In the current Chinese public opinion circles, there is a strange circle, everyone is proud of Zhou Xin's achievements, Chinese people can become the second richest people in the world, can be in Silicon Valley, and become an iconic figure that cannot be bypassed in the outside world.

No matter what country's news media discusses Silicon Valley, the business community and the technology community discuss the success of Silicon Valley, they can't bypass Zhou Xin, and even Zhou Xin has become the most well-known entrepreneur in Silicon Valley.

With Bill Gates stepping down as CEO of Microsoft and gradually disappearing from the public eye, Zhou Xin began to be hailed as the most powerful man in Silicon Valley. After the bursting of the NASDAQ bubble, Xinxing Capital held a huge amount of money and bought shares of technology companies on the NASDAQ, completed the control of NVIDIA and ARM, and also ranked among the top shareholders of many famous technology companies.

Although Xinxing Investment is not listed and does not need to publish its own operating data, the listed companies it invests in need to be announced to the public, and reporters from the business media can get a glimpse of Zhouxin's business territory from the publicly disclosed data of listed companies.

This is also the reason why Zhou Xin is known as the most powerful man in Silicon Valley. Zhou Xin is so successful at the moment, far surpassing the entrepreneurs that Huaguo boasted before. More importantly, Zhouxin's success comes from the innovation of the business model, and the money is earned from the hands of the Ameriken people.

People in later generations will feel schadenfrequencing because Luckin cut the American leeks from the United States, the overall environment of public opinion twenty years ago is not as good as that of later generations, but the simple emotions of the Chinese people can be linked across time and space, and the Chinese people will also feel schadenfreate and recognition for Zhou Xin to earn the money of the Americans.

Under the propaganda of the domestic media, Time Warner is almost equal to the wronged boss in the domestic context. This also led to the complicated feelings of the Chinese people towards Zhou Xin, on the one hand, because he was proud of winning glory for the country, although it had nothing to do with himself, but it proved from more aspects that the Chinese people can do it.

This symbolic role has made the development of China's Internet industry faster than that of the original time and space, and more Chinese Internet companies began to try to go overseas at the beginning of the millennium.

Similarly, most of Zhouxin's business territory is abroad, mainly investment in China, and there are very few enterprises in China.

Even the statement that Zhou Xin has been naturalized as an American has been circulating on the Internet in China, even if Zhou Xin has repeatedly refuted the rumors, this statement is still a mainstream.

This makes it difficult for the brand under Zhou Xin's name to be regarded as a Chinese brand, and it is impossible to become a national brand in a certain sense like Huawei in the future.

In the minds of Chinese consumer groups 20 years later, only good companies can become the so-called national brands, Huawei and BYD, they are regarded as national brands because they do well, not because they are national brands, so consumers have no brains to buy it.

Many public opinions have deliberately inverted the cause and effect of national brands and achievements.

"Emotionally, I don't think Matrix is a national brand, before Mphone entered the Chinese market, Matrix had other products come out, but it has never been publicly sold in the Chinese consumer market, and the only way to buy it is to buy it from Americ Ken. Matrix did not have an offline store or an online official website in China before, and did not operate any business in China at all.

In addition to the fact that the founder is Chinese, I don't know if Zhou Xin is still Chinese, he himself said in public, then I think he is still Chinese. The Matrix brand doesn't have any explicit connection with Huaguo, so it's hard for me to accept emotionally that Matrix is a Huaguo brand.

In my heart, I would think that Zhou Xin said this on the talk show entirely because Mphone was going to enter the Chinese market, and he said this for the sake of Mphone's achievements in the Chinese market, hoping that the Matrix brand could have some emotional resonance with Chinese consumers. These are my personal thoughts.

From a rational point of view, I think Matrix is a Huaguo brand because it is backed by Huaguo Capital. But it doesn't mean that it is a Chinese brand, I will have any special preferential treatment for it.

It is a preferential treatment that the Huaguo brand can get, and it is not as much as the preferential treatment that it can get for the products created by Zhou Xin."

On this issue, netizens have different opinions on whether Matrix is a Huaguo brand, and most of them do not think that Matrix is a Huaguo brand.

This is like Lenovo's acquisition of ThinkPad and Geely's acquisition of Volvo, even if the capital behind ThinkPad and Volvo becomes Huaguo Capital, consumers will still not think that they are Huaguo brands.

Consumers' emotions have nothing to do with the capital behind them.

When Mphone was launched in China, Lei Jun, as the vice president of Matrix, went to Yanjing to hold a press conference.

"I didn't expect to return to Yanjing so soon, I have been in Yanjing for many years, and I have been in Yanjing since I entered Jinshan. At the beginning of this year, I received an invitation from the new president to join Matrix.

I was struggling at the time, but being able to join Matrix was undoubtedly an opportunity for me, a company with an annual revenue of more than $3 billion, a large audience overseas, and a company that many tech media considered to be leading the development of the future of mobile phones.

When such a company can invite me to be an executive, I am excited and frightened, all kinds of emotions are intertwined, and there is also the reluctance to Huaguo, I have been in Huaguo for too long, and I have been in Yanjing for too long, and I am really reluctant to leave a familiar place suddenly.

As a result, I didn't expect to come back so soon, or come back with Mphone, yes, Mphone will be officially sold in China from July 15th, NewPay will be available in the third quarter, Weibo and WeChat can be used after purchase.

The Mphone store app is available for everyone to download and use.

Matrix has opened offline stores in major cities across the country, among which we have opened offline flagship stores in four cities: Yanjing, Shenhai, Pengcheng and Yuecheng, which are larger than ordinary stores and will also sell some accessories and other products.

Next, I will give you a brief introduction to the advantages and characteristics of Mphone"

Lei Jun gave full play to his characteristics at the press conference, and his Mandarin with a bit of local accent made the audience feel cordial.

When Lei Jun was at the development conference, Huang Zhang, who was far away in Pengcheng, was taking the samples provided by Xinxin Technology to take a closer look.

"Mr. Huang, this is an integrated mobile phone chip launched by Xinxin Technology, the sample we applied for before has arrived, this motherboard integrates mobile phone chips, Bluetooth, power management chips, multimedia decoding chips and so on.

According to the product description on the official website of Xinxin Technology, we only need to equip the shell, battery, screen, speaker and other accessories, and a mobile phone will be assembled.

At the system level, Xinxin Technology gives a basic operating system, and personalized application editing can be carried out on the basic operating system.

We tested the core system power of this motherboard, which can run up to 64MHz under normal circumstances, which is the same as the power of most mainstream mobile phones on the market, far exceeding the low-end goods of foreign brands. ”

Huang Zhang's personal resume is not as legendary as Lei Jun, and he also lost the competition between Meizu and Xiaomi, which does not mean that he is not excellent, but because he only graduated from elementary school, and the advantage in products cannot be transformed into a commercial advantage in the period of increasingly fierce competition in smartphones.

Huang Zhang served as the CEO of Aegean Company at this time, dropped out of high school and went to Pengcheng to work, and was able to serve as the CEO of the Lion City joint venture at the age of 26, which is somewhat legendary.

His Aegean company mainly makes MP3, which can achieve 20 hours of ultra-long playback time, 128MB memory, driver-free connection to the computer, etc., and the price is only 699 yuan, which can be called the king of cost performance in the current MP3 market.

Huang Zhang saw the TK chip mentioned by Zhou Xin on a TV talk show, and after watching it, he quickly realized that this was an opportunity.

The current competition in the MP3 market is too fierce, and the entire market is full of large and small domestic brands and overseas brands, and domestic brands do not enjoy the premium at all.

At the same time, the shareholders behind Aegean Company had a dispute with him on business philosophy, and he believed that R&D investment should be increased, and it was possible to enjoy a premium with technical advantages, rather than relying on cost performance to compete for users as now.

The shareholders behind Aegean believe that although the price is low, it is still profitable, and we are living well by volume, increasing publicity and advertising, expanding sales, and further reducing costs is the right way.

The larger the order volume of the manufacturing industry, the greater the room for bargaining, which can bring down the price of the supply chain. The later generations of Xiaomi can be said to be the culmination of this set of games, not only to keep the supplier's price extremely low, but also to let the supplier first goods and then money, to further improve the utilization rate of funds.

The difference in business philosophy with the shareholders made Huang Zhang very depressed, which also led him to think that making mobile phones might be a way out.

The mobile phone market is much larger than MP3, and the whole market is also growing rapidly.

If it is the original mobile phone development model, Aegean's three melons and two dates will definitely not be enough, but if the TK chip can really lower the threshold, it is not impossible to make your own mobile phone.

After listening to this, Huang Zhang asked: "The Bluetooth chip brought by Xinxin Technology is the latest generation of Bluetooth chip, or the original Bluetooth chip?" ”

The subordinate said: "Mr. Huang, they can choose it, we are the basic version, that is, the previous Bluetooth chip."

We can only purchase the trial version, which is the basic version.

I talked to the pre-sales team of Xinxin Technology, and it said that their motherboard can be configured optionally, for example, if you want the latest Bluetooth chip, you can add it without any problem.

Including the multimedia chip can also be upgraded, he asked me do you know the iPod? Xinxin Technology said that the iPod decoding chip was developed by them, and they can add the iPod's decoding chip to us on the motherboard.

The main options are Bluetooth chips and decoding chips, which are upgraded in these two places. ”

After listening to this, Huang Zhang asked, "What about the price?" Price there is no talk to them. ”

The subordinate said: "The basic version is 400 yuan for a motherboard, if the Bluetooth chip is to be upgraded, it is 900 yuan, if you want to upgrade the decoding chip, it is their luxury version, the price is 1100 yuan." ”

Huang Zhang took a deep breath: "That is to say, the latest Bluetooth chip, Xinxin Technology priced it at 500 yuan a piece."

Such a high price is not at all afraid that you will not buy it, because only Xinxin Technology on the market can produce Bluetooth chips of this level.

This is the advantage of technology, and the advantage of technology gives others the confidence to enjoy such high pricing, and they are not afraid of no market.

In the future, more and more mobile phone manufacturers choose to purchase this mobile phone chip solution from Xinxin Technology, how can our products be differentiated?

With a higher configuration of motherboards, I am sure that in the future, Xinxin Technology will launch more optional upgrade modules, and mobile phone companies are working for them.

So there's absolutely nothing wrong with putting money into R&D. Other mobile phone companies that spend money on marketing end up working for chip companies. ”

Huang Zhang already has the concept of transcending the times, and later Internet public opinion joked that Xiaomi, OV, these mobile phone companies are working for Qualcomm.

Huang Zhang believes that his business philosophy is correct, although the technical strength of Aegean cannot be compared with Xinxin Technology, but this does not prevent Aegean from gradually tilting its resources to research and development, and it is not high-end technology that is technology.

Under Huang Zhang's leadership, Aegean successfully installed accessories on a motherboard and assembled it into a mobile phone.

At present, the development of Pengcheng's manufacturing industry can make it easy for them to find the accessories they want.

"It's really much easier, even if you pay 500 yuan for the technical fee of Xinxin Technology, the other costs will not add up to more than 200 yuan." Huang Zhang said with emotion.

The engineer of Aigean Company nodded: "In this way, there is no threshold for mobile phone development, and I am sure that there will be many companies that did not do mobile phone business before, and under the solution of Xinxin Technology, they will begin to enter the mobile phone industry."

The price of 500 yuan is only the initial price, the larger the order, the price can be negotiated, plus the price of other accessories, the cost can be compressed to 700 yuan.

The cost of 700 yuan sells for 899 yuan, which is definitely an advantage. ”

Huang Zhang also realized that this thing had advantages, and the difference of opinion with the management in the past made him think otherwise.

Even an ordinary engineer can see that this thing has a lot of tricks, and Huang Zhang can't fail to see that he can see more things than an engineer.

Huang Zhang realized that this might be the best opportunity he could encounter in the first 30 years of his life, and instead of saying that the management started to do mobile phone business, it would be better to leave his job and start his own business.

After a long working career, he still saved a sum of money, and Huang Zhang was thinking about what to do to start his own business.

"I can rely on Aegean's resources to design and prototype other parts before I leave.

I will definitely not develop a mobile phone based on TK chip faster than others, and I may be late, so how can I gain consumer recognition?

I don't want to fight a price war, and when I don't have enough money, I have to find another way in other areas. ”

While testing their mobile phones based on TK chips, Huang Zhang was thinking about how to make good use of Aegean's resources to pave the way for his upcoming venture.

Although Meizu has declined, Crow believes that it is not too much of a problem to see Huang Zhang and Lei Jun as rivals in the first half of the smartphone market.

(End of chapter)