When the Olympic Games came to an end, the Chinese delegation won a total of 51 gold medals.

The events are weightlifting, shooting, diving, judo, gymnastics, fencing, swimming, archery, table tennis, badminton, rowing, wrestling, trampoline, taekwondo, and boxing.

Xingchen Automobile also carried out its promise without any discount, and on the second day after the end of the Olympic Games, it held a donation ceremony for Ziweixing with the General Administration.

51 Ziweixing vehicles were lined up at the donation site, and the scale was quite shocking.

Of course, on such an important occasion and spending so much money, it is natural to invite all kinds of media.

Otherwise, the effect of this advertisement will not be so ideal.

And with this series of actions, Ziweixing is naturally also on the hot search, and Xingchen Automobile is also on the hot search.

"Mr. Cao, you guys are a big deal."

On the evening of the donation ceremony, Zhu Zhengfeng and Cao Yang had a further discussion on the cooperation between Nanshan Group and Chuncheng Automobile Group at a hotel in the imperial capital.

Before Zhu Zhengfeng boldly proposed the joint venture between Hongqi Car and Xingchen Automobile, Cao Yang did not directly refuse.

Teams on both sides have been in contact for some time.

Now it is naturally time for the two bosses to finalize the cooperation plan.

"Xingchen Auto's competitors are Mercedes-Benz, BMW and Porsche, which have a high heritage and brand awareness, and we must catch up, and we must make more efforts to have hope."

"However, after these cars are donated, it can be regarded as making a little contribution to my country's sports industry and expressing the heart of Nanshan Group."

When the company is big, there will definitely be some various donations involved every day.

This is basically inevitable.

It would be nice to be able to tie these donations to brand marketing.

"In addition to its own Xingchen brand, Xingchen Automobile now also has models of Jaguar and Land Rover brands."

"Taking advantage of the high popularity of this year, we can further expand the market."

"Hongqi car has heritage and culture, but all aspects of technology and marketing need to be further strengthened."

"If we can cooperate with Xingchen Automobile and play a strong alliance, it will definitely bring an unexpected result to everyone."

Zhu Zhengfeng is full of expectations for the cooperation between Hongqi Car and Xingchen Automobile.

Even if he feels that he can go to the next level in the future, it depends on whether this cooperation project goes smoothly.

So his enthusiasm is much higher than Cao Yang's.

"Mr. Zhu, Hongqi car does have a special meaning for the Chinese people, and everyone has a special expectation for it."

"Our Nanshan Group is willing to cooperate with Hongqi Car to establish Nanshan Hongqi Automobile Co., Ltd., and we will work together to operate the company into Huaxia's Volkswagen, Huaxia's Toyota, and Huaxia's General Motors."

Cao Yang didn't go around in circles and directly agreed to the general direction.

However, he said that Nanshan Group and Hongqi Car were joint ventures, not Xingchen Automobile and Hongqi cars.

It's still very different.

Cao Yang finally upgraded the brand of Xingchen Automobile, and he will definitely not easily take it out and make a joint venture with others.

Zhu Zhengfeng's mentality of wanting to be polished, he understands.

But understanding is understanding, if you want me to accept it, it will definitely not work.

Zhu Zhengfeng is obviously not stupid, when he heard Cao Yang say Nanshan Hongqi Automobile Co., Ltd., he knew that Cao Yang didn't want to take Xingchen Automobile out alone to cooperate.

This result is certainly not what he wants to see the most, but it is expected.

However, he still wanted to fight for it, and said: "Mr. Cao, would it be better to change the company's name to Hongqi Xingchen Automobile Co., Ltd.?" ”

"Dahongqi also has a certain reputation in the domestic high-end car market, and Xingchen Automobile has also gained a firm foothold in the high-end market."

"When the time comes, everyone will work together, and it will virtually raise the brand power of our joint venture to a higher level."

Zhu Zhengfeng's words are naturally not wrong.

But Cao Yang is not stupid, how could he destroy the Great Wall and take Xingchen Automobile to support Hongqi Car?

"Mr. Zhu, what you said makes a lot of sense."

"However, Xingchen Automobile has only been established for a few years, and it is like a toddler with a long way to go."

"In the next ten years, Xingchen Automobile has no plans to establish a new joint venture with any company."

"Hongqi Car's cooperation this time, we will directly let Nanshan Group come forward, and the status of the joint venture company in Nanshan Group will actually be exactly the same as Xingchen Automobile."

Cao Yang casually found an excuse to give Zhu Zhengfeng a step down.

Otherwise, the conditions put forward by such a high-level person would be easily refuted, and his face would be gloomy.

"What Mr. Cao said also makes sense, the Nanshan Red Flag is the Nanshan Red Flag."

"However, Hongqi sedan is too special for Chuncheng Automobile Group after all."

"So in terms of shares, we can only accept 40% of the shares to Nanshan Group like Chuncheng Volkswagen did."

Although negotiations are often about starting with the worst conditions, slowly negotiating and finally finding a suitable solution.

However, Zhu Zhengfeng didn't want to negotiate with Cao Yang in such an emotional way, but directly showed his hole cards.

He believes that this is more conducive to the success of the cooperation.

Otherwise, everyone would have calculated and prevented each other from the beginning, and the future cooperation is estimated to be not so smooth.

"Although Hongqi sedan has a deep historical background, objectively speaking, the development in recent decades has not been very satisfactory."

"The accumulation of related technologies has been a bit unable to keep up with the pace of the times."

"Even the factory of Hongqi Sedan is not very advanced, and it is necessary to carry out further transformation."

"In this case, the asset value of Hongqi sedan is relatively limited."

"For Nanshan Group, the establishment of a joint venture with Hongqi Car will provide Nanshan Hongqi with engines, gearboxes and most of the parts supply."

"At the same time, we will assist in the design of the appearance of Nanshan Hongqi's new model."

"Even in terms of the planning and construction of the new factory, Nanshan Group can help arrange it."

"Mr. Zhu, you also know that Nanshan Group just spent $2.3 billion to acquire Jaguar and Land Rover brands some time ago, and the funds available in hand are relatively limited."

"Therefore, in addition to the investment in technology, the strength that Nanshan Group can support in terms of capital is very limited."

Cao Yang definitely didn't want to pay any more money at this time.

It is already very sincere to come up with those technologies to cooperate.

When the time comes, I will also help Hongqi Sedan design the appearance of the model.

If it weren't for the fact that Hongqi Car has the hope of becoming bigger and stronger, cooperating with Nanshan Group can indeed have the effect of one plus one being greater than two, and Cao Yang would not agree to such a cooperation project.

"Mr. Cao, can the 1.5T and 2.0T products of Nanshan engine, as well as the 6AT of Nanshan gearbox, be produced in the joint venture?"

Regarding Cao Yang's point of view, Zhu Zhengfeng can also be regarded as having a certain psychological expectation.

I know that it is not so easy for Hongqi Car to cooperate with Nanshan Group smoothly.

Cao Yang is not stupid, why do you want to make wedding clothes for you?

It can be said that this cooperation, Hongqi sedan was in a passive position at the beginning.

That is, relying on its own unique brand history and the influence of Chuncheng Automobile Group to attract Cao Yang's interest.

"If the annual sales of Nanshan Hongqi Automobile Co., Ltd. can reach 300,000 units, then the engine can be produced in the joint venture."

"But in the case of gearboxes, considering the cost advantage of centralized production, it is recommended that Nanshan gearboxes be produced."

For Xingchen Automobile, products below 2.0T will not be used in their own cars.

Now that there are so many independent brands in China using engines below 2.0T, it is not unacceptable to move part of the production capacity to the joint venture company under the condition that there is enough production support.

After all, even if the engine is produced in a joint venture company, the main parts must still be supplied by Nanshan Group.

When the time comes, if Nanshan Group wants to control the rate of return, there will be no problem at all.

Why didn't Cao Yang argue too much with Zhu Zhengfeng about shares?

On the one hand, it is because he knows that it is impossible for Hongqi Car to give up its controlling position, and on the other hand, even if he has less shares, he can ensure that he can make no less money than Chuncheng Automobile Group.

Even if you do it a little too much, you can directly take away seventy or eighty percent of the money earned on a Nanshan Red Flag.

"The standard of 300,000 units is a little high, Mr. Cao, can we change the way of thinking, as long as the sales of a single engine exceed 100,000 units, then this engine can be produced in the joint venture company first?"

Zhu Zhengfeng and Cao Yang continued to bargain, and the differences between the two sides were constantly narrowing.

After all, although the number of units has changed from 300,000 to 100,000, the concept has changed.

At that time, several engines are in use together, and when one engine reaches 100,000, the total number may be more than 200,000.

Therefore, Zhu Zhengfeng did not cut the price too hard.

"No problem, as long as the demand for a single engine exceeds 100,000 units, then we can consider building an engine plant in the joint venture."

"Even die-casting parts such as cylinder blocks and heads can be produced in the joint venture."

Cao Yang agreed to Zhu Zhengfeng's proposal after a little thought.

He is still more optimistic about the prospects of Nanshan Hongqi, and when the time comes, it seems that it is worth looking forward to when it becomes a Volkswagen in China.

Chuncheng Automobile has resources, Hongqi brand has heritage, Nanshan Group has technology, and after getting together, the effect is worth looking forward to.

"If that's the case, then we've both agreed on the general direction."

"The rest is nothing more than the details of implementation."

Zhu Zhengfeng couldn't help but smile on his face.

It went a lot smoother than he had imagined.

"Mr. Zhu, on the side of Nanshan Hongqi, in addition to the financial and procurement fields, Chuncheng Automobile Group and Nanshan Group will arrange their respective personnel to settle in, and other high-level executives I hope to be recruited from outside."

"Even the general manager and deputy general manager are recruited from outside, neither belonging to the Chuncheng Automobile Group nor to the Nanshan Group, but to the Nanshan Hongqi."

Cao Yang originally wanted Zhu Zhengfeng to hand over the management rights of the joint venture company to himself, but there was obviously no way to agree to this request.

So he simply came up with an even bolder proposal.

Except for the two shareholders, who arranged personnel to watch finance and procurement, all the other personnel were not sent from the group, but were recruited by the joint venture company itself.

Of course, considering that the main body of the company is now Hongqi car, most people will inevitably pass through Hongqi car at that time.

It's just that their personnel relationship has no direct relationship with Chuncheng Automobile Group.

Spring City Automobile Group can no longer directly manage them.

I even took this opportunity to move the positions of the heads of various departments, so that the company had a complete change.

"Mr. Cao, in principle, I agree with your plan."

"However, in the beginning, if there are too many people we are not familiar with, it will be more difficult to manage."

"Is it possible for Chuncheng Automobile Group and Nanshan Group to arrange 10 senior executives to enter the joint venture company, and then slowly reduce the number of stationed personnel in the future, so that the joint venture company can become a truly independent entity?"

Zhu Zhengfeng really wants Nanshan Hongqi to produce results as soon as possible, so he doesn't want to have too long a run-in period in the early stage.

In that way, when Nanshan Hongqi comes out with results, maybe he will no longer be in this position.

It was certainly not what he wanted to see.

Fortunately, the plan he mentioned is quite reasonable.

At least there is no intention to take advantage of the Nanshan Group.

So Cao Yang didn't bother and agreed directly.

Soon, the two sides were ready to formally sign the "Framework Agreement between Nanshan Group and Chuncheng Automobile Group on Joint Venture and Cooperation of Nanshan Hongqi Automobile Co., Ltd."

This news was like a thunderbolt from the blue, blowing up in the sky over the Chinese automobile industry.

"Chuncheng Automobile Group is crazy, and it actually took out the Hongqi car directly to make a joint venture with Nanshan Group, which is to give 40% of the shares to Nanshan Group."

Zhang Lin, deputy general manager of Changan Automobile, came to Yi Jia's office as soon as he saw the news to discuss the impact of this matter.

Throughout 2008, Changan Automobile's passenger car development was very smooth, and the growth rate was significantly higher than the industry level.

Whether it is CS95 or CS75, sales have increased compared to the same period last year.

And all this is also closely related to Nanshan Group, after all, whether it is the engine or gearbox, or many other important parts on the vehicle, are provided by Nanshan Group.

Among the major domestic independent brand car companies, the relationship between Changan Automobile and Nanshan Group should be regarded as the most recent, and the contradictions and conflicts between each other are also the least.

It's not like BYD, Great Wall and Chery, which are all engaged in their own engines.

These actions, to a greater or lesser extent, will have some impact on their relationship with Nanshan Group.

"If it is not broken, it will not stand, Mr. Zhu seems to have made up his mind to do a good job in the Hongqi car."

"For so many years, the performance of Hongqi sedan can be said to be unsatisfactory."

"Even the big red flag that has attracted people's attention recently is essentially a product that Nanshan Group helped to produce."

"So simply take out the Hongqi car and cooperate with Nanshan Group to see if you can work with Nanshan Group to make the Hongqi brand completely bigger and stronger, which is an acceptable plan."

As the general manager of Changan Automobile, Yi Jia still has a high level of looking at the problem.

The technical strength of Nanshan Group is too strong, and Hongqi Car has further given up 40% of the profits of the whole vehicle.

In this case, Nanshan Group will definitely give more support to the Hongqi brand.

"But in this way, in the future, Nanshan Group will definitely have a different attitude when treating other independent brands and Nanshan Hongqi."

"It's not a good thing for us."

Zhang Lin is most worried that this joint venture project will affect the cooperation between Changan Automobile and Nanshan Group.

Especially when everyone competes with the Hongqi brand in the future, it will be even more worrying.

"It's certainly impossible to say that it's good, but it's not so bad that it is."

"Nanshan Group has many customers, not only our Changan Automobile is using a large number of their engines, gearboxes and auto parts, but also Chery, Geely, Great Wall, BYD, Yangcheng Automobile and other car companies are also using a large number of them."

"If Nanshan Group's inclination is too strong and everyone is not satisfied, the impact will definitely be very large, which will directly lead to a significant decline in their orders."

"This is definitely unacceptable for the Nanshan Group."

"Cao is always a smart person, and he won't do anything that is very unfavorable to the Nanshan Group."

Yi Jia's judgment is quite reasonable.

Don't put your eggs in one basket, everyone understands this truth.

"That's the same, let's see how other car companies react."

"Of course, I think we should also show our attention to let Nanshan Group realize that this cooperation still has an impact on the cooperation between our two sides."

After listening to Yi Jia's words, Zhang Lin breathed a sigh of relief, and his heart was not so anxious.

However, he figured it out quickly, and some people may not be able to figure it out.

"Vondel, Chuncheng Automobile Group and Nanshan Group have established a joint venture, and the models produced in the future are likely to pose a very big threat to both the Volkswagen brand and the Audi brand."

"I think it is necessary to express our dissatisfaction directly to Chuncheng Automobile Group on this matter."

"Up to now, Chuncheng Automobile Group has several joint ventures, and it is not good for us after the continuous dispersion of resources."

Strauss naturally also saw the news that Nanshan Hongqi Automobile Co., Ltd. was going to be established.

As soon as he saw the news, he asked people to pretend to be reporters and call Chuncheng Automobile and Nanshan Group to inquire about this matter.

Neither side has denied the cooperation.

This kind of thing, as long as it is not denied, is actually admitted.

"Hongqi sedan used to toss some old models of Audi, but it didn't come out of anything."

"Later, I launched some so-called entry-level cars, and the market performance was not very good."

"So far, in addition to the big red flag, the average consumer can't think of what other models they have when they hear the red flag sedan."

"But after working with Nanshan Group, the situation will definitely change soon."

"Cao Yang's design ability is very strong, and Nanshan Group has a ready-made powertrain platform that can be used."

"Maybe by the end of next year, Hongqi Sedan will be able to launch several new models in one go, which is really not a good thing for us at Volkswagen."

"However, the competition between Huaxia's independent brands is also very fierce, and it is not so easy for Nanshan Hongqi to stand out."

"As for directly threatening our Volkswagen brand and Audi brand, it's even harder."

Vonder was clearly not as anxious as Strauss.

In his opinion, Geely, Chery and other Chinese independent brands have been tossed for so many years, and there is still a big gap between brand power and Volkswagen.

Now that Nanshan Hongqi is just preparing to be established, it is simply impossible to pose any threat to Volkswagen in too short a short period of time.

However, Strauss did not approve of this idea.

"Vondel, Hongqi sedan has a special meaning in China, and many people have a special feeling for him in their hearts."

"Once their new models look eye-catching, have no problems with power, have a lot of equipment, and aren't too expensive, I think sales will definitely be much better than they are now."

"At that time, it is not surprising that Chuncheng Automobile Group will definitely invest a lot of resources in Nanshan Hongqi, and even suppress Volkswagen and Toyota in turn."

"The company of Nanshan Group is too evil, and the things that have something to do with them often can't be judged with ordinary thinking."

"Over the years, there have been countless opponents who have suffered losses in front of the Nanshan Group."

"I think this time we need to pay full attention to it."

Strauss also wanted to persuade him, but Vondel's confidence in Volkswagen was very sufficient.

Especially this year, combined with the marketing of the Olympic Games, Volkswagen's popularity in China has also been greatly improved.

The sales that were originally sluggish have also improved slightly.

"Let's see what they do first."

"Besides, no matter how much Nanshan Hongqi is worth looking forward to, it is also a Chinese independent brand enterprise."

"The most important thing to make progress at this time should not be changed to us, but Chery, Geely, these local brands in China."

As soon as Vondel said this, Strauss didn't know how to refute it.

Because logically this statement is completely true.

However, he always felt that the emergence of Nanshan Hongqi Automobile Co., Ltd. would bring a huge threat to the North and South Volkswagen.

After staying in Huaxia for a long time, he can also feel the brand of Hongqi sedan, which is still a little different from other brands.

As long as the model is good enough and the quality is hard enough, there are still a group of consumers in Huaxia who can accept Hongqi cars.

However, before it became a reality, he also knew that there was no point in continuing to fight.

The official level crushed people to death.

The same applies to foreign companies.

(End of chapter)