Automobile engine technology has evolved to 2011, which can basically be said to be very mature.

The performance that can continue to be improved in all aspects is actually relatively limited.

For example, the most classic 1.5T engine of Nanshan Engine has not changed significantly since its launch.

And its performance, even after a few years, is very capable of playing among all engines of the same level.

As the engine with the largest installed capacity in Huaxia, the excellent performance of Nanshan engine 1.5T naturally has attracted a lot of hatred.

In this case, there must be some manufacturers who will have ideas.

Volkswagen, which didn't perform very well last year, couldn't help but start touching the porcelain Nanshan engine.

And this time they chose a very strange point of touching, I have engine start-stop technology, you don't.

I have this technology that can save about 10% of fuel, and you are reluctant to use this technology, that is, it is not advanced enough.

"Mr. Cao, at present, the automatic engine start-stop technology has begun to be equipped with new models in many joint venture car companies."

"Their sales also advertise this as a selling point."

"Although this technology is not a new technology, it is not only now available in Volkswagen's new models."

"But it has been in the last few days that it has entered the public eye on a large scale."

Rao Yongxiang, Zeng Tingting, Cheng Tao and Dai Hanbiao came to Cao Yang's office together for a meeting on Volkswagen's automatic engine start-stop technology and porcelain Nanshan engine.

With Nanshan Group's technology, it is not so difficult to add an automatic start-stop function.

But Cao Yang obviously has no such intentions.

"If you want to say that the most chicken, the most want to turn off, the most annoying function on the car, in addition to automatic start and stop, I don't think there is any other configuration that can afford this name, this honor is not automatic start and stop."

"In this case, Volkswagen actually dares to talk about this configuration, and its brain is in water, right?"

Cao Yang felt very speechless.

The first thing many consumers do when they get into the car is to turn off the start-stop.

You see, how ironic, when it starts, it will be turned off and stopped.

Some of them can't wait to pull out the battery wires that start and stop, and they can't bother me again.

Cao Yang himself used to be such a consumer, and he couldn't wait for the automatic start-stop function to be permanently closed.

"The automatic start-stop function of the car is actually designed to meet the requirements of environmental protection, not to increase the function of the car."

"When waiting for a red light, by pressing the brake, the engine will automatically turn off, reduce the engine idle speed, and achieve the purpose of reducing fuel consumption,"

"According to Bosch tests, automatic start-stop reduces fuel consumption by about 8-15 percent on average."

"But there's actually really little consumer demand for this feature."

Zeng Tingting naturally stood on Cao Yang's side at this time, saying that there was no requirement for this function in the sales field.

"The continuous introduction of automatic start-stop technology by various car companies is indeed to meet the increasingly stringent fuel consumption requirements and emission requirements, not to save fuel in essence."

"If consumers hate it so much, I don't think there's any need to spend money on development."

"To engage in such a system, the battery and starting motor, as well as the gearbox need to be modified to a certain extent, and the overall cost rise needs to reach the level of about 2,000 yuan."

"With this cost, it is better to add a dash cam directly to consumers."

Dai Hanbiao also stood up and expressed his views.

"Volkswagen's sales last year should not be ideal, and the growth rate in the first quarter of this year cannot keep up with the market."

"This should have a lot to do with the rising of independent brands."

"Chery, Geely and other independent brand car companies, half of the sales are using 1.5T engines."

"In this case, if we can damage the reputation of our 1.5T engine, and even directly affect sales, then it will definitely be good for Volkswagen."

"Domestic joint venture car companies should now have similar pressure."

"If Volkswagen succeeds, then other auto giants are likely to follow suit and take some other steps to step on our feet."

"I feel the need to fight back resolutely in this situation."

Zeng Tingting's attitude is also very distinct.

Whoever dares to hit the Nanshan Group with the idea, then he must resolutely cut off this claw.

It's endless.

"This function is indeed a bit of a chicken rib, it is completely a product of dealing with policies and regulations, not really to save fuel."

"If you want to really save fuel and make a hybrid, whether it is a FHEV or a PHEV, the fuel-saving effect is much better than this."

"Except for a small number of car companies, the engine fuel consumption is really high, most of the time consumers buy cars are not judged by fuel consumption."

Rao Yongxiang understood Cao Yang's opinion, and naturally expressed his views from a similar position.

Soon, a consensus was reached within the Nanshan Group.

This time, the automatic start-stop technology of the engine hit the porcelain incident, and we must resolutely fight back.

Then Nanshan Group will not carry out any development for automatic start-stop technology.

And when the Nanshan Group was holding a meeting to discuss this matter, Volkswagen was also discussing this matter.

"Strauss, the marketing plan you put forward this time has a very good effect."

Vondel listened to the results of the report of the marketing department, and was in a very good mood, and couldn't help but praise Strauss directly.

In the past two years, Volkswagen has been very passive in the publicity situation in China.

More and more independent brands are still biting tightly, and they will surpass the North and South Volkswagen at any time.

How can von del stand it?

Therefore, Volkswagen Huaxia has also convened many meetings to discuss how to make some breakthroughs in the field of marketing.

Strauss proposed a plan to touch the leader of the porcelain industry.

In his opinion, the rise of Xingchen Automobile was the result of continuous contact with porcelain.

Now this trick can also be used by Volkswagen.

After choosing, they chose the automatic engine start-stop technology as the first test point.

For this reason, they also launched several advertising companies and let many water armies go out together, so that this news became a hot search.

"I can see that Huaxia consumers are the best guide."

"It doesn't matter if a technology is good or not, as long as you keep promoting its goodness, people will think it's good."

"That's what engine start-stop technology is, and it's essentially a controversial technology."

"Some consumers feel that after using this technology, there will be noise and vibration, which will affect the driving experience."

"There are also people who feel that it is not smooth, there are obvious gaps, and it is uncomfortable for a long time."

"But in any case, with one more function, Huaxia's consumption will selectively think that your engine is a little more powerful."

Strauss was smiling and in a good mood.

Audi's sales in China are now surpassed not only by Xingchen Automobile, but also by Jaguar Land Rover and BMW.

Even Mercedes is not far behind, ready to overtake Audi at any moment.

This also made Strauss feel a lot of pressure.

After all, Audi used to be the number one in the Chinese luxury car market for many years.

"The market in China is indeed very different from that of Germany, and it seems that we will have to engage in more localized marketing plans in the future."

"Here, as long as a thing is hot, it can often have unexpected effects."

Strauss has suffered a lot of losses in recent years, so naturally he will summarize his views.

And the result he concluded was to find more gimmicks to increase Volkswagen's exposure.

"You're right, in the future, our marketing team will have to be a little bolder."

"It's like this bold touch to the porcelain Nanshan engine, and the effect is very good."

"It not only enhances our reputation, but also belittles all the OEMs that use Nanshan engines."

As soon as Vondel said this, his secretary pushed open the door of the conference room, and finally walked to Vondel's side with a bit of a pause.

Then put his computer screen in front of him and said: "Mr. Cao of Nanshan Group posted a paragraph on Weibo, very bluntly belittling the automatic start-stop technology of the engine. ”

Although the Weibo on the secretary's screen must be in Chinese, Vondel has been in China for so many years, and there is no problem with his Chinese level.

"If you want to say that the most chicken, the most wanted to turn off, and the most annoying function on the car, it has to be the automatic engine start-stop technology; However, some OEMs still regard this technology as a propaganda point, which is really speechless. ”

Looking at this passage in front of him, Vondel's face darkened suddenly.

Because behind this paragraph, Cao Yang actually @ Volkswagen.

This is equivalent to referring to Volkswagen by name.

I just let people touch the Nanshan engine, and Cao Yang just started talking about it on Weibo?

Aren't the Chinese people very reserved?

How did it become like this now?

"Vondel, this Cao Yang has more than 20 million followers on Weibo."

"If you post directly like this, it is estimated that it will be on the hot search in a while."

Strauss also probed over at this time, and his face was very solemn.

I haven't been happy for long, and retribution is coming?

That's coming too fast, isn't it?

"It's already on the hot search."

The secretary interjected a sentence next to him, like a knife in Strauss's chest.

"I'll take a look at the comments below."

Vondel didn't speak, but directly picked up the mouse and flipped it down.

"I completely agree with Mr. Cao's point of view."

"Maybe we can't find a configuration that can be more irritating than automatic start-stop."

"Especially when there is a traffic jam in the city, one foot brake and one foot of oil, the engine turns on for a while, turns off for a while, turns on, closes, closes, turns on."

"Let's not talk about whether restarting back and forth like this will damage the engine, and whether frequent starts will increase fuel consumption."

"The resulting jitter alone is enough to upset people, and I just want to close my eyes when the engine spins and jumps; People with a bad heart can't stand it. ”

At the same time, the automatic start and stop will also produce a noise, which will also make people feel very noisy. It's like if you're watching TV at home, and a mosquito flies and sways in front of you from time to time, and if you don't shoot it to death, will you feel better? ”

"I agree with the point of view upstairs, sometimes you drive a girl, whether it is your object, or your colleague, or your daughter-in-law's best friend, the engine will be turned on for a while, and it will be turned off for a while, which is very stingy, and it seems that we are very stingy, as if we care about these few gas dollars. For the sake of this thin noodles, I also have to turn off the start and stop. ”

"Why does such a garbage configuration appear, consumers don't like it and no one can see it, and they are embarrassed to come out DISS people?"

"The important thing is that the overall fuel consumption of car companies has been reduced, energy saving and emission reduction have been reduced, and the points in the assessment are getting higher and higher. As for the consumer's driving experience, it doesn't matter if it's good or not, as long as it can save some fuel, the purpose has been achieved for car companies. Who cares if you use it or not? Unimportant. ”

"In the summer, you drive the automatic start-stop, stop at the traffic light intersection, the engine stops, the compressor doesn't work, and the air conditioning is gone. There is no shade around, and the driver is exposed to the sun, which is not looking for guilt. ”

"In heavy rainy weather, you need to pay more attention, if the car turns off in the ditch and then automatically ignites, it will be troublesome."

"I have to complain here, Volkswagen's automatic start-stop, as long as you park, it will turn off, which is very inconvenient to use."

"Buick is relatively good in this regard, deep braking will trigger automatic start and stop, usually shallow brake stepping, will not touch automatic start and stop, which Volkswagen still recommends imitating."

"When you are stuck in traffic, you usually drive forward slowly, and if you start and stop automatically at this time, you need to start once after walking two steps, which is quite annoying."

……

All kinds of comments are almost all in favor of Cao Yang's views.

This made Vondel's face more and more ugly.

Why are netizens changing so fast now?

Obviously, the rhythm of Volkswagen's side was automatic start-stop and a new generation of advanced technology on the engine, why is it becoming garbage now?

"Vondel, Weibo is a company under the Nanshan Group, and the public opinion guidance over there must be influenced by the Nanshan Group, I think these comments are likely to be the water army arranged by them."

His results were gone so quickly, and Strauss must have been very unhappy.

Of course, he certainly wasn't 100% wrong.

Some of the comments under Cao Yang's Weibo must be part of the water army organized by Zeng Tingting.

This trick is already a means that many companies will use, and there is nothing new.

But the scale of the water army is limited after all, and no company can raise tens of thousands, hundreds of thousands.

After bringing up the rhythm, it still depends on the spread and fermentation of netizens to finally get on the hot search.

"The automatic start-stop technology is particularly suitable for urban road conditions, and the engine is temporarily turned off while waiting for a red light, which can save fuel consumption due to idling."

"When the vehicle starts again after a short stop, the starting resistance is low because the engine is at normal operating temperature."

"And when starting, the engine flywheel is started with the help of the starter, and the fuel consumption of starting at this time is only equivalent to the fuel consumption of idle speed for 0.7 seconds, so theoretically stopping for more than 0.7 seconds has a fuel-saving effect."

"Can't those netizens see these advantages?"

Vondel complained angrily.

Although this time the behavior was Volkswagen deliberately touching the porcelain Nanshan engine, they dared to use the automatic start-stop technology to touch the porcelain, naturally because this technology has its own benefits.

If it is really useless, it is unlikely that so many car companies will choose to use it.

"I immediately arranged for someone to go to Cao Yang's Weibo to brush up these comments, and I don't believe that no one can realize the benefits of automatic start and stop."

Strauss felt that he could not sit still.

Nanshan Group has a water army, but Volkswagen does not?

Isn't it just brushing reviews?

Me too!

With the conversation between Strauss and Vondel, Weibo immediately became more lively.

Opinions on whether the automatic start-stop configuration is good or bad quickly formed two extremes.

Some people think it's fuel-efficient and environmentally friendly.

So many car companies in Europe and the United States have used them in overseas models, and Huaxia has increased the usage rate, which is a sign of progress.

Others think this configuration is rubbish!

Frequent stop-and-go traffic is frustrating when following a car or stuck in traffic.

Traffic jams are a hassle in the first place, and the frustration of stop-and-go makes traffic jams even more troublesome.

Comfort is more important than the fuel savings saved.

The most important thing is that the starting speed is obviously different from others, and it is likely that you will be cut in line again, which is very unpleasant and will most likely happen constantly.

Even when cornering, if the brakes are applied hard, the engine will turn off directly.

These are all very bad experiences.

In addition, although the automatic start-stop vehicle will be equipped with a special high-capacity battery, it is still easy to cause battery power loss and affect the battery life.

Unless everyone uses lithium iron phosphate batteries like Xingchen Automobile.

Even more troublesome is when wading, once the engine wades, the water can easily flow back from the exhaust pipe to the engine, causing the engine to fail to start.

In severe cases, the engine will be scrapped directly.

At this time, if it is activated again, the insurance company will not reimburse it.

These are very difficult things to accept.

That is, in order to make the fuel consumption test data look good under special requirements, the main engine factory added this equipment.

It is not based on the needs of consumers at all.

If you really have this money and equipment, it is better to add the four-door automatic lock, four-door glass one-key lifting, tire pressure monitoring, heated rearview mirrors, etc., which cost less money and have great practicality.

"Mr. Cao, Volkswagen should be in the end."

"Under your Weibo, a group of people suddenly popped up saying that the automatic start and stop technology is good."

Zeng Tingting was monitoring Volkswagen's reaction at any time, and naturally reported to Cao Yang as soon as there was a situation.

However, although Volkswagen's counterattack came relatively quickly, she did not panic at all.

After all, this is all to be expected.

"Whether the automatic start and stop is good or not, the consumers who have used it should have a lot of say."

"We can have a survey on Autohome so that everyone can vote."

"And in order to prevent everyone from saying that this vote may be cheating, an IP is limited to one vote."

"When the time comes, we'll use the data to see how consumers perceive this."

Cao Yang is not in a hurry, whether the automatic start and stop is good or not, he himself has experienced it himself.

At that time, almost one of his colleagues was counted as one, and the first thing he did after starting the engine was to turn off the automatic start and stop.

This is definitely not an isolated case!

Such disgusting equipment has always remained in the Huaxia market, and those really useful equipment are always there.

There are American markets and German markets, but there are no more in China.

This kind of practice has to be changed!

Otherwise, the international auto giants think that Chinese consumers are stupid and have more money, spending more money to buy worse cars.

When it comes to a recall or something, it is also treated differently.

"This method can be used, but I think it is not the reason why there have been more automatic starts and stops on the Internet in recent years?"

"The engine fuel consumption level of those car companies is not as good as ours, so we can only do a good job of reading the data when the official agency tests by adding automatic start-stop."

"In fact, the fuel consumption they label, it is difficult for consumers to prescribe."

Zeng Tingting felt that simply doing an investigation, this response was a bit too weak.

At that point, the situation could be brought to a stalemate.

This is obviously not a particularly acceptable thing for Zeng Tingting.

Others took the initiative to knock on the door, and Nanshan Group must call back.

And to win, to fight beautifully, to play with momentum!

"Yes, if they want to play, then play with them."

Cao Yang's index finger tapped on the table, and his mind quickly thought about how to teach Volkswagen a lesson.

Let them not even dare to touch the porcelain Nanshan Group in the future.

It also allows other car companies to see that it is impossible to touch the porcelain Nanshan Group and want to step on the shoulders of the Nanshan Group to climb up.

Don't have such a dangerous idea, otherwise you are destined to steal chickens and rice.

"Xiao Zeng, you go to investigate and see what Volkswagen's models in Huaxia are, and what are the items that have received the most consumer complaints in the past two years."

"Let's see if we can do a good job here."

"It's not our style to defend passively all the time."

"Offense is the best defense. This time, we want to hurt Volkswagen and bring down the sales of Volkswagen in the north and south. ”

"I estimate that the independent brands have just tried the dividends of encircling and suppressing Korean car companies, and they should be very interested in following us to continue to encircle Volkswagen."

As soon as Cao Yang said this, Zeng Tingting immediately became excited.

She had long wanted to fight Volkswagen harder.

Let this leading car company, which has occupied the position of Huaxia Automobile Market for many years, also feel what is called Waterloo.

Let them know that this is Huaxia, not what they want.

"Mr. Cao, I'll talk to Autohome right away, they should have a lot of data to refer to."

"I'll report back to you separately tomorrow!"

After Zeng Tingting finished speaking, she couldn't wait to leave the conference room.

Her three-meter-long broadsword can't wait to drink blood!

(End of chapter)