8 August 2008.

For all Chinese people, this day is relatively special.

The beautiful opening ceremony brought a huge shock to many people.

In the past, many people thought that Huaxia was a country full of bicycles, and that Huaxia was a place where they couldn't even afford to eat tea and eggs.

However, the opening ceremony of this year's Olympic Games has made many people re-acquaint themselves with China.

As a sponsor of the Olympic Games, everyone has naturally used various marketing methods.

All the 4S stores of Xingchen Automobile have hung advertisements related to Olympic sponsors in conspicuous places.

And on some important reception occasions, the bulletproof version of looking up is frequently appearing, which is impressive.

Even Xingchen Automobile played a sideline ball and urgently arranged Jaguar and Land Rover to some receptions.

This situation made the people of Volkswagen angry.

"Vondel, I think Xingchen Automobile's approach is a violation of the contract, and we should complain to the organizing committee."

Strauss's face was ugly.

Audi did not get the attention it had in its various marketing activities related to the Olympic Games.

On the contrary, there is a sense of grievance that is pressed by Xingchen cars everywhere.

"Jaguar and Land Rover are now subsidiaries of Xingchen Motors, and strictly speaking, Xingchen Motors has not violated the contract."

"After all, it's like the contract we signed with the Olympic Committee, and there is no decision on which cars will only be promoted."

"Whether it's the Audi brand, the Volkswagen brand, or even the Skoda brand, they can all be marketed with the help of the Olympics."

"At the scene, Xingchen Automobile stuffed Jaguar and Land Rover into it, although this situation is not what we want to see, but it is meaningless to sue the Olympic Committee, and it will only stiffen the relationship."

Although Vondel was also in a bad mood, he did not lose his cool.

With so many heavyweight guests coming to such an important event as the Olympics, if there is news of Volkswagen's troubles, then there will definitely be no good fruit to eat.

Do you want to continue to be the overlord of the Huaxia automobile market in the future?

"Then do you just let Xingchen Automobile show off its power there?"

"On the Internet in China, you can see Xingchen Automobile, Jaguar and Land Rover everywhere and the Olympics-related topics, but the exposure of our Volkswagen brand and Audi brand on the Internet is far inferior to theirs."

"Obviously, we spent more sponsorship money than Xingchen Automobile, but in the end, it was such a result, and I am very unconvinced."

Strauss was very direct about his point.

It doesn't make much sense though.

Because there are some things that are not a question of whether you are happy or not.

"New powertrain models with TFSI engines and DSG transmissions will start mass production one after another."

"Our DSG transmission plant has also officially started construction this year, and it will be ready for mass production next year."

"After the marketing concept of the technology public is slowly introduced, the situation should change a lot."

"At the same time, the launch of new localized models such as our Lavida should also greatly change the situation in the Chinese market."

"Xingchen Automobile can disgust us at best, but it can't stop our pace of development."

Vondel was constantly cheering himself up during this time.

Otherwise, life will be too sad.

"However, there are a lot of complaints on the Internet about the propaganda concept of 'technology popular', thinking that some of our engine technologies are still relatively old, and they have no advantages compared with Huaxia's own brands."

"Even the sales of Volkswagen in the north and south, if it were not for the launch of new models, would have declined compared to last year."

Strauss was very unceremoniously told about the problems faced by Volkswagen in China.

Anyway, it's an internal discussion, and hiding it won't solve the problem.

"Don't worry, the company is not without other actions."

"In the next step, we will continue to implement our engine downsizing strategy, using TSI, TFSI, TDI engine and DSG transmission technologies, as well as Volkswagen's BlueMotion and Skoda's GreenLine technologies, to continuously reduce the fuel consumption of our products, thereby enhancing our brand image at Volkswagen and making people aware that we are a company that supports the more efficient use of natural resources."

Vondel has already heard the wind that Huaxia's policy will move in favor of small-displacement engines.

Although because of Xingchen Automobile, large-displacement engines may not be treated particularly harshly, but the preferential conditions are certainly not comparable to small-displacement engines.

After all, the advantages of small displacement engines in terms of fuel consumption are still relatively obvious.

And China's oil imports are now increasing year by year.

With the rapid growth of automobile sales, how to reduce automobile fuel consumption is a problem that China must face.

"Hopefully these strategies will be successful, otherwise we won't have a good time in the future."

Strauss sighed and didn't argue anything more with Vondel.

……

Just when Volkswagen was discussing the Olympic marketing of Xingchen Motors, Cao Yang also came to Weibo in person to discuss various Olympic marketing plans with Fang Sisi and others.

"Ah Yang, weren't there some promotions for Ziweixing and Starry Sky Sports Cars that were sold in limited quantities before?"

"By adding models with different engine displacements, there is a flexibility to change the limited sales of this limited edition."

"But I think it's possible to launch another limited edition of the Olympic co-branded Ziweixing and Starry Sky Sports Car?"

"For example, in terms of the paint color of the body, you can make a special arrangement."

"Or maybe it's some additions or changes to individual parts or something."

"Anyway, it's just a topic, and there's a heat."

Fang Sisi is very active in helping and thinking about marketing plans.

She is very concerned about the hot search news on Weibo every day.

"Your proposal is good, it's quite simple to change the color of the livery and see how hot the marketing is."

"However, this has some effect on people who want to buy a car, and it has a more limited effect on attracting more potential consumers."

Cao Yang felt that Fang Sisi's plan was still too monotonous and not violent enough.

"If it works, then we need to do some cooperation with the Olympic champions."

"With the Olympics just starting and most of the competitions not yet starting, we can bet on the winner of the popular event."

"In addition, didn't Xingchen Motors sign an endorsement agreement with Messi?"

"I think it's also an opportunity to take advantage of."

Fang Sisi himself is a person with a background in publicity, and he is still good at marketing.

"Messi can really make good use of it, and some other champions can also be marketed."

"When the time comes, we will hold an activity on Weibo, and all Chinese Olympic champions can get the right to use Ziweixing for free for 1 year."

"Let's see if we can get the word out for these champions as well."

It would be a shame if you didn't make good use of such a big event as the Olympics.

Cao Yang is also constantly thinking of various ways.

"If it's just a one-year right to use, I don't think the impact will be very great."

"It's better to directly announce that every time Huaxia wins a gold medal, we Xingchen Automobile will donate a Ziweixing to the General Administration."

"As the official vehicles of the General Administration, these cars will have the opportunity to be exposed on many occasions in the future."

"Even when we donate, we can make some regulations about the use of these official cars."

"When the time comes, the donation of dozens of purple microstars, that ceremony should still be quite impactful, and the publicity effect is also good."

"Of course, the cost of this marketing is relatively high."

Fang Sisi came up with a bolder plan.

The price of the car and the cost of the car are actually two different things.

If you want to donate 50 cars, it seems to be worth 30 million or 40 million.

However, if the profits, amortization of plant equipment, R&D amortization, marketing expenses, etc. are removed, then the cost of parts itself may only be half of the value.

Spending 20 million to engage in an Olympic marketing campaign is obviously also valuable.

After all, the effect of this marketing is relatively long-term.

"If it is just donated to the General Administration, I don't think there is a way to give full play to the publicity effect of the official car."

"At that time, the docking unit can be the General Administration, but the car is hoped to be used by more departments."

"You can talk to each other in detail later."

Cao Yang improved it on the basis of Fang Sisi's plan.

Soon, this marketing plan was officially announced.

"Strauss, have you read the Ziweixing donation plan that Xingchen Automobile came up with?"

Now the most concerned about Xingchen Automobile is Volkswagen.

After all, both of them were car sponsors for the Olympics, and their rivalry with each other reached its peak during this period.

"I watched, according to the number of gold medals won by Huaxia last time, Xingchen Automobile's marketing efforts this time are still quite large."

"But this plan is a bit embarrassing for us, and we are not suitable to follow the trend and donate a batch of Audi to the General Administration, right?"

Strauss naturally already knew the plan of Xingchen Automobile.

All kinds of media have been reporting on it, and Weibo has also been on the hot search.

It's a little hard for him to just want to know.

But for this plan, he has no way to follow the trend.

"If you donate in the name of a joint venture company, it's not impossible."

"The key is that this solution has been used by Xingchen Automobile, and there is no point in us following the trend."

"It's better to take this opportunity to promote the slogan of the technology public."

"In addition, we can also take this opportunity to invite the German executives attending the Olympic Games to visit some of Volkswagen's factories, which is also a unique marketing plan."

"The economic and trade cooperation between China and Germany is now very close."

"We must make good use of our advantages in this area to make our Volkswagen reputation in China to a higher level."

"In addition, combined with the future development of production capacity, I think it is necessary for the company to build another factory in Lingnan Province."

"At that time, we will have factories in the north, east and south China."

"The most important thing is that after the construction of the factory in Lingnan Province, some care for Xingchen Automobile over there should be much more convergence."

"We can even find a city in or next to Yangcheng so that there is a competition within Lingnan Province."

Vondel threw out all his thoughts.

During this time, Volkswagen was not idle, and they also thought of a lot of plans for the current situation in Huaxia.

Volkswagen has been in China for more than 20 years.

Although it is not the first one, it is the most influential.

Naturally, they will not be helpless when encountering problems.

Objectively speaking, the plans mentioned by Vondel should still be quite effective.

Lingnan Province is absolutely reluctant to refuse Volkswagen's construction of a local factory for the sake of Xingchen Automobile.

Xingchen Automobile is also not suitable for making such a domineering request.

At most, Volkswagen's factory will not be built in Yangcheng, but will choose other cities.

"If that's the case, then we're going to have to move a little faster."

"It's best to invite China's major automotive media to visit the headquarters in Germany after the Olympics and have a good relationship with them."

"That should be a big help for our next step of publicity."

As an international auto giant, it is also a relatively mature routine to entertain various media in the name of inviting visitors.

The key is that this routine has always been very popular, and the effect is very good.

This time, Strauss is also ready to continue to use this trick.

"Yes, these things can be moved as soon as possible."

"We want Volkswagen to surpass Xingchen Automobile in the heat of public opinion."

With Vondel's instructions, Volkswagen was quick to take action.

"Mr. Cao, I got the news that Chuncheng Volkswagen plans to build a new factory in Lingnan Province to produce Audi and Volkswagen brand models."

Liu Tianwu's news is still very well-informed, and he called Cao Yang as soon as he received the news.

Although he was not sure what impact this news would have on the Nanshan Group, he believed that Cao Yang should be very interested in this news.

"The sales of Volkswagen in Spring City in the past two years are not particularly ideal, right?"

"How quickly did they prepare for the layout in advance?"

Cao Yang asked in surprise.

Although he knew that the Spring City public did go to the city next to Yangcheng to build a factory.

But that wasn't in 2008.

A few years later, it was brought forward because of its own appearance?

Or does Volkswagen just want to let out the wind first, and then slowly hang everyone?

"This time, Volkswagen is preparing to introduce new models to Huaxia in the future, all using the latest engine and transmission technology."

"In the next 10 years, Volkswagen wants to increase its sales in China to 2 million units."

"So now it's time to start thinking about the layout of factories in various places."

Liu Tianwu shared the information he learned with Cao Yang.

As for what it will look like in the end, he is naturally not sure.

"How Volkswagen is going to lay out, that's their business."

"Our Nanshan Group can't interfere, and we have no intention of interfering."

"However, their slogans are shouted so loudly that it is difficult to say whether the actual practice is really implementing the line of the tech-savvy public."

Cao Yang does not think that Volkswagen's technology is more advanced than other manufacturers.

The so-called "tech mass" is just a propaganda slogan.

That is, the blood that Volkswagen has accumulated in China over the years is thick enough, and no matter how much it is tossed, it will not fall.

"Volkswagen's hostility to Xingchen has always been relatively obvious, especially after Xingchen acquired Jaguar and Land Rover, which should bring a greater threat to the Audi brand."

"In this case, you also have to pay attention to whether they will have some other tricks up their sleeves."

Liu Tianwu is naturally on the side of the Nanshan Group.

Therefore, he naturally did not want Nanshan Group to suffer any losses in the process of competing with Volkswagen.

That is definitely a loss for Yangcheng.

But I can't see anything about this for a while.

It can only be said that Liu Tianwu has fulfilled his obligation to remind, and in the future, Volkswagen and Nanshan Group will break their wrists.

……

"Cao, the presence of Volkswagen in the United States is not very strong, but when I go to China, I feel that the streets are full of Volkswagen cars."

Chris, Ford's purchasing director, also took the opportunity of the Olympics to come to China on a business trip this time.

While doing some research, you can also watch a few Olympic programs by the way.

When Chris arrives in Huaxia, he will definitely look for Cao Yang.

The two of them shared dinner at a private restaurant in the imperial capital.

"The two companies established by Volkswagen with Chuncheng Automobile and Modu Automobile are the most successful joint ventures in China."

"The Audi A6L and Santana are models used in many official occasions and have formed a deep brand influence."

"Even in many driving schools in China, their coaches are Santana or Jetta."

"So don't look at Volkswagen's performance in the American market is far inferior to General Motors and Ford, but in the Chinese market, they are well-deserved industry leaders."

"Although in the past two years, due to various relationships, Volkswagen's development in China has slowed down a bit."

"But the new Magotan and new Lavida they launched this year still played a certain role in promoting sales."

"It is expected that their annual sales in China will have the opportunity to exceed 1 million units."

In front of Ford, Cao Yang naturally wants to make the threat of Volkswagen bigger.

In this way, Ford will be able to pay attention to it.

"This year's U.S. auto sales market has become more and more sluggish, and it is likely that it will be worse next year."

"Is the Huaxia auto market greatly affected?"

Although Chris is not in charge of sales, the work of purchasing and sales are also closely related.

After all, the supply of many parts also follows the sales.

"More or less will also be affected, especially after entering the second half of the year, as the international last mortgage crisis has become more serious, the growth rate of China's auto market has also slowed down a little."

"But overall, it should be no problem to break through 10 million vehicles this year."

"Considering that Huaxia may launch some policy stimulus measures at any time in the future, I think that Huaxia's car sales next year may surpass that of the United States."

Cao Yang gave a very bold conclusion.

These things have already happened in history, and now because of the emergence of the Nanshan Group, the time to happen will only be faster and will not be delayed.

"If that's the case, then we really have to increase Huaxia's investment and find a way to grab some market share from Volkswagen."

Ford has always only regarded GM and Toyota as its opponents, but when it arrived in China, it was discovered that Volkswagen, Honda, and Hyundai were actually their opponents.

Fortunately, Chris knew that there was a series of big moves to be made inside Ford immediately, so he was not without confidence.

"Chris, I totally agree with you."

"The market size is relatively fixed, and if we want to develop, we can only seize the share from other manufacturers."

"Now Volkswagen is the largest car company in China in terms of sales, and it is necessary for us to find a way to deal with Volkswagen together."

Cao Yang tried his best to guide the contradiction to Volkswagen, as for the final effect.

He didn't care that much, either.

Anyway, as long as Ford makes a move, even if the effect is worse, it can still bring a little trouble to Volkswagen after all.

The same thing happened to General Motors.

"Austin, General Motors has been reborn, and after traveling lightly in the future, the future is promising."

Since filing for bankruptcy on June 1, GM's restructuring efforts have been largely complete.

Austin is still responsible for procurement.

The Huaxia market is now the second largest automobile market in the world, and it will definitely become the largest automobile market in the world in the future.

After the reorganization, General Motors also began to focus more on Huaxia.

According to the plan of Modu GM, three heavyweight new cars will be launched next year, namely Cadillac's new SRX, Buick's new LaCrosse and Chevrolet Cruz.

The publicity work of these three cars has already begun to move.

Cadillac's new SRX model features an all-new exterior design, with bold moldings running through the entire body, most notably its chrome front bumper vents.

The car also has a spoiler on the roof to increase the car's aerodynamics.

The distinctive front grille and almost vertical headlights make up the car's front shape, which is integrated into the overall body shape, creating a sporty style.

It can be said that this is an important test of Cadillac's Chinese market.

The shape of the new LaCrosse has changed greatly compared with the previous generation, and it can no longer find the bulky feeling of the American car, the new car is streamlined and dynamic, and the high waistline running through the front and rear makes the vehicle look very sporty.

In terms of power, the new LaCrosse uses a 3.0L V6 fuel direct injection engine with a maximum power of 225 horsepower, and the maximum power of this engine is 286Nm.

There will also be a 3.6-liter direct injection engine with a maximum power of 280 hp and a maximum torque of 354 Nm.

As for Cruze, maybe Modu General himself didn't expect it to be so successful and so popular.

But they don't know, Cao Yang knows.

The Cruze's sporty sports car styling is an innovative interpretation of the traditional sedan, and it can be said that this style represents the future design trend of Chevrolet.

Design features such as the curved roofline, which extends from the sharply sloping front windshield to the slightly sloping rear pillars, and a slightly shorter rear body, give the new compact sedan a car-like proportions.

The distinctive, sculptural shoulder line that runs from the headlights to the taillights, as well as the double grille with the gold bow tie logo, will become the brand's signature design symbol.

The rise of this car can be regarded as bringing the sales of Modu General to a new level.

At its peak, a Cruze sold two or three hundred thousand units a year.

This result is definitely very good.

"I've been at General Motors for more than 20 years, and I never thought there would be a day like this."

"Fortunately, we have finally survived the most difficult moments, and the next step is to readjust our strategy so that GM can continue to lead the development of the world automotive market."

Austin is still in a good mood.

Although the company was reorganized, his position was not affected.

And since the company's biggest crisis has been lifted, everyone's pressure is not as great as before.

"The Pan-Asia Technology Center established by GM in China is the largest technology center in the Huaxia joint venture."

"The project with Wuling Motors has now ushered in explosive growth."

"GM has every hope to become the largest car company in China in terms of sales in the future."

Volkswagen has two joint ventures in China, Chuncheng Volkswagen and Modu Volkswagen, and General Motors also has two joint ventures in Huaxia, namely Modu General Motors and Modu GM-Wuling.

In terms of total sales, in fact, the gap between everyone is not so big.

But GM is clearly not so happy with the results so far.

"You're right, I'm very optimistic about GM's future in China."

"When I came to Huaxia this time, I will also have some exchanges with the senior management of Modu GM, and they plan to increase investment in publicity in the next step."

"Among them, in terms of film and television advertising placement, Modu General also wants to cooperate with Nanshan Film and Television."

Austen and Cao Yang have dinner, in addition to the normal contact relationship, naturally there are other purposes.

Although in the United States, he is not in charge of sales operations.

However, the headquarters has a plan to transfer him to Huaxia as the person in charge, so he is now also beginning to pay attention to some specific situations on Huaxia's side.

And the more he understands, the more he attaches importance to Nanshan Group.

In order to further develop in China, it is necessary to have a good relationship with Nanshan Group.

"There is no problem at all, the development of Huaxia's film and television dramas in recent years has also been very fast, and it is the time when all kinds of funds are needed to actively invest."

"Many urban dramas of Nanshan Film and Television are advertising placements of some models at very different times."

"I think that the Cruze, which will be listed next year, can be considered as an advertising placement in a TV series of Nanshan Film and Television."

Cao Yang agreed without any hesitation.

Although Cadillac, owned by General Motors, is to some extent a competitor to Star Motors, Jaguar and Land Rover.

But Cadillac's influence in China is too weak now, and Cao Yang doesn't pay attention to it at all.

On the contrary, it is the Cruze that is destined to succeed, and you can make good use of it.

When the time comes, Cruze will sell well, and Nanshan Film and Television can be said to be the effect of its own advertising placement.

Anyway, there's no way to prove otherwise.

After all, in terms of results, Cruze's sales exceeded the expectations of Modu General, and everyone would not think that Nanshan Film and Television's statement was much of a problem.

This can also be regarded as a round of endorsement for Nanshan Film and Television to attract investment in the automotive industry.

"For specific work, when the time comes, the magic capital will be connected with Nanshan Film and Television, and we won't care about those details."

"On the contrary, it is an in-depth cooperation in the field of parts, and we can discuss it well."

"The reason why GM has encountered such great difficulties is that the relatively high production cost is a very important reason."

"Whether it is the cost of its own employees or the cost of parts, it is higher than that of Toyota's competitors."

"In the future, the company plans to increase investment in Huaxia, and in the future, it will even consider some models to be produced in Huaxia and then exported to all over the world."

GM's employee cost problem has become a big problem.

In addition to not continuing to recruit new employees, it is difficult to find better ways to reduce costs.

I've done this kind of thing before, but the side effects are too great.

It is better to transfer part of the new production capacity to Huaxia production.

The cost of workers here is only a fraction of that of the United States.

The cost of parts is also cheaper than on the American side.

Selling the same car, Modu GM's profit margin is three times that of American GM.

Some models are even more than that.

In the past, GM's management would not have dared to think of such a thing as transferring production capacity to Huaxia.

But now that I have experienced bankruptcy and reorganization, it is natural that any bold plan can be proposed.

As long as it's good for the company, it's fine.

"Nanshan Group is very willing to further cooperate with General Motors, whether it is an 8AT automatic transmission or a large-displacement engine for Cadillac, it is a topic that can be discussed in depth."

"Even if GM feels that some of its suppliers are not competitive enough, they can always hand over their parts to us for a long time, and you will definitely be satisfied with the cost."

Such a good opportunity to grab orders, Cao Yang naturally will not miss it.

The auto parts business is also one of the core businesses of Nanshan Group, and it is certainly not enough to rely on independent brands alone.

Now that Ford Motor and General Motors are willing to increase their cooperation with Nanshan Group, Cao Yang will naturally not easily miss this opportunity.

Lang is affectionate, and the concubine is intentional.

This meeting between the two sides can be described as a full return.

……

Throughout the Olympic Games, Cao Yang was busy with various things in the imperial capital.

Nanshan Film and Television and Weibo Company, he had a good understanding of this year's development.

General Motors and Ford also had a good communication with some people who came over from each other.

The various Olympic marketing measures of Xingchen Automobile are also in full swing.

On the Internet, the popularity related to the Olympics is, without a doubt, the hottest.

However, topics related to Xingchen cars can also be searched from time to time.

Especially with the birth of one gold medal after another, Xingchen Automobile is going to come out to brush up on its presence.

After all, for every additional gold medal, Xingchen Automobile has to donate one more Ziweixing.

"Yang, the imperial capital is our base camp, it stands to reason that the Olympic Games will be held in the imperial capital, and our Mercedes-Benz cars should be able to make good use of it."

"But judging from the current situation, there is basically no news about Mercedes-Benz cars in the media."

"This situation is not very ideal."

Auguste, as the person in charge of Mercedes-Benz Huaxia, has been paying attention to the promotional content of various car companies on the Internet during this time.

Although Mercedes-Benz has a lot of publicity budget, it is even advertised on Huaxia Channel.

But on the Internet, there are not many topics about Mercedes-Benz cars.

Of course, this has something to do with Mercedes-Benz's marketing strategy.

For a long time, Mercedes-Benz cars have mainly advertised on Huaxia TV and various large newspapers and magazines, and they have not looked down on advertisements on the Internet.

I always feel that advertising on the Internet will affect the brand reputation of Mercedes-Benz cars.

However, times are changing.

Just because you don't like the propaganda on the internet doesn't mean that others don't like it either.

Now, August regretted it a little.

"I heard that Audi and BMW are speeding up the introduction of more localized models, and Mercedes-Benz has lagged behind in this regard."

"Especially in terms of engine localization, our pace is obviously lagging behind."

"There are fewer actions in all aspects, and it is more difficult for everyone to find publicity points if they want to publicize."

Yang Ming naturally wants to complain well.

As a sales director, he also has a lot of pressure.

In particular, the old rivals BMW and Audi have made a lot of moves, not to mention Xingchen Automobile.

"I've already raised the issue with the headquarters."

"The next step should be to change slowly."

"Isn't Huaxia a hot SUV now?"

"The next step for the company will be to introduce at least two SUV models into Huaxia for localized production."

"At the same time, we will also build a new engine factory to localize our engines."

"However, it will take time to implement these things, and what we need to think about now is how to increase the sales of Mercedes-Benz cars based on the existing situation."

August had always been very confident in Mercedes-Benz cars before.

In his opinion, although there are car brands that are more luxurious than Mercedes-Benz, they are not for sales, and there is no threat to themselves.

And for car brands with lower luxury than Mercedes-Benz, even if your sales are relatively high, it doesn't make sense.

With the rapid development of China's economy, Mercedes-Benz has the strength to maintain high prices and rapid sales growth.

"I feel that consumers in China are now slowly becoming interested in automotive technology."

"If we launch new models, if the technology is not synchronized with the international in time, it is likely to fall into the passive situation of public opinion propaganda."

"I hope that the headquarters can also pay attention to this point and not import backward products into Huaxia."

Yang Ming's words made August's face look a little unpleasant.

However, he also knew that what Yang Ming said made sense, so he just nodded and signaled that he knew.

However, no matter how anxious they are, there is no way to change the situation immediately.

Even when their conversation just ended, Xingchen Automobile was once again on the hot search.

"Mr. Cao, Messi's national team, won the football championship of this year's Olympic Games, and his performance on the field is very eye-catching."

"As soon as the game ended, we released some promotional pictures endorsed by Messi on the official WeChat, and then it was quickly on the hot search."

Zeng Tingting now admires Cao Yang very much, and arranged for someone to sign a contract with Messi in advance.

Although according to the agreement, Messi will not attend more than 1 offline event every year, but with the improvement of Messi's fame, Xingchen Automobile has enjoyed a lot of benefits.

"It's a pity that our own football team is not competitive, otherwise it would have played a propaganda effect that one plus one is greater than two."

"Messi's publicity, we have to track it in time, and I think Messi's popularity will be further improved in the future."

"This is very beneficial to the promotion of Xingchen Automobile in South America and Europe."

Although Cao Yang doesn't play football, even football stars like him who don't pay attention to football know are obviously the most well-known ones.

And it's still the kind that has maintained its popularity for a long time.

"We're also talking to dealers in Europe and South America to see if they have any better ideas."

"This time, our marketing effect at the Olympics is very good."

"In a few days, we will have a donation ceremony to attract another wave of heat."

"Next, we can also start to release some information about Xingchen 5 and Xingchen 6, so as to better undertake these heats."

Zeng Tingting's next step of publicity for Xingchen Automobile is obviously planned.

"You can just look at the specific publicity plan, but the next car market in China is likely to usher in relatively big changes."

"All car companies have begun to pay attention to the Chinese market, and we want to kill all sides as before, I'm afraid it's not so easy."

"The losses that have suffered in Huaxia before, those car companies should quickly change."

"In the next step, I will also focus on some specific core components, so that Nanshan's auto parts business can become bigger and stronger."

The changes in the automobile market this year have made Cao Yang slowly realize the importance of core component technology.

Now everyone's models look more beautiful than in previous years.

It's much more difficult to win by appearance.

In the past, many car companies suffered a big loss by relying on crash tests, and now with the large use of hot stamping parts, it is much more difficult to make a fuss in this regard.

As for engines and gearboxes, as various joint venture car companies begin to introduce a new generation of engine technology, the advantages of various independent brands and Nanshan Group will become less obvious.

And it's very difficult to have a significant technological evolution all the time in things like engines.

It can only be to slowly improve the competitiveness of some key components, so as to continuously expand the influence of Nanshan Group.

This, from a certain point of view, can be regarded as a small turning point for Nanshan Group.

(End of chapter)