Chapter 432 It's Big, C-NCAP Mediagate!
With the rise in car ownership, more and more people are owning cars.
Naturally, the more people are concerned about car safety.
When it comes to car safety, there is definitely no way to avoid the topic of vehicle crash testing.
All over the world, each country and region has its own crash tests.
For example, E-NCAP in Europe, J-NCAP in Dongying, IIHS and NHTSA in the United States.
For Huaxia, it is the most famous C-NCAP test.
However, C-NCAP is famous, and there are not many users who understand its rules and crash criteria.
Huaxia's C-NCAP crash test, which began in 2006, is actually relatively young.
It is said that at the beginning of human beings, nature is good.
It stands to reason that C-NCAP, which is still relatively young, should be doing things more positively.
But a program broadcast by Huaxia TV tonight has unveiled a layer of black curtains.
"Mr. Cao, yesterday Huaxia Channel's "Economic Half Hour" broadcast the content of 'C-NCAP Truth', questioning the fairness of their safety standards, and revealing a lot of hungry insiders, early this morning, this matter has been on Weibo hot search."
The next day, Cao Yang just returned to the office, and Mi Ying sorted out the latest industry news.
"Huh?"
"Huaxia Station calls the China Automobile Center?"
Cao Yang was stunned for a moment.
C-NCAP is not a non-governmental organization, and now that Huaxia TV has pointed its guns at C-NCAP, this story is interesting.
"Yes, Huaxia TV's reporters have exposed a lot of C-NCAP insiders through undercover and other means."
"Among them is the fact that the Passat of the Magic City Volkswagen spent money to buy C-NCAP scores."
As soon as Mi Ying said this, Cao Yang immediately became interested.
Can it still be related to the Passat?
That's interesting.
"Spend money on it?"
Cao Yang grasped the key point at once.
However, Mi Ying also immediately added: "There is no direct broadcast evidence for this, but there is a picture of the crash test in it, according to the results of this picture, there is definitely no way to get a five-star collision result, but the final announcement is a five-star." ”
"So there are many people on the Internet who think that the public of Modu has spent money on public relations."
Mi Ying is naturally very aware of the grievances and hatreds between Nanshan Group and Volkswagen.
So when he spoke, he immediately mentioned Cao Yang's point of interest.
"In addition to the Huaxia TV report, have other media followed up?"
"Yes, this matter was on the hot search early this morning, because the official Weibo of many print media reposted this information from Huaxia Channel."
"Now the China Automotive Center behind C-NCAP is already in the whirlpool."
"I just don't know how they can explain it."
"Car safety is a matter related to the vital interests of every consumer, if this is really caught behind the handle, it is estimated that the China Automotive Center will be in big trouble this time."
"As for the people of the Demon Capital, this time they will definitely lose face again."
"Even someone on the Internet has turned out the news of the Passat touching the Passat that we did before."
As soon as Mi Ying said this, Cao Yang felt the need to call Yu Yu and ask Autohome not to miss this opportunity to get a Volkswagen.
It's better to act than to move.
Thinking of this, Cao Yang immediately picked up his mobile phone and called Yu Yu.
"Yu Yu, the truth of "C-NCAP" reported by Huaxia Channel, Autohome can make a special report and make this matter bigger."
"This time, Huaxia Station came forward to support everyone, we can speak boldly, anyway, in the end, Huaxia Station will help take the blame."
"As a scientific research unit and a non-profit organization, CAERI issues C-NCAP automotive safety star rating certification to major domestic automobile manufacturers through commercial means such as selling data."
"It can be said that I am a referee and an athlete again."
Cao Yang is very confident in the crash performance of various models of Xingchen Automobile.
However, these gaps are not fully reflected in C-NCAP.
Just like the Passat, they can also get a five-star review.
There is also a Camry and Teana that are not used in hot-stamped parts, which can also receive five-star reviews.
It seems that the crash safety performance of these cars is no different from that of Yangwang and Xingtu.
In fact, if you really touch it, you will find that it is not a level of existence at all.
Cao Yang has long had an opinion on this.
Now that Huaxia TV, the big brother in the media industry, has jumped out to flip the table, Cao Yang must have applauded and supported it.
"Mr. Cao, this matter is indeed a bit of a big fuss, and many automobile companies are paying attention to this matter."
"I organized a group of people today to immediately analyze this problem from all angles."
"When the time comes, we'll see if we can expose the true face of C-NCAP and force them to make some changes."
There is no need for Cao Yang to remind Yu Yu that he has realized the value of this news.
Now that the boss attaches so much importance to it, it will go all out even more.
As a person in the media industry, being able to expose some shady scenes and bring some real changes to the automotive industry is definitely very memorable and worth her efforts.
She also didn't want to bend her waist completely for five buckets of rice.
She also has some pursuits and ambitions.
Soon, starting in the afternoon of the same day, several related articles appeared on Autohome one after another.
On the second day, a special topic was formed.
"How to give a car a star rating in a safety evaluation"
"C-NCAP is neither a national standard nor an industry standard, but an enterprise sets its own enterprise standard"
"Enterprises can buy stars with money"
Is C-NCAP more suitable for China's national conditions? I'll smash the face of the "five-star wholesale department" first! 》
C-NCAP Encounters "Media Gate"
C-NCAP: On the cusp of the storm
"If you want to want it, you just don't want it!" Discussion on the Operational Logic of C-NCAP》
……
As soon as all kinds of articles came out, this matter was completely big.
"Mr. Cao, although I don't know how this time will end in the end, I thank you on behalf of Huaxia Station."
Just when this matter continued to ferment, Xia Hong, the deputy director of Huaxia Channel, personally called Cao Yang.
The C-NACP matter was exposed by Huaxia Channel.
It can be said that Huaxia Taiwan is on the cusp of this matter.
Most car companies in the automotive industry dare not easily express their opinions on this matter, let alone stand up in support of Huaxia TV.
This makes the situation of Huaxia TV a little embarrassing.
It's like you're doing justice for others, but people think you're troublesome.
This feeling is definitely very uncomfortable.
But Autohome stepped up.
Behind Autohome is Nanshan Group and Xingchen Automobile.
It can be said that this support is very meaningful for Huaxia TV.
The leading enterprises in the industry have stood up to support Huaxiatai, which can be regarded as proving the innocence and fairness of Huaxiatai from the side.
"Xiatai, C-NCAP is not only a profit-making organization, but also bears the responsibility of an independent evaluation agency, and the results of vehicle safety collisions cannot be objective and fair, and I think Huaxia TV should expose them."
"In this matter, our Nanshan Group definitely supports Huaxia Taiwan."
"Unless CAERI makes its own changes, this matter will not be over."
It's already like this, Cao Yang's attitude must be firm, of course.
And this can also be regarded as selling a favor to Huaxia Taiwan.
It's not easy to make Huaxiatai owe you a favor.
"As a subordinate institution of Huaxia, CAERI's main responsibility is to assist the government in carrying out automotive industry standards and technical regulations, product certification and testing, quality system certification, industry planning and policy research, information services and soft science research."
"This kind of scientific research institution, which is like a state-owned enterprise and a public institution, is the only technical support institution and competent department of the automotive industry in China."
"But they are doing a lot of profitable business, and there is no way to guarantee fairness."
Xia Hong explained Huaxia Channel's point of view to Cao Yang.
Huaxia TV dared to expose the C-NCAP on the "Economic Half Hour" program, which is obviously confident.
They don't mess around either.
This time, the truth is on the side of Huaxia Terrace, so the higher the bigger.
"yes, you're absolutely right."
"Although CAERI is not vertically attached to any one automotive conglomerate, it has close cooperation with almost all OEMs horizontally."
"In addition to a large number of new product certifications authorized by the government every year, they also accept many commercial cooperation projects signed by enterprises, and in this case, their neutrality is completely impossible to trust."
"A new model may only have a 3-star level, but after entrusting 10 million other commercial cooperation projects to the China Automotive Research Institute, maybe the result will become a five-star evaluation."
"I've heard of this kind of thing before, but no one has dared to offend CAERI easily."
"Even if Nanshan Group's influence in the automotive industry is not low, to be honest, if Huaxia TV hadn't broken the matter this time, it would be difficult for us to jump out and deal with CAERI."
"Otherwise, the other party will definitely wear small shoes for us in the future."
"What kinds of tests can't pass, and all kinds of tests are targeted to set a high threshold, and so on, can happen at any time."
"At that time, it is likely to bring huge losses to Xingchen Automobile."
Xia Hong took the initiative to call, Cao Yang naturally wanted to make good use of this opportunity to complain, and also told the other party that he supported Huaxia Taiwan, which was also a big risk.
"Don't worry, if Xingchen Motors is targeted because of this matter in the future, our Huaxia Station will definitely stand up and support you."
"Besides, Xingchen Automobile is the benchmark of Huaxia's automobile industry, and I forgive them for not having the courage to deliberately engage you."
"If that's the case, you don't need to do it yourself, Lingnan Province can tear them up!"
Xia Hong's words were not fooling Cao Yang.
It's that she really thinks that CAERI doesn't dare to deal with Xingchen Automobile.
If CAERI is an enterprise, then Xia Hong is still worried that people will jump off the wall in a hurry.
But as an institution of the same nature as a state-owned enterprise or a public institution, she is not worried at all.
Everyone wears shoes, but they don't dare to take them off easily.
"Xia Tai, with your words, I am much more relieved!"
"This matter, Autohome will definitely insist on exposing it to the end and stand with Huaxia Station!"
After basically achieving the goal, Cao Yang once again made a guarantee, and the two sides hung up the phone.
However, due to the exposure and fuel of Huaxia TV and Autohome, this matter soon became bigger and bigger.
C-NCAP has been criticized by many netizens and car owners on major websites.
"Sure enough, all kinds of propaganda from car companies are unreliable."
"That's disgusting, isn't it, could a crash test be better for money?"
"I'm curious if the Elantra I drive really has a five-star grade?"
"What kind of cars do the employees of CAERI drive? Aren't you afraid that you will pit yourself? ”
"Find a notary office, pull several major car systems together and collide with each other, you will know, what is there to talk about."
"Take a look at C-NCAP, and then look at other crash tests, and I'm going to curse!"
"In the final analysis, the car manufacturer will pay for the C-NCAP test, and the money will be ......."
"Of the cars that have been crash tested, how many test cars and crash data have been bought at a high price by manufacturers?"
"How much does this center charge for crash testing?"
"The China Automotive Research Institute refused to disclose all the circumstances of the crash test on the grounds of trade secrets, and how did such a self-singing safety evaluation finally give the car a star?"
The sudden storm of public opinion has not only pushed China Automotive Research Institute to the forefront, but also caused panic among some automobile companies.
"Werner, I suggest that the company remove the words 'five-star collision' from the Passat's advertising and stop stimulating consumers."
Dr. Hassan, as the head of quality at Modu Volkswagen, is very familiar with the situation of C-NCAP.
There are quite a few models under the Modu Volkswagen, and basically every one of them has done a crash test, or a simulation test of the crash test.
In the end, which models have the strength of five stars, and which models can't even reach 3 stars, he has the answer in his heart.
Of course, these things are the core secrets of the people of the Demon City, and he will definitely not say it to the outside world easily.
But because he really has the answer in his heart, he is full of anxiety about the development of public opinion on the Internet in the past few days.
It seems that one of the public opinion booms is directed at the public in the magic capital and at Passat.
Because of the previous Passat collision with the Passat, the sales of various models of the Magic City Volkswagen have been affected to a certain extent, and the Passat has fallen to the point where it is difficult to sell 3,000 per month.
He is very clear about the cause and effect of this incident.
He doesn't want to remind everyone of the story of the Passat again because of the C-NCAP incident.
This is definitely not a good thing for the public in the magic capital.
"Hassan, if we take down the relevant five-star description at this time, wouldn't it give people the feeling that there are no silver three hundred taels here?"
"I'm worried that it will end even harder."
As head of the sales department, Werner also knows what is going on with his products.
But there are some things that you can't find a good solution to if you know what the facts are.
For the public of the magic capital, it is a bit difficult to ride a tiger now.
If everyone's focus is not on the public of the magic capital, it may not be so serious.
But that's not the case now.
"Your concerns are valid, but if you don't pull them down, you're more likely to be attacked."
"If our competitors jump out and do a crash test, it will be very damaging to Volkswagen's brand power."
"For example, General Motors is under a lot of pressure now, but the two of us have been competing for the first position in the Chinese industry."
"What if people are like the Nanshan Group at the beginning and jump out to disgust us?"
"Or the Nanshan Group jumps out to disgust us again, what should we do?"
As soon as Hassan said this, Werner immediately felt weak, "Hassan, GM shouldn't be able to do it." ”
"After all, Modu General Motors and Modu Volkswagen are both joint ventures under Modu Automobile Group, and Modu Automobile Group will not allow Modu General to mess around."
Although he said so, Welner also had no confidence in his heart.
On the American side, he knows very well what kind of predicament General Motors is facing.
I heard that it was going to go bankrupt.
In this case, who knows what extreme things people will do?
"Modu Automobile Group naturally doesn't want to see infighting in its companies, but General Motors is not easy to say."
When Hassan said this, Werner was also entangled.
How should I make my decision now?
Forget it, leave the problem to the leader to judge.
I'm just a sales department, and there are a lot of people on it.
……
Public opinion on the Internet is so fierce, as the China Automotive Research Institute on the cusp, it is naturally impossible to treat it as nothing happened.
Even some reporters directly found Wu Wei, executive deputy director of the C-NCAP Management Center, who was attending an academic conference in Geneva, for an interview.
Reporter: "Will your star standard manufacturers agree?" ”
Wu Wei: "I hope that we will be recognized by the whole industry for this brand, which is also a common goal for everyone." ”
Reporter: "Can you tell us more about the collision standard?" ”
Wu Wei: "The C-NCAP star rating is divided into three crash tests: frontal 100% impact, frontal 40% offset impact and side impact. Each collision is scored out of 16 points, for a total of 48 points, in addition to 3 additional points, and the star rating is rated out of 51. ”
Reporter: "Then you developed this evaluation standard yourself?" ”
Wu Wei: "That's right. ”
Reporter: "Are there any other competent departments or other scientific research institutes involved?" ”
Wu Wei: "There is no direct participation, and the main body of the formulation is formulated by the Huaxia Automotive Technology and Research Center. ”
Reporter: "Then do you think this star rating is reasonable?" ”
Wu Wei: "You said that the specific grade division of this score must be very scientific, this is difficult to say." ”
Reporter: "A test that is difficult to determine the scientificity, everyone is like a long time ago, keeping this little-known secret, as long as you don't say, I don't say, no one knows, that is, under such a tacit understanding, a bunch of manufacturers participating in the test, if the results are not good, they will not be announced, or the announced results become very good, is this reasonable?" ”
Wu Wei: "Our purpose is to promote this car safety, not that we are to find fault with the company, the purpose is to promote car safety, to promote the company to improve their products, so the support of this company is very important." ”
Reporter: "It's a beautiful vision, but as I understand it, there are still many doubts about its testing procedures. For example, in the scoring system of crash test, there are only points and no points subtracted, so it is easy to cover up the potential safety hazards of some models. ”
Wu Wei: "You can find out for yourself. ”
When he said this, Wu Wei was obviously very unhappy.
But he also knew that things had come to this point, and if he didn't say anything, it didn't seem to work.
Reporter: "As far as I know, this test is actually carried out independently in some countries, and car manufacturers cannot participate in it, and finally the results of the test are published by the state agency, so it has a very high authority." ”
Wu Wei: "I'm sorry, I still have a meeting to start. ”
Reporter: "When conducting tests, should we try to avoid the participation of automobile manufacturers?" Even in the details such as the fixation of the test dummy, it is necessary to pay attention to avoid the participation of the manufacturer to ensure the fairness of the test. ”
Wu Wei looked at the reporter's endless questions, and walked away with a black face.
Which pot is not opened, which pot is mentioned.
If this is really done, how will the C-NCAP test center generate revenue in the future?
However, just because you're an ostrich doesn't mean it's going to pass so easily.
Soon, the craze of public opinion on the Internet became more and more violent.
Even Huaxia TV also specially cooperated with Autohome to find a few professors who have no interest in the China Automotive Research Institute and did a talk show.
"For CAERI, Huaxia's car manufacturers are divided into two categories."
Xiang Changle, as a guest on this talk show, spoke very politely.
After all, he can't get used to this situation in public and private.
Lingnan University of Technology now manages the largest automotive wind tunnel laboratory in China.
For all car companies to come to do experiments, Xiang Changle is treated equally.
If your car has a drag coefficient of 0.3, it is 0.3.
You will never adjust the drag coefficient to 0.28 just because you are willing to pay an extra 1 million test fees.
This kind of thing that involves the bottom line, he will not do.
"Dean Xiang, what do you think are the two categories?"
Yu Yu also made a cameo appearance as the host today, singing and harmonizing with Xiang Changle, obviously to do a good job of the China Automotive Research Institute.
"According to the normal understanding, in the eyes of C-NCAP, customers should be divided into 'safe' and 'unsafe'."
"Unfortunately, in their eyes, they are actually divided into 'customers' and 'non-customers.'"
"If you pay a lot of money from me for testing and do some other tests, then you are my customer."
"For the customer's car, the C-NCAP score must not be very bad, otherwise it will affect the future business and customer satisfaction."
"But for some OEMs who are not willing to hand over other tests to them, that is 'non-customer'."
"Naturally, they have their own rules for dealing with non-customer models."
"At this time, they may have to pay attention to the so-called fairness and justice with you, and flaunt how they abide by the rules and disciplines."
Xiang Changle, as the vice president of Lingnan University of Science and Technology and the dean of the School of Automotive, is not low at all.
So he wasn't worried that he would speak too bluntly and offend CAERI.
Besides, Cao Yang is his student.
In this matter, what Cao Yang means, Xiang Changle is also very clear.
After figuring out these questions, it is actually clear what Xiang Changle's attitude is in this matter.
"For an organization like C-NCAP, which sets its own rules and charges for testing, when the smell of business is getting bigger and bigger, it is more like a public relations company than a fair, transparent and authoritative automotive safety standards testing agency."
"Dean Xiang, what do you think should be done in this situation?"
Xiang Changle is not afraid, and Yu Yu is even more afraid.
Her salary was paid by Cao Yang.
The boss wants to make trouble, so she just rushes forward as much as she wants.
So when I speak, I also say it very bluntly.
But there is no way to easily refute it.
It is estimated that Wu Wei's gang was half angry after seeing the video.
"You have a lot of truth in saying that C-NCAP is like a PR agency, not like an automotive safety standards testing agency."
"I suggest that a purely official testing agency should be established to make an authoritative appraisal of the passive safety of vehicles with an evaluation system higher than the current national mandatory standards."
"As far as I know, this action has actually happened before, but similar suggestions have been rejected by the China Automotive Research Institute."
Xiang Changle broke the news again.
At his level, the sources of information are relatively abundant.
Ordinary consumers don't know about this matter, can he still not know?
"Why are they so easy to refuse?"
"C-NCAP, as the only NCAP organization representing China, has been recognized by the World NCAP Organization, and the latter will not be authorized to other institutions in China; What's more, not every institution has the policy influence of CAERI. ”
"Does that mean that the pit has been occupied by others, and they refuse to give way?"
"That's right, that's what it means!"
"Occupy the pit, but it's not good to do it, this is not the ......"
Yu Yu is also rare "vicious".
Autohome is backed by a big tree and is not afraid of the suppression of China Automotive Research Institute.
Besides, they don't have a direct deal with CAERI.
Even to a certain extent, they are still competitors with CAERI.
After all, the marketing expenses of OEMs are certain, and if you spend more on one side, you will have to reduce them on the other.
"You're not wrong to say that."
"C-NCAP can not get full funding from the government and non-governmental organizations, and its own operating agency is not a pure government agency, the funding must be borne by the China Automotive Research Institute, and the cost of testing must be filled by other revenues, how to solve this contradiction may become the biggest problem that C-NCAP will face next."
"However, if this thing does not change at all, I think consumers will not be able to accept it."
"It is also not good for the development of China's automobile industry."
At the end of the interview, Xiang Changle also made some relatively objective conclusions.
However, after the video of this interview was released, the C-NCAP media did not want to become cold at all, but felt more and more intense.
This makes CAERI have to reconsider what to do again!
(End of chapter)