Jaguar Land Rover's related marketing activities are so lively on the Internet, and Zhang Songwen is also looking at them.

Zeng Tingting and Pan Jianghui have mentioned to him about Jaguar Land Rover's advertising placement and other marketing measures before.

Zhang Songwen also attaches great importance to this time.

An influential TV series or movie, from the beginning of preparation to the official release, often takes a long time.

If Nanshan Film and Television wants to make some contributions to the marketing of Jaguar Land Rover cars as soon as possible, it must not be able to adopt the conventional plan in the past.

Otherwise, it will definitely be too late.

Fortunately, Nanshan Film and Television is also full of talents, and after a few meetings, it quickly locked in a new publicity direction.

"Zhang Xin, I heard that the micro-movie "Goodbye, Lover" starring you will be officially launched tonight?"

In Nanshan Film and Television, Milai came to Zhang Xin's office as soon as he returned to the company today.

The average employee certainly does not have an independent office in the company.

However, Zhang Xin is obviously not an ordinary employee.

At the end of last year, he just joined Nanshan Film and Television, and immediately got the opportunity to appear in several film and television dramas, and even temporarily replaced the role of another actor.

There are no secrets in the entertainment industry, and soon the fact that Zhang Xin is Cao Yang's cousin will be known to everyone who should know.

Whether it is Charlene or Milai, or other stars of Nanshan Film and Television, they all have a very good attitude towards Zhang Xin.

"Yes, but it's just a short movie, and it's only 25 minutes in total."

"I don't know what the reaction will be after the launch, I feel like I'm going to be scolded."

This is the first time Zhang Xin has participated in a film and television drama as the protagonist.

Although it is only a micro-film, Nanshan Film and Television has invested a lot of resources.

not only invited the old drama bone Song Siming to play Zhang Xin, but also several other male and female supporting actors in the movie are all well-known actors.

Even the investment in this micro-film is not like an ordinary micro-film, but like a normal film with a small budget.

As for the related publicity work, it will be completely promoted towards the scale of normal film and television dramas.

In this micro-movie, Zhang Songwen is not simply used to praise Zhang Xin, and even the original heroine was not prepared for Zhang Xin.

After all, this heroine is actually not a good character, and it can even be said that she is a "bad girl" character.

"As an actor, there is no one who has not been scolded, we are not afraid of being scolded, we are so afraid that there is no one who scolds you."

"Besides, this kind of simple scolding because of the character's problems is actually not a bad thing, which shows that the audience has a deep impression of this character."

"It's like Yin Zhiping in "The Legend of the Condor Heroes", normally speaking, this character is not the protagonist, and it is likely that the average audience will not pay attention to it."

"But because the character is special, it is easy to be scolded, so it makes many people have a deep impression of this role."

"The Chu Chu you played is actually about the same."

"In the micro-movie, she would rather sit in the Jaguar and cry than sit on the permanent bicycle and laugh, this is not your problem, it is purely a problem of the plot."

"If you really want to talk about responsibility, that's also the responsibility of the screenwriter."

Although "Goodbye, Lover" is just a micro-movie, because Zhang Xin is the heroine, Milley is still very concerned about this micro-movie.

She even asked Zhang Songwen for the script and read it carefully.

"My cousin is really, in order to make everyone have a deep impression of Jaguar cars, he deliberately asked the screenwriter to set such a role."

"Otherwise, I think if I change it a little, this micro-movie should be quite classic."

Zhang Xin said this, and Milai didn't dare to echo it casually.

It's not that she doesn't know Zhang Xin's cousin, that's her boss's boss.

In this year's Huaxia Film Market, micro-films have sprung up and attracted a lot of attention.

"Whether it's a successful movie, a TV series, or a micro-movie, there must be something impressive."

"I think the setting in the plot that would rather sit in a jaguar and cry than sit on a permanent bicycle and laugh must be a very classic setting."

"When the time comes, when many people chat or tease, they will talk about this stalk, and then they will talk about this micro-movie, and then know you as the heroine."

"The benefits definitely outweigh the cons."

Regardless of the actual situation, Milley is sure to pick and choose good words to say.

Of course, what she said is not without reason.

"I hope it's really the same as you say, otherwise I guess I'm going to be scolded badly."

"The more popular the micro-movie, the worse I was scolded."

"Maybe my dad won't let me be an actor again."

Zhang Xin's troubles, Milai obviously has no way to comprehend.

The difference between people is sometimes greater than the difference between humans and dogs.

At seven o'clock in the evening of the same day, after a week of warm-up, the micro-movie "Goodbye, Lovers" starring Zhang Xin and Song Siming was officially launched.

Because it is a free movie, it has undergone a series of publicity from Nanshan Film and Television.

On the same day, Milai, Charlene and other stars also helped to post a viewing link on their respective Weibo, and under such a strong publicity, this micro-film naturally attracted a lot of attention.

On the night of its launch, the highest number of viewers exceeded 3 million.

This amount is definitely not small.

Under the joint operation of Jaguar Land Rover Motors and Xingchen Motors, they would rather cry in Jaguar than laugh on a permanent bicycle, and they rushed to the hot search on Weibo.

Although it is a micro-film, the picture is relatively beautiful, and there is no roughness at all.

In addition, although the plot is bloody, it is eye-catching, which is very in line with the viewing needs of the general public.

So although it's not artistic, it's quite popular.

In this way, the brand of Jaguar Cars will naturally be known by more people.

Although 99% of the people who watched this micro-film were not potential users of Jaguar.

However, when it comes to marketing for luxury models, sometimes it is not simply about attracting potential buyers to buy directly, but about expanding the brand's influence.

Only when more people recognize you as a luxury brand, so that the people who buy this brand feel that they have face and feel that the money is worth spent, people will pay for it.

So to a certain extent, those audiences of micro-movies are actually assisting potential consumers of Jaguar.

Let those people give preference to Jaguar when considering buying a luxury car.

"McTee, didn't there be a saying in Huaxia that they would rather cry in a BMW than laugh on a bicycle?"

"Why didn't you market this thing well, but Jaguar gave you the lead?"

Ai Moha usually doesn't watch much videos on Nanshan Film and Television Online, but he pays attention to the hot searches on Weibo every day.

So the day after the release of the micro movie, he knew about the relevant marketing plan of Jaguar Motors.

With this understanding, he has an opinion about McTee.

Obviously, BMW cars are ahead of the curve, but now they are being stolen from the limelight by Jaguar.

No wonder Aymoha was a little upset.

"Our sales department evaluated it internally and felt that this kind of slogan might be a little harmful to our brand."

"In particular, the headquarters did not recognize our marketing plan, so there was no deliberate guidance."

"I didn't expect Jaguar to use all kinds of means for marketing."

McTee felt a little depressed.

This time, he really felt like he was being shot while lying down.

The BMW X5 was just stepped on by the Range Rover, and now everyone is still licking the wounds.

As a result, Jaguar Motors came to assist again.

Is there an end?

"No matter what the means are, as long as the propaganda effect is good, it is worth imitating."

"Huaxia is not only an entertainment company in Nanshan Film and Television, won't you find some other companies to cooperate?"

"Before, Xingchen Automobile's Yangwang became popular all over China with a "Snail House", and now Jaguar has become famous with a micro-movie."

"If this continues, in the future, BMW's position in China's luxury car market will be worse year by year."

"This is absolutely unacceptable."

Amoha was very angry and slapped at McTee.

This general manager is a little aggrieved.

Before coming to Huaxia, he listened to his predecessor introduce a lot of happy times.

You can pick any girlfriend, and you don't have to spend money.

You can have priority where to go and play, and you don't have to queue up.

All kinds of things beyond Aimoha's imagination filled him with anticipation.

But why did he find that when he really came to Huaxia, he found that his head was tossed by work every day, and he was not in the mood to find a girlfriend at all?

My sorrowful hair is about to fall out.

"I'll arrange it right away, and in next year's sales funds, 30% of the sales funds will be used to invest in the filming of film and television dramas, and I will definitely be able to find some more classic dramas when the time comes."

The boss was furious, and McTee didn't care about explaining, so he hurriedly expressed his position.

Otherwise, it is estimated that it will be output again.

……

"Yang Ze, this micro-film is very well shot, I can't help but think of Zhu Xinxin."

In an industrial incubation park in Yangcheng, Zhang Kuan and Yang Ze watched "Goodbye, Lovers" together.

Their game company is doing well, and although it can't talk about launching popular products, it's still a lot better than when I went to work before.

Otherwise, how can you have time to watch dramas together?

Two big men watch dramas together, which is something that only happens in a college dormitory.

"Pull it down, don't mention that woman to me again."

"I drove a BYD F6 at the beginning, so it's better than that permanent bike, okay?"

Yang Ze has not known how many girlfriends he has changed in the past year.

Since he changed to Zi Weixing and looked up again, the female friends around him seem to have become much more active.

Sometimes he was a little embarrassed to say no.

It's just half a push.

The more this happens, the more he can't afford to get married.

As for his first girlfriend Zhu Xinxin, he completely let it go.

However, it is said that he has put it down, but now he likes to participate in the car club that he looks up to.

The girls who attended there were of high quality.

"After watching this micro-movie, I think Jaguar XJ seems to be pretty good."

"Lao Yang, do you plan to buy another new car?"

Zhang Kuan now has a little spare money on hand.

Yang Ze's changes in the past two years, he completely saw it.

He also wants to enjoy the days when a group of girls take the initiative to rub the car.

"I'll forget it, isn't it more fragrant than Jaguar?"

"If I want to change it, I'll change it to Starry Sky W16, but that car is too expensive, and whether I can afford it depends on whether our game can be a little more popular."

Yang Ze is still quite satisfied with the look he is looking up to now.

The recognition rate of that car on the street is quite high, even people who don't know the car, seeing such a large-size SUV appear in front of them, they also know that this car is not cheap.

For the younger sister, sometimes this is enough.

"Is there a weekend to look up to the car club?"

"Then take me with you for a long time?"

"If it's good, I'm going to actually get a Jaguar XJ."

"When the time comes, we can take each other to each other's car clubs and share resources."

When Zhang Kuan said this, he couldn't help but show an expression on his face that all men understand.

With such a small request, Yang Ze naturally would not refuse.

All over China, after watching this micro-movie, there are really many people who have various ideas.

Of course, for most people, they just think they can afford a Jaguar.

As for the people who actually go to buy, there must still be a minority.

However, considering that Jaguar's sales in China were only a few hundred units a month, the impact of this micro-film can immediately make Jaguar Land Rover people deeply feel the changes in the market.

"Mr. Pan, a total of 34 Jaguars and 92 Land Rovers were sold in 4S stores across the country yesterday."

"It's a new record."

"Even during the National Day holiday, the number of sales in a single day was not so exaggerated."

Sales Director Li Wenxiong was quite excited.

He didn't expect Jaguar Land Rover's performance in the Chinese market to usher in a turning point so soon.

According to this rhythm, Jaguar Land Rover's sales in China this year can exceed 20,000 units, and next year there is a chance to hit 40,000 units, or even 50,000 units.

After the Huaxia factory is put into operation the year after next, it is estimated that the sales volume will be able to directly rush to 80,000, or even 100,000.

For those who are engaged in sales, there is nothing more to look forward to than an increase in sales.

It's not just about their reputation, it's about their income.

Even when I change jobs in the future, these are all achievements.

"Ford sold Jaguar and Land Rover to Xingchen Automobile, and really found a good owner for Jaguar Land Rover."

"I heard that Tianzhu's Tata Motors also want to buy Jaguar and Land Rover, but if they are bought by Tianzhu people, it is estimated that the current situation will be completely different."

"In the future construction of the company's culture, we must guide the grassroots employees as much as possible to improve the recognition of Xingchen Automobile and enhance the recognition of Nanshan Group."

"Mr. Cao's side has been watching our performance."

Pan Jianghui knows very well who he is.

Even if he is only the deputy general manager now, he thinks from the position of the general manager in everything he does.

"I estimate that Mercedes-Benz and BMW, as well as Audi cars will be in a hurry."

"Originally, they probably never regarded us as a competitor, and felt that our sales were too far behind theirs."

"Looking at it now, the sales of tens of thousands of vehicles are not a gap at all."

"As long as you do it well, you will be able to surpass it in one year."

Li Wenxiong is also full of confidence now.

Jaguar Land Rover's global sales last year were only about 200,000 units, and by that time, China could become the world's most important market with a little effort.

Correspondingly, the status of the top management of Huaxia District in the headquarters is also rising.

The benefits behind this are difficult to describe in simple words.

"In the future, your sales department will communicate more with Xingchen Automobile, Autohome, Nanshan Film and Television, and Weibo will also communicate regularly."

"Everyone is an affiliated enterprise, and some things can be discussed, which can achieve twice the result with half the effort."

"In the past, I didn't understand why Xingchen Automobile's marketing plan could have such a great effect every time, but now I am slowly finding some of the reasons."

"Lao Li, the next few years will be the time for us to show our strength."

"If the company's sales are really good, I will become the general manager of Huaxia District, and you will be the vice president."

"In the future, even the location of Jaguar Land Rover's headquarters is not impossible to think about."

"You don't even have to wait for the rise to continue to rise, and other luxury car brands will want to poach you to be the boss."

Taking advantage of this opportunity, Pan Jianghui is also painting a big cake for Li Wenxiong.

Of course, his painting of this big cake is very convincing, and Li Wenxiong is willing to eat it.

After all, this pie is already clearly visible, and no one will give it up easily.

Then, while Li Wenxiong and Pan Jianghui were chatting with great interest about the increase in sales of Jaguar Land Rover, the situation on BMW's side was a little bad.

"Land Rover was a brand sold by BMW at the beginning, and its influence should not exceed that of BMW at all."

"But why do Chinese people think that Land Rover is more high-end than BMW?"

"Aimoha, what did you do as the general manager of the Huaxia region?"

As the president of BMW Asia Pacific, Phillips is particularly dissatisfied with the performance of the China region this year.

BMW's position in the Asia-Pacific region is the result of many years of operation.

But Phillips had a feeling that his past efforts seemed to be in vain.

"It's not that we don't work hard, it's that the opponent is too strong."

"Phillips, you have to understand that Huaxia is the home of Xingchen Motors, and now it is also the home of Jaguar and Land Rover Motors."

"Their relationship with Autohome, China's largest automotive media, is like a family."

"Weibo, China's largest social media, is their brother company."

"As for Nanshan Film and Television, it is even more needless to say, it was completely established for Xingchen Automobile, and now it can also be said to be established for Jaguar and Land Rover."

"In this case, it is normal that we are not as good as Land Rover cars in terms of public opinion."

"It's not that the quality and brand of BMW cars are not as good as Land Rover, but that BMW's influence in China is not as good as Xingchen Auto."

Aymoha felt wronged as well.

Over the years, he has worked very hard.

But it's a bit of bad luck.

I just scolded McTee a few days ago, but I didn't expect the retribution to come so quickly.

"Anyone will find a reason, I want a result!"

"If BMW's sales in China have been in a state of rapid growth, then no matter what happens, I can help you get through at the headquarters."

"But this year's sales of BMW cars have barely increased compared to last year."

"But what do you look at Star Cars and Jaguar Land Rover?"

"People are about to double their sales."

"In this case, do you say that the market is not good, or is the ability of your gang not good?"

"Or do you think that the people in the design department of the headquarters are not good enough, and the models designed are not competitive?"

Phillips' crackling output made Aimoha not know how to refute it.

At this time, he kind of understood McTee's mood.

However, he also thought about it, and he would call McTi himself later.

Passing on the bad mood.

"If we just want to increase sales, in fact, I have a way to double our sales, or even several times."

As soon as Amoha said this, he immediately attracted Phillips's interest.

There's a good way to do this, didn't you say it earlier?

Fortunately, without waiting for him to continue to say anything, Aimoha himself took the initiative to say: "For Chinese consumers, the current BMW cars are still too expensive, if we can launch a series of cheaper models, then there will definitely be many people willing to buy BMW cars." ”

"For example, we will get the X3 out as soon as possible, or even let the headquarters launch the X1 model for the Chinese market, and then we will have small SUVs, mid-size SUVs, medium and large SUVs, and large SUVs."

"The price ranges from two or three hundred thousand to one or two million, and our products can fully meet the needs of different consumers."

"At that time, the sales volume was not tens of thousands a year, but tens of thousands a month."

"For the company's top management, as long as the sales volume goes up, it can give shareholders a good explanation."

"Even some of the benefits of gambling can be smoothly obtained."

"And we can get more opportunities because of our excellent work."

Amoha spoke his mind in one breath.

If it had been before, Phillips would have immediately refuted it.

What entry-level small SUV like the X1, isn't this smashing the signboard of BMW?

Who else will think that BMW cars are a very luxurious car in the future?

However, there is something that Amoha said that is not without reason.

People are selfish and need to think about their own interests.

Obviously, Amoha's plan is in his own interests and in the interests of the company's CEO.

In this way, this thing can be done!

"Aimoha, you make a specific plan, I will personally go back to Germany and report your plan to the headquarters!"

(End of chapter)