Just when Cao Yang was "not doing business" to engage in various new products, the Honor mobile phone, which is the key development of Nanshan Group in the future, also ushered in a new challenge.

Apple, which has always been regarded as the main competitor by Cao Yang, has released its own fourth-generation product.

"Mr. Cao, this is the video of Apple's Worldwide Developers Conference held at the MosconeWest Convention Center on June 8."

"They officially released a new generation of iPhone4, the appearance is somewhat similar to our HONOR 3G, and it can even be said that it is a style of design."

"But they have fully upgraded the relevant hardware configurations, and our HONOR 3G really has no advantage over the iPhone 4."

"Fortunately, our HONOR 2 will be officially released soon, otherwise it will be really unfavorable for us."

Xia Qingqing specially asked Mi Ying to make an appointment with Cao Yang for two hours, in order to report on the movements of the Apple mobile phone and explain the next arrangement of the Honor mobile phone.

Since the launch of the first product of Honor mobile phones, the development has been smooth.

But now in the face of new challenges, there is definitely something that needs to be changed.

"The emergence of Apple's new products has a certain impact on us, but in the short term, it is not necessarily a bad thing."

"The emergence of more smartphones with good performance will make more consumers abandon traditional feature phones and accept smartphones."

"In the past two years, whether it is us or Apple, what we have grabbed is not the market of the other party, but the market of giants like Nokia."

"Unite a group of manufacturers who produce smart phones, and everyone will work together to get rid of the traditional mobile phone giants, and then there will be competition between smart phone manufacturers."

It's only 2010 now, and although the pace of development of smart phones is about a year faster than history because of the emergence of Honor mobile phones, it has not yet reached the time of a full-scale outbreak.

The launch of the iPhone 4 and HONOR 2 this month is the opportunity to fully detonate the smartphone market.

"The iphone 4 uses a retina screen and a double-glass design, and PPI has since become an important basis for judging the quality of the screen."

"They also have a front-facing camera, gyroscope, rear flash, and a camera with an increase of 5 million pixels, which has already equaled the HONOR 3G, and for the first time to show the world the innovative features of its unique facetime video call."

"Judging from the current situation, the screen display of the iPhone 4 is excellent, the color is accurate, and the visual experience is excellent."

"ALTHOUGH ITS CAMERA PIXELS ARE THE SAME AS OUR HONOR 3G, IT IS OF HIGH QUALITY, POWERFUL IN TAKING PHOTOS, AND SUPPORTS A VARIETY OF PHOTO MODES, SUCH AS NIGHT MODE, PORTRAIT MODE, PANORAMIC MODE, ETC."

"Mr. Cao, I think Honor Mobile needs to go out of China!"

"Otherwise, people outside will think that these functions of iPhone4 are the first of their kind by Apple, but in fact, there are many things in it that are already available in HONOR 3G, and there are not many functions that they pioneered."

Xia Qingqing is definitely not satisfied with the Chinese market.

Even if more than a million units are sold in a month now, it will not be enough.

Besides, the sales of one million units a month are also less than Apple's mobile phones.

There is definitely no way to satisfy Xia Qingqing with this result.

She is determined to make Honor Mobile the largest mobile phone company in China, and even the largest mobile phone company in the world.

At that time, she Xia Qingqing will definitely be a well-known figure in the shopping mall.

"Entering the international market?"

Cao Yang thought about it and felt that this matter could really be done as soon as possible.

"No problem."

"You can consider directly registering branches in some countries to be responsible for the sales and after-sales of Honor mobile phones."

Although many situations in the international market will be much more complicated, Honor mobile phones must be considered when going abroad in order to develop and grow.

Apple's flagship stores have been opened in Yangcheng, and Honor mobile phones have not officially entered the American market.

This passive defensive strategy is obviously also the time to adjust.

"That's how I think about it, the five regions of Polar Bear, North America, the Middle East and Europe, can be the first wave of markets."

"Our Star Cars and Jaguar Land Rover are also sold in these places, so we can support each other and learn from each other when the time comes."

"You can even open the sales store directly to Nokia's lair, and maybe it can also cause a special publicity effect."

"With the performance of our Honor mobile phones, no matter which market it is in, it has very obvious technical advantages."

"Even if the brand influence needs to be improved, I think the sales volume is worth looking forward to."

Xia Qingqing came to Cao Yang today to report the matter, and obviously made full preparations.

Honor Mobile has shown its strength as a super-large technology company, and she naturally hopes to realize this wish as soon as possible.

Now Huaxia has sold more than one million units every month in China, and when the HONOR 2 is launched, there will definitely be no problem with monthly sales exceeding 2 million units.

If the same sales volume can be sold simultaneously in overseas markets, then next year's sales can hit the 50 million mark.

That's definitely a pretty remarkable number.

You know, the unit price of Honor mobile phones is high.

"The importance of overseas markets is undeniable, and the overseas branches of Honor can recruit some employees from the overseas branches of other business divisions."

"At the same time, in the process of developing overseas markets, some attractive incentives can be developed."

"For example, it is clearly stipulated to what level of sales and how much commission can be given."

"You can even consciously set up a few benchmarks to mobilize everyone's enthusiasm."

"For example, if the sales target of the Polar Bear branch next year is 1 million, as long as the target can be exceeded, the excess reward will be formulated."

"There is no impact if one person rewards 180,000 yuan, just find a benchmark team, and each person will be rewarded 1 million, or even more."

"Let everyone know that although it is very tiring to go to an overseas branch, although the place of life is not familiar, there is meat to eat and money to earn."

Although the overseas markets selected by Honor mobile phones in the early stage will not be poor, backward and war-torn places, and it is not suitable to provide some dangerous subsidies and the like.

But it's okay to set high rewards and speak for yourself.

After all, these overseas branches are essentially sales companies that sell products.

If you can sell the product better and make more money for the company, then Cao Yang is willing to give the profit to reward.

Otherwise, it will be the same if you do more and do less, and everyone's enthusiasm will not be high.

When Warwick entered the polar bear market, it is said that one year the polar bear branch received at least $500,000 in rewards.

This kind of reward has a very significant stimulating effect on overseas teams.

Not only will the Polar Bear branch be desperate in the future, but the other branches will also be desperate.

After all, even if you fight again, you have to fight for yourself.

As long as the money is in place, overtime is not a problem at all!

"No problem, I'll post an internal recruitment information on the intranet in a few days and formulate a detailed incentive plan."

"Then, in addition to bringing a group of core employees from Huaxia, I am also ready to recruit a group of employees from local mobile phone companies."

"In this way, half of the team members are Chinese and half are locals, so we can better cope with various situations."

Xia Qingqing can feel Cao Yang's strong support for Honor's mobile phone strategy of going overseas from Cao Yang's words, and he has a lot of expectations in his heart.

Honor mobile phones take the high-end route, which is destined to need to have a higher sales volume in a relatively high income market.

Although China's economy has undergone so many years of rapid development, there are many rich people.

However, compared with Europe and North America, there are still some gaps.

Taking advantage of the fact that Apple's mobile phone has not monopolized these markets, it is very possible for Honor mobile phones to make timely moves to seize a part of the market.

In the future, we will slowly march to the world.

"No problem!"

"THE KEY IS TO GET OUR HONOR2 AND HONOR PAD UP TOGETHER."

"With the foundation of HONOR 3G, if the new product can continue to be popular, the basic disk of the Honor mobile phone will be stable."

The iPhone 4 has been officially released, and if nothing else, it will definitely be a hit.

After all, Apple's heritage is still relatively deep, and those consumers of computers and MP3s in the past are basically its potential users.

That's a lot of influence.

So even if the performance of HONOR2 is better than that of iPhone4 at that time, sales may not necessarily be better than others'.

Just like the fuel vehicles in the past, the various configurations of independent brands are higher than those of joint ventures, but the sales volume is not as good as others.

It wasn't until the age of electric vehicles that this pattern changed.

"The new product launch conference of Honor mobile phones is the same as last year, and it is scheduled for June 19."

"At that time, we will cooperate with Nanshan Film and Television to invite 100 industry stars to promote our new products on Weibo."

"Strive to make HONOR2 and HONOR PAD popular products on the first day of listing."

"Our flagship stores around the country will also combine the market reaction to see if they invite some people to be the ones to set off the atmosphere in place."

"With the performance of our products, I don't see a reason to fail."

Xia Qingqing has already experienced the HONOR 2 and HONOR PAD, and is naturally very confident in their excellent performance.

So even if the iPhone4 has improved by leaps and bounds compared to the iPhone 3GS, she still has confidence.

Of course, there is confidence in confidence.

She also knows that the threat posed by Apple's mobile phone to Honor mobile phones will definitely increase.

While snatching the market from Nokia and other giants, it is definitely necessary to pay attention to the movements of Apple's mobile phone, so as not to lose the home battle.

"I'm not worried about the hardware performance and publicity."

"I'm worried about the operating system."

"Although after nearly a year of development, we already have our own HONOR system, but the performance is still not so easy to surpass IOS."

"In the past, there were not many APPs on smartphones, and the impact of the operating system was not so obvious."

"But in the future, the advantages of the IOS system over the Android system will become more and more obvious, and we have to upgrade the HONOR system to the second generation as soon as possible."

Since last year, Cao Yang has arranged for people from the Intelligent Network Center to develop his own operating system.

But this kind of thing isn't that easy to do.

The operating system needs to be used with various software in order to exert its own power, if everyone does not develop an APP compatible with your operating system, then it will not reflect your advantages at all, but a disadvantage.

The reason why Cao Yang chose the Android system at the beginning is because it is the system that has developed the most related apps in the world.

It is also a system chosen by the most mobile phone manufacturers.

But there are pros and cons, at the beginning, it solved the operating system problem of the Honor mobile phone, and slowly, its disadvantages were also exposed.

AFTER A YEAR OF USE, THE HONOR 3G WILL EXPERIENCE A NOTICEABLE SLOWDOWN.

This is one of the more criticized points, and it is also Apple's favorite point to promote.

"The Intelligent Connected Center is planning to recruit at least 5,000 employees to be responsible for software development this year."

"Half of them will be responsible for the development and maintenance of the operating system, and the rest will be responsible for the development of intelligent network services."

"AND THEN WITH THE EMERGENCE OF HONOR PAD, WE WILL SLOWLY FORM OUR OWN CLOSED-LOOP SYSTEM LIKE APPLE."

"At that time, the car machine system, mobile phone system and PAD system are all sets, and if we further launch some computer products in the future, we will be able to compete with IOS."

"Of course, in order to avoid the reluctance of some software companies to develop apps based on the HONOR system."

"We also have several measures in place to deal with this situation."

"The first is to let Autohome's game division continue to develop various mini-games based on the HONOR system, and attract a group of developers to settle in through paid downloads."

"The second is to cooperate with various colleges and universities to launch courses related to the HONOR system, so that college students can learn to use this system in advance."

"The second is to make full use of Nanshan Investment's influence in the Internet industry and promote relevant companies to take the initiative to develop apps based on the HONOR system."

Xia Qingqing, who has been using a smartphone for a year, is naturally very aware of how much the richness of the APP has on an operating system.

Nanshan Group now has a lot of influential apps in its hands, and some consumers can be influenced through these apps.

FOR EXAMPLE, THERE IS NO IOS VERSION OF THE WEIBO APP.

This will definitely have a certain impact on the sales of Apple's mobile phones.

Because if you use an Apple phone, you can't use Weibo.

Weibo is now one of the most popular apps in China, but there are few people who have smartphones who don't install this APP.

The same thing can be learned and used on the APP of Autohome and Nanshan Film and Television.

This kind of APP weapon was something that everyone didn't realize before.

"This action should be fast and timely."

"Before other smartphone manufacturers have risen, cultivate consumers' habits in advance."

"That's how chaos can be avoided."

"When the time comes, IOS is a closed system, our HONOR is also a closed system, and there are other systems such as Android outside."

"This situation is sure to cause dissatisfaction among many consumers, and it is likely to end up with some unpredictable effects."

Cao Yang's concern is obviously not unreasonable.

Even this situation of too many operating systems will affect the development of smartphones.

The best way is to at least in Huaxia, get IOS down and let everyone use the HONOR system.

Even at the right time, the HONOR system can be directly opened to other mobile phone manufacturers.

The result is an operating system platform that closely surrounds Nanshan Group.

The impact is definitely very far-reaching.

"No problem, I'll arrange this after the meeting."

Xia Qingqing secretly raised the importance of the HONOR system to another level in her heart.

This system is the cornerstone of the future development and growth of Honor mobile phones, and there is no room for error.

And just when Xia Qingqing and Cao Yang were reporting on the Honor mobile phone, other mobile phone companies also made various moves because of the emergence of iPhone4.

"Mr. Xu, the current momentum is basically obvious, the smartphone route taken by the honor mobile phone is a correct route, and the iPhone4 is also borrowed from the design concept of the HONOR 3G."

"Our smartphones in the future can also develop in a similar direction."

Lian Zhitian compared and analyzed the performance of iPhone4 and HONOR 3G and his own products, and felt that Huawei still had a lot to work on.

Although Huawei has decided to do a good job in the mobile phone business, there is still no clear conclusion within Huawei about what to make the mobile phone look like.

But now that the ideas of the two best companies in the smartphone industry have been highly consistent, Lian Zhitian feels that there are some things that do not need to be entangled.

"The screen, the camera, the chip, and the memory, these four things should be the most important."

"Our next smartphone can make the screen a little bigger, make the camera pixel a little higher, and then use a better chip and memory."

"At that time, the price will still have advantages over Honor mobile phones and Apple mobile phones, so you don't have to worry about consumers not liking it."

Xu Jun didn't care about so many vain things, and directly refined the core selling points.

He didn't believe that Warwick could not find a good supplier to provide suitable parts.

Anyway, whether it is an Honor mobile phone or an Apple mobile phone, most of the current parts are purchased.

It's a big deal, and when the time comes, Honor Mobile will also go to these suppliers to buy things.

"It seems that this is really the case, and these parameters are very important factors in the performance of smartphones."

"I have a feeling that this month is likely to be a tipping point in the development of smartphones."

"Apple's iPhone 4 is very competitive, and the appearance is also very beautiful."

"AND THE HONOR MOBILE PHONE WILL ALSO HOLD A NEW PRODUCT LAUNCH CONFERENCE ON JUNE 19, AND THE NEW PRODUCT AT THAT TIME IS ESTIMATED TO BE NO WORSE THAN THE HONOR 3G."

"In this way, the advantages of smartphones over traditional mobile phones are even more obvious."

"I heard that Honor Mobile is holding a developer conference in conjunction with Zhongguancun Online and other websites to encourage everyone to develop various games and apps suitable for use on mobile phones."

"This should also be very beneficial to the development of smartphones."

Naturally, Shida is aware of the impact of these changes.

And he can realize these things, as a mobile phone giant, Nokia, in fact, is not without feeling at all.

"Mr. Kang, the penetration rate of smartphones in the Chinese market has been getting higher and higher in recent months."

"And the sales of our smartphones using the Symbian system are a bit sluggish."

"If this situation is allowed to develop, then smartphones using IOS and Android systems are likely to fully occupy the market in the future."

"I think it's possible for companies to develop Android-based smartphones?"

As the president of Nokia Huaxia, Zhao Kelin's vision is actually not bad.

Although he did not have such an accurate judgment on the speed of development of smartphones due to some deep-rooted influences within Nokia, he really felt the changes in the Chinese market.

Now that Apple's new products are coming, and Honor mobile phones are also going to have new product launches, he is finally starting to get anxious.

"The application of the Symbian system on smartphones does have some weaknesses, and the company will reduce its investment in this area in the future."

"However, the Android system is not an advanced system, and we will also cooperate with Microsoft or other large enterprises to see what mobile phone system will be more suitable to develop."

In 2010, the influence of the Android system was still relatively weak.

It's not surprising that a giant like Nokia can't look down on it.

After all, even if the growth is sluggish, and even the decline in some places, Nokia is still a mobile phone giant.

It is a giant that other manufacturers can't touch even if they jump hard.

"Although there is no way to compare the Android system with Microsoft's products, Microsoft mainly has a unique advantage in the computer operating system, and whether it can do so well in the mobile phone system is actually a lack of proof cases."

"I think it's also possible to try to develop a few smartphones that use Android."

Zhao Colin still wants to work harder.

However, Kang Peikai blocked him with a word.

"Didn't you report to me before that Honor Mobile is developing its own mobile phone operating system?"

"In other words, Honor phones are likely to give up using Android."

"Although this kind of open source system is convenient for everyone to use at the beginning, there are a lot of problems and it is not worth paying attention to at all."

"We are Nokia, not those unknown mobile phone manufacturers in China."

"The operating system is either to use our own Symbian system, or to find giants like Microsoft to cooperate."

After many years in a high position, as the global president of Nokia, some stubborn ideas in Conped's mind are obviously not so easy to break.

In this regard, Zhao Colin actually has certain expectations in his heart.

However, although he has some uneasiness in his heart, he still has confidence in Nokia.

After all, Nokia's reputation and advantages in the mobile phone industry, he feels that it is not so fast that other companies can surpass.

Of course, in the end, he will know what the truth is.

It's just that when he knows the final development, the position under his ass will not be kept.

After all, no company can tolerate the fact that you can't do the world's number one business and still let you stay in the same position.

(End of chapter)