Chapter 286: Take the initiative, who is afraid of whom

In the past two years, Chen Liang has basically been to the main domestic mold manufacturers and major stamping parts manufacturers.

Although as a sales agent of Sodick, he is only Party B.

But I can't stand this Party B is powerful enough, in many subdivided equipment fields, the technology is better than Sodick, and the price is much higher.

The price is cheaper than Sodick's, and the quality is a big difference.

Therefore, as long as the domestic manufacturers of molds with higher technical content are not purchased, there are few manufacturers who do not buy Sodick's equipment.

Even in addition to mold manufacturers, many other industrial enterprises, such as gear manufacturers, also need to buy Sodick equipment.

I don't dare to say that the personnel of these manufacturers all treat Sodick as God, but the attitude is definitely polite.

There is no arrogance like Party A's father at all.

But what about today?

The people of Nanshan Mould are not allowed to carry their own shooting equipment, even if it is, after all, their company is not the only one who has such a requirement.

But what does it mean that you are not even allowed to enter the site for a tour?

"Xia Gong, I want to confirm, what you just said represents your personal opinion, or does it represent the opinion of Nanshan Mold?"

Chen Liang had a cold face, his eyes staring at Xia Yongqiang.

If the eyes can eat people, Xia Yongqiang has been eaten several times at this time.

"Manager Chen, my words and deeds are strictly implementing the relevant regulations of the company."

"It is not allowed to bring shooting equipment, and unrelated personnel are not allowed to visit the site, which are all the company's regulations."

Xia Yongqiang originally had a lot of opinions about Sodick, and his tone was naturally not so polite.

For Nanshan Mould, almost all of the equipment you need can be bought from Nanshan Equipment.

Now it's nothing more than the equipment bought in the early days that needs to be repaired by Sodick.

So naturally, he didn't want to grovel to deal with Sodick.

"Chen Sang, then let Minister Ueno of the Technology Department go to the scene to take a look."

"We'll just wait here for a while."

Fujiwara Fukker wanted to find out about the situation of Nanshan Mould and Nanshan equipment, and if he missed this opportunity, he felt that it might be more difficult to enter the site of Nanshan Mould in the future.

So even if the attitude of the people in Nanshan Mould is not good, he can hardly endure it.

When the time comes, after figuring out the situation, there will naturally be other tricks to get back to the field.

"Minister, Xia Gong, Minister Ueno didn't bring a translator, why don't I act as a translator?"

Chen Liang's eyes rolled, and he immediately found another reason.

"Manager Chen, don't bother."

"There is also a Japanese speaker in our company, so I'll arrange for him to translate for your company, Minister Ueno."

Although going to one person is also going, going to two people is also going.

But Xia Yongqiang just didn't want Sodick's sales staff to enter the scene.

These people who are engaged in business have a lot of eyes, and they ask a few questions to the people on the scene, and they are likely to inadvertently take some secrets of Nanshan mold.

In particular, Nanshan equipment can now produce Sodick's same type of products, let alone let Chen Liang go to the scene.

In the end, only Ueno followed Xia Yongqiang into the scene.

However, even if Ueno knows how to repair the equipment after looking at it, he will definitely not easily repair the equipment today.

Not to mention that in addition to the cost of parts and components, there is also the cost of personnel man-hours for maintenance equipment.

So it's normal to find a way to put off for a week what can be done in one day.

Just because he had a special purpose and needed to discuss some things with Fujiwara when he returned, he wouldn't have repaired the equipment today.

"Xia San, your company moved Sodick's equipment without authorization, which is a violation of the original contract."

"Don't look like you're reassembling the equipment, but many of the parts inside are installed with precision and Sodick's unique skills."

"Now, if the equipment needs to be reused, all the parts need to be disassembled and reassembled to identify the specific problem points."

"It's a lot of work, and I need to arrange a few more people to come and help."

"Even if there are any broken parts that need to be replaced in the middle, they need to be disassembled and looked at before they are known."

Ueno's words made Xia Yongqiang's face ugly.

What is the reason for this?

Although theoretically, there seems to be no problem.

But this equipment was not disassembled and assembled by a few migrant workers on the street, but by inviting professionals from Nanshan to come and do it.

Everyone can produce the same product, but can't assemble it?

"Minister Ueno, according to my understanding, you only need to restart the CNC system and reset the settings, right?"

"Is it necessary to be so troublesome?"

Ueno always had a smile on his face, but the arrogance in his expression couldn't be hidden.

"This machine was made by us at Sodick, and no one knows its construction and maintenance better than us."

"If you think it's okay to restart the CNC system, then you can restart it yourself."

The atmosphere at the scene froze all at once.

Feeling that this matter is not so easy to solve, Xia Yongqiang does not plan to quarrel with them directly.

Instead, he took a deep breath and said, "According to your estimates, how much maintenance will this equipment cost?" ”

"It's hard to say." Ueno smiled again: "If you have problems with the accuracy of some parts during the disassembly process, then there will be more parts to replace, and the cost will be great." ”

"If there are not a lot of parts to replace, then a few hundred thousand should be enough."

"How many tens of thousands are hundreds of thousands?"

This equipment was purchased by Nanshan Mould for more than two million yuan, and it is not unacceptable that it can be reused if it costs hundreds of thousands.

"This has to be evaluated before a quote can be given."

"And this is a quote in the case that no part needs to be replaced, and if it is to be replaced, it is not surprising that the repair fee will go to more than one million."

After Ueno finished speaking, he continued to walk around the device, but his eyes were looking around.

The production site is very large, even if you don't visit other places, in fact, you can see a lot of things in the eyes of insiders.

For example, some devices, as long as you look at them from a distance, you can know what the equipment is for.

Another example is the scale of the factory, as long as you glance at it, you can count it in your ambition.

Relying solely on Sodick's equipment, it is certainly not enough to meet the needs of Nanshan Mould.

This news, presumably brought back to the sales department, will have some value.

……

"Mr. He, I feel that Sodick wants to take this opportunity to slaughter us, and even wants to take this opportunity to arrange for more people to enter our scene."

"I guess they already know we're using other similar equipment."

"Do you want to talk to the people over there about this situation?"

Although Xia Yongqiang is not a salesperson, he also knows that Nanshan Equipment is preparing to promote various equipment this year, and it will definitely have a direct competition with Sodick at that time.

At this time, if you share all kinds of news related to Sodick with the other party in time, it may be able to play some role.

"Tell them about it."

"Then this Sodick equipment, I will report to Mr. Cao to see if it can be resold at a low price."

"When the time comes, it will be easier for others to reuse the equipment through Sodick, which is also a win-win solution."

He Qingquan quickly made a decision in his heart.

Judging from Sodick's situation today, the other party obviously did not intend to let go of Nanshan equipment easily.

Then there is no need to beg them.

"Sodick's equipment should be used by many manufacturers in China, should we simply give this equipment to Nanshan equipment."

"Let them go to the aftermarket with Sodick?"

"As long as the equipment is not moved, many spare parts can be replaced without Sodick's technicians."

"Anyway, they are also going to find related manufacturers to sell equipment this year, and by the way, they also grabbed the after-sales orders of the original equipment."

"In this way, those manufacturers will have a lot less to worry about."

As soon as Xia Yongqiang said this, He Qingquan couldn't help but nodded.

This idea seems to work.

It depends on Sodick's feedback later, whether it is so unsatisfactory.

……

"Fujiwara-san, Nanshan Mould probably won't come to us to order equipment in the future."

"According to the scale of production on their site, normally they still need to ask us to order at least a dozen pieces of equipment, but they have not asked us to buy a single piece of equipment in the past two years."

"We haven't heard that Nanshan Mould is looking for other manufacturers to buy these equipment, so there is only one possibility, their group's Nanshan equipment copied our equipment technology and produced similar products."

After returning to the company, Ueno immediately held a closed-door meeting with Fujiwara and Chen Liang to discuss.

How to deal with the Nanshan Group is a question that they need to carefully consider now.

"Our EDM wire cutting equipment is the best in the industry, even if Nanshan equipment wants to copy, it is not so easy, right?"

Although Fujiwara also had some psychological preparations, he was still a little difficult to accept when he heard Ueno say this.

If high-end machine tools are so easy to imitate and plagiarize, then where does Huaxia need to import so many machine tools every year?

"The CNC system of Nanshan equipment has been very famous in the industry, and the technology is no worse than Fanuc and Siemens."

"Then they can produce machine tools such as stamping machines, and it is not necessarily so difficult to copy them according to our EDM and wire cutting equipment."

"Of course, that's just a guess on my part."

Naturally, Ueno didn't want his guess to come true.

But combined with Nanshan's attitude and some situations on the scene, he felt that his guess was still reasonable.

"In this way, it is unlikely that we will continue to sell equipment to Nanshan Mould in the future?"

"They haven't bought our equipment in the past two years, do they expect to buy it in the future?"

Ueno asked rhetorically, and Fujiwara found that he had nothing to say.

"Minister, in that case, we will simply take this opportunity to earn back all the maintenance fees that have not been earned back in the past at one time."

"I checked it, and the equipment was sold to them for 2.34 million yuan at the time."

"As long as we don't pay more than half of the purchase price for repairs this time, there's still value in repairs for them."

"Then why don't we just give them a maintenance price of about 1.17 million yuan?"

Chen Liang interjected on the side.

If you can catch a handful, count a handful.

It can be regarded as revenge with one arrow.

"Looks like that's the only way to go."

"When the time comes, I'll have to trouble Minister Ueno to bring a few more technicians to the scene to deal with it."

Fujiwara thought for a moment and agreed to this plan.

He didn't have a better choice.

……

Westwind die punch.

Fang Wei is now the deputy director of the mold center.

Nanshan Group didn't invite him back, and he didn't really want to go back.

So since the beginning of this year, some of his technical output of the west wind die punch has slowly undergone some changes.

This made Xifeng die punch also slowly master the design and production of some relatively simple PRG molds.

Correspondingly, it is necessary to start introducing more processing equipment.

"Mr. Pan, since this large-scale wire cutting equipment has been in mass production and use in Nanshan for two years, and the accuracy can meet the requirements, I naturally have no opinion."

"However, the relevant process of bidding requires you to communicate with our company's procurement department."

"You can rest assured, the equipment technology of Nanshan equipment is no problem, the price is cheaper than Sodick, and there is no reason not to win the bid in the end."

After the beginning of spring, Nanshan equipment began to attack with all its might.

Whether it is a grinder, a lathe or a wire cutting equipment, it is the focus of this year's promotion.

And each mold factory is naturally the key customer of this type of equipment.

As the largest stamping parts and die manufacturer under Xifeng Automobile Group, Xifeng Die Punching is naturally a key customer of Nanshan Equipment.

Pan Jinxing even went out in person to promote his company's products.

"Director Fang, our Nanshan equipment can basically produce all the machine tools and equipment needed for processing molds, and if there is a demand for Xifeng die punching in the future, you are welcome to come to visit the site at any time."

"Our products are not the first in the world, but the technology is definitely not weaker than the international mainstream level."

"But our price and service are definitely much better than those international machine tool giants."

"In particular, the five-axis CNC machine tool used in the hot stamping forming die we are developing now reflects the top technical level of Nanshan equipment."

Pan Jinxing didn't know Fang Wei before, but he knew that the other party used to be an employee of Nanshan Mould Center.

With such a good relationship, he naturally wants to take advantage of it.

"Mr. Pan, many of our molds in Xifeng Mould are purchased from Nanshan Mould."

"I think in the future, you can ask our colleagues from the purchasing department to go to the site more often, take a look at the processing process of the mold, and then focus on the processing equipment used."

"Frankly speaking, many things in our mold center of Xifeng Die Chong are learning from Nanshan Mold."

"As long as you Nanshan Mould is using the equipment, I believe that the purchasing department has no reason to refuse."

Fang Wei once again gave Pan Jinxing an idea.

This gave Pan Jinxing some inspiration.

There is such a good template as Nanshan mold there, and it is a pity not to make good use of it.

In the future, when you go to the Modu Tractor Internal Combustion Engine Factory, Chuncheng Sihuan Factory and other stamping manufacturers to sell equipment, you can also move the routine over.

"Thank you Director Fang for the reminder, I will arrange it as soon as I go back."

"When the time comes, please take the time to follow the colleagues in the purchasing department to guide and guide the scene."

Selling equipment, naturally Party B.

Although Party B can sometimes be very good, there is no need to put this kind of cattle on some irrelevant behavior in the world.

Pan Jinxing naturally has a good understanding of this.

Soon, Nanshan equipment also immediately linked with Nanshan Mould and launched a new round of equipment promotion activities.

……

"1.0834 million yuan!"

"Mr. He, this Sodick's offer is still in pieces, it looks like that."

Xia Yongqiang took Sodick's offer and came to He Qingquan.

Obviously, he had no intention of accepting the offer.

"There are more than two million yuan for a piece of equipment, and their maintenance quotation is basically half the value of the equipment, which is just a very delicate data."

"After several years of equipment depreciation, the value of our equipment is just slightly higher than that."

"Even if we go directly to Nanshan equipment to buy, the price is several percent higher than this data."

"They're trying to knock us out."

After He Qingquan read this offer, the idea in his heart became even firmer.

I've already discussed how to deal with it before, so I don't have to worry about it at all.

"These international machine tool giants are really disgusting in the after-sales service."

"All kinds of high-priced things are also emerging, but fortunately, we don't have to be angry with them in the future."

"I'll reply to them directly later, we don't accept this price!"

As soon as Xia Yongqiang said this, He Qingquan immediately added, "Don't reply to them in a hurry first, just hang them directly." ”

"Nanshan Equipment has begun to make frequent business trips to sell equipment to various customers."

"Among them, there are some similar equipment produced by Sodick, and we are hanging Sodick, which can be regarded as helping Nanshan equipment drag on for a while."

As soon as He Qingquan explained this, Xia Yongqiang naturally understood it in seconds.

Next, Nanshan Mould here, just cooperate with Nanshan Equipment to engage in equipment sales.

Let's see if Sodick dares to be so arrogant in the future.

……

"Chen Sang, Nanshan Mould still hasn't replied to their opinions?"

Fujiwara Fokker feels like his eyelids are jumping these days, and he always feels that something bad is about to happen.

"No, the other party has not expressed his position."

"I always say I'm going to report again."

Chen Liang also felt the weirdness of the meaning.

A device that can't be used is a matter of urgency.

Any debriefing can be expedited.

How come a week has passed, and there is no result?

"Did they bargain with you?"

"Neither!"

After Chen Liang answered this question, he finally determined that this thing was really wrong.

Such a high maintenance fee, normally speaking, must be constantly confirmed, and even go to Sodick to provide a more detailed quotation.

But after the other party received the offer, there was no contact.

This is clearly abnormal.

"In this way, Nanshan Mould is not going to ask for this equipment."

"We asked someone about Nanshan equipment, did you inquire clearly?"

"Can they really make the same equipment as we do?"

Fujiwara is obviously more concerned about this issue than the costs of after-sales maintenance.

This is an issue related to Sodick's future development plan in China.

He was also a person who knew Aida Stamping before, and now Huitian Stamping is in the situation in China......

He was a little worried that if Nanshan Equipment entered the market and grabbed orders from Sodick, he would be in big trouble.

However, sometimes you can come to whatever you are afraid of.

"Minister, I have found several dealers to disguise themselves as customers and go to Nanshan Equipment to consult about this matter."

"I'll call to confirm later, there should be some news."

If Nanshan Equipment has this technology, sooner or later it will definitely sell equipment to the outside world.

So having people pretend to be customers is obviously a good way to get the news.

"No need to wait."

"Call now and ask!"

Fujiwara couldn't wait to know the outcome.

……

"Chen Gong, I was looking for you."

"Sodick's equipment, can you lower the price again?"

"Otherwise, it doesn't feel competitive."

When Chen Liang started to call, his heart kept getting cold.

The previous two calls have confirmed that Nanshan equipment has really started various equipment related to production line cutting.

The scale of Nanshan Mould has been expanding in the past two years, but it has not purchased equipment from Sodick, and must be using their own equipment.

It's just that I didn't know if it was because of the immature technology or other reasons, so it didn't start to sell to the outside world on a large scale.

But now he's heard some bad news.

"Our prices are already very competitive, and compared with those equipment in Germany, we have at least a 30% cost advantage."

Although Chen Liang had a bad guess in his heart, he still communicated with people normally on the phone.

"What you said is right, compared with German manufacturers, Sodick's price is indeed okay."

"So the sales in the past few years have been very good, but now the situation has changed."

"I just found out that the boss of a company who is also an equipment agent has now been in contact with Nanshan Equipment to discuss the agent of their products."

"According to what I know, the same type of products produced by Nanshan equipment are two to three percent cheaper than Sodick's."

"The key is that the technical parameters are not bad at all, and the after-sales terms are much more friendly."

"Even I heard that Nanshan Equipment has been in direct contact with some large manufacturers."

Hearing this, Chen Liang's heart became colder and colder.

It's a big deal!

Do you have to go over your experience in Fanuc at the beginning?

"I'm going to report on the price internally, but I believe that Sodick's products are definitely the most cost-effective."

"Don't be attracted by some false information about Nanshan Equipment."

After a few casual words, Chen Liang quickly hung up the phone.

Then he looked at Fujiwara Fukker with a tangled face.

I don't know how to say this.

I feel like I'm going to be scolded no matter how I say it.

(End of chapter)