Chapter 679 If there is revenge, you will take revenge, and directly hit the other party's vital point
In 2007, Volkswagen launched the golden power combination of TSI + DSG, and it is this power combination that has made Volkswagen's market share rise all the way and become the brand with the highest market share in the Chinese market.
Even if Volkswagen's performance in the past two years has been a bit weak, the North and South Volkswagen together are also well-deserved to be the first in the industry.
After the Sutar 1.4TSI was the first to be launched, models such as Magotan, Lavida, New Bora, Octavia, and Haorui have also launched their own 1.4TSI models.
Thanks to the previous preferential reduction of the purchase tax of small displacement engines, compared with Dongying car companies, Volkswagen can be regarded as having eaten this part of the dividend.
Although their TSI engine is not the most powerful, it is not much worse than the turbocharging technology of the Nanshan engine.
The character in all aspects is not bad, and the quality is stable.
But DSG is different.
Those who may be familiar with DSG, that is, dual-clutch transmission, will definitely say that Volkswagen is interested in the dual-clutch transmission for fast shifting speed or more advanced technology.
In fact, in terms of structural principle, the structure and technical difficulty of dual-clutch transmission are far less than that of AT automatic transmission, and even dual-clutch transmission was proposed earlier than that of AT automatic transmission.
So why does Volkswagen insist on using the DSG dual-clutch transmission?
There's a reason for that.
As we all know, the automobile industry is a very long industrial chain, and it is impossible for any brand to produce all the spare parts of a car, and there will definitely be parts purchased from suppliers.
Since it is necessary to procure, especially the core components such as transmissions, the production capacity of an OEM is deeply bound to the supply of this supporting parts factory.
If this supporting parts factory is controlled by the main engine factory, it is better to say that it must give priority to the supply of its own brand, such as the relationship between Toyota and Aisin Seiki, it is destined that Aisin transmission will be given priority to Toyota.
There is also the relationship between JATCO and Nissan, which is also destined that the other party will give priority to ensuring the supply of Nissan cars.
Volkswagen, on the other hand, does not have a supplier of its own supporting parts.
This leads to a consequence: others can give you as much capacity as they want, and the pace of production is completely out of your control to a certain extent.
This is certainly unacceptable for Volkswagen, which aspires to become the world's No. 1 car company.
In terms of gearbox, the 6ATs used by Volkswagen before were mainly Aisin 6AT and ZF 6AT.
If there is a supply problem with Aisin Transmission or ZF, it will have a direct impact on production.
Naturally, this was unacceptable, so Volkswagen decided to start anew, and then DSG was born.
Although as early as 2003, Volkswagen launched the first generation of DSG, and was the first to be equipped with the fourth-generation Golf and Audi TT V.
However, since Volkswagen's DSG came out, there have been various problems.
It is believed that the large-scale use of DSG in the Huaxia market only began in 2010, but a year later, there were already many related quality complaints.
This is obviously not normal.
Zeng Tingting had a good understanding with Autohome, and combined with other investigations, she immediately proposed to Cao Yang to fight back against Volkswagen's DSG quality problems.
"Mr. Cao, we have investigated and confirmed that Volkswagen DSG has the most problems, and these problems are the most difficult to solve."
"The engine, the gearbox, and the chassis are the three traditional parts of a car."
"Now there are so many problems with DSG, as long as we hold on to it and make it bigger, Volkswagen will definitely fall into a very passive situation."
As soon as Zeng Tingting said this, Cao Yang immediately had an impression.
Volkswagen's DSG has a mixed reputation, and various problems have emerged one after another, and they have never been completely solved.
Although the number of carriers is not particularly huge, there are already more than 1 million users.
him will definitely make Volkswagen very uncomfortable.
It is estimated that Chuncheng Automobile Group and Modu Automobile Group will have to stand up and help turn off the fire at that time.
"What are the main problems with their DSG now?"
Although DSG has been identified as a target component, there are many types of transmission failures, and it is necessary to concentrate on exposing the most serious problems.
Otherwise, it is easy to disperse the force and not have enough lethality.
"Volkswagen DSG has a lot of problems, such as some consumers complaining that when their car is driving normally on the highway, the instrument shows that the gearbox is in emergency operation mode, and the speed of the car suddenly drops from 100km/h to 40km/h."
"There was also a failure of the gearbox electromechanical unit, with a transmission failure light alarm, an interruption in power transmission and the inability to shift gears."
"There's also the shaking of refueling in 2nd gear and the sound of metal knocking over bumpy roads."
"Especially in the case of traffic jams, the second gear works frequently, intensifying friction, and the second gear needs to have a large torque at the beginning stage, when the clutch plate is not right, the jitter phenomenon will be very obvious."
"Then there is the frustration and braking feeling when changing gears."
"There is also consumer feedback that there is a noticeable 'click' sound when changing gears."
"There are even cases where the engine speed suddenly increases and accelerates on its own when driving at low speeds."
"What's even more amazing is that there are also people who complain that their gearboxes only switch between odd gears, i.e. 1, 3, 5, 7, and no even gears, and sometimes the malfunction disappears after restarting the engine."
Zeng Tingting obviously worked hard and said a lot of problems with Volkswagen DSG in one breath.
This also surprised Cao Yang.
He knew there was a problem with Volkswagen's DSG, but he didn't expect it to have so many problems.
How long has it been on the market?
In a few years, I'm afraid this problem will get even worse, right?
Unless Volkswagen doesn't use DSG, otherwise this time Nanshan Group uses DSG to deal with Volkswagen, which will definitely directly hit the other party's vital point.
This feeling of revenge is still good.
"Is there an analysis on the R&D side that causes these problems?"
Cao Yang didn't ask Zeng Tingting directly, but confirmed with Ji Hua of Nanshan Gearbox first.
Know yourself and know your opponent to win all battles.
Volkswagen doesn't know the real reason, maybe Ji Hua has an idea.
"Mr. Cao, no matter what kind of fault is mentioned above, the cause is inevitable and complex, and most of the causes of failure are concentrated in the dual clutch plate and the hydraulic control unit."
"From what we know, the maintenance method generally adopted by Volkswagen's 4S shop is to refresh the transmission software first, and then replace the electro-hydraulic control unit, dual clutch assembly or transmission assembly if it cannot be solved."
"Adjusting the clutch axial clearance in special cases can also solve the problem."
"The dual clutch is the core control technology of the transmission, but it is also a high point of failure."
"If we're going to deal with Volkswagen, I think it's better to choose the problem of power transmission interruption and the inability to shift gears as a breakthrough."
"On the one hand, the interruption of power transmission is directly related to the safety of consumers, especially on the highway, which is very scary."
"The problem of not being able to shift gears is similar."
"As long as we grasp these two points tightly, we can definitely hit the nail on the head of Volkswagen and make them very uncomfortable."
Ji Hua gave his opinion very directly.
He's an expert in the field of gearboxes.
Although Nanshan Transmission does not produce DSG, it does not mean that he has not studied DSG.
"What is the specific reason for this problem?"
What Ji Hua said made sense, and Cao Yang was still inclined to agree.
However, he also wanted to know more about the specific cause of the failure.
"There is a view that the interruption of power transmission and the failure to shift gears are mostly caused by short circuits in circuit board ablation."
"Often, due to the ablation of the circuit board, the resistance of the oil pump motor circuit is too large, so the motor cannot start, so there is not enough oil pressure supply."
"Anyway, no matter what the ultimate reason is, nine times out of ten it is inseparable from the electromechanical control unit."
"The real reason for this may be Volkswagen's secret, and even Volkswagen itself has not figured it out."
"But I don't think it matters, as long as Volkswagen's DSG really has these problems, that's enough."
As soon as Ji Hua said this, Zeng Tingting next to him couldn't help but nodded.
The cause of the problem is not so related to them, as long as there is a real problem.
Then they have found the key point of Volkswagen.
"What you said also makes sense, then around the interruption of power transmission and the failure to shift gears, it is a good publicity to let everyone know that the TSI+DSG route that Volkswagen has been promoting has become a joke!"
If you dare to touch me, I'll let you knock out all your teeth!
Cao Yang, who is not so generous, is ready to teach Volkswagen a hard lesson.
Of course, how can such a thing as besieging Volkswagen just be rushed by Nanshan Group itself?
There are so many domestic independent brands, and they must also want to see Volkswagen unlucky.
"Mr. Yin, we have already implemented the first step in the suppression of international auto giants you mentioned last time."
"At present, the sales of Imperial Capital Hyundai and Yueda Kia have been a little unable to rise."
"I think it's okay to take aim at Volkswagen and let the brand with the largest market share make some room for us?"
Cao Yang's first thought was to pull Chery Automobile together.
Last year, Chery Automobile surpassed the magic capital Volkswagen and became the second largest car company in China in terms of sales.
This is definitely something that makes Volkswagen very jealous.
Similarly, Chery Automobile must also be hoping to further seize a part of the market from Volkswagen.
So for Cao Yang's proposal, Yin Chuan had no reason to refuse.
"Mr. Cao, we are naturally willing to deal with Volkswagen, but the joint ventures of North and South Volkswagen are Chuncheng Automobile Group and Modu Automobile Group, and their influence in China is not small."
"Now the public in the north and south are their money bags, and if they are attacked, maybe they will stand up and stop it."
Yin Chuan hesitated a little this time.
Before dealing with Goryeo car companies, it was mainly the imperial capital Hyundai.
Relatively speaking, the influence of Didu Automobile Group is still not so great.
And at that time, there was Huaxia Tai rushing in front, and they were just waving their flags and shouting in the back.
So Yin Chuan didn't feel any special pressure.
But this time it's different.
Nanshan Group pulled Chery and other companies to take the initiative to attack Volkswagen, and it is estimated that it will be a vicious battle at that time.
"I naturally understand what you said, and the situation faced by German car companies and Korean car companies in our country must be different."
"This time, we didn't expect to take Volkswagen straight down."
"As long as we can stop Volkswagen from continuing to rise in sales, and even make them drop some units this year, our goal will be achieved."
"So when the time comes, even if Chuncheng Automobile Group and Modu Automobile Group have opinions, it is not good to say too much."
"Besides, this time Volkswagen took the initiative to touch us, so even if I took action against Volkswagen, Chuncheng Automobile Group and Modu Automobile Group would not stand up and say anything at the beginning."
As soon as Cao Yang explained this, Yin Chuan was completely relieved.
This kind of thing, he has wanted to do for a long time.
It's just that I don't dare to make a move easily, and I don't have the confidence to make a move.
Now Nanshan Group is willing to take the initiative to stand up and take everyone to deal with Volkswagen, and he has no reason to object.
However, since he wants to make things together, he naturally has to figure out where he should deal with Volkswagen.
"Mr. Cao, a few days ago, Volkswagen used the automatic start-stop technology of the engine to talk about things, and you have already fought back on Weibo."
"If I continue to wrestle around this topic, I don't think it will necessarily cause any harm to Volkswagen."
"Are we thinking about starting somewhere else?"
Yin Chuan said while thinking about whether he had a Volkswagen handle in his hand.
Or will you arrange for the marketing staff to sort it out?
However, Cao Yang has already arranged this work.
"Hasn't Volkswagen been emphasizing the TSI+DSG strategy right now?"
"A lot of consumers seem to be quite comfortable with this."
"Then we will take action against DSG this time and expose the various problems that have arisen in DSG in the past few years."
"From what I've learned, Volkswagen's DSG has a very large number of complaints, some of which are quite serious."
"At critical moments, there will be power interruptions or inability to shift gears, which is a direct threat to the life safety of consumers."
"As long as we start a discussion on this topic, then many consumers will definitely take the initiative to stand up and denounce Volkswagen."
"When the time comes, we don't need to do anything more, it's enough for Volkswagen to drink a pot."
"And Volkswagen is now fully stud DSG, as long as we bite the DSG problem, it will definitely bring them very great harm."
As soon as Cao Yang said this, Yin Chuan immediately became energetic.
Mess with the gearbox?
This is one of the three major things that everyone pays the most attention to, and there is a head!
"Mr. Cao, your choice of this target is too good, then we will fight back against Volkswagen around the quality problem of DSG."
"The best thing is to completely stink DSG's reputation, and then let Volkswagen's reputation decline."
Yin Chuan is now full of confidence.
Sure enough, if the Nanshan Group doesn't make a move, it will be the key to hitting others.
It seems that you should not easily offend the Nanshan Group in the future.
β¦β¦
As the leader of the domestic automobile industry, Nanshan Group will not only communicate with Chery Automobile, but will pull the main independent brands to fight back against Volkswagen.
It's definitely better that way.
After all, there is a lot of power in numbers.
"Mr. Wang, this Nanshan Group and Chery Automobile seem to have tried the sweetness, they have just extinguished the prestige of the Korean car companies, and now they are dealing with Volkswagen."
Inside Great Wall Motors, Lian Furong listened to what Wang Ying arranged for him, and said with emotion.
This kind of joint action must be communicated between the big bosses, and then they will arrange for the younger brothers to implement it.
So after Cao Yang and Wang Ying made the call, Lian Furong received relevant instructions.
"This time it's a little bit different from last time."
"Before, it was because the positioning of Korean car companies was too close to independent brands, and if our independent brands want to continue to develop, we must first pull down Korean car companies."
"Otherwise, it will be difficult to continue, and it just so happened that Huaxia Taiwan revealed the use of fake and shoddy rubber in Kumho tires."
"That's why Chery Automobile and Nanshan Group took advantage of the trend and wanted to completely dry down the high-profit car companies."
A lot of specific work needs to be implemented by Lian Furong, so Wang Ying must communicate some things clearly with him.
Otherwise, the direction of the effort is not right, and the more you try, the worse it will be.
"That's right, everyone took the initiative to encircle and suppress Korean car companies before, because it was in the way."
"This time, Volkswagen took the initiative to provoke the Nanshan Group, so the Nanshan Group pulled everyone to fight back."
"It can be said that Nanshan Group kills two birds with one stone, not only retaliating against Volkswagen, but also allowing each independent brand to share a part of the dividends, and finally the increase in sales of each independent brand car company will in turn promote the growth of Nanshan Group's business."
"Mr. Cao, this is really the right time."
Lian Furong is not stupid, he is naturally able to see through the real reasons behind things.
It is clear that this time Volkswagen provoked an opponent that should not be provoked.
Even if you can't die, you will peel off your skin.
"That's true, but you also have to admire the Nanshan Group."
"They chose to use DSG as the key to counterattack Volkswagen, and they grabbed the lifeblood of Volkswagen at once."
"Objectively speaking, Volkswagen's DSG does have all kinds of problems, and I can see some related reports from time to time in the past."
"But there has been no particularly strong public pressure, so Volkswagen has not officially responded to this issue."
"Of course, this may also have something to do with the fact that most of the models equipped with DSG are still under a three-year warranty, and the 4S shop will give free maintenance if there is a problem."
"But these problems, such as power outages, are not simple free repairs that can satisfy consumers."
"It's even questionable whether some crashes are related to DSG's power outage."
"Once this Pandora's box is opened, Volkswagen's DSG's reputation will definitely be greatly affected."
Wang Ying gave her judgment very positively.
This time, she was very active in following Nanshan Group to deal with Volkswagen, mainly because she saw the odds.
Of course, taking advantage of this matter to further improve the relationship with Nanshan Group is naturally one of the purposes.
Anyway, for Great Wall Motors, participating in the counterattack against Volkswagen can be regarded as killing two birds with one stone.
In the 2011 auto market, the market heat was not as high as in 2010.
Naturally, the competition is fiercer than last year.
Great Wall Motors is wondering how to achieve its growth goals, and now has the opportunity to grab some market share from Volkswagen, so why not?
Soon, with the contact of Nanshan Group, Chery, Geely, Great Wall, Changan, BYD, Yangcheng Automobile and other companies have unified their actions and made relevant preparations internally to deal with Volkswagen together.
β¦β¦
To engage in propaganda, it is not simply a matter of shouting a few voices.
This time it is the unified action of Nanshan Group as the leader, and naturally it cannot be anticlimactic.
Therefore, Cao Yang asked Zeng Tingting, Yu Yu and others to make a detailed layout, and first started this topic from some real case reports as an entry point.
In this way, the development of public opinion will appear more natural and more convincing.
It will also make Volkswagen more difficult to refute.
There are many brand forums on Autohome, and there are often car owners who complain about some problems with their models.
With a little tidying, you'll find some great themes.
This time, Autohome contacted several Volkswagen owners, and their models had power interruptions.
Combined with the speeches of these people in the forum, a series of impactful articles appeared on the front page of Autohome.
When will the DSG failure be closed? Stalls, stutters, and abnormal noises in the transmissions of various Volkswagen modelsγ
[Last month, the reporter received a complaint from Mr. Li, the owner of a 2010 Magotan model, that his vehicle stalled while driving. γ
[He said: "From the high gear to the first gear, it can't go up, and the speed can't be raised, and then the gearbox emergency warning mode appears on the dashboard.] βγ
[The next day, Mr. Li sent the car to the 4S shop for maintenance, because the vehicle was still in the warranty period, so the staff replaced the gearbox electromechanical unit for free, but Mr. Li was worried that the gearbox would have problems in the future, so he asked Volkswagen to extend the warranty, but there has been no follow-up. γ
[At the same time, we received a complaint from another 2010 Magotan owner in April, who reflected: "When the 2010 Magotan was driving at high speed on November 3, 2010, the power was suddenly interrupted and it could not be put into gear, which almost caused an accident. γ
[After the 4S store investigated the damage to the internal electromechanical unit of the gearbox, it is understood that the damage to the electromechanical unit of the 2010 Magotan is not an isolated case. γ
[As an internal component of the gearbox, the electromechanical unit will not be damaged due to aging and use, and should follow the life of the whole vehicle, rather than being damaged after the warranty. γ
[This vehicle has the problem of transmission oil leakage at the time of the first warranty, and the gearbox is replaced after the maintenance is fruitless. γ
[After the replacement, the gearbox is only used for 10,000 kilometers, and there is a problem again, which needs to be overhauled, which is unacceptable to ordinary consumers. γ
[As a result, the owner also further put forward his own demands: replacing the electromechanical unit and extending the gearbox warranty. γ
[Not only that, Autohome also received a ...... from a 2010 Suteng owner]
β¦β¦
[Therefore, car owners are bound to ask the manufacturer to extend the warranty of the gearbox, but the manufacturer will eventually ruthlessly refuse.] I can't help but ask, when will the DSG transmission failure stop? γ
A sprinkling report has facts and evidence.
As soon as it appeared in Autohome, it immediately caused a very big response.
And this article is more like blowing the horn of the charge.
The Chinese automobile industry is about to usher in a new conflict.
(End of chapter)