The 2008 Olympic Games were a big event for China.

Seeing that the time for the opening ceremony of the Olympic Games is getting closer and closer, Nanshan Group and Volkswagen are also preparing intensively for Olympic-related marketing.

However, Cao Yang has no time to take care of these things now.

Because Zhang Fugui reported more important things to him.

On August 2, 2007, Deutsche Industrie Bank announced a profit warning, with an estimated loss of 8.2 billion euros.

Huge losses were suffered by a 12.7 billion euro Rhineland Fund and the bank's own small participation in the subprime mortgage market for real estate in the United States.

The Deutsche Central Bank convened the national interbank to discuss a package to save Deutsche Industrial Bank.

This incident has made the subprime mortgage crisis worse, and the financial market is a bloody storm.

And at this time, an even more serious thing happened.

The 10th largest mortgage lender in the United States, the American Home Mortgage Investment Corporation, formally filed for bankruptcy protection with the court on August 6.

It became the second major mortgage lender in the United States to file for bankruptcy after New Century Financial Corporation.

Some well-informed investors have even received the news that two funds under Bear Stearns, the fifth-largest investment bank in the United States, are about to collapse.

If these news were placed in previous years, any of them would be a big event in the financial circle.

But in 2008, it was all together.

Zhang Fugui, who originally led the financial team of Nanshan Investment to sit on Wall Street, was also a little unable to sit still.

directly took Lin Ling, the person in charge of finance, to fly over the Pacific Ocean and personally report to Cao Yang on the investment in Nanshan.

"Mr. Cao, the financial market has changed very much during this time, and the stock price of Citibank, which we have sold short, has fallen from $23 last year to $5 now, and it seems that there is no sign of stopping the decline."

"However, the risk of continuing to sell short is also relatively large, although the money in our account is divided into many sub-accounts, but when the time comes, the funds will flow back smoothly, and there will be a lot of trouble."

Lin Ling's eyes were a little dark circles, and she obviously hadn't slept well in recent times.

There is no way, anyone who looks at the increase in the amount of money in the account in the unit of hundreds of millions has no way to act as if nothing happened.

"Mr. Cao, we invested almost $1 billion before, which has been successfully doubled last year, and now it has directly become more than $7 billion."

"With so much money there, if you continue to short, the risk is also very high, and it is easy to attract the attention of some institutions in the United States."

"At that time, I was worried that people would directly convict me of some crimes, or that we were the driving force behind the subprime mortgage crisis or something."

"So I think it's possible to consider transferring some of this money to Xingchen Auto's overseas holding company to pay for the purchase of Jaguar and Land Rover from Ford?"

Zhang Fugui wanted to spend the money he got back from the American market as soon as possible, otherwise he would feel that he would not be able to sleep well.

Some money isn't that easy to earn.

Although in this crisis, there must be some institutions that have made more money than Nanshan Investment.

But behind those institutions, there are unfathomable backgrounds, which are not comparable to Nanshan Investment.

"Although the U.S. stock market has not yet seen the intention of stopping its decline, the volatility has become much more intense every day."

"The announcement of a policy is likely to cause the stock market to achieve a short-term rally."

"But it is likely that the stock price will fall sharply because of another negative news."

"In this case, the risk of both long and short is already relatively large."

"I also support Mr. Zhang's opinion, cash out part of the profits, and settle in the pocket."

"The remaining part of the funds can be seen if there are any new opportunities."

Lin Ling also feels that this investment is almost at the end of the stage.

If you keep going, it's hard to say what will happen.

"Your analysis is very reasonable, although Nanshan Investment has taken a lot of preventive measures, it is impossible that not a trace is exposed."

"During this time, you also consider staying in Huaxia directly and remotely commanding the traders on Wall Street through satellite phones."

"It's just that you have to get used to staying up late."

Cao Yang first affirmed the achievements of Zhang Fugui and Lin Ling.

Although these achievements were achieved under their own specific command, as a boss, there is no need to compete with the people below for credit.

"As for the $2.3 billion acquisition of Jaguar and Land Rover, I also agree with your plan to cash out from Nanshan Investment first."

"However, with the remaining funds, I think we can continue to short Citibank."

"As long as the leverage is not increased so much, the risk is controllable."

"After earning back the $2.3 billion we cashed out, we're going to call it a day!"

Cao Yang's goal is to take this opportunity to get about $10 billion back from the U.S. financial market.

For this reason, he had left a lot of the funds obtained from exports outside.

Now that we're in the final stages of harvesting, it would be a bit of a shame if we had just finished it.

Others don't know, can he not know how big the impact of the subprime mortgage crisis is?

The companies that are now going out of business are just appetizers.

There are also larger companies queuing up to go to the rooftops.

"Mr. Cao, do you think the stock market in the United States will continue to fall?"

If Lin Ling was skeptical about Cao Yang's ability at the beginning, now she is definitely very confident in Cao Yang.

Facts speak louder than words, and this year's market performance has proved Cao Yang's vision.

"The avalanche has just begun, and it won't end so soon."

"Even if countries introduce a variety of measures, it will not be possible to turn the situation around in 2008."

"So in the coming months, it's still relatively safe overall."

"Of course, the money also needs to be used to acquire other companies."

"This work is already underway in parallel."

"The more difficult it is, the stronger the determination of companies to sell their assets, so we won't wait too long."

"At most, in two months, all the actions of Nanshan Investment in the financial market can be stopped."

"The focus will shift to asset mergers and acquisitions."

For Lin Ling and Zhang Fugui, Cao Yang didn't have much to hide.

If some of Nanshan Investment's projects fail because of information communication, he will be hurt the most.

"Lin Ling, why don't we continue to short Citibank for another month or two as Mr. Cao said, and then we are ready to slowly cash out and leave the market?"

Zhang Fugui was also worried that Lin Ling would not be able to figure it out, so he persuaded him beside him.

"No problem, then we will arrange the next investment in the direction you said Mr. Cao."

"The market is chaotic at the moment, and there may be surprises."

Lin Ling quickly adjusted her mentality and was ready to readjust the investment plan in combination with Cao Yang's layout.

And when Nanshan Group easily raised funds to acquire Jaguar and Land Rover, some people still wondered if they could do something icing on the cake in this matter.

"Mr. Cao, the people from ICBC contacted me and asked if we needed financing, and they could directly give us dollar loans, up to $2.3 billion."

Mi Ying used to be an employee of ICBC, and she has been in contact with her former colleagues and leaders in recent years.

Nanshan Group is now a big business, and Mi Ying, the social status of the general manager's secretary and office director, is also rising.

To put it mildly, with her current influence in Nanshan Group, after returning to her hometown, the leaders in the county will take the initiative to visit.

Even the leaders of the city are willing to come forward to meet with them.

It's just that she doesn't like it.

"It's not needed for the time being, but this time there is no need to refuse so simply, the group will have some follow-up actions in the international market."

"At that time, the demand for funds should be relatively large, and maybe some dollar loans will be needed."

Cao Yang originally wanted to refuse directly.

Similar loan connections, he receives more than N every year.

In the construction of industry and agriculture, every bank wants to issue loans to the Nanshan Group, or the kind of loans that are almost unlimited amounts.

However, Nanshan Group, which has good profitability, really does not have much demand for loans.

"Well, then I'll get back to someone."

"The other party also said that as long as we have needs, they can go to special approval and release the funds to the account in the shortest possible time."

For high-quality customers, the bank's service can be better than you can imagine.

Cao Yang has fully felt this over the years.

In 19998, if Nanshan Auto Parts Factory wanted to take out a loan, it must have asked grandpa to sue grandma, and it may not be successful in the end.

Even if it is successful, the proportion of tea expenses will definitely not be low.

But now, it's a different story.

Not a penny of tea is paid, and the loan interest is also the lowest standard, and the other party is still begging you to take out a loan.

Disliking the poor and loving the rich is the most obvious in the financial circle.

After all, this is the bowl of rice that people eat.

……

"Chris, I heard yesterday from the chief financial officer that Xingchen Motors has transferred $2.3 billion directly to the company's account, and the relevant handover process between Jaguar and Land Rover Motors is already in progress."

"In the future, Jaguar and Land Rover will completely become the industry of Xingchen Automobile."

Far away on the other side of the Pacific Ocean, Melgan was drinking coffee with Chris, chatting about the latest events in the company.

For Ford, in addition to the eternal topic of turnaround, the sale of Jaguar and Land Rover cars is a hot topic during this time.

Since Murali took office, he has started the mode of selling and selling, and has continuously slimmed down Ford Motor.

This is also quite powerful.

So Ford can still hold up.

Unlike General Motors, which filed for bankruptcy protection with the court on June 1 this year, it has now become a "state-owned enterprise" in the United States.

"This year's auto market is really changing too fast."

"Although Jaguar and Land Rover have been sold, whether the company can turn a profit this year is also a big question."

"But fortunately, Xingchen Automobile's Yangwang and Xingtu are selling very well, and they can be regarded as a lot of blood transfusion for the company."

"Now that the burden of Jaguar and Land Rover has been thrown out, I think the future of the company is still worth looking forward to."

Chris isn't really worried about Ford's future.

With GM's example in front of them, they are not really worried that the company will not survive in the future.

Even if you really can't survive, isn't there still a GM plan waiting for you?

The change of shareholders does not affect the work of their employees, and the impact on income is relatively limited.

At this time, the American auto market was not so volatile.

"What you say makes sense, but frankly speaking, after selling Jaguar and Land Rover to Xingchen Motors, maybe it will really cultivate a big opponent for Lincoln in the future."

"At least in the Chinese market, the sales volume of our Lincoln brand is estimated to be difficult to expect."

"Even in the future, the situation of Mercedes-Benz, BMW and Audi in China will change greatly."

"Star Motors, Land Rover Motors and Jaguar Motors have the potential to replace the current so-called ABB market position."

Melgan's vision is still very sharp, and he can see some development trends at once.

However, there are some things that he can see through, and he will not say it easily.

After all, his own interests are also entangled with some things.

In addition to receiving the company's salary, everyone has some other legal income.

"That's what Mercedes-Benz and BMW need to worry about, and our main task is to run the Ford brand well."

"Besides, the sale of Jaguar Land Rover is a decision of the board of directors, and Xingchen Motors is the most qualified purchaser, and no matter who reviews it, there is no reason to oppose this decision to sell."

Chris spread his hands and didn't want to so much.

"What you said also makes sense, let's go to Huaxia for a while and feel the changes in the market over there."

"The company has now made up its mind that the next step will be to focus on the development of the Chinese market."

"Several new SUV models will be introduced in China."

"All kinds of new technologies are also used in Huaxia's models at the same time."

"It depends on the final result."

Melgen is still quite confident in Ford's heritage.

Although in terms of engine and gearbox over the years, some technology has been absorbed from Nanshan Group, but Ford's own technology is not bad.

Now that it has been a few years of comprehensive development, the situation is even different.

The same thing is happening in other OEMs.

Because of the emergence of Nanshan Group, after 2008, the competitiveness of the new models launched by various automobile giants in Huaxia is much higher than that of the same period.

Reducing configurations and material grades is becoming less and less common.

At least in the new model of the new introduction, it is very rare.

……

"Leader, I inquired clearly, Xingchen Automobile's acquisition of Jaguar and Land Rover has been approved by the relevant agencies on both sides, and Xingchen Automobile has paid the acquisition funds directly to Ford Motor yesterday."

"The next step is some formal handover."

"I heard that Mr. Cao will go to England after the Olympics to stabilize the management teams of Jaguar and Land Rover, and at the same time start to make arrangements for the next step."

Luo Yi has been paying attention to the movements of Nanshan Group every day during this time.

As the largest enterprise in Yangcheng, Nanshan Group's influence is getting bigger and bigger day by day.

Especially recently, there has been such a big move, directly acquiring two luxury brands for $2.3 billion.

This is very impactful for many people.

"With such a large amount of money, Nanshan Group can handle it so easily?"

Although Liu Tianwu knew that the profitability of Nanshan Group was quite good, it was still a bit unexpected to this extent.

"I didn't know what the specific situation was, but the $2.3 billion must have been paid to Ford."

"That's very certain."

"Several banks are also in contact with Nanshan Group, expressing their intention to provide financial support."

"However, as far as I know, so far Nanshan Group has not looked for a bank loan."

Luo Yi's answer made Liu Tianwu have a lot of questions in his heart.

The management of foreign exchange in China has always been relatively strict.

As the leader in charge of the economy, he specially arranged for people to keep an eye on the movements of the Nanshan Group, and he must be able to know the flow of large sums of money.

But now it is not clear what method Nanshan Group used to solve the acquisition funds.

This gives Nanshan Group a touch of mystery.

"Go back and arrange someone to investigate and see what branches and affiliates Nanshan Group has at home and abroad, and what businesses they have."

"Then estimate the overall assets and liquidity of Nanshan Group."

"Some of our next plans need to be carried out in conjunction with this information."

Liu Tianwu didn't have any intention of dealing with the Nanshan Group, but he simply felt that if things were out of his control, he would have a lot of worries.

He didn't want the Nanshan Group to suddenly thunder one day.

That would kill him.

"Leader, there is another thing that I think is also a bit special."

Since he had already talked about the matter of Nanshan Group, Luo Yi simply reported all the news he had heard.

"What's the matter?"

"Nanshan Group seems to be discussing some big cooperation project with Chuncheng Automobile Group, and it seems to have something to do with Hongqi Car."

"However, due to the relatively high level of the people talking to on both sides, a lot of information has not been released to the public."

"So I've only gotten some bits and pieces of information."

"But it's certain that there is something big going on between the two of them."

Everything related to Nanshan Group is worth paying attention to on Liu Tianwu's side.

Sure enough, hearing Luo Yi say this, Liu Tianwu was also a little nervous.

If Nanshan Group cooperates with Chuncheng Automobile Group, no matter what kind of cooperation it is, he feels that there is a high probability that it will be placed in Chuncheng.

This is definitely not a good thing for Yangcheng.

He didn't want to see that happen.

"When will Mr. Cao be convenient in the next few days?"

"You arrange it again, I want to go to their factory to see how the latest workshops are running."

Liu Tianwu felt that it was better to communicate some things face-to-face.

Otherwise, you will probably guess wrong.

Or even make the wrong decision.

"Cao always has to attend the opening ceremony of the Olympic Games, and he may fly to the imperial capital tomorrow or the day after tomorrow."

"I don't think we will have time until after the Olympics."

Luo Yi frowned a little embarrassed.

It's not so easy to make an appointment with Cao Yang now.

In particular, if you need to be accompanied for a long time, you should not make an appointment.

"Forget it, I'll call Mr. Cao first, and then arrange to visit later."

Liu Tianwu knows that Nanshan Group has put a lot of effort into the Olympic Games, and it must have been very busy recently.

So I'm ready to take it easy.

Anyway, according to his understanding, the cooperation of many large projects requires a long time.

……

"Mr. Yu, Xingchen Automobile has contacted us, and they have officially completed the acquisition of Jaguar and Land Rover."

"Even Ford Motor Co., Ltd. is going to use some of the money it gets to fill up its pension account."

"I think we can use this opportunity to stir up the topic of Xingchen Automobile's acquisition of Jaguar and Land Rover to raise everyone's awareness?"

He Ling's consciousness is also very high now, and she knows how Autohome is positioned for Nanshan Group.

The exposure of the two brands, Jaguar and Land Rover, during this period of time, is no worse than that of Mercedes-Benz and BMW.

Even many celebrities have started to promote these two models on Weibo, or posted some photos of themselves riding these two brands.

"Yes, but it's going to be the Olympics soon, and Xingchen Automobile is the designated car for important receptions in the Olympic Games."

"In this regard, we must also find a way to form a special topic to further enhance the brand recognition of Xingchen Automobile."

"Volkswagen, there should have been a lot of action recently, and we must try to make arrangements to avoid the situation that the limelight of Xingchen Automobile is covered by Volkswagen."

Although the Olympics are not very relevant to the automotive industry in general, it also depends on the situation.

Obviously, this time the Imperial Capital Olympics has a lot to do with Xingchen Automobile.

Autohome must cooperate with this series of marketing measures of Xingchen Automobile.

Otherwise, it would have been meaningless to snatch a part of the sponsorship from Volkswagen before.

"Xingchen Motors has not had any new models recently, but they have signed an endorsement agreement with Messi before."

"I think we can do something about it then?"

It is difficult for a good woman to cook without rice.

For media people, not having enough news material is also a distressing thing.

Automotive professional media such as Autohome generally advertise things related to various new models.

Or it's related to the big things in the industry.

The Olympics sponsor the vehicle, which can barely be regarded as an industry event.

But in order to form a topic, it is more difficult to make people willing to read such articles.

"There is no limit to the way and method, as long as the effect is good."

"The specific content, you just need to look at it!"

"Anyway, you already know the principles and purpose of what we do."

"I'm sure you can get things right."

In a word, the leader broke his leg below.

No matter what company you are in, this situation is unavoidable.

Yu Yu has a lot of things to worry about now, so naturally it is impossible to stare at every manuscript in person.

That is, Xingchen Automobile is more special, otherwise she would not pay special attention to the Olympics.

(End of chapter)