From online to offline, from headlines to post bars, I began to speak for myself like a virus.

Everyone saw Jiang Qin, who was in a suit and leather shoes, smash the mirror with a punch and walked out of the darkness to the only light.

I heard the sentence that even if I was covered in bruises, I had to live beautifully, and I heard the sentence that I am Jiang Qin, and I speak for myself.

Especially in the cafeteria of Linchuan University, from noon, this advertisement will be inserted from time to time, and every time it is inserted, everyone will be attentive and silent.

At this time, a glamorous young master began to lose his appetite.

He hadn't seen the full advertisement before, and he had no idea that he was playing a rich second generation of defeated dogs.

Compare Jiang Qin's Long Aotian-like character, and he is still full of sassy words and speaks for himself, is this like words?

The young master thinks that although everyone is a brother, you might as well go bankrupt quickly.

"Brother Cao, don't be sad, you act like the rich second generation."

"What the are you talking about, I'm originally a rich second generation."

"That shows that your acting skills are even more amazing, I forgot that you are a rich second generation, I only remember that you are a defeated dog!"

“？？？？？？”

And then there was a fairy girl, who seemed to be glued to the chair in the cafeteria at the moment, her clear eyes were full of the big bear's fists, and the last hands in her pockets, not knowing what the opponent was.

If there were all such advertisements on TV, she wouldn't even watch feature films in the future, and would watch commercials every day.

"Feng Nanshu, let's go, go back to take a nap!"

"No, watch it again 100 million times."

Gao Wenhui and Wang Haini glanced at each other: "What should I do?" ”

Wang Haini took a deep breath: "Forget it, then sit down for a while, I can understand it, because if I had such a handsome husband, I would also live in the cafeteria." ”

"Hennie is a good person." Feng Nanshu narrowed his eyes, revealing the pleasure of a cat.

"However, Jiang Qin seems to have really been targeted, I just saw a video with a title saying that he was wary of Xiao En Xiaohui and strayed into a bigger trap, but it disappeared in a blink of an eye."

"Yes, you can understand it after a bit of thinking, it's clear that running away is a group treasure network, but the hatred was suddenly pulled to the group, either human operation or ghosts."

"Those bullish capitalists are like this, when they see a good one, they want to take it for themselves, and if they don't give it, they will destroy him."

Jiang Qin's alternative advertisement is simple in form and straightforward in content, a bit similar to a chicken soup model, which is easy to understand.

However, nothing in the world can stand up to speculation.

For example, "rules", "negation", "questioning", "ridicule" and "youth", these words are integrated into this advertisement, combined with the group's experience in the past week, it instantly seems to hint at some subtext.

This kind of subtext is easy to understand, that is, the group is targeted.

The well-established capital policy that was set the rules was right.

Especially the sentence "You can despise our youth", coupled with the shot of Jiang Qin refusing the three obscene middle-aged people to join the shares, it is easy for netizens to smell something else.

Because when public opinion was first set off, many media big Vs seized the fact that Jiang Qin was a college student, very young, and unstable, which made the credit value of the group fall rapidly.

The most important thing is that some netizens actually don't have a house and live online!

They clearly found that not long after the refund of the group, multiple accounts published a video of vigilance against the group, and Mo lost a big one because of a small one.

This kind of focused, repetitive targeting video is clearly black for the sake of black.

So there is the sentence with the highest praise in the hot comments, was the group targeted by the capitalists? Just because he wants to give us the money back?

So when Meng Yansheng saw the advertising film of the group, his scalp instantly went numb, and he immediately asked someone to delete the video uploaded before, and even canceled more than a dozen water army accounts.

Because if you take advantage of this time to hack him head-on, then no matter how much effort you use, you will be backlashed back in the end.

Why?

Because he is a young but very hard-working, high-spirited, and unafraid of power, he resolutely broke the so-called industry rules and returned the money to consumers, but was targeted by capital.

This kind of persona is inherently immune to public opinion.

Because no matter how much you hack him in the future, netizens will feel that capital is targeting him again.

Even the more you try to hack him in the future, the more consumers will be protective of this company, because they will always remember that the group is on their side.

Public opinion has no effect on him, and the only weakness of the group since its development seems to have been welded with steel armor by a refund and an advertisement, and it has become invulnerable.

"Advertising ...... It turns out that you can still do this. ”

In the office of Kyoto Lightyear Marketing, Dai Fei watched the whole film with a coffee cup, and then fell into deep thought.

In fact, after being rejected by the group, she has always been very unconvinced.

The crisis public relations plan that I made after staying up all night is almost the best solution that the group can get at present, but the company is about to go bankrupt, and it is ridiculous that it is still picking and choosing.

But it wasn't until she watched Jiang Qin's endorsement for herself that she realized that the original advertisement could still do this.

The name of the group was not mentioned in the whole advertisement, only a few scattered shots brought out the logo of the group, but the effect was really amazing.

Especially the last sentence, when Dai Fei hadn't finished reading it, he felt that he might say, I am Jiang Qin, and I endorse the group, but I didn't expect him to say that I am Jiang Qin, and I speak for myself.

Jiang Qin used his own personality to support the character of the group.

But the most amazing thing is not the ad itself, but the time when it appeared, as well as the marketing before the ad.

Their fiber optic marketing is not only advertising, public relations, but also sometimes marketing personalities, doing activities and foreshadowing, so Dai Fei can know that the previous one refunded expired coupons for users, which is a lore.

In short, Dai Fei feels that from the beginning of the group, to the final characterization, every step seems to be accurate and fatal.

There are still some things, some interrelationships, that Dai Fei can't decipher yet, but she feels that this case may be enough for her to learn for several years.

"Dai Fei? Got time? ”

Just as Dai Fei was rewatching Jiang Qin's commercial, the office door was suddenly pushed open, and the boss, Zhong Hua, walked in and spoke softly.

Dai Fei pressed the pause button and looked up at him: "Boss, I'm watching the ad in the group, I feel ...... There's a lot to learn.,I feel hit by dimensionality reduction.,Obviously I'm the professional one.。 ”

"Are you talking about Mr. Jiang who joined the group?"

"Yes, that's him."

Zhong Hua couldn't help laughing: "It's not strange if it's him." ”

Dai Fei was stunned for a moment: "Why?" ”

"I went on a business trip before, and I didn't pay attention to cooperation, if I was here, I wouldn't dare to take this list, because this Mr. Jiang is the master of our advertising and marketing industry."

“？”

"Do you know the advertising slogan that made tens of billions of dollars for Nongfu Spring? We don't produce water, we're just nature's porters, and that's what Mr. Jiang wrote. ”

Dai Fei was stunned for a moment, and her mouth gradually widened.

Zhong Hua lowered his voice: "There is also gossip that the boss of Burger Emperor can't afford to eat KFC, and Jiang Qin also made the marketing personality of Burger Emperor when he turned around and founded Burger Emperor. ”

"Really?" Dai Fei's voice trembled a little.

"The former one is definitely true, and the latter one is not certain, but every industry will have that kind of genius that is beyond the reach of the dust, don't put too much pressure on yourself."

Zhong Hua patted her shoulder, then furrowed his eyebrows slightly, and muttered to himself: "Why does he seem to be a genius in any field?" It's so wicked. ”

At the same time, in Huaying Entertainment Company, Yu Yue had just returned from Linchuan and was resting in the apartment, when she suddenly received a call from the director asking her to come over.

"There's a very famous singer, I want to ask if you have any ideas for acting in a music video?"

"Huh?"

Director Hu lowered his voice: "This matter has not yet been decided, because it is still in the audition stage, if you are interested, I will take you to Studio 5 and wait for the test shoot now." ”

Yu Yue was stunned for a moment: "Why me, I'm too angry." ”

"Nonsense, where are you angry, you are on fire, the advertising film of the group is now going crazy, and the singer also watched it and thinks you acted very well."

"I'm willing to shoot, thank you Mr. Hu."

Director Hu nodded, and then took her to Studio No. 5, but as soon as the two of them entered, she met Chu Yanyan.

"Mr. Hu, what is Sister Yu Yue doing here?" Chu Yanyan was a little confused.

Director Hu touched his nose: "Try the heroine's lens." ”

"Didn't the heroine book me to act?"

"Just try, forget if it's not suitable, Yanyan, you don't have to be so nervous."

"And what if it's appropriate?"

"This ......"

The turmoil on the Internet continued, the climax of public opinion did not stop, and in just one day, the influence gradually penetrated into every corner.

At this time, Dianping was still under pressure and continued to arrange the seminar that would start later.

The war of public opinion did not achieve the desired effect, but that does not mean that they lost.

A refund, an advertisement, indeed make the group in the minds of consumers extremely high, but in the end, he still did not settle the payment to the cooperative merchants, or failed to eliminate the rumor that the funds are about to be broken.

Merchants are real business people, but they are not as easy to fool as consumers, and they can shout after pouring a few sips of chicken soup.

Especially those national chain brands, they themselves are capital, how can they empathize with the group.

At the same time, Jiang Qin had already arrived at the venue, appeared in a crisp suit, walked all the way along the red carpet, and came to the background sign to sign his name.

The signature board prepared by Dianping was very large, enough for more than a dozen people to sign together, but when Jiang Qin came over, they still subconsciously flashed a gap and let go of the middle position.

(Happy birthday to Silly and happy birthday to myself.) ）

(End of chapter)