Chapter 289: Advertisement after tearing up

On the side of Anhe Street, where people come and go, there are two cardboard boxes, one large and one small, and then the taxi driver carefully moves them out of the car.

"Just on the ground?"

"Let's put it here first," Yu Sigui, who was holding the suitcase, glanced into the gate of No. 51: "Thank you, comrade." ”

Listening to the fashionable returnee in front of him, calling himself comrade when he opened and closed his mouth, the driver couldn't help laughing.

When I was about to leave with oil, I didn't forget to glance at the cardboard box outside the car window.

Experienced him understood at a glance that another big color TV was brought back to China.

……

Today is Sunday, and Yu Sigui is standing alone outside the gate of No. 51.

Looking at the pile of luggage in front of him, just when he was worried about what to do, a familiar figure appeared.

"Is it Sister Sisi?" Ying Ruhua, who had just come out of the commissary, was still holding a bottle of hero brand fountain pen water in his hand.

Yu Sigui turned his head and saw that a simple little girl was smiling at herself: "Are you ...... Picturesque, right? ”

"Hmm," Ying nodded picturesquely.

After returning to China during the Mid-Autumn Festival last year, Yu Sigui has already matured with all the members of the Jiangshan family.

"Great, you hurry up and help me go in and call Jiangshan."

"Brother Jiangshan went out to watch a movie early in the morning,"

Ying Ruhua glanced at the big bags on the ground, and decided to go back to report first: "Sister Sisi, don't worry, I'll help you call someone." ”

……

In the evening, the guests and their families who had no intention of going were crowded into a full house.

At this moment, they all stared at Jiang Shan and Chen Peisi in front of them without blinking.

The two young men with their butts pouting and hunched over their waists were happily gathered in front of the video recorder.

After a simple operation, the 18-inch color TV sent by the Light Industry Bureau finally lit up.

In the face of the colorful and colorful pictures, all the staff in the hall only felt that their eyes were bright, and the whole room was full of sound and color.

"This is the tape?"

Dad Jiang was holding a black videotape in his hand, how could he look at it and think it was advanced: "Put it in the video recorder and you can see the movie?" ”

"Well," Jiang Shan nodded: "This is much more convenient than the movie theater, you can watch whatever you want as many times as you want." ”

"Oops," the more Jiang Ma listened, the more incredible she felt: "I didn't expect that there would be such a machine in the world, who will go to the cinema in the future?" ”

"You can't say that," Jiang Shan said with a smile: "The key is that there are not so many videotapes at the moment!" ”

In today's market, it's hard to buy tapes.

Not to mention the videotape, not even a shadow can be found.

If it weren't for the few boxes of videotapes that Yu Sigui brought randomly, the video recorder sent by the Light Industry Bureau would not have been able to be fished!

At this moment, the excitement of the big guy is on the video camera in front of him, or the colorful color TV.

But I didn't pay much attention to the cartoon images on the screen.

However, as the TV picture continued to change, the audience in the hall gradually closed their mouths.

Even the well-informed second sister-in-law Lu Xiao looked at the TV screen with interest at this time.

On a fruity green lawn, suddenly, a small clod of earth popped out of the ground.

As more and more clods of earth popped out of the ground, a small trapezoidal mound soon appeared on the green lawn.

"Shhhhh

Looking at the familiar picture in front of him, Jiang Shan immediately became excited: "The vision is so good, I actually brought this cartoon back." ”

Listening to the whispered praise in his ear, Yu Sigui glanced at Jiang Shan proudly.

"I still need to say," but after a second thought, "You also know this cartoon?" ”

"Little Fish and Little White,"

Jiang Shan, who didn't want to give a positive answer, quickly switched the object of the chat:

"Do you know what a critter is on TV? It's called the mole, and like the excavator, it likes to dig and burrow. ”

"The name of this cartoon is "The Story of the Mole," Yu Sigui smiled and looked at the young brother with shiny eyes: "Its protagonist is a cute little mole." ”

The words were addressed to the two children, but all the adults in the hall nodded their heads.

Including Jiangshan, they are all watching cartoons on TV with relish.

The little mole on the screen is struggling to fix a red toy car......

This cartoon will enter CCTV in 1982, but this meeting was brought into the Jiang family by Yu Sigui in advance.

In Jiang Shan's mind, the fat little black mole in front of him is far more likable than Disney's animation stars.

Filmed in 1957, the Czech cartoon "The Mole's Tale" has bright colors and lively characters.

There is no dialogue setting in the whole film, only onomatopoeic dubbing such as laughter, screams, and crying.

So that children all over the world can easily understand the plot.

Compared with the 10-year filming length of the puppet show "Avanti", the 59-episode cartoon "The Story of the Mole" was more exaggerated and filmed for more than 50 years.

Thinking of this, Jiang Shan curiously picked up the shell of the videotape: "How many episodes are there in this cartoon?" ”

"There are 22 episodes in total," Yu Sigui knew without watching it: "Do you know? It has been filmed for more than 20 years in these 22 episodes. ”

When everyone heard this, they all showed surprised expressions.

Chen Peisi: "Oh my God, this is also an exaggeration!" ”

"20 episodes in 20 years?" Liu Xiaoqing's eyes widened: "In this way, the children who just started watching this cartoon are already about to enter middle age, right?" ”

"The battle line is long enough," Jiang Shan smiled.

By the time the cartoon was announced to be over in 2002, Jiang Xiaoyu and Jiang Xiaobai were almost middle-aged!

"Jiangshan,"

Yu Sigui, who lowered his voice, gave Jiang Shan a look: "Let's go, take me to your room to sit down." ”

Liu Xiaoqing, who heard the movement, glanced at Pan Hong slightly.

Lu Xiao, who was also in his eyes, lightly touched the river beside him.

After that, both groups of team members maintained their original viewing posture, without revealing their ears that had been pricked up.

"Why are you in such a hurry?"

Jiang Shan also wanted to watch the mole a few more times: "I'll talk about it after watching this episode." ”

"Tsk," Yu Sigui couldn't wait that long, and wrinkled his eyebrows and said, "Can you go?" ”

“…… What's the matter, so anxious. ”

Although he was a little reluctant, Jiang Shan still stood up.

After all, the two electrical appliances that Miss Yu brought back from Ri-Ben are still in his room!

"As soon as I saw you in this courtyard, I knew you were going to toss me again."

When he opened the door of his house, Jiang Shan did not forget to express his psychological activities.

And the Hitachi brand color TV and video recorder that caught his eye warmed his heart.

"It's all nonsense," Yu Si glanced at him: "You can't remember me!" ”

"Remember,"

Jiang Shan made a pot of hot tea for Miss Yu: "I didn't see you smiling when I saw you." ”

"Hey," until this meeting, Yu Sigui was still reminiscing about the sunny smile of Jiangshan:

"Speaking of seriousness, on the way back from the airport, I saw a lot of family planning propaganda slogans, and now China has begun to pay attention to this issue?"

"Actually, it started last year, and Dong-Beijing is about the same, right?"

"Almost," Yu Sigui nodded, "But compared to the outdoors, Ri-Ben is more publicized in the newspapers and on TV." ”

"We have a lot of newspapers and TV here," Jiang Shan glanced at the promotional materials on the desk: "No, I still have to help Pujiang TV come up with an advertisement for family planning!" ”

"It can't be such a coincidence," Yu Sigui, who had just picked up the teacup, blinked his big eyes: "They also asked you to design a family planning advertisement?" ”

"How?" Jiang Shan noticed the other party's expression: "Is the purpose of your return to China this time also the same?" …… Also what is that? ”

"Hmm," Yu Sigui nodded slowly: "That's what!" ”

"Huh,"

Jiang Shan, who felt funny when he thought about it, couldn't help but shake his head: "It's okay, just help you stew a spoonful." ”

"This thing can't be heavy, right? If it's found out......"

"I can't do this if he doesn't check," Jiang Shan didn't dare to steal this lazy: "I mean, the same type, put it aside and save some snacks." ”

Seeing that Jiang Shan said it so easily, Yu Sigui felt that he had to give Jiang Shan a reminder:

"Are you so sure? I can tell you that the family planning advertisement before Dong-Beijing TV was a failed work.

Those who were complained by the audience were all out of the film.

Therefore, one of the biggest requirements of the station for participating in advertisements this time is to make the audience satisfied and love to watch it. ”

Hearing this, Jiang Shan's brows furrowed: "Satisfy the audience?" Still want to watch it? ”

"Hmm~"

"Is this still a family planning advertisement?"

"I also know it's hard," just look at the bitter faces of his subordinates, "so I can only come to you, and if you can't help it, this advertising fee will have to be handed over." ”

Looking at Yu Sigui's slightly pursed red lips, Jiang Shan was a little stunned for a while.

The bits and pieces of the previous life all poured into my mind in an instant.

Comrade Jiangshan, who only cared about picking and choosing memories, didn't notice Yu Sigui's suddenly reddened ears.

"What are you looking at?" Miss Yu shook her hand in front of Jiang Shan's eyes: "I'm so beautiful, make you look stupid?" ”

"Your words really make me stupid,"

Jiang Shan's ethereal thoughts were instantly pulled over by the other party's words: "However, why did you cut your hair?" ”

"This is called the Yamaguchi Baihui hairstyle," Yu Sigui brushed his bangs: "It's popular in Dong-Jingke now." ”

"What suits someone else doesn't necessarily suit you,"

Jiang Shan will already be thinking about advertising: "Just like this family planning advertisement, it has to be suitable for their respective national conditions." ”

Although the other party's mouth is talking about advertising, Yu Sigui ponders something else.

She decided to get her hair back as fast as she could.

……

Like last time, Yu Sigui and Liu Xiaoqing lived in the guest house of the Propaganda Department together.

At the moment when the door was closed, the second brother Jiang He walked into Jiang Shan's room with a bottle of medicine.

"Don't be in a hurry to sleep," Jiang He sat down at the square table: "Borrow your place to draw a draft, and use it in two days." ”

Jiangshan, who was not ready to go to bed early, welcomed the arrival of the second brother.

"Say that you will see the outside world," many times, Jiangshan also misses the days of living in the same room with his second brother.

"What kind of medicine is this?"

An orange-red medicine bottle on the table provoked Jiang Shan to take a curious look.

"Avoid - Pregnancy No. 0 Medicine,"

It is Jiang He's homework tonight: "Your newspaper received a propaganda task, and you didn't stay in the unit two days ago, and you didn't know the market. ”

Jiang Shan looked at the medicine carefully: "This thing will appear on the animation wall of our newspaper office soon?" ”

"Don't worry, I'll get it right."

"Don't be too stressed," Jiang Shan patted the second brother's shoulder: "You still have to be subject to the requirements of your superiors." ”

Jiang He nodded and didn't say anything more.

Speaking of which, this is the first time he has designed a poster on his own!

……

The deeper the night, the quieter the movement in the small courtyard became.

Tonight's rivers and mountains, from beginning to end, I haven't even moved a pen.

Just one after another, looking at the materials and photos in front of me.

Until the moment when I turned off the lights and went to bed, my mind was still full of family planning photos and images that could not be erased.

Everywhere is a human being, and everywhere is a child who is not well fed and clothed.

The wrinkles on the faces of fathers, the invisible hope in the eyes of mothers......

I don't know where Zhang Lu collected these pictures, and I was anxious when I saw it.

"Alas,"

Jiang Shan, who rubbed his head hard, frowned even tighter: "What's the matter today, forget if you don't have a clue, it's all this stuff when you close your eyes." ”

How else does this make him sleep?

At this moment, I just want to tear up all the pictures in my mind.

"Huh? Tear them all up......"

Suddenly, Jiang Shan sat up in the darkness suddenly.

A few minutes later, the lamp on the desk came back on.

This light was lit until dawn!

……

"According to the study, if measures are not taken, the total population of our country will reach a terrifying 4.2 billion by 2080,"

According to the previous agreement, Jiang Shan was already standing in the director's office of Pujiang TV Station at this time: "This data is terrible, and it must not appear." ”

Gu Zhengzheng, who was already familiar with family planning information, nodded slightly in agreement: "Therefore, our propaganda work is even more urgent." ”

In addition to Zhang Lu, who was also nodding, there was also Comrade Yu Sigui who insisted on attending.

"You're right,"

Jiang Shan, who was standing at his desk, slowly spread out a stack of sketches: "If we want the masses to be aware of this problem, we just need to show them these pictures." ”

While Jiangshan was talking, several people in the office had already taken the initiative to surround him.

The sketches on the table are the sketches drawn by Jiang Shan last night according to those photos.

The vast sea of people and poor families drawn in pencil are even more anxious and depressed in the eyes of several onlookers.

In the end, Gu Zhengzheng really wanted to hold down Jiang Shan's hands and shouted: Enough.

I really don't want to keep watching.

But in the next second, I only heard a "bang".

Before he could speak, Jiang Shan tore up the sketch himself.

To be precise, it should be that a corner of the sketch has been revealed.

"...... are you?"

Before Zhang Lu's question was finished, he found that there was something else under the uncovered piece of paper.

[When the family planning policy is implemented. 】

After a few people just saw this sentence, Jiang Shan's hand continued to tear down.

"It's not enough to make the people aware of this problem, but also to let them see the beauty of the rationalization of the population."

Hiss, smack, smack......

The drawing paper on the desk is being torn apart one by one.

When the entire sheet of paper is peeled off, an eye-catching colored pencil drawing is fully revealed.

Outside the window is the blue sky and white clouds, and the interior is warm and modern furnishings.

A family of three sitting at the dining table is smiling and enjoying the rich food.

The scene in front of him made Gu Zhengzheng breathe a long sigh of relief.

Compared with the previous messy pencil sketches, this rare and beautiful colored pencil drawing can indeed make the viewer feel comfortable and yearning.

Next, Jiangshan is another set of repetitive actions.

After taking the lead in unveiling a family planning propaganda slogan, another modern city with a beautiful environment was displayed in the sight of several people.

Looking at the visual enjoyment brought by the strong contrast in front of him, Yu Sigui looked at the country happily.

If you also help her design a family planning advertisement according to this routine, it is estimated that it can really meet the requirements of Dongjing TV.

Facing the girl's expectant eyes, Jiang Shan shook his head silently.

Obviously, he doesn't think so.

At least in the eyes of Jiang Shan, this advertisement that shows the superiority of family planning by comparison cannot impress the Japanese masses who have already achieved modern life.

(End of chapter)