"Director Wu, I can be regarded as waiting for you."

"There's a lot of trouble on the company's side, and we have to wait for you to come up with an idea."

Upstairs in the headquarters of the Light and Shadow Times, in the office area of Light and Shadow Express, in the office of General Manager Chen Dewei, Wu Yuan leaned leisurely on the sofa in the rest area and said casually: "I only care about the general direction of the company's affairs, and you can make your own ideas about the specific details." ”

"I've been really busy in the past few years, and I've been out of the country for most of the year."

"However, from next year, my focus will be transferred back to China in large quantities, and I will focus more on the company in the future."

"What's the matter, what's the matter that I can't come up with?"

Chen Dewei immediately pulled out a bunch of documents from the drawer, and reported to Wu Yuan one after another:

"According to Director Wu's instructions, we have acquired Wanhe Tianyi and Runaway Comics."

"At present, the shares of Light and Shadow Express in both companies are more than 70%, and the remaining 30% is held by the founders."

"The first season of "Never Expected" and the first season of "The Big Event" have entered the actual preparation and production stage, and it is expected that the light and shadow express platform will be launched in the fourth quarter of this year."

"The company's overseas strategy is also advancing steadily and orderly."

"After two years of operation and development, the Japanese site of Light and Shadow Express has officially launched the first webcast Japanese drama "5 to 9" this year."

"We invited Satomi Ishihara and Tomohisa Yamashita to star, and after the film was broadcast on the Light and Shadow Express Japan site, it caused a violent response."

"The light and shadow fast broadcast platform, which was not valued by Japanese audiences, has surged in the number of ordinary users and paying users in Japan, and Fuji TV is also negotiating to buy the exclusive broadcast rights of this TV series."

"After this drama, the Japanese site of Light and Shadow Express can be regarded as having a firm foothold, and now the Japanese branch is preparing to produce "Naoki Hanzawa", hoping to make persistent efforts and achieve better results."

It is worth mentioning that although "5 to 9" is a localized Japanese drama produced and launched for the Japanese market, this drama has unexpectedly become popular in China, setting off a frenzy of "I want to marry a monk". ”

"In the case of no investment in publicity and promotion in China, the number of broadcasts of "5 to 9" on the domestic light and shadow fast broadcast platform is even higher than in Japan"

"This phenomenon is also being studied within the company, which may show that excellent TV dramas are common, even if it is a Japanese-style localized TV series, it can still be successful in China, and conversely, maybe excellent domestic local dramas can also be very popular in Japan."

"After internal discussions within the company, I believe that some excellent domestic film and television dramas should be vigorously exported to the Japanese market, and perhaps unexpected good results may also be achieved."

"In the next stage, the Japanese site of Light and Shadow Express will start to promote some domestic high-quality TV series one after another."

"At present, it has been decided, including purchased dramas such as "Palace Lock Heart Jade", "Love Apartment", "The Legend of Zhen Huan", as well as the company's own self-made dramas such as "Soul Ferry".

"In addition, the company's Korean site has also developed very smoothly, and TV dramas such as "My Love from the Stars", "The Heirs", "Pinocchio" and "Please Answer 1997" have achieved wide success and influence in the entire Asian market.

"Especially in the Southeast Asian market, according to Director Wu's plan, we do not do localized self-made dramas in the Southeast Asian market, mainly focusing on Korean dramas, Japanese dramas, and Chinese dramas to promote in the Southeast Asian market."

"The effect is very good, especially the company's Korean dramas and Chinese dramas, which almost dominate the online broadcast platform in Southeast Asia, and the light and shadow era is the largest share of Internet video platforms in Vietnam, Thailand, Malaysia, Singapore, Indonesia, the Philippines and other Southeast Asian countries!"

"However, in the past two years, Netflix has also stepped up its international expansion, and in Southeast Asia, we have begun to face the threat of competition from Netflix."

Chen Dewei held stacks of company development documents, and reported to Wu Yuan the recent development of Light and Shadow Express in every detail.

Overall, the development of Light and Shadow Express in Asia in the past two years has been very good, not only entering the relatively exclusive Japanese and Korean markets, gaining a firm foothold in the two countries, and using Japanese dramas and Korean dramas, it has in turn conquered the Southeast Asian market.

Led by Light and Shadow Express, the overseas strategy of Chinese TV dramas is also very successful.

To be honest, Chinese films have never been worse than TV dramas in other countries, and the reason why Chinese films have always been limited to the Chinese market is completely because they have no right to speak.

When the online video platform that can cross Asia and is common throughout Asia appears, it will not be a problem for Chinese films to become famous in Asia.

As long as you are willing to publicize and give up the layout, the Chinese films that have exploded in China can also gain a large number of audiences in other Asian countries.

Just like the urban drama "Love Apartment", it is very popular in China, if there is no light and shadow fast broadcast, no matter how popular this drama is, it will not be possible to go abroad, because neither the production company nor the TV station has the ability to promote going to sea.

However, after Light and Shadow Express bought the online exclusive broadcast rights of "Love Apartment" and its follow-up dramas, this drama quickly became popular in South Asia through the Korean and Southeast Asian sites of Light and Shadow Express.

With its cheerful and relaxed urban comedy background, it has easily become a drama for Asian audiences.

Some Chinese Internet memes and Chinese memes can't be understood?

This is not a problem at all.

"Mom and Dad's Romance", "The Big Bang Theory", "Bankrupt Sisters" and other American sitcoms, can foreigners understand the American humor, slang, and cultural jokes in them?

But these American sitcoms are still very popular in Asia, not because they don't understand a little American stalk, which doesn't affect the audience to understand the whole story and most of the jokes.

The reason why Chinese films can't go to sea is because they don't have the right to speak and don't have a window to go to sea.

Now that light and shadow express broadcasts have appeared, these Chinese films have naturally gained opportunities, especially in Southeast Asia, where the TV drama industry is also just starting, and the spread is called a smooth one.

"This is just the beginning." Wu Yuan said with satisfaction: "In the next few years, the company will do more Xianxia dramas." ”

"The theme of Xianxia is a theme that belongs exclusively to Chinese culture, and its charm is not lost to European magic and American superheroes."

"Xianxia TV series such as "Flower Thousand Bone", "Ancient Sword Strange Tan", "Three Lives and Three Worlds and Ten Miles of Peach Blossoms" must be established and produced as soon as possible and promoted to the whole of Asia."

"This is a battle of cultural invasion, as long as the concept of "Xianxia" is instilled in the minds of Asian audiences, the follow-up company's Xianxia Cinematic Universe will get twice the result with half the effort! ”

"And the theme of Xianxia is naturally attractive in most Asian countries, after all, everyone is a member of the Great Chinese Cultural Circle, and they have a yearning for immortals!" (End of chapter)