At the end of 1979, the night view of the Xiangjiang River was already dazzling.

Five staff members of the "White Cat" laundry detergent office in Hong Kong are still standing guard in front of the TV.

"It's time for supper!"

A colleague with two bags of fast food boxes rushed back: "barbecued pork rice, fried pho ......"

A few people who had just finished talking to Pujiang immediately rummaged through their bags.

These people in the office are going through an unprecedented challenge.

It's so tired that it's called a sour!

However, busy and busy, everyone is very happy in their hearts.

The bonus is put aside in advance, and it can't run away anyway.

But every day is either with beautiful women, or with TV stations.

From time to time, you can still be surrounded by a group of cute kittens, how can a beautiful word describe this day!

"The deputy director praised us on the phone."

A few people chatted while eating: "Let's continue to see how well the new ad performs." ”

"Do you need to keep observing? It's definitely good. ”

"That is, how many newspaper calls have I received in the past few days, asking and asking for this advertisement."

"The data from the TV station is also very good."

"It's only been two days, and if it is broadcast for a few more days, it will definitely be even more incredible."

"The TV station made two phone calls today about this, both of which were asking which advertising company this 5-second small advertisement came from."

"What do you say?"

"To tell you the truth, as soon as our local company in Pujiang makes a move, the whole Xiangjiang has to look at it!"

"Okay, okay, don't get excited, according to this schedule, tomorrow you have to let the sales ladies at each point of sale wear white cat overalls."

"What about that tail? It won't affect your work, right? ”

“……”

Back last week, since Zhong Chuhong's debut in "Xiangjiang Elvis" appeared on TV, several newspapers in Xiangjiang have more or less made pictures to report.

Overnight, Miss Zhong's side suddenly popped up: movies, variety shows, magazine covers, caring people......

In the face of resources that only like to fall from the sky, Honggu knows very well in her heart that if there is no "white cat" in Pujiang, she doesn't know how long she will have to survive!

So I secretly decided that in the future public activities, I must stand more delicately as the spokesperson of the "white cat".

With the appearance of the "White Cat" small advertisement again and again, the first wave of laundry detergent sales climax is already on the way to hurry.

In the past two days, not only the "white cat" has been paying attention to his own small videos.

Xiangjiang's TV stations, advertising agencies, and all the laundry detergent merchants that landed in Xiangjiang are all concerned about this gadget that was created in advance by Jiangshan.

"How can advertising do that?"

"Why didn't we think of this before?"

"He's so smart, I like it so much."

"Why can't the senior designers in the company think of such a simple idea?"

"It's here now, and you don't think so. But he can come up with ideas one step ahead of you, which is the difference between him and him. ”

"It turns out that the old thing can have such an amazing effect with a little movement."

Don't underestimate these old things.

The reason why you think it's old is simply that it's been around for a long time.

The most important thing is that, compared with the old goods in the museum, this old gadget has never left the audience for a day.

When you see something that has already been defined by yourself, and suddenly change your posture and flirt with you, you see if you will cast a surprised look at it.

Not only do you have to watch it, but you also have to talk about your experience with your friends and talk about your feelings.

This is like the heroes of all walks of life who work in the king, interact with the classics, and always bring their own popularity.

These tricks are not surprising decades later.

But now it's different.

Xiangjiang's wireless thought that "5 seconds for a limited time" was a disadvantage for the other party, but it never wanted to be instantly resolved by Jiangshan with a MGM opening logo.

Not only is the shooting technique time-saving and labor-saving, but also quite aggressive.

The effect is equivalent to directly flipping the table of other laundry detergent brands.

Since you have already boarded the big ship of the Light Industry Bureau, you must satisfy this big customer!

So, after taking pictures of his chest at the Light Industry Bureau, Jiang Shan turned his face and ran to Pujiang TV.

Comrade Zhang Lu, who had just come out of the editing room, was stunned at once.

Jiang Shan: "Have you been busy lately?" ”

Zhang Lu: "I'm not busy, I just finished cutting the documentary "Pujiang, Pujiang", do you have something to do with me?" ”

"Can you shoot a commercial for me? The protagonist, the props, and all I will come, you just need to be in charge of the camera. ”

Jiang Shan's speed of speech was very fast, which invisibly gave Zhang Lu a feeling of heavy tasks and tight time.

"No problem, I'll definitely help with your business."

Zhang Lu knew in his heart that even if he didn't promise Jiangshan, this kid would run to Gutai.

On the contrary, Jiang Shan will be able to come directly to him to prove that he still regards him as a friend.

After the trip to Dunhuang, Zhang Lu thoroughly saw the circle of friends in Jiangshan.

It turned out that in addition to Pujiang's TV station, translation factory, newspaper office and Meiying, this kid also has a world in Yanjing.

As for those well-known actors in the literary and artistic circles, not to mention.

Now that there is an opportunity to help Jiangshan, Zhang Lu is naturally very happy.

However, when he learned that the advertisement that Jiang Shan was going to shoot this time was similar to MGM's title, he was still stunned.

In the office, two people stared at the opening of "Broken Blue Bridge" over and over again.

After looking at it for a while, Zhang Lu's eyebrows were almost squeezed together.

He pointed to the lion on the screen and said, "This ...... How do you shoot this thing? ”

"Don't worry, my eldest brother has already helped me find the cat."

"Cats?"

"Or else?"

"I thought it was ...... But cats are not easy to control. ”

"Didn't you say it," Jiang Shan patted Zhang Lu on the shoulder: "You just have to be in charge of the camera." ”

"I'm not worried about you," looking at the male lion roaring with his mouth open on the screen, Zhang Lu couldn't help but start to be curious:

"What do you think they did with this lion? The cooperation is so good, it doesn't look like it's in a cage. ”

"Well, it's pretty cooperative."

For the filming of these living creatures, it is mainly necessary to rely on inducement and capture.

There is everything in the TV station, and Jiang Shan is sitting at a long table making props at this meeting.

The prop for this little advertisement was very simple to him, which was a round frame of ribbon surrounded by gold film.

After a while, you only need to cut it, thicken it and shape it.

The key thing for him to do this meeting is to fine-tune this famous gold ring.

In addition to the slight adjustment of the shape, the English logo of "Art for Art's Sake" above the gold circle had to be replaced with the Chinese and English of the white cat.

In addition, the most important point is that Jiangshan is ready to install the first letter of "CFD" under the golden circle, that is, where the lion's chin rests.

The golden mask, which represents the drama at the very bottom, will also be replaced by the registered trademark of "White Cat".

Founded in 1924, MGM has partnered with Fox, Warner, Universal, Columbia, Disney...... It is also known as the eight major film companies in Hollywood.

has produced countless classic movies such as "Gone with the Wind" and "Soul Broken Blue Bridge".

Since its inception, "Leo the Lion" has appeared in all of MGM's movie titles.

In the era when there was no CG animation technology, MGM brought a real lion to the studio where the logo was filmed.

Although the lion is alive, it can still ensure safe production in the studio.

Because this is the opening Leo, although he is a male lion, he doesn't seem to be too male.

Not only that, but it's also a little cute.

Among the seven MGM lions, it belongs to the bearest one.

will just honestly look at the machine.

Despite the photographer's best efforts, he couldn't get Leo to speak.

So, in the original MGM logo, there was only a black and white lion staring at you.

It's different in the second generation, this male lion named Jack not only roars and howls, but is also an animal star.

has played important roles in hundreds of films.

"The Wizard of Oz", "Tarzan of the Apes" ...... can find the figure of a male lion.

And now MGM uses this version, which is their seventh lion.

It has been in use since 1957.

Although a lot of special effects were added after that, the general shape did not change much.

Soon, when Jiang Hai walked into the studio with a neighbor's white cat in his arms, MGM's classic gold ring was firmly erected in the middle of the studio.

Jiang Shan coaxed the big cat on the golden prop rack.

This big white cat was dangling in the golden circle, and it didn't seem to be much smarter than the first generation of lions.

However, Zhang Lu, who was standing behind the camera at the moment, looked at Jiang Shan on the side in surprise: "This is too similar!" ”

Jiang Shan leaned over and took a look, and the "MGM" that was now presented in the frame, was cute.

The two of them ignored and smiled, both feeling that they had exceeded their expectations.

"Do you dare to scream?"

Jiang Shan looked at the big white cat seriously.

Meow~

The big white cat not only barked at him, but also poked its head into the round frame.

The camera, which did not stop for a moment, captured this critical moment with great dedication.

Sure enough, just as Jiang Shan had expected, a small advertisement for MGM's version of "White Cat" laundry detergent was born without much effort.

In Jiang Shan's opinion, the small advertisements he made by himself are really better than the titles that MGM is using now.

You know, in the 1979 MGM logo, although the lion is still the lion, the round ribbon border around the lion has not been upgraded to a shiny gold.

The golden ribbon that was common in later generations was not plated until 1984, when MGM celebrated its 60th anniversary.

Therefore, compared with Jiangshan's "White Cat" small advertisement, MGM's opening is indeed a few points inferior.

As soon as the gold-framed white cat met, it won countless advertisements in the world.

For a while, various advertising agencies in Hong Kong have shifted their attention to some classic Hollywood opening logos.

At this moment, the rivers and mountains that are far away in Yanjing are completely unaware.

Because of this move, some advertising agencies in Hong Kong are working all night to study how to replace these classic logos on the conference table.

Thinking about it, I can't help but sigh often.

Because in their opinion, the easiest thing to change is the "MGM" logo that is already on the market.

But alas, it has already been requisitioned by the "white cat" one step ahead.

However, in Jiang Shan's view, the most expensive Hollywood famous logo in later generations is none other than the torch goddess of Colombia.

The Colombian goddess, who also appeared in 1924, has always been good at self-employment.

I can't wait for outsiders to do it, so I will fix it first.

The most classic is the opening credits.

The scene where the torch goddess picked up the torch and fired a bow at the zombies left and right made "Zombie Paradise" effortlessly top the hot search list.

When the self-produced "Black Super Special Police" was released, the torch held high by the goddess at the beginning of the movie suddenly became an amnestic in the movie.

All the audience sitting under the big screen watched as the goddess on the screen took out a pair of sunglasses from her arms and put them on.

Then, the amnestic held up in his hand flashed loudly.

When "Cursed 2" was released in 2006, the audience in the audience was timid just by looking at the title.

In my memory, the torch goddess who pulled up her red hair let go of her long hair without saying a word, and then it turned from red to black visible to the naked eye, and her whole face was also white.

2009's "Delicious Food from the Sky" was even more exaggerated, a giant banana fell from the sky, and directly killed its own goddess.

Among the many classic Hollywood logos, the only one that can be compared to the goddess of Colombia is Disney's castle.

Compared with them, MGM, which was forced to be anxious, could only replace its own lions with traffic stars in the Golden Circle.

And now the Torch Goddess and Disney Castle Logo, which have been rejected by various advertising companies after research, have undoubtedly become a start-up capital in the hands of Jiangshan.

What Jiangshan himself didn't expect was that he would play all these classic logos in a short period of time after that.

It was 8 a.m. on the second day when Jiangshan arrived in Yanjing with his children.

Liao Mingzu, who had already received the approval of the upper peak, pinched the phone and called the "Pacific" audio-visual office in Xiangjiang.

"Let's all withdraw it,"

Liao Mingzu said slowly into the phone: "The faster you bring the goods, the better." ”

"What? Don't you want the market in Hong Kong? "The colleague on the other side was very unwilling.

"Where is there a market," Liao Mingzu is now sober: "From the beginning, "Roses and Roses Bloom Everywhere" has not been sold for a day. ”

"I still suggest the same as before, if EMI still insists on suspending sales, we will go to the publicity company ourselves to open up sales."

"Don't be whimsical, no matter which advertising agency doesn't have the ability to do this, we should have gone back a long time ago."

"Listen to me first, a very special advertisement has appeared in Xiangjiang in the past two days, and the effect of the advertisement is also very good, and the products promoted in the advertisement also happen to be from the mainland."

"Which commodity?"

"White cat laundry detergent, it is said that they are looking for an advertising company in Pujiang, why don't you go and inquire?"

"No need to ask,"

Liao Mingzu, who was originally in a very dull mood, suddenly became alive with his eyes:

"I have already found him, and the decision to withdraw from Xiangjiang to the mainland is the advice given by this company."

Although, the contract drafted together with Jiangshan has been agreed by the leaders of Shangfeng.

However, they also put forward a request for this cooperation.

It is important to complete the required number of sales under the contract before the second quarter of next year.

In other words, half of the 800,000 boxes of "Rose Rose" must be sold by April next year.

This is because this point in time is also the time for the first repayment of the loan from the "Pacific" company to Xiangjiang.

Now 1980 is less than a week away.

Although, when he relayed the news to Jiang Shan, the other party only hesitated for a moment before agreeing to add this condition.

However, compared with the other party's decisiveness, Liao Mingzu himself did not have much confidence in the tapes of the "Pacific".

The reason for this is that there are too many rejections.

This time I heard my colleague say this on the phone, and suddenly remembered what Zhou Zishen said to himself before:

"Go to Pujiang to find an advertising planner named Jiangshan, Pujiang's "White Cat" and "White Rabbit", now he is the one to plan the publicity ......"

At this time, the very successful "white cat" advertisement mentioned by my colleague on the phone was not from the handiwork of Jiang Shan!

"Now, everything is under my command," Liao Mingzu confessed on the phone, "immediately pull back all the tapes without a single disc left......

Compared with Liao Mingzu's resoluteness in this meeting, Jiang Shan, who was sitting in the post office guest house at this time, began to be entangled.

Half of the sales were completed by April, which was several months ahead of the original tape recovery trajectory.

Faced with the sales plan he had already formulated, Jiangshan had to pick up the pen again.

(End of chapter)