Chapter 450: Strategic Alliances to Start the New Energy Era Ahead of Schedule
When Wang Fu saw the future strategy of Xingchen Automobile, he would come over to communicate with Cao Yang in such a hurry, in fact, there was a reason.
As a Hong Kong-listed company, BYD's stock price has fallen in a mess this year.
Of course, in the context of the subprime mortgage crisis, there are not many companies whose stocks have not fallen.
Even the famous Penguin Company has seen its stock price fall this year.
In this context, Wang Fu must also be under a certain amount of pressure.
One of the reasons why Cao Yang does not want Nanshan Group to go public is that he does not want outsiders to point fingers and does not want to make some short-sighted actions for the sake of the stock price.
"Mr. Cao, BYD has been engaged in the research of plug-in hybrid system for three years."
"In the past three years, half of our profits have been invested in research and development, and many investors are quite dissatisfied."
"To be honest, I'm under a lot of pressure."
After making an appointment, Wang Fu took several important assistants such as Wu Huabi, Zhong Qiang and Liang Chuanqing to Nanshan Group the next day.
"Mr. Cao, are you interested in working together to promote the introduction of preferential policies for new energy?"
After Wang Fu saw Cao Yang, he simply greeted a few words, and directly threw out a big topic.
The introduction of various preferential policies in the automotive industry is due to the fact that some enterprises or associations have played a role in promoting it.
Obviously, Wang Fu, who is very optimistic about the future of new energy vehicles, wants to promote the introduction of relevant policies as soon as possible.
Projects such as subsidies for new energy vehicles or reduction and exemption of purchase tax are worth promoting.
This is very beneficial to enhance the competitiveness of new energy vehicles.
"How?"
"Mr. Wang, have you heard any rumors?"
Cao Yang knows that some domestic enterprises are very sensitive to policies.
They are keen to do this and have good relationships with experts from all walks of life.
"The current economic situation, Mr. Cao, you are also very clear."
"The sales performance of the auto industry in the past two years has not been as good as everyone expected, and even because of the impact of the subprime mortgage crisis, everyone is more worried about the performance in the coming period."
"So the relevant departments are also reviewing whether to introduce some stimulus packages, including some proposals related to promoting car sales."
"I think I can take this opportunity to actually put forward a plan to encourage the sales of new energy vehicles."
"For example, how much subsidy is given for the production of an electric car, how much subsidy is given for the production of a plug-in hybrid car, and then how much subsidy is given for hybrid vehicles."
"Even in terms of purchase tax, some support can be given."
"For example, electric vehicles are exempted from purchase tax, PHEV plug-in hybrids and FHEV hybrids are exempted by half, and so on."
"I think we can make a proposal to the relevant departments."
Since he came to find Cao Yang, Wang Fu definitely didn't want to hide it, and there was no way to reach a good cooperation in that way.
"Mr. Wang, this proposal of yours can indeed be done."
"Especially some time ago, oil prices have created a historic record, and Huaxia is more enthusiastic about reducing car fuel consumption."
"However, I think everyone still needs to be prepared, and the market for new energy vehicles is still very small in the short term."
"Especially in terms of new energy passenger vehicles, it should be difficult for ordinary consumers to accept."
"One of the biggest issues is the maturity of the technology and the price of the car."
"In this regard, we can make full use of the advantages of policy support, reduce costs to a certain extent, and reduce the loss of new energy vehicles."
"However, to persuade the relevant departments to vigorously support the development of new energy vehicles, it is estimated that it will take some time and some suitable entry points."
Cao Yang was still very interested in Wang Fu's proposal.
If Huaxia's policy to support the development of the new energy automobile industry can be introduced as soon as possible, it will not be a bad thing for Nanshan Group.
After all, Cao Yang has begun to lay out the accumulation of technology related to batteries and other parts of electric vehicles a few years ago.
Now the technology of FHEV is even more mature.
In other words, electric vehicles and PHEVs have not yet been directly put into production.
"Yes, so I wonder if the two sides can join hands to promote the relevant departments and introduce policies in this regard as soon as possible."
"After years of development, battery technology is now capable of loading into vehicles."
"Although it cannot be said to be clean energy when driven by electricity, the effect of reducing fuel consumption is definitely very significant."
"This is very good for reducing the dependence on foreign oil."
"Even from a higher angle, it could be a good opportunity to overtake in a corner."
"The traditional auto industry is mainly controlled by car companies in countries such as Dongying, the United States and Germany."
"Whether it's a complete vehicle or auto parts, it's a similar situation."
"But after switching to the track of new energy vehicles, as long as we lay out in advance, it is entirely possible to surpass them."
"The greater the advantage of traditional car companies in fuel vehicles, the greater the resistance to their transformation in new energy vehicles."
"It's a good thing for us."
Wang Fu's statement is still very forward-looking.
That is, Cao Yang has different advantages from others, otherwise these concepts may not be acceptable in 2008.
"New energy vehicles are indeed an opportunity, but everything is difficult at the beginning, and now it is very inconvenient to charge, and everyone's acceptance of new energy vehicles is relatively low."
"So I think we should focus on promoting some FHEVs and PHEVs with engines first?"
Although Cao Yang agrees with Wang Fu's point of view, he must also consider the problem from the perspective of maximizing the interests of the Nanshan Group.
FHEV is the model that Nanshan Group is now focusing on, and PHEV is BYD's main direction.
If it continues to develop according to the rhythm of the previous life, FHEV will not be able to get any policy support, and even FHEV is not a new energy vehicle.
However, PHEVs have gained many benefits, whether it is subsidies or purchase tax reductions, or the model is positioned as a new energy vehicle, PHEV models have not been left behind.
In addition to the differences between the models of these two technical directions, the policy promotion and public relations of various OEMs must also have an impact.
For example, the PHEV model, although the fuel consumption is theoretically lower, there is no problem in saying that it is a new energy vehicle.
However, after most consumers buy PHEV models, they will not charge them at all because of the inconvenience of charging, and they will use them as oil vehicles.
This situation is most obvious in cities such as the Magic City and the Imperial Capital, where car purchases are restricted.
That is, the so-called new energy vehicle of PHEV, in the actual use process, not only does not play the role of energy-saving new energy vehicles, but because of a battery and other parts such as a few hundred pounds, fuel consumption becomes higher.
A good policy has become like this when it is finally implemented.
I have to say, it's also a kind of irony.
Of course, with the development of electric vehicles, the number of charging piles has slowly increased, and the situation has improved.
However, in the early days of PHEV development, there was absolutely no way to avoid this situation.
This is also Cao Yang's belief that FHEV is the most suitable new energy vehicle for Huaxia in 2008.
He also wants to define FHEV as a type of new energy vehicle.
At that time, the amount of battery-related subsidies will be different from PHEV models, and he will be acceptable.
However, the FHEV model has not gained any benefits, which is more difficult to accept.
Of course, FHEV technology, Dongying's Toyota and other car companies are ahead, and how to avoid ending up making wedding clothes for Dongying car companies must also be considered.
But that's all for later.
"Mr. Cao, I think your point of view is very reasonable."
"Although the end of new energy is definitely electric vehicles, there are still many problems to be solved in the popularization process of electric vehicles."
"Now let's promote FHEVs and PHEVs, which is more in line with the actual situation."
"After all, in terms of fuel-saving effect, these two models can be regarded as new energy vehicles compared to pure fuel vehicles."
Wang Fu is not stupid, and naturally knows why he mentions it so much.
The future strategy of Xingchen Automobile, Wang Fuke has studied it carefully.
In the next few years, Xingchen Automobile obviously wants to focus on FHEV models.
If you simply want to engage in PHEV models, then Xingchen Automobile has no way to become a helper.
And even to a certain extent, it will become a laggard.
This is a situation that Wang Fu does not want to see.
In the domestic automotive industry, the existence of Nanshan Group or Xingchen Automobile is very unique.
Although BYD's influence is not small, it is certainly inferior to others.
Seeking common ground while reserving differences is the most important thing to do now.
"That's right, that's exactly what it looks like."
"We can arrange for people to work together on some proposals, and then propose them to the authorities."
"I think now is a good time to promote the implementation of these preferential policies, and the possibility of getting support is very high."
Cao Yang's words made Wang Fu breathe a sigh of relief.
In the general direction, everyone has reached an agreement.
The rest is for the people below to discuss and advance.
"Mr. Cao, do I think the propaganda work should also be carried out simultaneously?"
"Let the relevant departments feel the needs and ideas of the masses, and feel the urgency of the automotive industry's support policies for the new energy vehicle industry."
Wang Fu is very envious of Nanshan Group's propaganda ability and is very confident.
In this regard, Cao Yang agreed without any hesitation.
After all, promoting the development of new energy vehicles is indeed beneficial to Nanshan Group.
Even for the entire Huaxia automobile industry, it is also beneficial.
Soon, there was some news on the relevant automotive media.
"Leader, from what we have learned from the current communication, the next step of Xingchen Automobile is to invest a lot of resources in the technical development of FHEV models."
"BYD, on the other hand, has invested a lot of resources in PHEV models."
"Although the two categories of models are very close in terms of technical direction."
"But there are still significant differences in terms of specific battery solutions."
"Now that Xingchen Automobile and BYD are promoting relevant preferential policies together, I think Yangcheng can take the lead and determine some local subsidy policies?"
Luo Yi, as Liu Tianwu's secretary and staff, still has a very good vision.
As the largest car company in Yangcheng, Xingchen Automobile has received some support and policy preferences, which is something that no one can say.
Whether it is other countries or China, there are some policy support measures in various places.
It's just that the industries supported by different places are different.
"Did Xingchen Motors take the initiative to mention to us about the local policy support in Yangcheng?"
Liu Tianwu did not directly answer Luo Yi's question, but wanted to clarify the situation first.
"Not yet, they directly want to promote the national policy support program, after all, Xingchen Automobile is sold all over the country."
"If it is purely local to Yangcheng, it does not play a particularly big role in promoting it."
"But I think that although what they want to promote is preferential policies at the national level, Lingnan Province and Yangcheng City can have their own local policies."
"And I think other provinces and cities will definitely introduce some local subsidies and preferential policies in the future."
"Instead of being preempted by other provinces and cities at that time, we passively follow the trend, it is better to take the initiative and let Xingchen Automobile feel our sincerity."
"According to the current sales situation, the global sales of Xingchen Automobile in a single month have reached 20,000 units."
"Achieving the annual sales target of 200,000 units this year should not be a big problem."
"That means that the output value of Xingchen Automobile alone can go to more than 200 billion."
"In the future, it can even reach 300 billion, 400 billion."
"In this case, the tax contribution of Xingchen Automobile alone is a very large number."
"We take out some money from it as support funds for new energy vehicles, which should be more appropriate."
Luo Yi explained his views from all aspects.
With the development of Xingchen Automobile, the influence of the entire Nanshan Group in Yangcheng and even Lingnan Province is also increasing day by day.
Such a competitive enterprise is very rare.
"You have a point."
"For this matter, you contact Xingchen Automobile, and then communicate with the relevant bureaus, and strive to implement the preferential policies for FHEV models within this year."
After figuring out the situation, Liu Tianwu gave his judgment without much hesitation.
This kind of preferential policy that is in line with the general direction of national development will have much less pressure to promote.
In the future, this may even serve as an example for other provinces and cities to follow.
"No problem!"
"I'll arrange it right away!
Seeing that Liu Tianwu agreed to his proposal, Luo Yi's mood was also very good.
Soon, the local automobile companies in Yangcheng also heard the relevant rumors.
Among them, Yangcheng Toyota's response was the largest.
"Minister, Toyota Motor launched mass production FHEV models more than ten years ago, and now Yangcheng intends to formulate preferential policies for FHEV models, can we consider proposing to the company to let the company introduce some FHEV models?"
Ma Hongjian, as an employee of Honda's sales department in Yangcheng, is also very sensitive to policy-related changes.
"You can rest assured, Toyota's actions for FHEV models are faster than we imagined."
"As far as I know, Toyota has decided to introduce the FHEV version of the Camry in 2010, and it will be just in time to catch up with the advantages of the policy."
"If the policy support effect is good, we can take this opportunity to ask Toyota to introduce more FHEV models."
Mu Linsen obviously knows more than Ma Hongjian.
As the first FHEV model to be introduced to Huaxia, most of the parts were imported directly from overseas.
So Ma Hongjian doesn't know yet, and it's not surprising.
But Mu Linsen, as the deputy director of the sales department, knows some news.
After all, we are only two years away from the introduction of new vehicles.
"Is the company ready to introduce FHEV models?"
"That's great!"
"But if most of the parts are imported, I don't know if there will be some restrictions on the policy at that time."
Ma Hongjian immediately thought of a disadvantage.
The introduction of various policies is essentially to support the development of local enterprises.
It's hard to say whether the hybrid Camry will be eligible at that time.
"Your reminder is really timely, if we don't do anything, it is estimated that we may be excluded from the scope of preferential policies."
"However, we are a joint venture between Yangcheng Automobile and Toyota Motor, if it is a local policy in Yangcheng, I think we can still ask the group to come forward and help coordinate it."
Mu Linsen quickly found the direction of his efforts.
"We do have a chance to get the local preferential policies in Yangcheng."
"But now Nanshan Group and BYD are advocating some preferential policies at a larger level."
"I think the next step is not to consider the localization of hybrid parts, otherwise it is likely that it will still be excluded by the policy at that time."
"According to what I know about Xingchen Motors and BYD, they definitely don't want Toyota or Honda to be the ultimate winner of this plan."
As soon as Ma Hongjian said this, Mu Linsen couldn't help but nodded.
That's true.
With the stiff relationship between Toyota and Xingchen Automobile, it is very good if the other party does not dig a pit.
How can I take the initiative to help you?
"This matter, at the next ministerial meeting of the company, I will specifically bring it up to discuss it and see what new decisions the company has."
A lot of things are not what Mu Linsen can do as he wants.
He was able to spot the problem in advance and throw it out, even if he was dutiful.
And the same thing happened to Yangcheng Honda.
"Watanabe, hasn't the company been struggling with whether to introduce a hybrid version of the Accord model in the future?"
"I don't think there's any need to hesitate now, it's definitely going to be imported."
Kimura Kawaguchi, as the head of the purchasing department of Yangcheng Honda, is naturally very concerned about the introduction of the company's new models.
After all, a lot of the work in the field of procurement is to be involved in the early stage of the model.
Especially when it comes to some new technology parts, if you don't understand and lay out in advance, it is likely to delay things at that time.
The purchase of auto parts is not like buying pork in the vegetable market, which can be bought at any time.
"Have you also noticed the rumors on the Internet about the preferential policies for new energy?"
Taro Watanabe and Kimura Kawaguchi entered Honda in the same year, and they came to China in the same year, so they are very familiar with each other.
That's why we get together in such an informal setting to discuss some company matters.
"Yes, no one thought that FHEV models could also be related to new energy vehicles, but now after the announcement of Xingchen Automobile's future strategy, everyone's attention to FHEV models has increased a lot."
"Even they are taking the initiative to promote relevant preferential policies."
"It's very good for us."
"Maybe when the time comes, those manufacturers in Huaxia have worked hard to come up with preferential policies, but they have made wedding clothes for us."
Taro Watanabe thought it was beautiful.
In his opinion, the FHEV model was the first to be developed by Dongying car companies.
In 1997, Toyota Motor Co., Ltd. had mass-produced a hybrid version of the Prius.
TWO YEARS LATER, HONDA ALSO LAUNCHED A HYBRID VERSION OF THE INSIGHT.
Nowadays, the two of them have accumulated a very deep technology in FHEV models, and have also formed a large number of patents.
Other car companies in Huaxia want to easily surpass, which is simply impossible in his opinion.
"You have a point, the Accord is now our best-selling model, and the launch of a hybrid version of the Accord can not only enhance the charm of our products, but also the price will not rise too much after enjoying the preferential policies."
"This is very good for the sales of the hybrid Accord."
"In addition, the hybrid version of the Odyssey model can also be put on the agenda in advance."
"When the time comes, several hybrid models will be launched together, and it may be possible to catch other companies off guard."
Kimura Kawaguchi is now very confident about the future of hybrid models.
Originally, this technology has performed well in the Dongying and American markets, and if Huaxia has launched relevant preferential policies, the situation will be even more optimistic.
"Yes, now it depends on when Huaxia's policy will come out and what the specific content of the policy is."
Taro Watanabe and Kimura Kawaguchi are in a good mood and are dreaming about the future.
And these movements will naturally be transmitted to Cao Yang through various channels.
"Mr. Cao, I heard that Yangcheng Automobile Group is communicating with Yangcheng City, and when the preferential policies for FHEV models are introduced, we want to include Yangcheng Toyota and Yangcheng Toyota's hybrid models."
Early in the morning, Zeng Tingting reported a not very good news to Cao Yang.
"What they think is very beautiful, just take a hitchhike to enter."
Cao Yang sneered, but he didn't plan to make Toyota and Honda make profits so easily.
Although the subsidy money is not from Nanshan Group, the purpose of this policy itself is not to serve these enterprises.
"Yangcheng Automobile Group is a subsidiary of Yangcheng City, and Yangcheng Honda and Yangcheng Toyota are both joint ventures of Yangcheng Automobile Group."
"I think that with the efforts of Yangcheng Automobile Group, at least the policies of Yangcheng City will be beneficial to them, and even the policies of Lingnan Province will be the same."
Zeng Tingting said a little worriedly.
She is also worried that when the time comes, she and BYD's gang will promote a preferential policy for PHEV and FHEV models, but in the end it will be other car companies that will enjoy the benefits.
That's embarrassing.
"There are many ways to limit them."
"First of all, the first point is to require the battery to be produced in China, otherwise there is no way to enjoy the preferential treatment, this requirement, presumably it is relatively easy to promote."
"If we go further, we can directly exclude Toyota and Honda's models by publishing the model catalog, so that even if the other party has an opinion, there is no way to do it for a while."
"If you want to go out of the ordinary, then directly formulate industrial support policies for local enterprises in China, and then the name of the policy will be changed."
Cao Yang is not too worried about the situation that Zeng Tingting said.
If it is so easy to be taken advantage of, wouldn't Xingchen Automobile and BYD be in vain in China?
Sometimes, it can be hard to do something successful.
But if you want to do pornography, it's much easier.
Cao Yang is still very confident in this.
(End of chapter)