Mr. Zhang, you can't rashly send red envelopes, if you send red envelopes, don't you admit that we sold at a high price before, and Ma Yunhua lifted the fig leaf all of a sudden? That Ma Yunhua's arrogance will only become more arrogant, and when the time comes, the battle situation will be even more unfavorable for us! We can't do anything to smash our own platform! Vice President Zhou Haopeng suddenly took a deep breath when he heard this, and hurriedly dissuaded Zhang Yuanqiao!

"What do you think should be done?" Zhang Yuanqiao calmed down and looked at Zhou Haopeng.

Zhou Haopeng's back was already soaked with sweat, and his eyes revealed a sense of unwillingness: "What you posted on Weibo before, all zero profits, we will implement it, at the same time, I am responsible for contacting Zhang Sheng, Mr. Zhang, we can't hesitate any longer, cooperate with Zhang Sheng!" ”

“……”

Yesterday, Zhang Sheng led people to talk to Zhang Yuanqiao about cooperation.

But Zhang Yuanqiao did not agree, in addition to including his brands into [Suzhou Tesco], there is also a clause, that is, in the future, [Suzhou Electric] must open the [WeChat] payment system, at the same time, the two parties have formed a [brother e-commerce], and the two sides communicate with each other!

What does it mean to have or not?

This is robbery while the fire is burning!

Zhang Sheng wants to take advantage of this wave to promote his own [WeChat] payment system, and at the same time, he wants to take this wave to take the opportunity to integrate the electrical industry in 3C into his own system, and once again expand his [Qiangsheng Online Mall] consumption project.

And what about his [Suzhou Tesco]?

After [Qiangsheng Online Mall] is really made, he Zhang Sheng will be the next Ma Yunhua!

At that time, the e-commerce of [Suzhou Tesco] not only did not take off, but was like a clown......

"Mr. Zhang, don't think about it anymore, this time, the other party is almost a devastating blow, we need help, I will talk to Zhang Sheng on the conditions, try to talk about it until we are both satisfied!"

"Wait!" Zhang Yuanqiao's brows furrowed, and at this moment, he realized that his [Suzhou Electric] was on the verge of a dilemma.

"What are you waiting for, Mr. Zhang, you can't wait any longer, the business war is changing rapidly, and when the wave of [Taozhu.com] really starts, we have to die online, and we have to close the store if we can't do it offline!" Zhou Haopeng's expression was almost distorted, as the person in charge of the store department of [Suzhou Electric], he knew very well the danger contained in it, he never thought about it in an optimistic way, the more he deduced, the more pessimistic he felt!

"Mr. Zhang, what are you worried about? Are you worried that Zhang Sheng will swallow our [Suzhou Electric]? No matter how big Zhang Sheng's appetite is, he can't eat it, so Mr. Zhang, you give me a chance, if the negotiation between me and Zhang Sheng doesn't satisfy you, you can dismiss me directly! ”

“……”

Zhang Yuanqiao was always hesitating.

He was well aware of the risks in the outside world, but he was even more aware of Zhang Sheng's wolf ambitions.

At this moment, Zhou Haopeng was already in a hurry, and even slapped the table on Zhang Yuanqiao's side.

Zhang Yuanqiao was still considering, and finally, he waved his hand and motioned for Zhou Haopeng to go out first.

He'll have to think about it.

………………………………

October.

It's getting closer.

E-commerce is filled with layers of fireworks.

Zhou Haopeng walked out of the office and returned to his place.

He saw that [Hangmei Electric] took the lead in reducing the price!

The price reduction is very sharp, almost unprecedented, and it has fallen to the bottom all of a sudden, and it is played: [Any product we have online is 5% cheaper than [Taozhu.com]! With 1,650 stores across the country, online and offline prices will be completely consistent! The slogan!

Zhou Haopeng lit a cigarette.

He was born in '78 and is now 33 years old.

Although he is not very old, he is the veteran of [Suzhou Electric], who once followed Zhang Yuanqiao to start from the distribution alliance, and then grew step by step to the current situation.

In fact, three years ago in 2009, Zhou Haopeng suggested that Zhang Yuanqiao should transform and transform from offline to online as soon as possible.

But Zhang Yuanqiao always had concerns, and he always said slowly.

At that time, offline profits were high, stores were sufficient, and there was no influence of stores online, and service was even a problem.

Small electrical appliances and small household appliances can be done online, but large electrical appliances, consumers always feel that offline is reliable, after all, it is thousands of yuan, who can rest assured that it is online?

Then, Zhou Haopeng put forward two suggestions to Zhang Yuanqiao at the beginning, one is an online store, and the other is offline logistics, with the influence of [Suzhou Electric], carry out a combined fist impact, and lay a position.

However, Zhang Yuanqiao has always been determined that logistics costs people and money, and it is impossible to make a stove in order to eat, right?

It wasn't until 2011, when e-commerce was booming and offline profits began to plummet, that Zhang Yuanqiao realized that he wanted to do online shopping.

But......

"If we develop in three years, and even, if we have the same scale as [Strong Victory Online Mall], we can still have the power to fight with [Taozhu.com] this year!"

"But, for now...... Our [Suzhou Tesco] has just been launched, and the customer influence has not yet been spread......"

“……”

Smoky.

Zhou Haopeng muttered to himself, and after a long time, he sighed, and his heart was clogged!

Subsequently......

He saw a subordinate come to report: "Mr. Zhou, what should we do?" ”

"I'll go find Zhang Sheng in person!"

"That ......"

At the same time, since Mr. Zhang announced on Weibo before: "[Suzhou Electric] stores nationwide, zero gross profit in the whole range, and large price reductions in physical stores across the country, then we will reduce them, but we will first raise the price and then reduce the product series that [Taozhu.com] does not have, and at the same time, the series that [Taozhu.com] is selling, we reduce it to the cost price, and we don't make a penny!" Directly drag them down......"

"What about those old customers?"

"We want to give out red envelopes, but we can't send red envelopes in our own name!"

"Who's going to send it?"

"Zhang Sheng is going to send it!"

Zhou Haopeng took a deep breath, and then hurriedly left [Suzhou Electric], like a warrior, embarking on a new journey.

(End of chapter)