Elaine continued: "If your entry process is set up like this:

First, lengthen an entry channel at the entrance of the sales office, which only allows people to pass through one by one, which can push the crowd out of the buffer zone.

Second, set up a "work" word security protection wall, the first wall is blocked outside the passage, the second wall is blocked on both sides of the passage, and the third wall is blocked at the door of the sales office. Most of them are here to raise funds and not to make trouble.

Third, before the start of the VIP fundraising activity, you should first put the urban security police officers who are on duty for you, invite them to enter the sales office to drink tea first, those who want to take the opportunity to make trouble, as soon as they see that the police officers have gone in to defend, they can be scared to death, who dares to make trouble.

As for the customers, will they have a rebellious mentality because of the heavy guard, and they don't want to subscribe? I don't think there is, as long as your service is still friendly and welcoming, they will understand that it is because there are too many people and that security measures are necessary to ensure that the event is carried out in an orderly manner.

But obviously you are too optimistic to take this into account at all, and here I reiterate that any future activities must have crisis protection, and set up a crisis plan in advance to deal with the occurrence of a crisis! ”

Then, Elaine shouted, "Did you hear that? ”

Everyone was shocked and quickly responded: "I heard it!" ”

Mr. Tong and the planning director turned pale, because other departments could not understand it, but it was impossible for them not to understand it, and it was their loopholes that the president pointed out.

Elaine nodded again and said:

"Good! First of all, I want you to send a letter of apology to all citizens through the media. ”

Everyone was stunned when they heard this, and sent a letter of apology to the whole people? Isn't this a slap in the face?

Elaine ignored their reactions and continued:

"Remember it for me! The content of the letter includes the following points:

1. Admit that there were mistakes in the morning activities, and apologize to the customers who came to participate in the event in the morning and friends from all walks of life who care about Ningbei Imperial Garden.

2. Inform all sectors of society that after the study of the board of directors, the group decided to give up the VIP subscription and pre-sale method, and instead use the existing house sales method of building first and then selling, and build the house well, so that everyone can rest assured and satisfied before selling, and for those customers who have registered their intention to subscribe, we will use other ways to give compensation.

3. Inform all sectors of society that the total investment of Ningbei Imperial Court is 10 billion, which is all invested and developed with its own funds, and has not made any penny of loans to banks or any institutions, deducting the 3 billion land price that has been paid, and we still have 7 billion cash lying in the bank's special account, and publicize the account picture for everyone to see.

Fourth, tell all walks of life that the following is a paragraph of Ningbei's heart:

Obviously, Ningbei Group has enough financial strength to complete the development of Ningbei Imperial Garden, but in view of the unexpected activities in the morning, we have learned from the pain, no longer rush for quick success, but to polish the quality of the building with heart, and complete its due mission with high standards.

With a total area of 2,000 acres, a volume of 1.5 and a total construction area of 2 million square meters, Ningbei Imperial Court can accommodate about 20,000 families to live here.

It is the largest residential project in Donghua City so far, and it is also one of the key projects in Donghua City, which carries the economic mission of the city's expansion and development to the east, and also carries the living dream of 20,000 families.

Therefore, we must go all out to complete the development of Nimbe Imperial Court with high standards, which is an explanation to the city and the people, and it is precisely because of this that we have decided to adopt the model of existing house sales to meet the quality inspection of every Donghua person to Nimbe Imperial Garden.

But please rest assured, the wait will not be too long, because our funds have been fully in place, as long as we do a good job of quality control management, it is not difficult to complete the development in a short time.

Therefore, we will take three years to complete the phased development and construction, the first phase of 1 million square meters will be completed in one and a half years, and the second phase of 1 million square meters will also be completed in one and a half years.

Therefore, please rest assured to wait, the sales office will be open as usual during the waiting period, and everyone is welcome to come to visit and guide at any time, and also welcome the relevant regulatory departments to come to visit and guide, and check the quality of the building together, so that our common home becomes perfect.

At the same time, we also solemnly promise to you that the price of our project will be priced on the basis of 10% of after-tax profit, and we will make a cost announcement and accept everyone's supervision.

This! It is the most sincere apology of our Nimbe people! ”

When Elaine finished saying this, all the staff present at the meeting were completely stunned, because this was not a simple letter of apology, but contained a major adjustment to the project's trading ideas and marketing strategies.

That's right!

It is through this letter of apology that Elaine wants to inform all sectors of society that she has made major adjustments to her trading ideas and marketing strategies.

After saying this, Elaine Yoyo said:

"The first principle of crisis public relations is to be honest about your mistakes, rather than trying to make all kinds of quibbles, which will only make people more and more disgusted, so what do you think of this apology letter?"

The crowd opened their mouths wide and wanted to speak, but they did not dare to speak.

Because, the president's foreign strategy cannot be said badly.

But!

What the participants were shocked by was not only the adjustment of trading ideas and marketing strategies, but also the deeper level of everyone's hearts that everyone was thinking that they would only sell after a year and a half, so we didn't have no bonuses for a year and a half?

Everyone opened their mouths to speak and stopped, and finally looked at Mr. Tong and Vice President Ye together, and Mr. Tong also looked at Vice President Ye.

Vice President Ye had to bite the bullet and asked:

"President Lian, you mean that the house is not for sale now, and it will not be sold until a year and a half later, right?"

When Elaine heard this, the corners of her mouth lifted slightly, smiled, and said:

"I know what you mean by asking, everyone is worried that the house will not be sold, and there will be no bonus in the next year, right, then I will tell you my plan:

First, from now on, the monthly salary of real estate consultants will be raised from 3,500 yuan to 6,000 yuan, and employees in other positions will be raised by 15%. ”

Speaking of this, everyone was even more shocked, but this surprise was a surprise, the corners of his mouth were an embarrassing smile, and his eyes were full of light.

Elaine saw it in her eyes, paused, and deliberately asked:

"How about using this to compensate you for the loss of sales for a year, do you have any opinions?"

How can everyone have an opinion, the bonus is not necessarily available, the salary increase is a clear and steady earning, who is not happy, so everyone whispered and said shyly: "No opinion." ”

Elaine smiled and continued:

"Second, there are still bonuses."

As soon as these words came out, everyone was restless!

Elaine went on to say:

"It's just that the reward assessment method has changed, everything is based on customer satisfaction, and each job position makes a customer satisfaction management evaluation form and a customer satisfaction questionnaire, and uses this to conduct an assessment and evaluate it once a month.

Here I would like to emphasize that the engineering, finance, management and control, and general departments should not think that you do not have customer satisfaction.

The quality of the project is the core of the company's customer satisfaction, whether the financial department pays in time is the key to whether the unit is actively working, and whether the control department is the cost and quality of good goods also plays a key role in customer satisfaction.

The evaluation of the general department and the brother department is your customer evaluation, and whether you provide timely and effective human resources and office materials to the brother department is the greatest help for your customer satisfaction.

Therefore, each department should establish a work concept with customer satisfaction as the core, because my performance appraisal is set up like this:

Customer satisfaction reaches more than 90%, set bonuses according to the satisfaction level, less than 90% no bonus, less than 80% issued a warning, leave without promotion within a month, and leave directly below 70%, of course, do not deduct wages when leaving, and act in accordance with labor laws. ”