For the auto market, the Golden Nine and Silver Ten is a very important period.

Many car companies will try their best to launch new models at this time.

This period is also a busy time for various automotive media.

There are several new car launches, test drives, and so on, almost every week.

However, for Xingchen Automobile, there have been no real new models launched in the past few months, and the task of the sales department is mainly to carry out marketing plans on the basis of the existing ones.

However, for the Xingchen Automobile Research Institute, the situation is different.

Xingchen 5 and Xingchen 6 are in full swing of development.

In this case, Cao Yang called the main responsible persons together and prepared to announce a big strategic decision.

"BYD F3DM was launched some time ago, although the sales data is not ideal, but the fuel-saving effect is really good."

"Compared with the various FHEV models launched by Toyota, the fuel-saving effect can also go to more than 30%, especially when driving on congested roads in urban areas, the fuel-saving effect is more obvious."

"In the future, I hope that Xingchen Automobile's new car insurance will have hybrid derivatives, so that consumers can have more choices."

The emergence of F3DM has given Cao Yang a sense of crisis for new energy vehicles.

It's September 2008, and the big era of electric vehicles is coming soon.

It is impossible for Xingchen Automobile to passively launch related models when the proportion of electric vehicles is already relatively high.

Then it is necessary to lay out in advance and launch some models to slowly transition.

However, his plan is not exactly the same as BYD.

Although the fuel-saving effect of plug-in hybrid vehicles is more obvious, in the case of inconvenient charging, it is actually better to directly use FHEVs, which do not require charging.

After the production of one generation of products is completed, it will be five or six years later.

At that time, a version of PHEV that needs to be charged will be launched at the same time, so that FHEV and PHEV will win the world at the same time.

When the next generation of products comes out, electric vehicles can start to become popular.

Of course, this rhythm must also be adjusted according to the changes in the market.

For example, if you want to use electric vehicles, you can consider testing the waters on other brands first, or even setting up a separate electric vehicle brand.

"Mr. Cao, the fuel-saving effect of hybrid models is very good, but consumers who can afford Xingchen cars are not particularly interested in the topic of fuel saving."

"They care more about power performance and brand influence."

Zeng Tingting did not directly oppose the launch of hybrid cars, but felt that the input-output ratio of this thing seemed to be a bit low.

Just find one or two models to launch a hybrid to test the waters, and if each model has a hybrid, it seems that the price is a bit high.

"From a technical point of view, the hybrid system of different models is similar, but the power control system and motor can be adjusted, and the impact on research and development is not so great."

"And the introduction of more models is good for reducing R&D amortization."

Wan Yongxiang's view this time is different from Zeng Tingting.

With more new models, the business of the institute can become more, the scale can become larger, and the influence can be further expanded.

So he is very supportive of Cao Yang's plan.

"At present, the hybrid battery on the Nanshan battery side has been developed, and it has been mass-produced on a small scale on the production line for two or three years."

"There are no problems with the hybrid system on the Star Sports Car."

"As long as some changes are made appropriately, it should be able to better meet the needs of various models in the future."

As the general manager of Nanshan Battery, Lin Cheng naturally hopes to see the expansion of the battery business.

It's just that the hybrid battery on the star sports car can't support the factory's production capacity at all.

In the past two years, Nanshan Battery has worked with Nanshan Equipment to jointly tackle the equipment required for the large-scale mass production line of batteries, and now has relevant equipment production capacity.

However, whether to formally build a large-scale battery factory needs to be arranged in combination with the demand for batteries.

Xingchen Automobile does not have a few models with batteries, and the output of Nanshan batteries cannot go up, and the construction of new factories has naturally stopped at planning.

"In recent years, we have made a lot of investment in research and development, especially in the hybrid system, from the engine to the gearbox, as well as the power control system, battery, high-voltage distribution box, battery management system and other parts, we have made great breakthroughs."

"It is indeed necessary to make good use of these achievements, so that everyone can once again see the strong technical strength of Nanshan Group."

Dai Hanbiao, as the general manager of Nanshan Auto Parts, naturally supports Cao Yang's views.

In recent years, many of Nanshan Group's R&D investment has occurred in Nanshan auto parts.

In particular, hybrid and plug-in hybrids, as well as electric vehicle-related components, have taken a lot of manpower and material resources to make breakthroughs, and it is difficult to make people realize the need for these R&D investments if they do not invest in large-scale production.

The finance department always feels that the proportion of R&D investment in Nanshan auto parts is too high, and it wants to reduce a certain proportion.

When the time comes, everyone is aware of the output of these inputs and the significance they bring to the group, and the attitude should change.

"Until now, Mercedes, BMW, Porsche, Ferrari and Lamborghini did not have hybrid or electric models."

"We Xingchen Automobile has not been able to establish a high-end brand image, and I am worried that the launch of hybrid cars will not only not be able to further enhance the brand image, but will give everyone a feeling that is not particularly good."

The whole is not simply opposition for the sake of opposition.

If she didn't really have some scruples, how could she stand up against Cao Yang's proposal?

"Minister Zeng's concern is justified."

"Therefore, not all of our new models will become hybrid models, but only on the basis of retaining the fuel version, we will launch a hybrid version of the model, so that consumers have more choices."

"Some people want to buy a luxury car, but they feel that it is a bit expensive to keep a luxury car."

"Hybrid models can meet the needs of this segment of consumers to a certain extent."

"In addition, the acceleration performance of the hybrid model in the initial stage is better than that of other models."

"To a certain extent, the power performance of hybrid models with the same displacement engine has improved."

"This is definitely a good thing for foreign consumers who pursue driving performance."

Cao Yang was very considerate and gave Zeng Tingting a step down.

Everyone is thinking about the company, and there is no need to put small shoes on her just because of a suggestion.

Sima Yi said: Look at the shortcomings of people, there is no one in the world to make friends with; Look at the length of people, everyone in the world is my teacher.

It means that if you only see the shortcomings of others, then there is no one in the world to associate with; If I can see the good in others, then everyone is my teacher.

This is not necessarily particularly appropriate on today's occasion.

However, it can be regarded as Cao Yang's attitude towards his subordinates.

Everyone has their own strengths and weaknesses, as long as they make full use of their strengths, it is enough.

"The main reason for the failure of F3DM is that the cost is too high, resulting in the plug-in hybrid model being 80,000 yuan higher than that of ordinary models."

"Originally, it was an economic car that relied on low prices, and after the price increased by 80,000 yuan, naturally no consumer was interested."

"But our Xingchen Automobile is different, no model is less than 500,000."

"The cost has increased by 80,000 yuan, and there is still enough space to absorb it in terms of price, and the price affordability of consumers is relatively high, so as not to give up this model because of the difference of tens of thousands of yuan."

"Even if I think it costs 100,000 yuan, our hybrid version will be sold directly at a price of 200,000 yuan, which should not be a big problem."

"After all, the hybrid version of the model, in addition to low fuel consumption, has better driving performance and better quietness, which consumers can intuitively feel."

Huan Yongxiang once again added his own views.

Looking at his appearance, he is going to completely make Cao Yang's new strategy officially implemented in today's conference room.

"If the new models in the future are going to be hybrid, then I think the company should simply release a future strategy, first hype up the concept of hybrid, and then when the new model is launched, it can have the greatest marketing effect."

Zeng Tingting felt the opinions of Cao Yang and various departments, and knew that the hybrid must be done, and it was pointless for her to continue to put forward different opinions.

So I quickly changed my perspective to think about the follow-up of this matter.

"Advocacy is very important, and it is really necessary to change some of the perceptions of consumers through various channels."

"In the future, the matter of strategic release will be handed over to the sales department and the general manager's office to deal with it."

For this kind of thing that is obviously beneficial to the company, Cao Yang naturally agreed without thinking too much.

All kinds of technical information are ready-made, and Zeng Tingting has rich experience in publicity.

So two days later, the future strategy of Xingchen Automobile was officially announced.

As the most dazzling automobile company in China, any movement of Xingchen Automobile will cause many car companies to watch.

This is even more true of the release of the future strategy.

"Phillips, Xingchen Motors will focus on hybrid models in the next step, which is completely different from our company's strategy."

"Do you think we need to talk to headquarters about developing a hybrid system?"

BMW now regards Xingchen as its biggest competitor in China.

Therefore, after seeing the future strategy released by Xingchen Automobile, he immediately organized people to analyze the meaning behind this strategy.

However, after analyzing and analyzing, Ai Moha, the general manager of the Huaxia District, is even more clueless in his heart.

So I threw this problem directly to Phillips, the president of the Asia Pacific region.

"Hybrid models can't be said to have no future at all, but that's how the market responds."

"Toyota launched mass-produced hybrid models more than a decade ago, but until now, their sales have been increasing, and it is not the contribution of hybrids."

"I don't think the company has much interest in developing hybrid models."

Phillips still knows a lot about the big guys at the headquarters.

BMW's technicians are proud of themselves.

It will not easily follow the design of other car companies.

Otherwise, the development of hybrid technology would have been carried out long ago.

"If other models other than Xingchen Automobile announced their hybrid strategies, I wouldn't particularly care."

"But Xingchen Motors is different from ordinary companies, they can always bring something unexpected to everyone."

"I'm worried that the hybrid model will bring some huge changes to Xingchen in the future, and it will be the kind of change that is not good for us."

I have to say that Aimoha has been in China for so many years, and his sense of smell in the market is also very keen.

From such an action of Xingchen Automobile, he could feel the crisis.

"You don't want to deify the star car."

"They just have some unique technical advantages in terms of engine and transmission, plus a good model appearance and marketing plan, so they have the current results."

"This doesn't necessarily last forever."

"After all, to be a luxury brand, you still have to look at the heritage."

"Otherwise, those car companies in the United States would have surpassed us a long time ago."

Phillips said with some disdain.

This left Amoha a little unsure of how to refute it.

After all, what Phillips said is not entirely unreasonable.

The same conversation is also happening within Mercedes-Benz Huaxia.

"Yang, what do you mean by this Xingchen Automobile, why did you suddenly announce such a strange future strategy?"

As soon as August saw the news, he called Yang Ming, the sales director, to him.

He wanted to find out the true purpose of Xingchen Auto.

"Xingchen Automobile's starry sky sports car has already used Nanshan Group's unique hybrid technology, and for Xingchen Automobile, hybrid technology is not a new thing."

"Now there are rumors that Huaxia wants to promote the decline of comprehensive fuel consumption of automobiles, and to encourage various car companies to launch models with small displacement and low fuel consumption."

"Maybe Xingchen Automobile has got some news in advance, so it wants to make some efforts on fuel consumption."

"After all, the fuel consumption of hybrid vehicles can basically be reduced by more than 30%."

"This is still more meaningful for Xingchen Automobile."

Yang Ming explained his views from another angle.

In his opinion, all actions are for better development.

Xingchen Automobile will formulate such a future strategy, then the other party must think that it is more beneficial to Xingchen Automobile to develop according to such a strategy.

"I've really heard about this, and I guess it will be officially announced this year."

"However, the models produced by Xingchen Automobile have the smallest displacement of 3.0T, and I think the policy announced by Huaxia this time should not suppress Xingchen Automobile too much."

"Small displacements are encouraged, but large displacements don't necessarily have additional penalties."

When August said this, Yang Ming couldn't help but nodded.

Logically, this is true.

If none of Huaxia's car companies can produce large-displacement engines, these engines are imported.

In order to encourage the downsizing of the engine displacement of the whole vehicle, the consumption tax and other taxes related to the models equipped with large displacement engines will definitely be much higher.

But now Xingchen Automobile is the largest large-displacement engine manufacturer in Huaxia, and Huaxia's attitude will definitely be different when formulating policies.

You can't do anything to wield a knife from the palace, can you?

This is not a thousand kills and a hundred and eight self-losses.

"So in this case, Xingchen Automobile announced its future strategy, expressing the company's efforts to reduce fuel consumption."

"This can be regarded as an explanation of Huaxia."

The more Yang Ming spoke, the more he felt that his initial opinion was correct.

There must be a reason why Xingchen Automobile announced such a future strategy so suddenly.

And if this reason is related to some policies that will be announced soon, it seems that the logic makes sense.

"Xingchen Automobile has put a lot of manpower and material resources in the direction of the hybrid system, which is also the first good thing for us."

"When the time comes, the rate of technological progress in their engines and transmissions will definitely go down."

"Even the research and development of some new technology parts will be affected to a certain extent."

"The most important thing is that after spending a lot of manpower and material resources, the hybrid model can't be sold, so it's interesting."

August couldn't help but smile when he thought of this.

He is not optimistic about the future strategy of Xingchen Automobile at all.

But he certainly won't make that point out in front of the media.

The best thing is that Xingchen Automobile can unswervingly develop in this direction, and then the competitiveness will be lower and lower.

It's just that not everyone in the company thinks like August.

Inside BYD Auto, the situation is completely different.

"Mr. Cao's vision is still very powerful, we just launched an F3DM, but Xingchen Automobile announced so quickly that all future models will launch hybrid versions."

"That's a lot more courage than me."

Wang Fu naturally also saw the news of Xingchen Automobile's future strategy.

At that moment, there was a little bit of sympathy in his heart.

There are so many car companies in the whole of China, and it seems that except for Xingchen Automobile, no other car company has made any substantial big moves in the field of hybrid and electric vehicles.

All kinds of so-called electric vehicles are basically experimental or buses.

This nature is completely different.

"Mr. Wang, Mr. Cao is so determined to let Xingchen Automobile make a strategic change, which basically proves your previous thinking, electric vehicles and hybrid vehicles are the future."

"We continue to develop towards this path, and there is no problem in becoming the leader of domestic independent brands in the future."

Although Wu Huacake was not very supportive of Wang Fu's new energy strategy before.

But BYD has already determined this development direction, and he can only do things according to this development direction.

Even his thinking changed quickly, and within a few days, he began to think about problems from the dimension of Wang Fu.

"Electric vehicles represent the future, and few companies would deny that."

"But most people think that the era of electric vehicles is not so fast coming, and at least in ten years, electric vehicles will not have the conditions for mass popularization."

"It takes a lot of courage to make a transformation decision in this situation."

"It seems that it is no accident that Nanshan Group can develop to its current scale."

Wang Fu couldn't help but feel a trace of anxiety in his heart.

When no one understands my direction, I feel a little uncomfortable.

But someone understands his own ideas, and when people come to compete with you, that mood is also a bit complicated.

In the face of competition from other companies, Wang Fu is confident that he will lead BYD to defeat the other party.

But if the opponent this time is Xingchen Automobile, his confidence is not so sufficient.

As an enterprise in Lingnan Province, BYD is very concerned about Xingchen Automobile.

It also has a very close connection with Nanshan Group.

In this case, Wang Fu naturally knows that Nanshan Group has invested a lot of resources in the fields of batteries and power control units.

Even Nanshan equipment already has the production capacity of the equipment needed for the production of batteries and most of the key parts.

"Mr. Wang, should we find an opportunity to communicate with Xingchen Automobile and see their views on the electric and hybrid car market?"

Although Wang Fu has already formulated the next strategy, Wu Huabian actually has a lot of questions in his heart about how to implement these strategies.

If you can find a chance to talk to Xingchen Auto, it will definitely be the best thing.

Wang Fu also understands this truth, and he also wants to hear Cao Yang's opinion.

So without much hesitation, I agreed to Wu Huabi's proposal.

He even picked up the phone directly and made an appointment for tomorrow afternoon.

"Mr. Cao, BYD's response is quite fast."

Mi Ying sat next to Cao Yang, and she heard the content of Wang Fu's call just now.

The future strategy of Xingchen Automobile has been released for two days, and there must be many people who have doubts about this strategy.

But companies like Wang Fu who took the initiative to come to the door to communicate, so far, there is not a single one.

"Mr. Wang's vision is still very powerful, BYD has done a good job in the field of consumer batteries, but he thought of building a car."

"For BYD, it's completely a second venture."

"After several years of hard work, BYD's car-making business can be regarded as a success, and Mr. Wang quickly mentioned the new direction of technological development."

"This change is still very rare."

Cao Yang still admires Wang Fu.

This is a technical expert and management expert who really has a long-term vision.

Although BYD has been able to develop to the point where it is today, it is certain that the salary and benefits of employees are not so good.

However, among domestic enterprises, it is still very rare for enterprises to attach so much importance to technology and constantly engage in technological innovation.

"Indeed, I heard that in recent years, their R&D investment has also been on par with us, and they want to invest 10% of their sales in R&D."

"It's still very difficult."

Mi Ying's point of view, but BYD's shareholders do not necessarily agree.

Even some shareholders hope that BYD can cut R&D investment and increase net profit.

(End of chapter)