Chapter 12: The First Venture
Wu Kai's first operation began in the early morning after a typhoon. Because of the typhoon, the factory was shut down, and Wu Kai, who had nothing to do, and a few colleagues who had nothing to do like him, used the strength of alcohol to scold the capitalists at a colleague's house for eating people and not spitting out bones.
Someone suggested that since almost all the elites of the company were gathered here, why should they be squeezed by the boss, it is better to work together and do something big. Several people in the audience looked at each other, then smiled at each other. In this way, the sparks that were rubbed out by several "elites" who were depressed in the company successfully ignited the burning fighting spirit in Wu Kai's heart.
The next day, as soon as he stepped into the door of the company, he proposed to the boss to resign, and in Wu Kai's team, which was improvised from the wine table, there was a master like Wu Kai with more than ten years of experience. There is Jiang Bo from Jiangxi who has more than 20 years of experience in the mold industry and more than 10 years of sales experience. There is also the hard-working, brutal, and impatient Changsha Mange Tang Yonghao, a R&D personnel who has been a product development manager in several large factories.
Moreover, Tang Yonghao's wife happens to be from a financial background, so she can help solve their financial work by the way. As the effects of alcohol intensified, the lineup of the team continued to expand, and it was not until nearly half of the original company was finally recruited that the entrepreneurial team was finally put together.
In their opinion, it is precisely because of their dedication that the evil capitalist is qualified to be a beautiful woman, a swallow ginseng winged belly, and a spendthrift of money. Even if they can't grow the company to the size of the boss now, half of it is enough for them to survive and grow. It is precisely because of the belief support provided by such a team that Wu Kai dared to boldly resign, and embarked on the road of entrepreneurship without hesitation.
When Wu Kai wore a pair of big toad glasses, pushed down the door from the Corolla that their company had just bought, and appeared in front of my eyes, he almost blinded my eyes. His outfit has already explained to me that his first venture has taken off steadily, and Wu Kai's subsequent words just confirmed my suspicions.
In the first few months, the company has achieved good results by virtue of the high-profit orders filtered out by Jiangbo from the original company's old customer base and the sincere cooperation of the first few. After seeing the profits on the financial statements given by Tang Yonghao's wife, everyone agreed that it was time to buy a car. So there is this guy Wu Kai, who just made a coquettish debut.
If the story has been developing in this direction, it will naturally end up with a happy ending. However, with the development of the company, in the face of visible interests, human nature will eventually reveal its hideous side. After the company gradually stabilized, several shareholders discussed and decided to let Tang Yonghao's wife Cen Xin officially join the company to take charge of the financial power.
This is a logical thing, and everyone likes to see it, after all, the company's financial work was managed by Cen Xin from the beginning. And with the steady increase in the company's orders and the continuous generation of profits, the company cannot do without a formal finance.
However, when it came to the actual implementation, it was a sudden change, and the condition for Cen Xin's entry was to adjust the company's equity structure. Because in her view of being born in finance, although the company's development seems to be smooth sailing, it also has a good return on investment. But the huge risks hidden in their child's play are like a time bomb that could blow the team apart at any time.
In fact, Wu Kai and several of them also saw the team's problems, but it was the time when the company was developing rapidly. Looking at the influx of orders like snowflakes and the ever-increasing profits, who cares about this problem in the company. At the beginning, the company was small, and they were all old colleagues, and they communicated with each other when they encountered any problems, and they were efficient and quick to make decisions and implement them steadily. However, with the continuous expansion of production scale and the increase of personnel, this kind of communication is obviously ineffective.
Unclear rights and responsibilities lead to huge communication costs, and a problem needs to find several people to coordinate and communicate back and forth, and the efficiency is naturally greatly reduced. And it is very likely that after communicating for a long time, the problem itself has been forgotten and the problem has become solved. This problem, which was ignored by everyone, led to major mistakes again and again, and also became a problem for the team.
Wu Kai can see it, and others can naturally see it, I think Tang Yonghao should have told Cen Xin about these things about the company. Therefore, Cen Xin, who is from a financial background, asked for the adjustment of equity at the first time when everyone asked him to join the company, and she hoped to solve the problem of decision-making power by adjusting the equity.
Because in the world of finance, the number is greater than the sky, and a shareholder with a controlling stake has absolute decision-making power. All decisions eventually converge on him, and natural decisions have a unified voice and a single source. This can not only solve the problem of chaotic management of the company, but also greatly reduce the cost of communication, which is not a wonderful solution.
Although the solution given by Cen Xin's financial thinking is a bit extreme, it has also been supported by some people. It's just that Cen Xin may ignore the fact that equity is not real power, and absolute controlling power is not absolute decision-making power. Equity can be obtained by increasing investment, but power corresponds to ability, responsibility and responsibility, cohesion, and centripetal force.
This is especially true for a team that has hollowed out almost half of the human resources of the former company. If the method is to mediate and resolve the conflicts and contradictions between each other, unite everyone's strength, and at the same time take into account everyone's interests. If you can't assume the responsibility of leading and maintaining stability, then this absolute control of the company's equity is an absolute disaster for the company.
This is a summary I made to Wu Kai when I heard him talk to me about the whole thing in frustration. Of course, hindsight is for sure, after all, we haven't experienced this, and we can't imagine what Wu Kai and they were going through at that time.
Although in the end, everyone could not agree on the same opinion, but after all, the problem is real, and everyone has experienced it firsthand. And it is true that no one has a better solution, so the minority can only obey the majority, listen to Cen Xin's opinion, and choose to use money to solve the problem. In the end, Tang Yonghao and Cen Xin successfully obtained half of the company's equity with the capital accumulated over the years, and monopolized the power.
And Wu Kai, a guy with almost no savings, naturally became the one with the least shares, although the shares were reduced. But seeing that the company's problems have been solved, Wu Kai is also happy to see it, after all, for him, the significance of the company's success is far greater than how much money he makes. It is not difficult to see from the fact that in the process of changing their equity, everyone has increased their investment, and even increased their shares even at the cost of borrowing, probably only Wu Kai would think like this.
After such an equity turmoil, the husband and wife duo of Wu Yonghao and Cen Xin officially took over the management of the company and began a drastic reform. First of all, the company's management process was sorted out from the new, and their respective rights and responsibilities were clearly delineated, so that everyone could perform their duties. Shorten the process, reduce unnecessary communication and approvals, and change the decision-making style of the past where everything needs to be discussed together.
Then there is a strict control of the company's costs, and a strict cost budget is formulated to avoid the previous production model of reckless growth at any cost. Of course, the rules and regulations of various companies have also come into being.
Wu Kai saw all these changes in his eyes and was happy in his heart, in his opinion, the company really has what the company should be. It seems that with this, he is one step closer to realizing his value here, but he probably has not heard of the saying that everything has his two sides.
Although the company has the appearance of the company, the same team has lost the cohesion it once had. At the beginning, they chose to leave en masse precisely because they didn't want to work for the capitalists, and even took away half of the boss's team for this.
And now, Tang Yonghao and Cen Xin are not new capitalists, although he has several shareholders who have equity in the company, but when the interests of the individual and the collective conflict, who will be willing to uphold the original intention, and can still put the development of the company before personal interests?
The first to have problems was Jiang Bo, a Jiangxi native who was old in accidents, and the biggest obstacle in the process of Wu Yonghao and Cen Xin taking over the company's power came from him. In his opinion, it is precisely because of the network resources he has accumulated for many years that the company has a steady stream of orders, and it is also because of his filtering that the company's profits have always had the greatest guarantee.
It's a pity that because his wife is at home full-time with her children, her family background is not as rich as Tang Yonghao's wife. And because Cen Xin insisted on absolute control, he could not compete with the Tang couple, and he had to take care of the interests of several other shareholders, so he could only take out most of his savings to keep the original equity.
I don't know what kind of mental journey he has experienced, in short, according to Wu Kai's description, since Jiang Yonghao and his wife took charge of the company, the company's orders have obviously been seriously degraded, and the process has become more and more complicated, and the profits have become lower and lower. Jiang Yonghao, a man with a technical background, tried his best to develop new customers and maintain old customers, but he always had little success.
Seeing that the company's efficiency is getting worse and worse, he seems to have no effective solution except for criticizing the production department in charge of Wu Kai in the production process. And Cen Xin, a senior financer, seemed to understand that she seemed to have made some mistakes at this time, and offered to increase Jiang Bo's sales commission to protect his personal interests. Unfortunately, once some gaps arise, they are no longer bridged.
As product processes become more complex and profits continue to decline, there is a strange atmosphere throughout the company. The "old people" who were originally brought over from the original company also gradually retreated because the promised benefits were not guaranteed, and finally chose to leave.
Watching the brothers who had struggled together leave one by one, and eating one meal after another, Wu Kai's mood became heavier and heavier. He saw the contradiction between Jiang Bo and Tang's husband and wife, and took the initiative to act as a peacemaker, hoping to resolve this contradiction and get the company back on track.
It's a pity that he drank a lot of wine and talked countless times, but Jiang Bo's heart could never return to the company. In the end, under the temptation of the high salary and large proportion of shares offered by his former colleagues, Jiang Bo also chose to leave.
Before Jiang Bo left, he asked Wu Kai to apologize to him alone, and he said to Wu Kai when he revealed his true feelings after three rounds of drinking.
"Brother, the only person I'm sorry for in this team is you, I can see that you are the only one who really wants to do this. It's just that you have to know, brother, I'm unwilling, why. I was alone with almost all the company's orders, and at the beginning we were all brothers working together, and I had no problem taking out my resources. But as soon as his family surnamed Tang came up, he diluted more than half of his brothers' shares, and I took out all the money in the family to keep my shares. And his daughter-in-law, I don't even want to talk about her. I drank with a customer until I was hospitalized in order to get an order, and I ended up getting a bill to reimburse her, but she wasn't here and not there. Who did she think she was, she really thought she was the boss lady. I have the ability to find customers by myself, and sign orders by myself, where do you think my orders come from? Du Teh is my brother, I exchanged my life for it. Didn't the person surnamed Tang go to the customer himself? He really thinks that his own design is very awesome, and he can sign the customer back by drawing a random drawing, how many orders do you see he signed back? ”
Looking at Jiang Bo who was spitting in front of him, Wu Kai's heart was sour, he couldn't understand, of course, when he decided to start a business, what about the goals that everyone set together? If you say that everyone will make money together and work together to do a good job in the company, why has the company changed for the better, but the hearts of the people have changed?
Wu Kai couldn't figure it out, and Tang Yonghao naturally didn't figure it out either. A few months after Jiang Bo left, the company was almost facing a shutdown situation, Jiang Bo could only work harder to find customers outside, and called all the old customers, but he couldn't get back many orders for the company.
Cen Xin, who was the initiator, seemed to understand the root of the problem, and Wu Kai said that she once took the initiative to admit her mistakes when she held a meeting with all the employees of the company. It was her own over-attachment to the company's norms and processes that broke the company's original balance of power, which eventually led to Jiang Bo's departure.
She also made the same mistake as Wu Kai and Tang Yonghao, and she simply thought that from the beginning when several people decided to cooperate and start a business, they were a complete community of interests. So in their opinion, a series of operations that are obviously for the better development of the company should be the result that everyone is willing to see, who would have thought that her series of measures moved the cake in Jiang Bo's hands, and eventually led to Jiang Bo's departure.
I can understand Cen Xin's thoughts, and I can also agree with Jiang Bo's choice, maybe everyone is not wrong, it's just a collision of two different modes of thinking.
Wu Kai and the others, obviously, are still stuck in the local plot, and everyone has lived as a family or collective for thousands of years. The whole family works collectively, and sometimes even the family has to contribute some strength to the society, such as military service or labor to do some collective work.
This has also developed a very solid collective thinking, so when you go to the city and work in the enterprise, there will be such a misunderstanding, thinking that the enterprise is like the family where everyone once lived. As long as it is for everyone's good, it will be recognized by everyone, and when they see the various shortcomings of the company, they also use a paternalistic thinking mode, thinking that as long as a parent comes out to make decisions for everyone, they can solve various problems.
As everyone knows, this deep-rooted mode of thinking cannot be transplanted to enterprise management, especially when they are still facing such a special enterprise. At the beginning, such a team was formed precisely because everyone hoped to have a certain right to speak, rather than simply relying on labor in exchange for a meager salary.
That's why they came together in a hurry, and their shareholders are all made up of old colleagues, and everyone knows each other well, which will form a stable balance unnaturally. Although Cen Xin's plan solves the problems of chaotic management and unclear rights and responsibilities of the company, it also breaks this balance.
Jiang Bo's choice is a completely corporate way of thinking, and the way an enterprise exists is not a factory, a license or a boss. It is the common imagination of everyone, and everyone has the common pursuit of interests, especially the recognition of corporate value by shareholders, which plays the most important role in the development of modern enterprises.
And a company like them has no core products, let alone barriers. Therefore, their core value is to provide customers with simple product additions, and Jiangbo is the most important link between them and customers, even the only link, and it is also the core resource for the survival and development of the enterprise.
It is precisely for this reason that Jiang Bo has such a big reaction when his own interests are not taken care of. In his opinion, everyone chose to start a business together because they had common interests. However, Cen Xin and Tang Yonghao's behavior of taking over the company broke this community of interests, and as a core value, he naturally felt disgusted and finally chose to leave.
Cen Xin, who watched the company's deteriorating business and knew that he had done something wrong, also tried his best to help her husband find customers and orders together. While constantly urging HR to recruit sales outside, he had to constantly appease the emotions of the company's employees. During that time, Wu Kai watched Cen Xin lose weight and emaciate at a speed visible to the naked eye, but he couldn't help it.
Although he has been in this industry for more than ten years, he also wants to make a little contribution to the survival of the company with his little friendship with customers. However, all business is an intertwined web of various interests, and how can his little friendship that is about equal to nothing shake this tightly entangled network of interests?