The birth of Nanshan Hongqi has made all car companies feel the crisis.

However, on the Internet, netizens are full of expectations.

"I think that Hongqi was also a representative of Huaxia luxury cars, and the configuration was good in all aspects, which was a domestic conscience car. It's just that it's a bit declining now, and I look forward to the cooperation with Nanshan to bring surprises to everyone. ”

"The price is too high, there is no sales, I hope it can be changed after the joint venture."

"The Nanshan Group is here, and there is hope for the red flag."

"It should have been a joint venture a long time ago, and the two most special companies in China are now engaged in domestic cars together, and the future is immeasurable."

"Chuncheng Automobile is very bold, and it actually directly gave 40% of the shares to Nanshan Group, not afraid of the loss of state-owned assets?"

"Produced by Nanshan, it must be a high-quality product, and the Nanshan Red Flag is worth looking forward to!"

"The cow is broken, and Nanshan Group can actually make a joint venture with Hongqi Car like this."

"I think Nanshan Group has always lacked an ordinary car brand, and now it is cooperating with Hongqi Car, it seems that this gap has also been filled?"

"The financial circle has not been calm this year, and it seems that the automobile circle is not calm now."

"Nanshan Group is really good at contributing news to everyone."

"Nanshan Hongqi Automobile Co., Ltd., I didn't expect it to be Nanshan in front!"

"When will the new car come out? I've got all the money ready! ”

"Nanshan Hongqi's new model, is Mr. Cao responsible for designing?"

……

All kinds of comments are popular all over the Internet.

Weibo's hot searches are naturally related topics in this regard.

It can be said that Hongqi sedan has never been as good as it is today, and it has been able to attract so many people's attention.

This alone made Zhu Zhengfeng breathe a sigh of relief.

"Mr. Zhu, it seems that most netizens are optimistic about our joint venture."

Tao Wen has been personally staring at the public opinion movements on the Internet for the past two days, and has to report to Zhu Zhengfeng every morning and evening.

"That's a good thing."

"It shows that the brand of Hongqi still has a unique position in the eyes of many people."

"As long as the new models we launch in the future have good looks, excellent power, rich configurations, and suitable prices, there is no reason why they can't sell well."

"Especially in recent years, the fame of Nanshan engine and Nanshan gearbox has been completely launched."

"Whether it is the power system they sell to various independent brands, or the power system used by Xingchen Automobile itself, the market performance is very good."

"The performance is better than that of products of the same level, and there are no problems in after-sales."

"The reputation of domestic independent brands has risen significantly in recent years, and Nanshan Group can be said to have contributed a lot."

Zhu Zhengfeng still has a clear view of the situation in the Huaxia automobile market.

He also knows who the real savior is.

The Hongqi brand has existed for decades, and at the beginning, everyone had the impression that it was an official car, which had nothing to do with ordinary people.

Slowly, the impression of the official car was replaced by the Audi A6L, but Hongqi did not have a product that ordinary consumers could get their hands on.

Decline is inevitable.

Even if I copied some products from Audi, I didn't make any noise in the end.

Otherwise, Zhu Zhengfeng would not be willing to take out the Hongqi car and make a joint venture with Nanshan Group.

That is, the reputation of Nanshan Group is big enough and the strength is strong enough.

Otherwise, even if Zhu Zhengfeng pushes it, it is estimated that there will be many people who oppose cooperation.

Some people may even think that this is the loss of state-owned assets.

After all, Nanshan Group didn't pay a penny, and got 40% of the shares of Nanshan Hongqi Automobile Co., Ltd.

In the future, Hongqi car will no longer be a wholly state-owned enterprise.

This is something that some people of the older generation find difficult to accept.

"Mr. Zhu is wise and has chosen Nanshan Group among so many partners."

"I believe that under the leadership of Mr. Zhu and Mr. Cao, the future of Nanshan Hongqi is very worth looking forward to."

"At that time, in the company, you are the chairman, Cao is always the vice chairman, and we will work together to make Nanshan Hongqi the largest car company in China."

When it's time to slap the ass, you naturally have to shoot hard.

However, Zhu Zhengfeng was quite sober and said: "Whether the Nanshan Red Flag can succeed mainly depends on the support given by the Nanshan Group. ”

"If Mr. Cao is willing to personally participate in the development and marketing of Nanshan Hongqi's new models, then it is not difficult to become the largest car company in China, with annual sales of more than 500,000 vehicles."

What is the level of the gang of people in his own Hongqi car, Zhu Zhengfeng is very clear.

To put it mildly, these people can't be counted on.

Otherwise, he would not have begged Nanshan Group to make a joint venture with him.

"For Nanshan Group, they have the engine and gearbox technology of low-end products, but they don't have their own models."

"In this case, the appearance of the Nanshan Red Flag just makes up for this gap."

"Cooperation with Great Wall, Chery, Geely, BYD, and Changan is also cooperation, and cooperation with Hongqi Car is also cooperation."

"I believe that they will definitely manage Nanshan Hongqi for more reasons."

"After all, in addition to making money on engines, gearboxes and other parts normally, they can also take another 40% of the profits from the whole vehicle."

"There should still be a certain temptation at this point."

Tao Wen's analysis obviously represents the opinions of many people.

There is some truth to that.

Fortunately, Zhu Zhengfeng pays more attention to sales rather than profit margins.

Otherwise, I guess I'm going to be depressed.

"Some details of the joint venture between the two sides, you follow up and make the joint venture company run as soon as possible."

"The demands put forward by the Nanshan Group, as long as they are not too excessive, can be compromised and conceded."

"As long as their automotive research institute is willing to help Nanshan Hongqi develop new models, then it is okay to pay an additional model development fee or a technical commission fee."

As the general manager of Chuncheng Automobile Group, it already has joint ventures such as Chuncheng Volkswagen and Chuncheng Toyota.

For these joint ventures, all models are imported from abroad.

The joint venture company needs to pay 3%~5% of the technology commission fee directly according to the price of the model to partners such as Volkswagen or Toyota.

In other words, even if the joint ventures of auto giants such as Volkswagen, Toyota, and General Motors in China have a 50:50 ratio, their actual profits are far more than 50%.

Not to mention that in addition to the technical commission fee, everyone has other ways to make money.

For example, in the case of Toyota in Springtown, people can control the profits of the joint venture through Aisin and Denso.

For high-profit models, I asked Aisin to sell the gearbox more expensive.

For models with low profits, I'll ask Denso to lower the price a little.

There's a lot of room for people to operate.

If you are interested in checking the operating profits of these parts companies, you will find that the profit margins of these companies will not be lower than those of the main engine factories.

Obviously, this time the cooperation between Nanshan Group and Hongqi Car, the role of Nanshan Group is very similar to that of Volkswagen, Toyota and other auto giants.

Zhu Zhengfeng also sees this very thoroughly, and is willing to accept such a situation.

"Well, I believe that the Nanshan Group should be interested in this plan."

"If it is done well, the turnover of Nanshan Group can also be raised to a big level, and its influence in China can be further improved."

"It's a win-win."

Tao Wen is still very confident in the cooperation between Hongqi Car and Nanshan Group.

By now, Hongqi Sedan has released enough sincerity.

Nanshan Group is also very active in docking.

However, Tao Wen is very confident in Nanshan Hongqi Automobile Co., Ltd., and they are in a good mood.

Liu Tianwu's situation is different.

"Xiao Luo, do you think it is possible for Nanshan Hongqi Automobile to set up a factory in Yangcheng in the future?"

The automobile industry is the pillar industry of Yangcheng, and Liu Tianwu is in charge of the economy, so he naturally hopes that the more automobile factories there are, the better.

"Leader, at present, Hongqi Car has a factory in Chuncheng, and after the reorganization of the joint venture, the factory at the beginning should continue to use the Chuncheng factory."

"However, I believe that with the addition of Nanshan Group, Nanshan Hongqi's sales will soon exceed the production capacity of the Chuncheng factory, and then it will need to expand production."

"When we expand production for the first time, we may continue to build factories in Spring City."

"But when I expanded production for the second time, I thought it was very likely to invite them to come to Yangcheng to build a factory."

"The layout of each OEM has begun to tend to set up factories separately across the country, which is also more beneficial for model marketing."

"Otherwise, car companies such as Yangcheng Honda and Yangcheng Nissan are mainly selling well in the south."

"And models like the Spring City Volkswagen are mainly sold better in the north."

"Once the factory has a layout in the north and south, then it is likely to sell well all over the country."

"Once automakers realize this, they will definitely consider this factor when building new factories in the future."

Luo Yi has been able to follow Liu Tianwu as a secretary and staff member, and his personal ability is definitely very good.

Liu Tianwu just asked a question casually, and he was able to answer it from several angles.

"Yangcheng Automobile, Changan Automobile, BYD Automobile and other companies have become car companies with annual sales of more than 200,000 or even more than 300,000 in just a few years after cooperating with Nanshan Group."

"Nanshan Hongqi's words should not be slower than these manufacturers."

"According to this rhythm, basically in 2010, the sales of Nanshan Hongqi can reach about 200,000."

"By 2011, it's possible to reach 300,000."

"If we continue to increase, it's time to think about building new factories."

"At that time, it was almost 2012."

Liu Tianwu also quickly calculated.

However, he still feels a little regretful when he thinks that it will take another 4 years to have the opportunity to introduce a new factory to Yangcheng.

How many four years can there be in life?

Especially for a character like him, every year is very precious.

It would be best if it would be possible to build a factory in Yangcheng in two years.

"Leader, I will keep up with Nanshan Group to learn about the dynamics of Nanshan Red Flag at any time, maybe there are other possibilities and it's not surprising."

Luo Yi naturally understood what Liu Tianwu was worried about, but he didn't have much to do.

is also a little worried, in fact, there are also car companies such as Geely and Chery.

For example, Li Su of Geely Automobile came directly to Yangcheng and visited Cao Yang.

The conversation is also about future cooperation, and even whether it can be the same as Hongqi Car, where we can set up a joint venture company.

"Mr. Cao, China's automobile market will soon become the largest automobile market in the world."

"It is not impossible to produce and sell 10 million or even 20 million vehicles a year in the future."

"This means that there are still 10 million new vehicles in the market waiting for everyone to eat."

"It's very difficult for a single brand to get a particularly large share of this market."

"But if it's a couple of brands working together, it's much better."

"For Nanshan Group, the main car sales now are contributed by Xingchen Automobile, and Jaguar and Land Rover can also contribute some in the future."

"Now with Nanshan Hongqi, the overall car sales of Nanshan Group should be able to go to a higher level in the future."

"But I think that Nanshan Hongqi can at most achieve the number of Chuncheng Volkswagen or Chuncheng Toyota, and it is very difficult to surpass these joint venture car companies."

"In this case, Nanshan Group can actually consider establishing joint ventures with several more companies."

"When the time comes, several car companies will work together, and the final market share will definitely be much more than that of a single Nanshan Hongqi Automobile."

Obviously, Li Su hopes that Geely Automobile can establish a joint venture with Nanshan Group.

When the time comes, everyone will form a new car brand, which may be able to give the car market an additional surprise.

However, Cao Yang has no interest in this kind of joint venture at all.

In the era of fuel vehicles, Nanshan Group's layout in automobile enterprises has been completed.

Star Motors, Jaguar Motors and Land Rover Motors focus on high-end models.

Nanshan Hongqi focuses on low-end and mid-range models.

As for low-end models such as Changan Benben or Wuling Hongguang, Nanshan Group has no intention of involving.

Not only is the vehicle business not involved, but even the engine business does not plan to enter this field.

That is, the low-end gearboxes of 4MT and 4AT have some intersection with these markets to a certain extent.

"Mr. Li, what you said is indeed quite reasonable."

"However, Nanshan Group's stalls are a bit big now, and various businesses are more messy."

"So in a short period of time, there is no consideration of continuing the joint venture with the automobile company."

"If there are plans in this area in the future, we will also give priority to cooperation with Geely Automobile."

Cao Yang naturally did not directly refuse to cooperate, but tactfully found an excuse to leave you with nothing to say.

Fortunately, this result was also what Li Su expected.

So although he was a little disappointed, it was also acceptable.

"Mr. Cao, if there is no plan for further cooperation in the vehicle business, then can we have in-depth cooperation in auto parts?"

"For example, let's set up a joint venture parts company to develop and produce related parts?"

Although Geely Automobile is developing rapidly, it is actually relatively weak in terms of its own auto parts technology.

Not to mention compared with Chery and the Great Wall, even compared with the rising star BYD, there are still some gaps.

So he is also thinking about whether it is possible to strengthen this business through cooperation with Nanshan Group.

However, Cao Yang is not the kind of person who casually sets up a bunch of joint venture parts enterprises in order to get orders.

Especially in the parts business, QCD has advantages, and there is no need to obtain parts orders through joint ventures.

"If Geely Auto has any confusion about parts, you can communicate with us at any time."

"Whether it is made by Bosch or the mainland, as long as other manufacturers can produce it, we Nanshan Group are also confident that we can make it, and the cost is still advantageous."

Cao Yang didn't understand Li Su's words, and deliberately shifted the topic.

Fortunately, Li Su is also a smart person, and from Cao Yang's words, he can already hear what the other party means.

So I immediately went down the stairs smoothly.

"Mr. Cao, don't say it, there are indeed some parts that have caused us confusion."

"For example, the bearing pad of the engine, although it is very inconspicuous, there are only a few manufacturers who do it, and there is basically not much room for negotiation."

"There are also parts like airbags, which are almost monopolized."

"I think Nanshan Auto Parts can develop a business in passive safety parts?"

"With the announcement of the latest crash standards by Huabaoyan, there will be more and more models equipped with airbags in the future, and the number of airbags will also increase."

"This market is definitely huge."

Li Su directly threw out some parts that he was more worried about.

If the joint venture can't be done, it is also possible to let Nanshan Auto Parts go to fight a dozen international auto parts giants such as Autoliv.

At the very least, it can help Geely Automobile improve its voice in the negotiations.

"Passive safety components are indeed a sunrise market, and the space will be larger and larger in the future."

"When I went back, I asked Nanshan Auto Parts to set up a passive safety parts development department to pay attention to the work of airbags and seat belts."

"We will strive to achieve some breakthroughs within a year, and in the future, we will let the domestically produced models be equipped with our own airbags and seat belts."

Previously, Cao Yang put passive safety components on the priority after comparison.

Mainly this type of parts, relatively special.

If you are not careful, you will be involved in safety issues, need to be recalled, or involve a large amount of compensation after a safety incident.

In later generations, many car companies such as Honda Automobile were pitted by Takata's airbags.

He didn't want Nanshan auto parts to fall into the pit.

But what Li Su said also makes sense.

This class of parts is very promising, and even if the sales of cars remain the same, their demand is increasing.

Not to mention that car sales will continue to rise, and this market is even bigger.

Most cars now have an airbag on the main driver and co-pilot.

In the future, it may become 10 airbags in one car.

Now the ship of the Nanshan Group is no longer a small sail board, but an aircraft carrier.

It can withstand strong winds and waves, and it can engage in some parts with higher thresholds.

"That's great."

"When the time comes, we Geely Automobile are willing to become the first batch of manufacturers to use passive safety parts produced by Nanshan Group."

"It also lets parts giants such as Autoliv and Toyoda Gosei know that they are not the only ones who can do well in this field."

Li Su saw that Cao Yang finally accepted his opinion, and his mood changed a lot.

On this visit, at least my minimum goal was achieved.

After Li Su left, Wang Ying of Great Wall Motors was going to visit the parts production line of Nanshan Group the next day to discuss similar topics with Geely Automobile.

In the end, Cao Yang's answer was naturally similar.

After that, everyone seemed to have made an appointment, and Chery Automobile, Changan Automobile, and Zotye Automobile also came over one after another.

At this time, Yangcheng Automobile, as a local enterprise in Yangcheng, will naturally not have no movement at all.

"Mr. Zhang, during this time, many CEOs of independent brand enterprises have frequently visited Nanshan Group, and everyone is thinking about whether they can further cooperate with Nanshan Group like Hongqi Car."

"But judging from the current situation, Mr. Cao should not have promised any company."

"In addition to Nanshan Hongqi and Yangcheng Nanshan Commercial Vehicle, other joint venture automobile companies should not appear in the short term."

Zeng Guangda has been inquiring about the movements of Nanshan Group every day during this time.

He naturally heard about the CEOs of Geely, Chery and other companies visiting Cao Yang.

Even he and Zhang Jiaqi found an excuse to meet Cao Yang.

"Originally, I still regretted that I didn't mention the joint venture passenger car company to Mr. Cao earlier, but now it seems that I don't have to regret it."

"Nanshan Hongqi can be established because Hongqi car has its own unique brand heritage."

"And this time, Chuncheng Automobile Group is also relatively large, and directly took out the Hongqi car as a whole as a joint venture."

"On us, there is definitely no way to directly take out the independent brand of Yangcheng Automobile and make a joint venture with Nanshan Group."

Establishing a joint venture is not a difficult task for most automotive companies.

But if the joint venture is to put itself all on the table and work with people, then few companies are willing.

Just like Geely Automobile and Chery Automobile, if Cao Yang wants to directly join forces with each other's entire companies in a similar way to mergers and acquisitions, no one will definitely want to.

Can Li Su still accept Geely Automobile to become Nanshan Geely Automobile?

Think about it and know what the outcome will be.

However, at least this series of changes has also made everyone aware of Nanshan Group's status as the big brother in the Huaxia automobile industry.

"That's true, there's no need for us to regret anything."

"When there are other cooperation opportunities in the future, we will cooperate with Nanshan Group."

Zeng Quanta is obviously also very aware of the current situation.

The joint venture of Nanshan Group is not so easy to rub hot spots.

If you are a treasure-like thing, people may not look down on it.

(End of chapter)