The powertrain is definitely the weak point of the own brand.

In addition to the energy security considerations of imported oil, a very important reason is that in terms of transmission power, it really can't do those foreign giants.

Now Great Wall Motors has taken the initiative to cooperate with Nanshan to develop other engines, because the facts have proved the excellence of the 1.5T turbocharged engine.

Great Wall Motor has previously cooperated with Nanshan in the field of 1.5T turbocharged engines, except for the direct purchase of a certain number of engines, the rest are handed over to Great Wall Motor's engine factory through technology licensing.

Originally, they also wanted to develop a new engine based on this engine.

But now it feels like the technical difficulty is very high, and they may not be able to do it in the short term.

The most important thing is that some patents of Nanshan will definitely be involved during the period.

Great Wall Motors does not want to fight a patent lawsuit with Nanshan in China.

When the time comes, they may not be able to get benefits.

In addition, Cao Yang's suggestion that Great Wall Motors focus on urban SUVs in the future is very much in line with Wang Ying's ideas.

This also made Wang Ying feel the sincerity of Nanshan's cooperation.

Then it is natural to simply deepen the cooperation.

"Mr. Wang, in fact, Nanshan is now studying various displacement engines, including 2.0T and 1.0T."

"According to the current progress, the development can basically be completed in the first half of this year, and it can begin to enter mass production in the second half of this year."

"Even the next step is to consider developing a 3.0T V6 turbocharged engine for use in some full-size SUV models."

"It takes a lot of manpower and material resources to develop a new engine, and I think Great Wall Motors should focus on the overall development of new models."

"Professional parts production will be handed over to professional manufacturers to deal with."

"Nanshan is willing to become a trusted partner of Great Wall Motors!"

When Cao Yang mentioned this, Wang Ying didn't know how to accept it.

From the bottom of her heart, she definitely hopes that Great Wall Motors can have its own engine technology and use engines produced in its own factories in the future.

Otherwise, when competing with other OEMs, they always feel that they lack core competitiveness.

But in the short term, Cao Yang's statement is still very reasonable.

Nanshan already has ready-made products for you to use, and you have to re-research.

If you say that the products you research will be more advanced, the key is that there is a high probability that the products they research are not as good as Nanshan.

In this way, when Great Wall Motors uses its own engine, and then competitors such as BYD, Chery, and Geely use Nanshan's engines, it will be more embarrassing to compare the parameters.

Not to mention that if Nanshan's engine output is large, the cost can be lower.

At that time, QCD will not have an advantage, and it seems to be tossing in vain?

Great Wall Motors, do you still want to study the engine yourself?

"Mr. Cao, objectively speaking, your words are very reasonable."

"But I believe you also understand that as a vehicle company, if you can't even produce engines, it will be a great harm to our brand power."

"Great Wall Motors is willing to work closely with Nanshan, but if 100% of the engines are purchased from Nanshan in the future, it will be detrimental to the development of Great Wall Motor's stock price and brand power."

"So we will definitely have some engines to adopt our own production mode to correspond."

Switching to another supplier, Wang Ying may be fooled.

But for Shang Nanshan, she thinks it would be better for everyone to communicate honestly.

In this way, some misunderstandings can also be avoided to the greatest extent.

"Thank you Mr. Wang for your frank sharing, I fully understand what you mean."

"In fact, Nanshan does not mind other displacement engines in the future, and adopts the current 1.5T turbocharged engine mode."

"Great Wall Motors can first purchase a batch of engines from Nanshan, and in the future, it will gradually become a part of the engine parts supplied by Nanshan, and Great Wall Motors' own engine factory will be assembled."

"Even our engine team can combine the needs of Great Wall Motors to make some adjustments and parameter modifications to the engine, so that your engine can be different from other manufacturers."

"In the future, we can also highlight some differentiation when we promote it."

Cao Yang naturally knew that in the future, it would be impossible for Great Wall Motors to purchase 100% of its engines from Nanshan.

But he must find a way to maximize Nanshan's interests.

"It's not that this direction can't be considered, but it's too big, and we need to discuss it internally."

"Now there are more and more models on the market, and the necessity of differentiated competition is indeed becoming more and more important."

"I don't know if Mr. Cao has any good suggestions in this regard?"

Since it is an exchange, Wang Ying is in the spirit of having dates and not dates, and let's see if I can get some different suggestions from Cao Yang's side.

In the Chinese automobile industry, Cao Yang's name is definitely like thunder.

Although Nanshan is only a parts company, sometimes parts companies in some places have much stronger knowledge than vehicle companies.

"Each company's model often gives consumers an overall impression."

"Like Volvo cars, when people think of it, their first reaction is that they think it's safer."

"When it comes to Dongying's cars, consumers will feel that they are more fuel-efficient and the quality is more stable."

"I think these attributes are the result of many years of marketing by the manufacturer."

"Great Wall Motors can also refer to other people's practices, giving people an impression that Great Wall's SUV models have good power performance and high safety."

"Of course, to do this, we must start from many aspects, and there must be some special propaganda points."

Cao Yang didn't mind pushing Great Wall Motors.

Anyway, the speed of development of these independent brands is fast, and Nanshan's parts business can also grow significantly.

It's a win-win thing.

"The performance of your engine is beyond doubt, and there is no problem at all to describe it as having an adequate power train."

"However, many domestic car companies are using it, and our advantages are not obvious."

Wang Ying was not polite at all, and directly pointed out the problem.

"Mr. Wang, your concern is also reasonable, but compared with other manufacturers such as Dongying car companies that have not adopted our engines, there is still a difference in power."

"Of course, it is indeed a bit difficult to do a good job in this propaganda."

"But in terms of security, I think I can find a breakthrough in ingenuity."

As soon as Cao Yang said this, Wang Ying and the others immediately stared at him, wanting to see what he could say.

"Generally speaking, when it comes to the safety of a car, it is nothing more than the comparison of the strength of the body and the airbag."

"Compared with the number of airbags, this kind of thing is obviously of little significance, and the cost is relatively high."

"So it is very necessary to find a breakthrough in terms of body strength."

"Compared with other places, although the increase in body strength will lead to an increase in costs, the increase is very limited."

"As long as you spend an extra 1,000 yuan in cost, you can make the body strength level completely go to a higher level."

When Cao Yang said this, Wang Ying was a little disappointed.

Although this proposal also makes some sense, there is nothing too new.

Besides, the improvement of the strength of the body is not a completely simple thing.

Whether 1,000 yuan can really be done at that time is also a question.

Besides, other manufacturers can also learn from it.

"Mr. Cao, although this aspect is a breakthrough point, the international auto giants have actually come ahead of us."

"We're just publicity, and we don't necessarily have much effect, right?"

Wang Ying is naturally not suitable to stand up and scold Cao Yang all the time.

So at this time, Zhu Jianbo, who was in charge of research and development, came out to speak.

"Mr. Zhu, what you said is still very reasonable, at present, the strength grade of the body steel is indeed improving for the newly listed Yager, Passat and other models on the market."

"But at most, they just use high-strength steel plates with a tensile strength of 590MPa, and we can find another way to make the body of Great Wall Motors completely different from others."

As soon as Cao Yang said this, Zhu Jianbo and the others became even more curious.

What does it mean to go the other way?

However, at this time, no one continued to say anything, but looked at Cao Yang curiously.

"In terms of stamping of automobile body bone parts, in addition to the traditional cold stamping, which is widely used today, in fact, some models in Europe have begun to use hot stamping."

"It is reported that the next-generation Passat and other models will also consider using hot-stamped parts on some key parts."

"Mr. Zhu, you must also know that the hot-stamping parts can achieve a tensile strength of 1500MPa, which has a very big advantage compared with the current mainstream high-strength steel."

"Especially in terms of publicity, many consumers don't know about the body structure, they just feel that Great Wall Motors, which uses more parts than 1500MPa, is definitely safer than other manufacturers."

As soon as Cao Yang said this, Wang Ying's eyes immediately lit up and said, "This is indeed a breakthrough point. ”

However, soon, Zhu Jianbo hurriedly interjected a sentence and said: "Mr. Cao, hot stamping does have the advantages you said, but there is no manufacturer in China that has the production performance of hot stamping parts, and there is no production line in this area even in China." ”

"If we want to use hot-stamped parts, we need to import them from overseas, and the cost of a part may be five or six times higher than it is now, or even higher."

"When a car comes down, it can't be done with a cost increase of 1,000 yuan at all."

"Besides, if only one or two parts are used for hot stamping and forming parts, the impact on consumers is also very limited, and it is difficult to form a feeling that Great Wall Motors is safer."

"But if you use it in large quantities, the cost issues I just mentioned will be even greater."

"In addition to cost issues, there will be a series of other issues, such as supply issues."

Zhu Jianbo is obviously knowledgeable, for fear that Wang Ying will easily agree to this direction, and he will be very passive when the time comes, so he quickly explained.

"Mr. Zhu, what you said is not wrong, there is indeed no hot stamping production line in China."

"However, last year, Nanshan Special Steel and Baosteel cooperated in the hot stamping steel plate project, now has basically achieved results, and in the future, hot stamping steel plate can be produced in China."

"As for the hot stamping press, Nanshan has been studying it for more than a year, and it can also produce it itself this year."

"Not to mention the hot stamping die, which I mentioned in a paper the year before last, and the Nanshan Mold Center has the ability to produce itself."

"The rest is nothing more than the heating furnace and laser cutting equipment that need to be purchased from outside or researched and developed by the Nanshan Equipment Center."

"It can be said that now China has the conditions to put into production hot stamping forming production line, and this kind of parts is also fully capable of 100% domestic production."

Cao Yang's statement made Zhu Jianbo very surprised.

Is Nanshan's technical reserve already deep to this extent?

"Mr. Cao, is Nanshan ready to cast a thermoforming production line?"

Zhu Jianbo quickly weighed in his heart, if hot stamping molding can be processed from raw materials to molds in China, then it is really a good choice.

The stronger the material, the thinner part can be made.

Although the cost of hot stamping formed parts will definitely be higher than cold stamping, no matter how you do it.

However, if the overall cost does not rise much, it can still be considered.

"Nanshan itself does not plan to make hot stamping parts, but the Yangcheng Huaqiang stamping plant we invested in, they can correspond to the production line investment in this area."

"If Great Wall Motors has this demand, it can let Huaqiang Factory invest in building a hot stamping factory near your company."

In the next ten years, hot stamping parts are still very interesting.

As the first manufacturer in China to invest in the construction of hot stamping production line, Huaqiang Factory can immediately raise its popularity to a higher level.

And it will also be ready to get orders for hot stamping parts from Volkswagen, GM and other OEMs in the next step.

In the future, relying on hot stamping parts, it is still very promising for Huaqiang Stamping Factory to become a parts enterprise with an annual output value of more than 10 billion.

At that time, on the list of the world's top 100 auto parts, there will be one more Chinese enterprise.

"Mr. Wang, your proposal is very constructive, and we agree to it in principle."

"But there are some details, can the two sides communicate in detail?"

Wang Ying listened to the conversation between Zhu Jianbo and Cao Yang, and also had a general judgment on the situation of hot stamping parts.

Obviously, this is a good publicity point for Great Wall Motors to take the next step.

If the cost increase is not very much, you can consider taking it out and doing it well.

After reaching the intention of cooperation in engine development and hot stamping parts, the following chats naturally became smoother.

Great Wall Motors is obviously an OEM, but it doesn't have any frame for Party A.

The participants in Nanshan also fully felt the goodwill of the Great Wall Motors.

It seems that after becoming famous, the attitude of various customers towards Nanshan has changed.

If everyone vaguely felt this way when receiving BYD and Great Wall Motors, then when Changan Automobile, Chery and Geely Automobile visited, everyone's feeling was even stronger.

"Mr. Cao, we at Geely are willing to give priority to all parts on the new model."

"As long as Nanshan can produce, even some parts that Nanshan has not yet produced, but are confident in researching and producing, we are willing to consider adopting."

"Of course, we also hope that Nanshan can provide Geely Automobile with the best price."

Geely Automobile, which has always had a lot of ideas about the automotive industry and wants to make a name for itself thoroughly, is obviously preparing to make a big move this time.

Normally, any OEM does not want to be too closely tied to a certain supplier.

The risk of doing so is very high.

But Geely is clearly ready to take a gamble this time.

Nanshan's excellent performance in the past few years is an important reason why they have made up their minds to gamble.

Geely's supplier strategy is different from that of Great Wall Motor and BYD.

More often, Geely takes the path of European and American systems, and after designing the whole vehicle by itself, most of the parts are purchased from suppliers.

However, Great Wall and BYD are thinking about keeping the main parts for their own production in the future, and only some parts that are not very critical are purchased from outside.

Or that their own production capacity is not enough, so they buy from outside.

This difference in concept will also lead to differences in the methods of the two sides when adopting a cooperation plan with Nanshan.

"Mr. Li, thank Geely for its trust in our Nanshan, we naturally hope that Geely's models can sell well, so that our parts can also sell a little more."

"The goal of Nanshan's parts is to be the first in the industry in QCD."

"So I am very confident that the price of parts supplied by Nanshan to Geely Automobile is definitely lower than other manufacturers in the industry."

"In the future, we will also strive to provide products with more advanced technology and more competitive costs."

Cao Yang naturally wouldn't simply pat his chest and say that there was no problem.

Of course, he must still support Geely Automobile's plan.

Under the same circumstances, it is true that it will not sell higher than other manufacturers.

After all, promoting the sales of several domestic independent brand car companies is also what Cao Yang is doing.

In the current era when the average profit margin of an independent brand is only two or three thousand yuan, Nanshan makes more money by making parts.

There's no reason why you shouldn't help others get their sales up.

"In the past, the cooperation between our two sides was mainly focused on the engine and gearbox, and there was not much cooperation in other parts except for bearings."

"In the future, we hope to have in-depth cooperation on more electrical parts and interior parts."

"Especially in the aspects of instrumentation, audio navigation, chassis system, etc., the R&D teams of the two sides can directly connect and jointly develop some parts for new models."

After taking stock, Li Su found that there was no manufacturer in China with stronger technical strength than Nanshan.

Unless you go to Bosch, Continental, Denso and other foreign parts giants, but in terms of price, they are difficult to afford.

That's why this time I came to have an in-depth exchange with Cao Yang for future cooperation.

"No problem!"

"I think in the future, Geely Automobile can further promote the comprehensive localization of parts."

"If the parts of those international parts giants are replaced, the cost of the whole vehicle will drop by another 10%, and it will not be a problem to complete."

"At present, consumers are still very sensitive to price, as long as the price of the car has dropped and the appearance is passable, the sales will not be bad."

For each manufacturer, Cao Yang's advice is different.

I have to say that in this regard, Cao Yang is really attentive.

Both parties can feel the sincerity, and the communication is much smoother.

At the end of the dinner, it can be said that the guests and hosts were very happy, and they both felt that today's exchange was very valuable.

……

"Mr. Cao, there are a lot of criticisms of independent brand car companies on the Internet, but I feel that after contacting them during this time, these people are very easy to speak."

"Everyone is reasonable, and there are no special requirements for cooperation with us."

"What kind of payment delay support, acceptance bill payment and other things, people even mentioned that they didn't mention it."

Seeing that several waves of reception work were almost completed, Cao Yang finally had time to deal with the work in the office again.

Mi Ying, who participated in these exchanges throughout the process, couldn't help but tell Cao Yang her opinions.

Hearing is false, seeing is believing.

Mi Ying feels that what she sees on the Internet is very different from what she has seen with her own eyes.

"A few days ago, I saw a celebrity talk show, and that person introduced himself before he became famous, and every time he filmed, he would be bullied and suffer all kinds of losses."

"At that time, he felt disgusted by people, and felt that how could people be so realistic."

"But when he became famous, he found that the people around him had a completely different attitude towards him."

"It's teacher so-and-so at every turn, and the shouting of so-and-so brother makes him feel as if he has come to a different world."

"Nanshan, as a parts manufacturer and equipment manufacturer, if our technology is average, just rely on the price to grab orders, then we have to face all kinds of difficulties from Party A's father."

"Just one person can make us uncomfortable for a long time."

"But the situation is different now, any of our components and any equipment, not the most advanced in the world, at least also industry-leading."

"The technology is better than ours, and the price is much, much more expensive than ours."

"The price is lower than ours, and the technology is much, much worse than ours."

"Even our technology is better than others, and the price is lower than others."

"In this case, there is naturally no need to blindly beg others."

"It's even a bit unpleasant, sometimes other people need to come and beg us."

"In this case, do you think those OEMs don't have a scale in their hearts?"

"Do you really think that these OEMs are all kind and giving, so law-abiding?"

Cao Yang retorted like this, and Mi Ying actually found that she had nothing to say.

really responded to that sentence, I am strong, and I am surrounded by good people.

When you are weak, the people around you are hateful!

(End of chapter)