Marketing is important.

But if a product wants to be popular all the time, marketing alone will definitely not work.

The most important thing is that the product itself is hard enough.

Cao Yang naturally has a clear understanding of this.

Looking up to the fact that it was only launched at the end of last year, it is naturally impossible to do anything new at this time.

However, after doing so many W16 engines before, now it has finally entered mass production.

The engine has also been tested on the look-up.

At this time, it is natural to take the opportunity to promote it.

"Maximum power of 1001 hp @ 6000 rpm and maximum torque of 1250 Nm @ 2200 rpm."

"Mr. Cao, we look up to an engine equipped with such strong power, I think we can consider arranging a test ride and test drive on the Northwest Plateau, so that all media can fully feel its surging power."

Although in terms of appearance, except for the addition of a W16 logo at the rear, there are few other changes.

But the difference in performance between the W16 engine and the W12 engine is still very straightforward.

Even when the car is fully loaded, the throttle of this car will not have a little "meat" feeling.

"Yes, the price of coal has been rising in recent years, especially this year's increase is even more exaggerated."

"All the coal bosses have a lot of money in their hands, and they don't know where to spend it."

"This time, we focus on promoting the excellent performance of the W16 version of Yangwang in places with bad road conditions."

"You can even go to some coal mining areas to shoot relevant promotional videos."

"I feel that the domestic coal bosses can at least contribute one or two thousand sales to the W16 version."

Xingchen Auto rarely goes directly to a certain platform or TV station to advertise.

Cao Yang prefers to carry out alternative publicity through some advertorials or advertising placement.

Now that the W16 version is looking up, the relevant publicity work is naturally easy to bring up.

Due to the increase in engine displacement, the price has also increased from 1.4999 million yuan to 1.7999 million yuan.

The average local tyrant may not choose the W16 version, and it is necessary to screen potential consumers.

Obviously, the coal boss is a consumer group that Cao Yang thinks is more suitable.

In particular, "Snail House" has greatly increased the popularity of Yangwang, although the brand power is still not comparable with Mercedes-Benz BMW, but everyone has slowly recognized that Xingchen Automobile is also a luxury model.

"Mr. Cao, when it comes to coal bosses, I think of hard-core off-road vehicles."

"Although the market in this area is relatively small, I think it is possible to consider developing a hard large SUV with a non-load-bearing body in the future?"

"When the time comes, there should still be a market in the northwest and other places."

"There are not many people who love off-road activities in China, but these people are generally relatively wealthy."

"When the time comes, if we develop a hard-core SUV like that, maybe we can sell three to five thousand units a month in the world, or even higher."

Zeng Tingting can now be regarded as having seen SUVs.

Therefore, it is natural to follow Cao Yang's ideas and continue to expand the product configuration of SUV models.

The city SUV already has Yangwang and Xingchen No. 4, and whether it is necessary to continue to develop smaller or larger SUVs in the short term needs to be carefully considered.

But in the case of hard-core off-road SUVs, there is no one yet.

It's totally worth developing a test to the waters.

"You can start the relevant planning work first, and when it will be officially launched, we will talk about it according to the later situation."

Cao Yang did not directly agree, nor did he deny Zeng Tingting's proposal.

Since Xingchen Automobile wants to take SUV as the most important sales model, it is inevitable to produce hard-core off-road SUVs.

Otherwise, I always feel that something is missing.

With the conversation between Cao Yang and Zeng Tingting, the relevant personnel of Xingchen Automobile also took action.

Although there was no large-scale ceremony for the launch of new models, there was no special venue for any large-scale launch activities.

However, when inviting various media to Ningxi City on the plateau, a simple new car launch conference was held in the hotel.

There are relatively few car companies that combine the launch conference with the test drive and test drive activities.

However, considering that this time it is just a new model with a different engine displacement, it is not surprising.

"Editor-in-Chief Fang, this Xingchen Automobile seems to have completely gained a firm foothold, and now it has actually begun to launch the W16 engine."

"As far as I know, there are only a few companies such as Volkswagen and General Motors that have developed 16-cylinder engines, right?"

For such an important test ride and test drive event, the personnel of NetEase Auto Channel naturally participated.

Xingchen Automobile's performance this year is so dazzling, as long as the media that receives the invitation, there is no one who will not arrange someone to come.

Even most of them were personally led by the editor-in-chief to participate.

"In terms of engine technology, the level of Nanshan engine is first-class even in the world."

"There is really no way to compare with other domestic car companies with Nanshan engine."

"However, the W16 engine is destined to take a niche route."

"Even if it is carried on the look, it is estimated that most consumers will eventually buy the version of the W12 engine."

"Even in the future, if there is a smaller displacement engine model, consumers will consider choosing a smaller one."

Although Fang Dawen knows that Chinese consumers like larger cars, larger cars do not necessarily mean to choose the engine with the largest displacement.

On the contrary, judging from the sales data of various models on the market in recent years.

For the same car, the one with a small engine displacement is better than the one with a large engine displacement.

The main impact is the selling price, and then the fuel consumption.

Even if it reaches the level of more than one million, it is inevitable that there will still be considerations in this regard.

"Don't say it, I interviewed Mr. Cheng of Nanshan Engine before, and I heard that they are developing a V8 engine, and the displacement will only be half of that of W16, and the price should be lower than that of W12 models."

Lin Jiayan's news is still relatively well-informed.

In the past two years, the relationship between NetEase Auto and Nanshan Group has been continuously improving.

Autohome has firmly established the first position in the industry's automotive professional media, and its advantages are much more obvious than those of the four major web portals.

In this way, Fang Dawen and the others slowly did not regard Autohome as their opponent.

That's how people are.

When you come across an opponent who is similar to you, it's easy to be jealous of his progress.

But when your opponent is much stronger than you, you often can't afford to be jealous

"8-cylinder engine, 12-cylinder engine, 16-cylinder engine, if you look up to these three engines to equip them, then it is estimated that the global sales will be stable at more than 10,000 units every month."

When Fang Dawen said this, he couldn't help but gasp.

The sales of one model can exceed 100 billion.

Even if you look at the world, it's a remarkable statistic.

"Not only that, I heard that Xingchen Automobile is also developing a bulletproof version of the model that looks up to it, and if it is soon, it is estimated that it will be officially launched this year."

"When the time comes, the sales volume will definitely further impact the higher target."

"In the past, everyone thought that the annual production and sales of Xingchen Automobile could exceed 100,000 units, which was already very remarkable."

"But in the future, maybe we can sell 200,000 units a year in the world."

Lin Jiayan gave a very bold prediction.

This data is nothing on the side of general car companies.

But if you put it on the top of the price of more than one million, it will be a big deal.

In the future, don't call it anything to look up, but call it Niu Potian.

"Xingchen Automobile is now a big tool."

"I heard that they will launch another medium and large SUV at the end of the year or early next year."

"At that time, there will really be no domestic car company that can press them."

Fang Dawen looked at Cao Yang who was introducing the new W16 engine version on the stage with emotion, and his mood was quite complicated.

Although the relationship between the two sides has eased, it is still false to say that Fang Dawen wants to see Xingchen Automobile develop and grow.

But Xingchen Automobile can do better than many international auto giants, which makes him feel a little proud.

After all, everyone is Chinese.

"The price is 1.7999 million yuan, almost a replacement engine, and the price has risen by 300,000 yuan, is the pricing of Xingchen Automobile a bit high?"

At this time, Cao Yang on the stage had officially announced the price of this model.

This is a little different from what some people expected.

Lin Jiayan felt high.

"If you put it on the general model, just the difference in engine has a big price difference, it will definitely not work."

"But looking up is a high-end luxury model of more than one million, and for potential consumers, 300,000 is not necessarily unacceptable."

"The power performance of this car has been significantly improved, which can meet the special needs of a small number of people."

"So I don't think there's anything wrong with the selling price of 1.7999 million yuan."

"On the other hand, if the price is set too low, it will not do any good."

Fang Dawen's opinion is a little different from Lin Jiayan's.

However, instead of arguing about the issue for too long, they were busy editing the manuscript on their laptops.

There are many media outlets participating in the event together, and whoever sends out high-quality articles first may be able to enjoy the first wave of traffic.

With the actions of these people, the 16-cylinder engine was on the market, and the news spread quickly.

"Han, why has "Snail House" been banned, but the admiration of Xingchen Automobile is still so popular?"

BMW Huaxia, which has already regarded Yangwang as the main rival that affects its own X5 and the X6 that will be introduced in the future, is very concerned about the situation of Yangwang.

Not to mention McTeey as a sales director.

At the beginning, "Snail House" was banned, and he was quite happy.

I feel that what I arranged for Han Yang to do was really successful.

To this end, he also reported this matter to the general manager and the president of the Asia Pacific region.

But he found that after the TV series was banned, Yangwang's sales didn't seem to be declining at all.

In some 4S stores of Xingchen Automobile, some sales managers jumped from BMW 4S stores.

Therefore, for the sales of some Xingchen Automobile 4S stores, McTi is still relatively clear.

Therefore, for the sales of some Xingchen Automobile 4S stores, McTi is still relatively clear.

Although the situation of a few stores does not represent the sales of Xingchen Automobile as a whole, it is possible to see some trends from it.

Judging from the current data, whether it is Xingchen Automobile's look up or other models, there is no downward trend at all.

There was even a slight increase in sales.

This was completely different from what McTee thought, so he couldn't help but call Han Yang over.

"McTee, although "Snail House" is not allowed to be broadcast on TV stations, it can still be broadcast on the Internet."

"Even because the TV station has no way to broadcast it, it has aroused the curiosity of many people."

"I didn't want to see it, but I couldn't help but find resources on the Internet to see it."

"Correspondingly, more people know to look up to this car."

"Especially after being banned, the words "Yangwang" and "Snail House" have continued to become news on Weibo's hot searches, and many potential consumers have known Yangwang."

"That's why we're in this situation."

Han Yang was also bitter in his heart.

Not long after the fruit of victory was swallowed, it was found that this victory seemed to have become an assist in the rise of popularity.

This made his heart very uncomfortable.

"I just saw the news that a new model with a sixteen-cylinder version was released."

"I heard that there is a new V8 version coming out later."

"In this case, the impact of looking up will be greater and greater on our X5 and the future X6."

"The development of the X7 model at the headquarters has just started early market research, and we may not have a good time in the future."

McTee couldn't help but sigh.

All along, they have regarded Mercedes-Benz as their rival.

But in the field of urban SUVs, Mercedes is no match for BMW at all.

So the X5 has lived a good life for two years.

Now that life is suddenly difficult, McTee is naturally very uncomfortable.

"Xingchen Automobile is different from ordinary Chinese enterprises, they have very strong technical accumulation in the field of engine and gearbox."

That's why looking up can have such a dazzling performance as it is now. ’

"I think it's necessary to invite some people from the headquarters to come to Huaxia for a look, so that they can have a good understanding of the changes in the Huaxia market."

Han Yang's proposal, McTee agreed without much hesitation.

If you don't let the people from the headquarters come over to learn about the rapid changes in the Chinese market, it is estimated that the development speed of the X7 will be much slower.

"The X6 was originally intended to be introduced into Huaxia at next year's Imperial Capital Auto Show, and I think I can also propose to the headquarters whether it will be introduced to Huaxia at this year's Yangcheng Auto Show."

"Otherwise, just rely on X5 to compete with Yangwang, everyone is not an opponent at the same level, and they can't beat it at all."

McTee is also becoming more and more pragmatic now.

Arrogance comes at a price.

He didn't want to sacrifice his position under his ass.

The people of BMW Huaxia will have these movements, and the people of Volkswagen will be even more worried.

"Strauss, the recent market performance of the Audi Q7 is very unsatisfactory, do you have any plans for improvement?"

As the general manager of Volkswagen Huaxia, Vondel has a heavy burden on his shoulders.

Volkswagen has always been the leader of the Chinese automobile market.

But now the position of the boss is becoming more and more precarious.

Not to mention that General Motors, an opponent, is desperately catching up, but the performance of Audi, a luxury brand, is beginning to decline, which puts him under a lot of pressure.

You know, buying an Audi, the average profit is more than double that of the Volkswagen brand.

In this case, there is no way to ignore the change in Audi's sales.

"Vondel, our Audi Q7 originally had only one competitor in China, Range Rover."

"Everyone's performance is basically evenly divided, each with its own merits."

"But now there is a look up, the size is larger than us, the power is stronger than us, the configuration is richer than ours, and the appearance is more popular with consumers."

"In this way, our Q7 sales will naturally be affected to a certain extent."

"We followed some consumers who had seen the Q7 but didn't buy it in the end, and many of them turned to buy it."

As the head of the Audi brand, Strauss is naturally very concerned about the changes in the sales of its main models.

Originally, the sales volume of Q7 was not particularly high, after all, the price of this large 7-seater SUV is relatively high, and the publicity is not very good, so there are not many people who buy it.

Who knew that this situation would be rewritten in minutes.

"Looking up again?"

"How can everything have anything to do with Nanshan Group?"

"Haven't we started marketing in conjunction with the Olympics?"

"Didn't it play a good role in promoting sales?"

In order to win the sponsorship of the Olympic Games, Volkswagen has spent a lot of money.

Now he didn't feel the effect, and Vondel was naturally dissatisfied.

He didn't even know how to report to the headquarters when the time came.

"Xingchen Automobile is also a sponsor of the Olympic Games, and if our competitive model is not Xingchen Automobile, then the publicity effect is still there."

"For example, the Audi A4L has seen an increase in sales recently."

As soon as Strauss said this, Vondel's mood was even worse.

"You have a meeting with various dealers to see if there is any way to increase sales of models such as the Q7."

"If the sales of a model do not get the attention of consumers for a long time, then it will become more and more difficult to sell in the future."

Vondel felt a little tired.

But there's no such thing as a good way.

However, Volkswagen was upset by the introduction of the 16-cylinder engine by Xingchen Motors, and Ford Motor did not see it that way.

Melgen, who was far away in the Pacific Ocean, personally called Cao Yang.

"Cao, looking up to the 16-cylinder engine, you have to give priority to supplying a batch to the North American market."

"Consumers here have a special preference for large-displacement engines."

"Although the 16-cylinder version is unlikely to sell better than the 12-cylinder due to the higher price factor."

"But with the combination of these two displacements, I am confident that Yangwang will sell better in the North American market."

Melgan is now very interested in looking up.

In recent months, this model has contributed a lot of profits to Ford.

Last month alone, it surpassed $50 million.

This is still very important at a critical moment for Ford to reduce its losses.

At this pace, selling Xingchen Motors' products in a year can bring more than $600 million in revenue to Ford Motors.

If more new models are introduced in the future, the profitability will be even better.

No matter what company it is, the benefits of this order of magnitude are worth paying attention to.

It's no wonder that the 16-cylinder engine was just launched in Huaxia, and Melgan's call came.

"You can rest assured, the first batch of 16-cylinder engines exported to the United States has been officially loaded today."

"If everything goes well, we will be able to meet with American consumers at the end of the month."

How could Cao Yang forget the United States, a major market?

Take a look at Dongying's three major luxury brands, Lexus, Infiniti, and Acura, all of which relied on the American market to make their fortunes.

Although Xingchen Automobile has the support of local sales in China, the importance of the American market cannot be ignored.

"Cao, I've seen the performance parameters of your W16 engine, which is better than the ones used by Volkswagen on the Bugatti Veyron, which is really exciting."

"I've heard that there's a bulletproof version in the works, and I'd love to see it come out soon."

As long as there are benefits, Melgan's good words are not fatally exported out.

"There is not only a bulletproof version of the W16, but also a version of the V8."

"At that time, our outlook will have three powers, four different levels of high and low configurations, and the price range will cover from more than one million to three million in Huaxia."

"Later, our Xingchen No. 4 will also be officially launched soon."

"Melgan, if Ford can help sell more than 100,000 Xingchen cars next year, it can bring you at least more than $1 billion in revenue."

"It's very good for completely turning around Ford's business."

"When the time comes, your sales department will be the biggest contributor to Ford."

I've got a lot of benefits, but Ford is not bad.

Cao Yang naturally wanted to emphasize more about how much money Ford made at Ford.

And Melgen was in a very good mood when he heard it.

Although the logo is that of Xingchen Automobile, many American consumers do not know that this is a complete Chinese car.

They thought it was a new brand of Ford Motor.

After all, Ford already has various brands such as Ford, Lincoln, Mercury, Mustang, Jaguar, Land Rover, Volvo, etc., and it seems that one more star is reasonable.

"Cao, as long as your Xingchen No. 4 is as good as ever, then I am confident that it will reach 100,000 sales next year."

"At that time, your Xingchen Automobile will be the largest automobile company in China."

Melgen also has some knowledge of the automotive market in China.

If Ford can really help Xingchen Automobile sell 100,000 products next year, then it seems that it is not impossible for Xingchen Automobile to sell another 100,000 vehicles in other markets such as Huaxia.

An auto company with an average car price of 1 million yuan can sell more than 200,000 products.

This is the largest car company in China.

"Then I'll borrow your good words!"

"Melgen, Xingchen Automobile will definitely surprise you constantly."

(End of chapter)