There's nothing wrong with selling yourself in an explicit form, but you have to be clear: no one likes to be sold or forced to do something, we all like to buy things on our own terms, act on our own terms, and we like to be consulted about our wishes, needs, and opinions. Therefore, it doesn't matter if you expose or sell it, but you must do it in an appropriate way.

Chedolph Seitz, the business manager of a car showroom, found that the company's salesmen were inefficient and had a loose attitude, which really needed to be corrected. So he held a business meeting and encouraged his subordinates to talk about what they expected from the company. He wrote down everyone's opinions on the blackboard and said, "I'll do my best to accommodate everyone's wishes." Now, do you know what I expect from you? Then he made his own request:

Loyalty, enterprising, optimism, team spirit, 8 hours a day hard work, etc. At the end of the meeting, everyone felt refreshed and motivated, and one salesman even volunteered to work 14 hours a day...... Sez reports that the company's business has been changing since then.

"These people made an ethical deal with me." "If you take your promises, they will keep them." I asked them about their wishes and expectations, and that met their needs exactly. ”

Mr. Wesson specializes in the task of selling sketches of new designs to clothing designers and producers. For three years, he visited one of New York's most famous fashion designers every week, or every other week. "He never refused to see me, but he never bought what I designed." "Every time he looked at the sketches I brought with him, he said, 'I'm sorry, Mr. Wesson, we're not going to be able to do business today!'" ’”

After 150 failures, Wesson realized that he must be too conformist and easy to make people feel compulsed, so he decided to study the relevant rules of interpersonal relationships to help him gain some new ideas and find new ways to make people more acceptable.

Later, he adopted a new approach. He scrambled a few unfinished sketches under his armpits and ran to meet the designer. "I'd like to ask you for a little favor." Wesson Says:

"Here are a few unfinished sketches, could you please give us some input to make them more suitable for your needs?"

Without saying a word, the designer looked at the sketches and said, "Leave these sketches here and come back to me in a few days." ”

Three days later, Wesson went to the designer again, listened to his advice, and then took the sketch back to the studio and carefully completed it according to the designer's advice. The result? "I always wanted him to buy what I offered, and that's not right," Wesson said. Then I asked him for his opinion, and he became the designer. I didn't sell it to him, he bought it himself. ”

An example that happened to Dr. W illustrates this point.

Dr. W, who works at a large hospital in Brooklyn, New York, needed to add a new set of X-ray equipment, and many manufacturers heard the news and came to introduce their products, so Dr. W, who is in charge of the X-ray department, was overwhelmed.

One manufacturer, however, uses a very high level of skill. They wrote a letter that reads as follows:

Our factory recently completed a set of X-ray equipment, which was shipped to the company not long ago. Since this set of equipment is not very perfect, in order to be able to further improve, we sincerely ask you to come and take the time to advise. In order not to delay your precious time, please do not hesitate to contact us and we will pick you up in a car immediately.

"I was really surprised to receive the letter." Dr. W said, "No manufacturer had ever asked us for advice before, so this letter made me feel important. I was busy every night for a week, but I canceled an appointment, took the time to look at the equipment, and finally realized that the more I researched, the more I liked the machine.

"No one peddled it to me, but I suggested to the hospital myself to buy the whole set of equipment."

A Canadian also used this method to influence Ruth. She was about to go fishing and boating in New Bronswick, Canada, when she wrote to the tourist office asking for information, and many camps and guides sent her a flood of letters and prints, leaving her dazzled by her choice. Later, a clever camp owner sent a letter with many names and phone numbers from New Yorkers who had been to their camp. He asked her to call and inquire about the men, so that he could elaborate on the services provided by their camp.

Surprised, she found a friend's name on the list and called him to ask him about his experience. Finally, another phone call was made to inform the camp of the date of her arrival.

Desperately want people to know themselves and remember themselves, which requires publicity and performance. But you must take care of the feelings of others, otherwise it will become a self-singing and listening to yourself, and it will not cause any resonance.