"Eight business owners drove eight cars and had fun in the fields with their families and children. Gatherings like this are a regular occurrence for us. When you see this sentence, you may think that this is someone who is traveling with his good friends, but in fact, this is an outing of Zeng Xuguang and his competitors, that is, the CEOs of Wenzhou garment companies.

Wenzhou is very small, but there are a lot of garment companies, although the peers are like enemies, but the relationship between the bosses of Wenzhou garment industry is somewhat alternative. They are both competitors and friends to work with.

Zeng Xuguang is well-known for his good popularity in the clothing industry in Wenzhou, and he is open-minded and cheerful, and he will pick up the phone and call the CEOs of Qiaodun, Baisende, Semir and other companies to meet for tea and chat.

"Although they are competitors, the situation of each company is still different, and meeting together is nothing more than exchanging information and talking about the development of the industry. Wenzhou's clothing industry may be a little different from other industries, we often come together because of a certain project or a certain investment, which may also be a characteristic of Wenzhou entrepreneurs, so I basically maintain a good relationship with my competitors. When Zeng Xuguang talks about his competitors, he seems to be talking more about himself and his good friends, "We see each other a lot, and if we don't travel, we meet almost two or three times a week." We also have a common hobby, which is to find specialty shops to enjoy food. If one person finds something delicious, then the others will be notified immediately. "It's like an adversary, it's a friend. The mall is an opponent, the mall is a friendship, the opponent fights for strength, and friends rely on sharing. Through competition, survival of the fittest; Through communication, improve each other, achieve a win-win situation, and avoid vicious competition. One day, when he was the marketing director of Philips Lighting in the Asia Pacific region, the boss called him to the office, poured him a glass of water, handed him both hands and said, "Wu Jianxian, do you want to be the general manager?" When Wu Jianxian heard this, he was very happy, who doesn't want to be the general manager. So when he left the United States, he set such a goal for himself. "There is a lack of a general manager in Australia, would you like to go?"

"Yes, yes." Wu Jianxian didn't expect the future to be difficult at all, so he agreed very happily.

So, the boss immediately took out a letter of appointment from the drawer: "Go ahead." And New Zealand, you can be the general manager of both countries. Wu Jianxian took the letter of appointment, and his hand suddenly trembled: because the business conditions of these two places do not seem to be very ideal.

The boss hurriedly said, "Wu Jianxian, don't you want to go there?" What a rare opportunity. Although Australia has been losing money for 15 years, I think that if you go, even if you lose again, you will not lose much. Wu Jianxian laughed and thought to himself, "Then I'll go over there and enjoy the sunbathing and the beach." ”

When he arrived in the beautiful scenery of Australia, Wu Jianxian couldn't laugh anymore. It turned out that the situation of the company there was very bad, and the company's book losses were serious. And he found that it was not the company's product quality and price problems, but the channels that were not rolled out at all. "We have very little capacity to get our products out to every Australian community. Due to the extreme dispersion of local residences, it is impossible to make money if you don't cast a net all of them. ”

So Wu came up with the idea of inviting his competitors to the company. "We're going to do the market with them. Put our goods on their channels. Distribution networks, logistics systems, etc. can be carried out by competitors, and we improve our own brand building. ”

In the beginning, almost everyone thought Ng was a big fool. Everyone said that this is not equivalent to revealing all the secrets of their company, and even the competitors are surprised.

As a result, after repeated negotiations, the competitor agreed, and Philips Lighting's products began to follow the track of the other party, and the company's performance miraculously improved.

A year later, the company turned around. The company is opening a PA

When TY celebrated, many employees who had worked in Australia for many years shed tears. Wu Jianxian said. In fact, the mutual suppression and intrigue between peers are just your singing and my debut in the end, and there are very few winners in the end, and it is often a lose-lose situation.

Competitors are not our natural enemies, on the contrary, because we are engaged in the same industry, not only can we exchange network resources and industry information with each other, but also can unite with each other to strengthen our own strength. Wu Jianxian used his own way to turn his opponent into his God of Wealth. Hong Xiaolian, who has followed Li Ka-shing for more than 20 years, said of his cooperation style: "Take care of the interests of the other party, so that people are willing to cooperate with you and hope to cooperate next time." Anyone who has worked with Mr. Li Ka-shing has not made a lot of money. ”

Some people say that in Li Ka-shing's business, there are as many friends as stars, and almost everyone who has only one side of the relationship may become his friend. It can be said that Li Ka-shing only has friends and no enemies in the business field, which cannot but be said to be a miracle. Li Ka-shing's experience also tells us that taking care of the interests of competitors is not a loss, but a win-win situation.

Some people say that a sociable person must be a cooperative person. In fact, competition on the basis of cooperation and cooperation on the basis of competition has become the basic situation of interpersonal communication. If we only pay attention to competition and ignore the interests of the other party, then competition must be vicious competition or disorderly competition by unscrupulous means, and then there is no way to talk about harmony in interpersonal relations.