January 1 is the New Year's Day holiday.

For most people, today is a holiday and they don't have to go to work.

However, for the sales of automobile OEMs, some people must not be able to take a holiday.

Even for some media outlets, there is definitely a need for someone to be on duty.

Due to the fact that the auto market was very hot last year, even if there was a year-on-year decline in January and February, it quickly reversed.

Although the specific production and sales data for the whole year has not yet been released, it is a sure thing that it will become the world's largest automobile market with more than 13 million units.

Therefore, all OEMs are very active and want to release the sales volume for December and the whole of last year on January 1.

Xingchen Auto is no exception.

"Mr. Cao, throughout 2009, Jaguar Land Rover's sales in China reached 120305, of which Jaguar sold 10,081 vehicles, achieving the high goal of annual sales of more than 10,000 vehicles."

"The Land Rover brand has reached 110224 units, breaking through the 100,000 mark in one fell swoop."

"And our Xingchen car is even more extraordinary."

"Global sales exceeded 310,000, including 156,300 Xingtu sales, 133,400 Yangwang sales, 12,000 Dreamers, 8,220 Ziweixing, 3,800 Galaxy sales, and 434 Starry Sky."

"Almost half of these sales were sold in China."

"Based on this data, we expect Xingchen Auto to remain the largest luxury brand in China, while Jaguar Land Rover is expected to become the second largest luxury car brand in China in terms of sales."

Zeng Tingting was also working overtime in the company today, and reported the statistics to Cao Yang early in the morning.

All OEMs with good sales data want to announce their sales data early today, and Xingchen Automobile and Jaguar Land Rover are naturally no exception.

Although in terms of absolute sales figures, whether it is Xingchen Automobile or Jaguar Land Rover, it cannot enter the top ten in China.

But in terms of sales amount, then Xingchen Automobile is definitely the first in China, and there is no suspense.

Considering the influence of Nanshan Group as a whole, the situation is even more extraordinary.

However, although the data reported by Zeng Tingting was ideal, Cao Yang felt the need to calm her down, and said: "The sales growth rate of Xingchen Automobile is a bit average. ”

"Although the overall sales data of the Huaxia automobile market this year has not yet come out, there is a high probability that it can go to about 14 million."

"Compared with last year, this increase has reached 150%, while the growth rate of our Xingchen Automobile is only 142%, but the growth rate of Jaguar Land Rover in the Chinese market has caught up with the overall pace."

Cao Yang's words are also a fact.

In this regard, Zeng Tingting also immediately gave an answer, "The sales volume of Xingchen Automobile is the global sales, although the market in China is very hot, but the market in the United States is relatively cold, and the overall decline may go to more than 30%." ”

"In this case, it is naturally impossible for our Xingchen Automobile to continue to grow significantly in the United States, and it is very good to be able to maintain the current small increase."

"In fact, the sales growth rate of Xingchen Automobile in China is basically the same as that of Jaguar Land Rover, and it is the changes in the overseas market that affect the overall data."

The data of Jaguar Land Rover and Xingchen Automobile reported by Zeng Tingting just now, the statistical logic is different.

Jaguar Land Rover only said that the sales volume in Huaxia, while Xingchen Motors is produced in Huaxia, but the sales are global, so the situation is different.

If you compare Jaguar Land Rover's global sales, the increase will definitely not be as good as that of Xingchen Automobile.

In particular, Jaguar Land Rover's performance in the United States is far inferior to that of China, not only did not increase sales, but also decreased by a few points.

"Having said that, although Xingchen Automobile is the largest luxury brand in China, compared with the global sales of Mercedes-Benz, BMW and Audi, the gap is still relatively large."

"It's sometimes unfair to compare our sales in China with their sales in China."

"When we can catch up with them in sales in Germany or in global sales as a whole, it doesn't mean the same thing."

"Of course, this achievement is obviously not easy now."

"Especially Xingchen Automobile, as a young brand, it is still very difficult to gain the recognition of consumers."

"This time, the propaganda work can still be carried out well."

poured cold water on Zeng Tingting a little, so that she would not be arrogant.

Cao Yang's purpose was certainly not to show his dissatisfaction.

If you are not satisfied with this result, the people below will definitely not be motivated to work in the future.

Especially when it comes to Zeng Tingting's level, a simple salary is no longer exactly the goal he is pursuing.

Self-fulfillment is also an important factor.

Being recognized is naturally a very important part of realizing self-worth.

Soon, the official micro of Nanshan Group, the official micro of Xingchen Automobile, and the official micro of Jaguar Land Rover have all announced relevant sales data.

Autohome also published a comment article at the same time, commenting on the sales of Xingchen Automobile and Jaguar Land Rover, and even pinned the article to the top.

At the same time, Weibo immediately had celebrities from all walks of life to help forward related Weibo.

In particular, the stars who have bought Xingchen cars or Jaguar Land Rover products are very actively promoted.

This also allows everyone to see the influence of Nanshan Film and Television or Weibo from the side.

The entertainment industry is the most realistic.

When you're nothing, you feel like you're surrounded by bad people.

When you're successful, you'll feel like you're surrounded by good people.

Nanshan Film and Television is now the largest film and television company in China, backed by Nanshan Group, and Xingchen Automobile and Jaguar Land Rover are its sister companies.

What makes the stars care more is that Weibo is also a brother company of Nanshan Film and Television.

After several years of operation, Weibo is now the most influential social media in China, and both celebrities and government departments have their own officially certified accounts on Weibo.

Under this kind of publicity, the news of Xingchen Automobile's sales of 310,000 yuan is naturally on the hot search.

People who are close to Nanshan Group are naturally very happy.

However, as a competitor of Xingchen Automobile, it is different.

Mercedes-Benz and BMW are okay, after all, the sales growth rate is not low.

But the people at Audi are very disappointed.

"Strauss, are you sure we're selling less than 110,000 units this year?"

"Doesn't that equate to no growth?"

Vondel's face was very ugly.

Today is New Year's Day, and normally he is reluctant to work overtime.

But today is another special day for Volkswagen Huaxia.

Many car companies on the Internet have released last year's sales data, and within Volkswagen, it is natural to collect relevant data.

The first thing that comes up is the sales volume of the Audi brand.

The entire Chinese automobile market is in a stage of rapid development, but the sales of the Audi brand are stagnant.

Now not only Xingchen Automobile is far ahead, Jaguar Land Rover has also surpassed Audi, and even BMW's sales are about to catch up.

At that time, Audi will not even be able to sit in the top three positions of luxury.

This is absolutely unacceptable.

You must know that in the past ten years, Audi has always been the largest luxury car brand in China.

There is no one of them.

Now I can't even sit in the third place, how can I explain this to the headquarters?

"Vondel, last year's situation was quite special, mainly because of the odor door, which led to a significant decline in our sales in the last few months."

"Even if we launch some new facelifts, there's no way to save that sales."

"But as the impact of this matter is slowly declining, I think sales will return to the right track."

"In 2010, we are expected to achieve significant sales growth."

Although Strauss was not particularly confident in what he said, he could only say it first at this time.

Otherwise, you won't even be able to pass this hurdle now.

Throughout 2009, sales in the United States, once the world's largest car market, fell sharply, and so did Audi's sales there.

Therefore, the performance of Huaxia is actually not bad compared with overseas.

This is also where Strauss's confidence lies.

After all, sometimes as long as the angle of comparison is different, completely different data will come out.

It's like a monthly salary of only 3,000 yuan, and it may be very difficult to live in a first-tier city in China, and you feel that there is no hope in life.

But if you compare it to some of the places where you live in dire straits, you feel very happy.

Obviously, nothing has changed, but the object of comparison has changed, and the result is completely different.

Strauss felt compelled to consider Vondel in this direction.

After all, not only is the sales of the Audi brand not very good, but the performance of the Volkswagen brand is not very good.

Although thanks to the preferential purchase tax policy of Huaxia small-displacement cars, the sales of Bora and other models are very good, but there is a high probability that Chuncheng Volkswagen will not be able to become the sales champion of the Huaxia automobile market.

Even the position of second place does not necessarily have to be it.

This is also a relatively uncomfortable thing for Volkswagen.

In the past, the first position in the sales of Huaxia Automobile was fought by the two joint ventures of Chuncheng Volkswagen and Modu Volkswagen, but now it has begun to change.

If there are no accidents, this year's sales champion is Modu GM.

The sales of Chuncheng Volkswagen and Modu Volkswagen, even if they barely became the second and third places, compared with the car companies behind, the sales advantage is very insignificant.

After all, the sales of Huaxia's own brands have risen completely, and BYD achieved a new record of monthly sales of 50,000 units last month, and there is a high probability that it can hit the high target of 500,000 units throughout the year.

Similarly, the situation on Chery Automobile's side is even better, and the overall sales are expected to be close to 600,000 units.

Geely, Great Wall, and Changan Automobile have slightly less sales, but they are not far from 500,000.

Even Yangcheng Trumpchi has achieved sales of almost 300,000 units.

In such a comparison, the performance of the North and South Volkswagen is really poor.

"You may not be able to accept this statement from the people at the headquarters."

"If the Chinese market is the same as the United States, then it would be good if we could keep our sales from declining."

"But the situation is not like that at all, Huaxia is now the world's largest car market, is the fastest growing car market, and the headquarters also knows this situation."

"However, whether it is the Audi brand or the Volkswagen brand, the market share in China is declining."

"This is definitely not what the people at the headquarters want to see, and even the market share is more convincing."

Vondel's words, Strauss naturally understood them.

But at this time, understanding is understanding, he must also have to find a way to find some reason for himself, otherwise he will not be able to live his life.

"Vondel, now the localization of various car companies in China is also increasing, I think it is not for the headquarters to localize Q3 and Q7 as soon as possible in the future, so that we have three SUV models, plus A4L, A6L, the situation will be much better."

"If the A3 can be produced as soon as possible, or even make a Q2 or Q1, the situation will be completely different."

"The Chinese market is very promising, and the headquarters needs to be bold."

"Otherwise, we will be very passive in the face of competition from Xingchen Automobile, Mercedes-Benz and BMW."

As he spoke, Strauss slowly shifted the subject.

If you can get everyone to focus on the new model, then your own year will be over.

As for the final outcome of this discussion, it is not that Strauss is too concerned.

Of course, this content between him and Vondel must not have come to fruition so quickly.

After all, although they are in a high position in the Huaxia branch, in the Volkswagen headquarters, it is not the same thing.

And just when Volkswagen was discussing the topic of this year's sales, all major car companies also released their own sales data on the official WeChat.

Although not all car brands have been released, the ranking of the top 10 in this year's sales list can basically come out.

Because there are no manufacturers who have not released, combined with the previous data, we know that they have no hope of being on the TOP10 list.

The first place, Modu GM, sold 728,000 units.

The second place, Modu Volkswagen, sold 622,000 units.

The third place, Chuncheng Volkswagen, sold 589,000 units.

The fourth place, Chery Automobile, sold 582,000 units.

In fifth place, Imperial Capital Hyundai, with sales of 555,000 units.

Sixth place, Xifeng Nissan, with sales of 508,000 units.

No. 7, BYD Automobile, with sales of 501,000 units.

The eighth place, Geely Automobile, sold 495,000 units.

No. 9, Changan Automobile, sold 476,000 units.

No. 10, Great Wall Motors, with sales of 468,000 units.

For the first time, five domestic brands have entered the TOP10 list.

Even if you simply look at the sales in December, you can also add a Yangcheng Trumpchi.

This is an extraordinary achievement.

The automobile market in 2009 can be said to be the most lively year, and it also marks the beginning of the complete rise of Huaxia's own brands.

"Editor-in-Chief Fang, around last year's sales list, I have drawn up ten main topics, you can see if there is anything that needs to be revised."

Such good news will naturally not be missed by all kinds of automotive media.

Since last night, Lin Jiayan has been working overtime until more than one o'clock, and after sleeping directly on the marching bed next to the company's seat, she continued to work early in the morning.

For media professionals, there is often no concept of holidays.

As long as the news comes, it's time to get to work.

Especially for people like Lin Jiayan who are more ambitious.

In such a lively year, NetEase Auto Channel naturally has to seize the opportunity and publish a few more popular articles.

Otherwise, it would be difficult to achieve a significant increase in advertising revenue in 2010.

"Looking at this, the Spring City Volkswagen and the Modu Volkswagen are likely to be squeezed out of the TOP3 position next year, I think we can make a special article around this, which is estimated to attract the interest of many people."

"Then around the rise of independent brands, I think we can do a separate topic to analyze the situation of each manufacturer."

"Chery, Geely, BYD, Great Wall, Changan, as well as Yangcheng Trumpchi, Nanshan Hongqi, Zotye Automobile, Didu Automobile, Modu Automobile, Xifeng Passenger Car and other car companies, can be well said."

"Half of last year's TOP10 list were independent brands, which was completely unimaginable before, even compared with the situation in 2008, it is very different."

"I think it's okay to stick to this point and form a series of reports, so that the news coverage of the whole 2010 is related to this."

"In addition, in the field of luxury cars, you can do a special topic."

"Although neither Xingchen Automobile, nor Jaguar Land Rover, nor Mercedes-Benz and BMW are in the TOP10 list."

"But we can make a sales list of luxury cars, and I believe it should also be of interest to many people."

Fang Dawen's vision is still good, and after a simple look at the information summarized by Lin Jiayan, he found a lot of topic points.

If you start content creation according to these topics, there is a high probability that you can form a lot of popular articles.

The most important thing is that the topics he chooses are likely to lead a new trend that will change some of the atmosphere of the Chinese automotive industry.

"Editor-in-Chief Fang, the ranking of luxury cars is probably already clear."

"The first place is definitely Xingchen Automobile, the second place is Jaguar Land Rover, the third place is Audi cars, the fourth place is BMW Brilliance, and the fifth place is Imperial Benz."

"The sales volume of second-tier luxury brands such as Lexus, Cadillac, and Porsche in the back is even bigger than that of the previous ones."

"However, various OEMs are increasing their investment in the Chinese market, and even Nissan's Infiniti, Honda's Acura, and Ford's Lincoln all want to make efforts in the Chinese market."

Lin Jiayan's night is not in vain!

The collection and sorting of various data, a lot of content has been engraved in her mind, and it can be said that it is easy to talk to.

This is also an important reason why she has always been trusted by Fang Dawen.

"Two companies under Nanshan Group have become the champions and runners-up in the luxury car rankings, which is also a good entry point and can form a special report."

"I expect it will be very lively in January this year, with all kinds of celebrations, all kinds of publicity activities."

"Even car sales in January this year may set a new record."

Fang Dawen chatted with Lin Jiayan with great interest.

And after this TOP10 list was released, the Internet was also boiling!

"It's amazing, there are actually five independent brands that have entered the top 10 of the sales list, and Toyota, Honda's joint venture car companies, none of them are gone."

"The position of the public in the north and south is in jeopardy, and next year it will be popped by Chery!"

"Chery, BYD, Geely, Chang'an, Great Wall, Huaxia's own brands have completely risen!"

"I have a hunch that from this year, these independent brands that have entered the list are estimated to be able to dominate the list in the future!"

"One thing to say, the quality of self-owned brand cars is not bad now, the price is still cheap, and it is normal to sell well."

"Looking forward to the performance of our own brands in 2010!"

"Have you noticed, Xingchen Automobile and Jaguar Land Rover are the top two in the sales list of luxury cars."

"Raise your eyebrows! Our Huaxia car brand can finally raise its eyebrows! ”

……

All kinds of comments are everywhere, and even half of the hot searches on Weibo are related to cars.

This is a very rare thing.

And for this situation, Cao Yang is also quite emotional.

A similar scene was originally not possible until 2023.

Now, in 2009, independent brands occupied half of the TOP10 positions.

If it can be stabilized, then China's automobile industry can be regarded as a complete rise.

After all, many of the parts used by these brands are purchased from domestic parts companies such as Nanshan Group.

This situation is also much better than the same period in history.

Not to mention the others, the gearbox alone, Huaxia's own brands are almost all purchased from Nanshan gearbox, which also makes the sales of Nanshan gearbox have a historic breakthrough.

Of course, that's another topic.

"Mr. Cao, our company's summary meeting is scheduled for Friday next week, and the data in all aspects should be very worth looking forward to."

Cao Yang works overtime, and Mi Ying naturally has to work overtime.

Neither January 1st nor January 2nd have holidays.

As an important annual meeting, many people are paying attention to this summary meeting of Nanshan Group.

"No problem, you just have to look at the arrangement."

Cao Yang has also been very busy in the past two days, and the phone he answered was about to run out of power.

Chery, BYD, Geely, Great Wall, Changan, the CEOs of various companies all called Cao Yang to congratulate each other on last year's sales, and many other car companies were also on the phone with Cao Yang.

In this case, Cao Yang's throat was about to burst into flames.

However, everyone's sales data is very good, which means that the business performance of companies such as Nanshan Engine, Nanshan Gearbox and Nanshan Auto Parts is very good, and Cao Yang can be regarded as a happy trouble.

(End of chapter)