Yangcheng now has four automobile and passenger car companies.

Among them, Yangcheng Honda and Yangcheng Toyota are both joint ventures of Yangcheng Automobile Group.

But the embarrassment is that Yangcheng Automobile Group itself does not have any cars of its own.

In the past, there was no money and no technology, and building your own car was naturally empty talk.

In recent years, thanks to the rapid development of Yangcheng Honda, Yangcheng Automobile Group has also received a piece of the pie.

With money in their pockets, everyone's minds naturally begin to come alive.

In particular, the establishment of Xingchen Automobile has brought a lot of stimulation to Yangcheng Automobile Group.

"Mr. Zhang, I heard a news today that the prototype of the first model of Xingchen Automobile has been successfully rolled off the assembly line, and now some testing work is being carried out internally."

"According to their plan, it will be officially launched in the first half of next year at the latest."

"At the same time, Yangcheng Toyota's first model will also be launched next year."

"At that time, Yangcheng's automobile industry will play a pivotal role in the country."

Zeng Guangda, deputy general manager, is now in charge of the liaison between Yangcheng Automobile Group and various joint venture companies, and has a good understanding of the automotive industry.

"Yangcheng is a first-tier city in China, and now the automobile industry is the key industry in the city to support the development of the industry, and it will surpass Spring City and Modu to become the largest automobile city in China in the future, which is the goal that the city wants to do."

"However, the development of the magic capital is also very fast, and we are still under a lot of pressure."

As the general manager of Yangcheng Automobile Group, Zhang Jiaqi undertakes the important task of leading the development of Yangcheng automobile industry.

Nowadays, Yangcheng positions the automobile industry as a pillar industry, and naturally hopes that Yangcheng Automobile Group can develop faster.

"Several large domestic automobile groups, whether it is Chuncheng Automobile or Xifeng Automobile, or Modu Automobile and Didu Automobile, they all have their own independent brand models."

"Right now, our Yangcheng Automobile does not have its own model."

"Even Nanshan Group has established Xingchen Automobile and started to build cars."

"I think the group can also consider setting up an automotive research institute and planning to produce its own passenger cars?"

Zeng Guangda mentioned this, and Zhang Jiaqi immediately fell into contemplation.

Yangcheng Automobile Group makes its own cars!

This thing must be done.

But how to do it and when to start doing it is a question.

Don't look at the fact that they already have two joint ventures, but their own accumulation of automotive technology is actually very weak.

"Lao Zeng, your proposal is very good, we really need to consider building our own cars."

"But we don't have any technology accumulation except for a little money."

Zhang Jiaqi is now a little weak in his heart.

Is it that easy to build a car?

"Money is enough!"

"Whether it is to buy a platform product of other car companies as a basis for research, or to learn from research like BYD, it can be considered."

"The top priority is to set up the research institute and set up the project to build a car."

"It's a big deal to buy engines and gearboxes from Nanshan Group in the early stage, as well as some other parts that Nanshan Group can produce."

"If this speed is fast enough, we will be able to have our own self-brand models in two or three years."

Zeng Guangda said this, Zhang Jiaqi was very moved.

Making the enterprise bigger and stronger is the biggest achievement.

What leader doesn't want to see that happen?

It's just that the previous accumulation was too weak, so I didn't dare to take this step.

Now listening to Zeng Guangda's words, it doesn't seem impossible.

"What you said makes sense, at this week's regular meeting of the management team, this topic was officially brought out for discussion."

"When the time comes, you take the lead in making a plan and see how our independent brand should be carried out."

"However, one thing should be noted, we are engaged in our own brand, and we must hope to develop and grow the automobile industry."

"I don't think it's appropriate to take the route of high-end positioning like Xingchen Automobile."

"Not to mention that there is no hope of success at that time, and even if it does, it won't sell many cars in a year."

"So our model positioning must be impulsive."

Zhang Jiaqi set a tone for his own brand.

If Yangcheng Automobile Group wants to build cars, it must build cars that can be mass-produced and sold.

At that time, a factory will be built, at least with an annual output of more than 100,000 units.

There is no point in making a small fight of 10,000 units.

"No problem, I'll organize a project team right away and start some preliminary research first."

"We can also seconded some professors from Lingnan University of Science and Technology to participate in the establishment of the Automotive Research Institute."

"At that time, the development speed of the car manufacturing project is definitely worth looking forward to."

Seeing that Zhang Jiaqi agreed to his proposal, Zeng Guangda was also quite excited.

This is a very important part of the development plan of Yangcheng Automobile Group.

Maybe decades from now, this scene will still be written into the history of the group's development.

……

"Mr. Cao, I heard that the prototype of your Xingchen No. 1 has been rolled off the assembly line, is it inconvenient for me to visit it one day?"

"Don't worry, don't arrange people to take pictures."

Liu Tianwu has relatively high expectations for Xingchen Automobile.

In his opinion, Nanshan Group has developed to a bottleneck stage.

While there is hope for continued growth, it is certainly not growing so fast.

This can be seen from the business goals set by Nanshan Group at the beginning of the year.

In the next stage, he naturally hopes that Nanshan Group can make some breakthroughs in vehicle manufacturing.

In this way, the GDP of the district can be further increased, so as to completely sit in the first position in the city.

"You can come over at any time, leader, you are welcome at any time."

Although the prototype needs to be kept secret, it doesn't matter if one more person looks at it and one less person looks at it.

As long as you don't take pictures, it doesn't matter if you take a few looks.

"The 2,000 acres of land next to the second phase of Nanshan Industrial Park have now all completed the work of three links and one leveling."

"The transfer procedures for the land are also being handled, and it can become the land of Nanshan Group as soon as next month."

"At that time, you Xingchen Motors will not have to be crowded in the crowded factory now."

For Liu Tianwu, he very much hopes that Xingchen Automobile can develop the scale.

The figure of 10,000 is obviously far from satisfying his appetite.

Of course, he wouldn't go directly to Cao Yang to make a request, but turned a corner and pushed it sideways.

As long as Cao Yang agrees to rebuild the plant, then no matter how bad it is, it is necessary to build a factory with a capacity of 180,000 units, right?

With such a large plant, Xingchen Automobile must not only rely on such a model as Xingchen No. 1, right?

Regarding Liu Tianwu's thoughts, Cao Yang is naturally also a doorman.

He didn't mind, though.

If the district can be a little more careful, he can also save a lot of worry.

It was just this opportunity to mention to Liu Tianwu the matter of inviting higher-level leaders to come over for inspection.

When the two sides talked about this, they naturally hit it off.

Even Liu Tianwu wants to promote this matter more than Cao Yang.

"By the way, have you decided on the logo of your Xingchen car and the name of the first car?"

After chatting for a long time, Liu Tianwu suddenly asked a topic that he was very interested in.

Cao Yang really didn't make a final decision on this issue.

Some internal proposals have been proposed, but he is not particularly satisfied.

Is it possible to take this opportunity to make some movement?

"Leader, for the car logo and the name of the first car, we are going to start a special activity in the next period of time to interact with you on the Internet."

As soon as Cao Yang said this, Liu Tianwu became even more interested.

Other car companies don't seem to have done this.

But it sounds good.

……

"Xiao He, you contact the technical side, and start this activity of Xingchen Automobile as soon as possible, the bigger the action, the better, and the influence will spread as much as possible."

At Autohome, Yu Yu called He Ling to him and arranged a project in person.

If Xingchen Auto wants to do things on the Internet, it is naturally the most suitable to find Autohome.

"A reward of six hundred and sixty thousand?"

"Editor-in-chief, such a high reward is given in a car logo solicitation activity, and Xingchen Automobile is too generous, right?"

He Ling took a quick look at the project that Yu Yu had arranged for herself, and her face was quite surprised.

In recent years, OEMs have been very generous when advertising.

However, it is still relatively rare for a car mark to collect an amount of 660,000 yuan.

Of course, the main reason is that no OEM will make such a name for a car logo.

Isn't this something that has been thought out at the beginning of the company's establishment?

Why bother to come up with a solicitation event?

Don't you have a lot of money and have nowhere to spend it?

"660,000 yuan is just a reward for the final winner, in fact, this event has a budget of 1 million yuan and asks us to help promote it."

"You know very well the relationship between Xingchen Automobile and our Autohome."

"I heard that this matter was arranged by Mr. Cao, you must do it well."

Yu Yu naturally knows very well that the big boss behind Autohome is Cao Yang, and that is his real boss.

No matter where you are, the most important project is the project that the leader values.

This point, Yu Yu is now very clear.

"No problem, this activity is not very difficult, the main thing is to find a way to make an impact."

"When the time comes, I will discuss it with the technology and market side, and strive to start the event tomorrow."

He Ling is also a smart person.

If this thing is done well, there may be a surprise.

……

Zhang Yingdong is a graduate student at Lingnan University of Technology.

Since his roommate Liang Hualong went to Nanshan Group, most of the projects in the hands of his mentor are also in cooperation with Nanshan Group.

Therefore, he is more concerned about things related to Nanshan Group.

Every day he came to the laboratory early in the morning and went to the dormitory very late.

However, slowly, he also learned to be "lazy".

Although he arrived at the laboratory very early, after arriving, in front of the computer, he actually went to Autohome and various portals to take a look at the news of the day.

Especially the news of the automotive industry, and only then get to work.

Zhang Yingdong's family conditions are quite good, and his mother is still an art teacher at an art college in Yangcheng, so his art level is not bad.

Although I didn't take the path of an art student, after entering graduate school, some art-related talents gradually came to use.

Some projects in the hands of the mentor, but all related to appearance-related content, will be arranged for him to be responsible.

Today, as usual, he ate a fried dough stick with pork offal porridge in the cafeteria, and then came to the laboratory.

Pour water, turn on the computer, and surf the Internet.

As always, Zhang Yingdong soon began to browse the news on Autohome.

However, as soon as I landed on the page, I found that there was a pop-up ad dangling there.

Under normal circumstances, he turned off the advertisements directly.

But this time, when he saw the title of the advertisement, he clicked on it with great interest.

[Xingchen Automobile 660,000 huge funds to collect car logos]

A simple line of words made Zhang Yingdong wake up from the confusion.

660,000!

Even if the conditions of his family are good, it is very difficult to directly take out 660,000 yuan in cash.

You must know that the average salary in Yangcheng is now less than 2,000 yuan a month.

660,000, how many years do you have to save it?

Without thinking much about it, Zhang Yingdong clicked on the link and carefully studied this "advertisement".

……

"This Xingchen Auto is really good at marketing."

"A car logo can do so many things online."

"I think we can find a way to get headhunters to poach some people from the sales department of Nanshan Group?"

BYD's cafeteria, Wu Huacake was lucky to sit opposite Wang Fu today.

"The Nanshan Group has a strong sense of revenge, and if we poach people from them, we may destroy the cooperative relationship between our two sides."

"Besides, I don't think this kind of idea was necessarily proposed by anyone below."

"It's likely to be the task assigned by Mr. Cao after he had an idea."

"So let's not mention the matter of poaching people for now."

Wang Fu didn't think much about it and rejected Wu Huabi's proposal.

BYD's current models, engines and gearboxes are all purchased from Nanshan Group.

If this is because of digging up a few people and ruining the relationship, it will definitely be more than worth the loss.

"That's right, I have also heard about some things about Mr. Cao within the Nanshan Group."

"I heard that many new products in Nanshan, Mr. Cao personally participated in the research and development."

"It's a surprise."

BYD and Nanshan Group have so many cooperation projects, Wu Huabian naturally has many channels to hear some roadside news related to Caoyang.

"There's nothing to dig up people, but this activity of theirs can allow a part of the research institute to participate."

"Maybe we can take this opportunity to market to each other."

Wang Fu's brain also turned very fast, and he found a point related to BYD from this matter in an instant.

I won't waste much time left and right, and if you have a good time, it may become a beautiful conversation.

(End of chapter)