2008 was also a turning point for the Chinese automotive industry.

It's only been eight months, and a lot has already happened.

Various independent brands continue to grow rapidly, and Volkswagen, Ford, and GM have increased the introduction of new technologies.

The official launch of the first-generation god car Lavida, as well as the three top mid-to-high-end sedans in the Dongying series, Accord, Camry and Teana, have all completed a new generation this year.

The entire auto market can be described as turbulent, and there are many things.

In this context, BYD Auto officially released the F3DM model.

As the pillar model of BYD's sales, the F3 is modeled after the Corolla.

The F3DM adopts a plug-in hybrid system that BYD has been researching for many years.

This new model, many car companies have not paid attention to it.

But Cao Yang is different, after F3DM was listed, he immediately arranged a group of people to analyze the other party's plug-in hybrid system.

"Mr. Cao, the design concept of BYD's DM hybrid system is mainly energy-saving as the technical guidance, through the structure of dual motors and single-speed reducers with a 1.0-liter self-priming three-cylinder engine, to achieve pure electric, extended range, hybrid three drive modes."

"Its structure belongs to the classic P1P3 motor architecture, that is, the engine is directly connected to the generator, that is, the P1 motor, and the drive motor, that is, the P3 motor, is located behind the clutch."

"The clutch controls the coupling of the generator with the drive motor, and all the output power is eventually transferred to the output shaft through the reducer to drive the wheels."

"In addition, BYD has also designed two modes of cruising direct drive and cruising power generation for high-speed cruising conditions."

Huan Yongxiang personally explained BYD's DM system to Cao Yang.

Nanshan Group also has its own hybrid system, but it is a non-charging FHEV system, which is currently used on the Starry Sky W12.

Although the plug-in hybrid system is also being studied, none of the models are currently in use.

According to Cao Yang's plan, Xingchen Automobile will first switch to the FHEV system, and then switch to PHEV in the next generation.

This is a full consideration of the problem of charging in this era.

"How does the car perform in terms of energy consumption?"

Cao Yang asked a key indicator.

Huan Yongxiang was naturally prepared, and replied without any hesitation: "Since BYD's DM system is designed to save energy, it has an inherent advantage in energy consumption. ”

"Compared with ordinary F3 models using 1.0T engines, F3DM models equipped with DM dual-mode hybrid systems achieve a pure electric power consumption of 16kWh/100km per 100km and a fuel consumption of 2.7L/100km under comprehensive working conditions."

"The most special thing is that although the DM hybrid system is a plug-in hybrid system, it is equipped with a fast charging interface like a pure electric car, which can charge 50% in 10 minutes."

Obviously, the achievement introduced by Huan Yongxiang is still very dazzling.

BYD has cooperated with Nanshan Group from the beginning, and their development in this life has been much faster than in history, and their profitability has also improved.

Therefore, the developed plug-in hybrid system is naturally much better.

However, Cao Yang doesn't think that the plug-in hybrid system made at this time can be so perfect.

"According to your analysis, what are the main shortcomings of BYD's DM system?"

"If you want to talk about shortcomings, there must be shortcomings." Huan Yongxiang said, while flipping the PPT, "The transmission stability of this system is poor, due to the use of chain drive between the output shaft and the main reducer, the cost is high, easy to wear, the transmission stability is poor, and there is additional vibration and noise." ”

"And then it has a low power ceiling."

"The maximum engine power is 50 kW, the generator has a peak power of 25 kW, and the drive motor has a peak power of 50 kW."

"When the power is sufficient, the maximum total power is about 80kW, and the acceleration time of 100 kilometers is 10.5s, and the power is weak."

"In addition, since the drive motor is directly connected to the output shaft, the maximum speed is limited by the maximum speed of the motor, and their motor technology is not very good."

"In addition, due to the relatively high R&D cost of this system, compared with ordinary fuel vehicles, battery modules, power control units, chargers and other parts are added, and the cost is much higher, resulting in the final car price is 80,000 yuan higher than that of F3."

"According to our speculation, the sales of F3DM in a month will definitely not exceed 1,000 units, and it is difficult to reach even 500 units."

Although Huan Yongxiang also feels that BYD's technical direction is more special and worthy of attention.

But he doesn't think that the plug-in hybrid model can be launched now, how good the market performance can be.

"Mr. Rao is right, Chinese consumers are still very sensitive to car prices."

"Especially for consumers who buy BYD cars, it is completely impossible to accept a price increase of 80,000 yuan to buy a plug-in hybrid vehicle with a low sense of experience, in order to save that little bit of fuel costs."

Zeng Tingting also expressed her views on the side.

From a sales point of view, plug-in hybrid vehicles really have no market in this era.

"Although from a business point of view, BYD's F3DM may be a failure."

"But from a long-term perspective, the emergence of F3DM has allowed BYD to begin to have the production capacity of plug-in hybrid systems."

"It is also very beneficial to the development of BYD's automotive battery business."

"Mr. Cao, I think in fact, in the field of plug-in hybrid, we can also consider launching a model to test the water."

As the general manager of Nanshan Battery, Lin Cheng considers the problem from a different angle than Zeng Tingting.

Electric cars, or cars with batteries, must have a future in the long run.

It's just that now everyone doesn't know whether this waiting time is three or five years, or seven or eight years, or ten or twenty years.

"I support Mr. Lin's point of view, it is indeed possible to consider launching a plug-in hybrid model on Xingtu or Yangwang, on the one hand, it is to practice our technology, and on the other hand, it is also to let the market see that Nanshan Group also has a layout in the field of new technologies."

It was rare for Yongxiang not to stand aside with Zeng Tingting.

Research on new technologies, he is absolutely supportive.

Even he wanted to bring up the topic of hydrogen electric vehicles.

It's just that the accumulation of technology in this area is still relatively weak, and it seems to be a little early to put it forward now.

"Since everyone thinks that plug-in hybrid vehicles may have a future in the future, then don't think about whether it will sell well now, and get the first generation of products out first."

"In the future, we will slowly iterate and upgrade, and wait until the market or policy outlet arrives."

Cao Yang is naturally well aware of the future prospects of plug-in hybrid vehicles and electric vehicles.

Otherwise, people would not have been arranged to conduct research on hybrid batteries and hybrid systems before.

However, not every business can look that far.

It's like the interior of Great Wall Motors, which is laughing at the BYD F3DM model at this time.

"Mr. Wang, our sales department specially arranged personnel to go to BYD's 4S store to investigate the situation of their new models."

"At the same time, Dean Zhu of the research institute also specially arranged personnel to disassemble and analyze their F3DM."

"At present, this car is a junk product, and few consumers are interested in it."

"Aside from the gimmick of low fuel consumption, there are no advantages to speak of."

"I think BYD will lose at least hundreds of millions of dollars on such a model."

As the head of the sales department of Great Wall Motors, Lian Furong is very concerned about the new model dynamics of various car companies on the market.

The movements of several independent brand car companies such as BYD, Chery, Geely and Changan are the focus of their attention.

After all, in a way, their biggest competitors are these companies.

"Indeed, as Minister Lian said, BYD's plug-in model does not meet the needs of the current market at all."

"Even when I heard that BYD is still working on electric vehicles, I don't think there will be any market for it in the next ten years."

"Before the advent of fuel vehicles, pure electric vehicles have long been applied."

"In 1881, the first electric car using lead-acid batteries appeared."

"In 1900, of the 4,200 cars sold in Europe and the United States, 40 percent were steam locomotives, 38 percent were electric vehicles, and the remaining 22 percent were fuel vehicles."

"At that time, fuel vehicles were still using external combustion engine technology, which was noisy to drive and emitted black smoke, which was not the first choice for European upper-class consumers."

"In the early 20th century, with the development of engine technology, the invention of starters and the improvement of production technology, fuel vehicles formed an absolute advantage at this stage."

"Compared with the inconvenience of charging electric vehicles, pure electric vehicles have withdrawn from the automobile market at this stage."

"In the 60s of the 20th century, the oil crisis brought a renewed focus on pure electric vehicles."

"Driven by capital, in those ten years, the drive technology of electric vehicles has developed greatly, pure electric vehicles have received more and more attention, and small electric vehicles have begun to occupy a fixed market, such as golf course scooters."

"However, for a long time, battery technology development has lagged behind and there have been no major breakthroughs, making electric vehicle manufacturers face huge challenges."

"Under market pressure, automakers are starting to develop hybrid vehicles to overcome the problems of short batteries and ranges."

"This includes FHEV hybrids that don't require charging and PHEV plug-in hybrids that can be charged."

"Judging from the current situation, Toyota and other car companies in Dongying are focusing on the research of FHEV models, and have launched some mass production models, and have achieved certain results."

"As for PHEVs, many of their technical principles are similar to those of FHEVs, but the biggest drawback is that they need to be charged."

"In the whole of China, there are not many charging piles now, and few people will consider PHEV at all."

Zhu Jianbo introduced his understanding and opinions on plug-in hybrid vehicles and electric vehicles.

Obviously, I am not optimistic about this direction at all.

Electric vehicles have been around for more than 100 years, and hybrids have been around for decades.

He had never played a fuel car before, and he felt that it would not be so easy to fight in the future.

Great Wall Motors has not even fully understood fuel vehicles now, so electric vehicles and hybrid vehicles do not need to be in such a hurry.

Even if it is developed, it cannot be sold.

"What you say makes sense, but can't the people of BYD see these truths?"

Wang Ying gave Zhu Jianbo and Lian Furong a question from the depths of their souls.

Is such a simple truth only understood by you?

"Mr. Wang, that's how I look at this issue."

Lian Furong and Zhu Jianbo glanced at each other and stood up to answer this somewhat tricky question.

"BYD is a company that started as a battery, and for them, the battery is their most advantageous component."

"Although they have also developed a three-cylinder gasoline engine used in the F0 before, which is the 1.0L naturally aspirated three-cylinder gasoline engine used in the F3DM now."

"But this engine is not competitive at all, the power performance is very poor, and the stability is not as good as the Nanshan engine products."

"In this situation, it is very difficult for them to stand out from the competition."

"As a listed company, with the east wind of the policy, if their new products can make some investors feel very promising, then the hundreds of millions of R&D investment spent before are nothing."

"Even if the F3DM doesn't sell 100 units this year, it doesn't matter if it loses a mess."

"It's likely that in the stock market, it's enough for people to talk about the stock market."

I have to say that Lian Furong's view is also very interesting.

Even to a certain extent, it can make everyone feel very reasonable.

After all, BYD is indeed a publicly traded company.

F3DM is an epoch-making product, no matter how well it sells, at least it is no problem to use it to tell a story.

Not to mention that other independent brands such as Geely and Chery do not have similar products, even Volkswagen, General Motors, and Toyota have not launched similar products in China.

Then even if I am at the forefront of the road of new energy vehicles, investors should see the future of our company.

For the stock market, the future that can tell a story is the best news to stimulate the stock price.

Once everyone feels that you don't have anything to look forward to in the future, then the stock price will start to fall.

So at this time, sales are really not necessarily what people care about the most.

Of course, if the story is well told and the sales are good, then it is the best.

"Mr. Wang, I think Minister Lian's analysis is still very reasonable."

"Due to the downturn in the stock market this year, BYD's board of directors should also be eager to find some special ways to make BYD's stock price rise."

"Originally, they had a technical advantage in batteries, as long as some other parts were overcome, the plug-in hybrid car would come out."

"As a kind of car between electric vehicles and fuel vehicles, plug-in hybrid vehicles have both the engine, gearbox, transmission system, oil circuit, and fuel tank of traditional automobiles, as well as the battery, motor, and control circuit of electric vehicles."

"Maybe in the future, BYD will be able to launch another electric car on the basis of F3DM."

"The story of the stock market was told to the fullest."

As soon as Zhu Jianbo's words were finished, Wang Ying immediately asked: "Our Great Wall Motors is also a listed company, if we tell stories like BYD, will it be good for the stock price?" ”

As the general manager, Wang Ying is also responsible for the company's stock price.

Great Wall Motors, which was listed on the Hong Kong stock market, was also affected by the subprime mortgage crisis this year and fell into a mess.

She also has some pressure on her.

"Mr. Wang, I think Great Wall Motors and BYD Motors are still different."

"We are now focusing on SUV models, and not a single sedan has been produced."

"For consumers, SUV models are a relatively rugged and atmospheric model."

"In this case, everyone pays more attention to the appearance and dynamic performance of the car."

"The level of fuel consumption, although it is also a concern, is not so important."

"As long as our fuel consumption is lower than that of cars in our class, or about the same."

"At present, the model that uses the technology of the Nanshan engine is not worse than the joint venture car of the same level."

"So if you have this R&D fund, it's better to develop a few more SUV models."

"Small SUVs, mid-size SUVs, medium-sized and large SUVs, large SUVs, all kinds of sizes, we all need to have."

"And we can also launch two models with different styles on the same platform, which can better enrich our product line."

Zhu Jianbo is convinced of the SUV strategy implemented by the company now, and does not want to spend too much energy on meaningless things.

At least he thinks that in a short period of time, the research on electric vehicles will not outweigh the losses.

"I also agree with Dean Zhu's point of view that what is needed in the market now is more SUV models with novel appearance and rich configurations."

"Whether our Great Wall Motor's sales can hit the medium and long-term goal of 500,000 depends on more SUV models."

"Consumers don't have any interest in plug-in hybrid vehicles at all."

"The most important thing is that consumers can't afford plug-in hybrid cars, just like F3DM, which is 80,000 more expensive than F3, which is basically double the price."

"With this money, people go directly to buy a higher-level model, why buy it?"

Lian Furong's position this time is exactly the same as Zhu Jianbo's.

I don't know if it's good after plugging in the hybrid car.

But it's certainly not the right time to do it.

If the company really makes a plug-in hybrid car for him to sell, his sales pressure will be great.

When the year-end report comes out, the results will definitely be a slap in the face.

"Since everyone is not optimistic about the short-term future of plug-in hybrid vehicles and electric vehicles, let's ignore them for now."

"However, the sales department and the research institute still need to pay attention to the changes in the market and the changes in policies in a timely manner."

"When necessary, it is necessary to start the relevant technical research in this area in a timely manner, so as not to be left behind."

Although Wang Ying felt that Zhu Jianbo and Lian Furong's views were not necessarily correct, it was difficult to find convincing evidence to refute them.

So in the end, nothing more was said.

After all, the market performance of F3DM, a competitor's new model, is really unsatisfactory after its launch.

This situation has also caused a lot of controversy within BYD.

"Mr. Wang, up to now, the number of orders for the F3DM car is less than 50."

"Even after the price was announced, nearly half of consumers chose to unsubscribe."

"Even if it is a car that is sold, I feel that many of them are not directly bought back by consumers, but some competitors have bought them back and studied them."

Wu Huabi, director of BYD's auto sales department, came to Wang Fu with a sad face and told the tragic situation of F3DM.

"Today's consumers are still illiterate, but I firmly believe that there must be a future for plug-in mixing."

"BYD is a latecomer in the automotive industry, and if we want to really make a name for ourselves, we must find a key point."

"Compared with other car companies, we have advantages in battery technology and cost, so the production of electric vehicles and plug-in hybrid vehicles with batteries has an advantage for us."

"And everyone's technology accumulation in this field is not very deep, and the market is still relatively small."

"As long as we continue to develop and develop, we can accumulate in the future."

Wang Fu naturally knows that the current situation of F3DM is not very ideal.

However, the technology that has been developed for several years cannot be directly abandoned because the temporary market is not ideal.

Clean energy vehicles represent the future technology direction.

This is something that no car company will deny.

Now everyone is uncertain about nothing more than electric vehicles and plug-in hybrid vehicles, when will they be recognized by the market.

"If we can't plug in now, we won't be able to reduce the cost of parts."

"Whether it is the cost of the battery pack, or the power control unit and motor, the cost is relatively high."

"In this case, consumers are not willing to spend so much money to buy plug-in hybrid vehicles."

"Mr. Wang, are we considering some technical accumulation first, but don't easily land on the model?"

Zhong Qiang, the head of the purchasing department, is also worried about the cost.

For a car, if there is no sales, the cost of parts will be very exaggerated.

Like a power control unit, if the number is large enough, then the cost can be five or six thousand yuan.

But now the cost of BYD's own production is 20,000 yuan.

This is still not adjusted according to the latest number of units and mold apportionment, otherwise 20,000 yuan will not be able to beat one.

"I understand what you said, and now our other fuel vehicles are selling well and have a certain profit."

"The proceeds of fuel vehicles can be used to subsidize the R&D investment and losses of plug-in hybrid vehicles and electric vehicles."

"As long as you stick to it for three to five years, I think the market environment will slowly begin to change."

"When the time comes, even if electric vehicles and plug-in hybrid cars still don't make money, they shouldn't lose so much."

"Even in the next few years, we can try to promote the government's subsidy policy for electric vehicles and plug-in hybrid vehicles."

"China is now a major oil importer, whether from the perspective of energy security, or from the perspective of reducing emission pollution, to promote the development of electric vehicles and plug-in hybrid vehicles, is in line with the general direction."

Wang Fu is not helpless in the face of the current situation.

With the continuous expansion of BYD's influence, it is not impossible to promote the introduction of some policies in the future.

At that time, BYD Auto will become the originator of Huaxia electric vehicles and plug-in hybrid vehicles, and that potential influence is worth looking forward to.

This process will be more painful, and Wang Fu also has a clear understanding.

The boss's attitude is so firm, Lian Furong and Zhong Qiang can only bite the bullet.

(End of chapter)