This phone, as a white mouse machine, is not for nothing.

Whether it's the CPU or the battery life, it's very average, the advantage is that the appearance is not bad, and the overall design is more in line with the concept of later generations.

However, no matter what, a low-end machine is a low-end machine, or on the basis of the big changes in the current mobile phone market, it can sell so well, he is really curious!

"Judging from the feedback from the first-line stores, most of our customers who went to buy in the first wave were our old customers of Shangsha Technology, and most of them had bought our products, such as tablet computers, Shangsha smart screens, mate 2, etc., and now the ecology of Shangsha matrix is getting stronger and stronger!" Lin Zhengde has to admire the so-called ecology of his boss, which is indeed very dick.

"Up to now, more than 50% of the 100,000 mobile phones sold are the second purchases of this group of iron fans. Lin Zhengde couldn't help but sigh.

Sheng Huainan couldn't help but feel happy in his heart.

Such a strong conversion rate and such a strong proportion of old and new people show that the old fans of Shangsha Technology have the viscosity and recognition of this brand, which makes the entire Shangsha Technology enthusiastic, and everyone is like being beaten with chicken blood.

This shows that a sense of customer identity and belonging is very important for any business!

Being able to attract so many users in such a short period of time is enough to attract the attention of the entire electronic technology industry!

"If you buy a Mate 2 phone, you will also buy an Enjoy phone?" Sheng Huainan was a little surprised.

These two product lines are distinct, and the customers who buy are two different people, in the perspective of product positioning, Sheng Huainan has a strict distinction between the two, which is in the formulation of pricing strategies, and why enjoy mobile phones use the lower generation of SoC, it is very clear why.

It can be said that the Enjoy phone is a downgraded PLUS version of the mate 2 phone.

"Yes, they usually buy a mobile phone to give to their relatives and friends, which is a kind of gift." Lin Zhengde nodded and said.

Sheng Huainan suddenly realized, it turned out that the gift was only received to enjoy the mobile phone!

In addition, in addition to several super first-tier cities, as well as second-tier cities, now Shangsha technology in the third and fourth-tier cities sinking is also quite effective, the previous Mate 2 mobile phone sales in the first and second tier cities more than 80%, now enjoy the sales of mobile phones in the third and fourth tiers, has approached 40%, and this proportion is getting bigger and bigger! However, although the sales in these third- and fourth-tier cities are okay, there is no queue. ”

"Therefore, we are worried that after the peak period of this wave of debuts, the sales may not be as exaggerated as imagined, which is the core reason why there are not so many orders at one time." Lin Zhengde said euphemistically.

As an executive, you must know how to refuse the boss.

Communication is actually an art of recognizing and rejecting each other.

This mobile phone, if the sales target is set too high, he Lao Lin really can't catch it!

"Yes, Mr. Sheng, according to our previous estimates to report, after the second batch of goods, a total of 200,000 mobile phones are produced, it is expected that this part of the volume is estimated to be sold for 2-3 months, and the next 300,000 are estimated to be sold until the next generation of Changxiang mobile phones come out, and they may not be sold out." Wang Mo was covering on the side.

If he is urged to produce too much, too many mobile phones will be produced at that time, and it will not be for him to finish up, and it will be difficult for the mobile phones to be recycled from the channel providers.

"Within half a year, the remaining 500,000 units of sales remain unchanged, Lin Zhengde, you hurry up the wave before the New Year, this wave must be completed at least 250,000 units, as for the difficulty, there is no difficulty in what work to do, I want to solve the problem when I come to you, do you still want me to teach? The deep expansion of the sinking market, the cooperation with China Mobile and Unicom, and a variety of channels must be tried, don't leave the problem behind! Sheng Huainan heard that these two oilers wanted to fool him, and hurriedly said angrily.

Lin Zhengde was so frightened that he shouted yes, and he didn't know why he was faintly afraid of Sheng Huainan, a young man, in his subconscious.

The financial crisis is coming, and now we must rush for food.

If you want to make some results, don't even think about it!

The cultivation of customers requires a certain degree of inertia, and now there are such good low-end and low-cost products, which is a good time to expand the third and fourth tier cities.

I don't want to do this position, some people do it!

Coupled with the sales of these 600,000 Changxiang mobile phones, 150,000 units can be sold this year.

The mobile phone port alone is expected to reach 27-28 billion in 07 years, which is already in the top ten in the ranking of mobile phone companies in China!

The current annual sales target of Shangsha Technology is no longer 50000000000000000000000000000000000000

Before the financial crisis, Shangsha Technology did so well in the three matrices, which was really beyond his expectations.

。。。。。。

However, although the popularity of the mobile phone is very popular during this time, it is unexpected that the popularity of the mobile phone has not been reflected in the sales of other brands of mobile phones so quickly, but this mobile phone is different from the Mate 2 with foreign brands, and the key impact is the brand of the Huaguo mobile phone brand.

At this moment, Yu Xiaoqian, who is in charge of the marketing and promotion director of Xia Xin mobile phone, has been worried recently, in 2007, Xia Xin mobile phone in the field of free market (referring to the custom machine market excluding Mobile Unicom), sold nearly 45 billion yuan of sales, compared with 06 years of more than 15%, last year's income of 52 billion yuan, which directly made Xia Xin's work this year all in vain, today's profit is still minus 1 billion!

Huaguo mobile phone in 07 years of the cancellation of the approval system, the number of mobile phone companies skyrocketed, resulting in fierce competition in the market, gross profit fell sharply. In addition, foreign brands and Chinese brands unexpectedly launched a price war in advance, relying on technical advantages and scale advantages to reduce costs, resulting in a continuous decline in the share of domestic mobile phones.

As the leader of domestic mobile phones, the existence of the top Huaguo mobile phone brand is also not good.

The company's performance is not good, and he, the person in charge of front-line food, will inevitably have a hard time.

When he saw the information that Changxiang mobile phone was selling well, he spent a morning to change a plan, came to the boss Liu Jun's office with a heart, knocked on the door, Liu Jun saw that it was him, and said, "Qian'er, did you do the next product pre-research plan that you asked you to do last time?" ”

"Be a good boss!" Yu Xiaoqian took out the plan and put it on Liu Jun's desk.

This plan was a market research report at the beginning, and Liu Jun was impatient and irritable at the beginning. . .

(End of chapter)