Chapter 688: The ceiling of the off-road vehicle, continue to lead the way
[With a calm and calm attitude to control all realms, in the confidence and calmness of luxury. 】
[As the first off-road model of Xingchen Automobile, the G7 is not afraid of the steep natural environment, calmly turns the tide, and lifts the weight lightly. The power of Wanjun is hidden deep inside, and the surging momentum is indulged in action; Conquer the harsh terrain without fear of harsh climates. 】
[The majestic momentum of the god of war, showing the beauty of strength and power! ] 】
[The G7 seat supports electric adjustment of the backrest, front and rear and leg rests, and ventilation/heating/massage and other functions are also readily available, coupled with the blessing of the central armrest, the front small table, the starry roof, the luxury audio system and the electric suction door, the sense of dignity is self-evident. 】
……
Just when the G7 press conference officially began, the official micro of Xingchen Automobile, the official micro of Nanshan Group and the official micro of other affiliated companies also published relevant comments and pictures.
And Autohome also released the article that had been prepared before.
[Xingchen Automobile G7 official picture, the most dazzling diamond in the crown]
"Editor-in-Chief Fang, Autohome's movements are really fast."
"It's obviously a long time since the relevant drafts were prepared."
Lin Jiayan's HONOR 2 is equipped with Autohome's APP, so you can browse the news on it in time.
When she was still busy compiling relevant quick reviews, she saw that Autohome already had G7-related news on her mobile phone.
This speed is certainly not comparable to that of other media.
After all, the G7 press conference is underway, and the official pictures have not yet been sent to various media.
Now relying on the pictures taken by everyone, although it is also possible to publish relevant information in the form of live broadcasts, it takes a certain amount of time for relatively complete articles.
"No way, who made Autohome the queen media of Xingchen Automobile?"
"That's a real brother, no matter how hard we try, we can't compare."
Fang Dawen has seen it more thoroughly.
The news of Xingchen Automobile, other media want to compare the speed with Autohome, which is definitely incomparable.
People got the official picture before the press conference was held, how do you compare?
No matter how fast your hand speed is, it doesn't work.
"Forget it, I'll write an article quickly, otherwise the heat will be robbed by others."
Lin Jiayan didn't have time to chat with Fang Dawen.
On the stage, Cao Yang and Lai Ping were still taking turns talking, and other media were recording quickly, and Lin Jiayan was naturally not far behind.
……
"The off-road vehicle can be designed to look like this, domineering and exposed at the same time elegant, perfectly combining the wildness of an urban SUV and an off-road vehicle."
"The combination of Cao Yang and Lai Ping is very lethal."
August looked at the G7 picture projected on the wall, and his heart was very emotional.
Previously, he was worried that the appearance of the G7 would have an impact on the sales of Mercedes-Benz big G, so he paid attention to this press conference.
But after watching this press conference......
He's even more worried!
With this appearance, the G7 is expected to become a luxury off-road vehicle sought after by local tyrants around the world as soon as it is launched.
"Needless to say, Cao Yang's appearance design ability, whether it is Ziweixing, Starry Sky, Looking Up or Xingtu, Milky Way, all of them are very classic shapes."
"And the Porsche 911 and Porsche Cayenne models that Lai Ping was responsible for when he was the design director of Porsche are also a generation of classics."
"Because Porsche was acquired by Volkswagen, Porsche had a bad relationship with the new president, so he jumped to Xingchen Automobile."
"I didn't expect his first model after arriving at Xingchen Automobile, which brought such a big surprise to everyone."
Yang Ming looked at the domineering exposed shape and the luxurious interior, and couldn't help but have the urge to buy one in his heart.
This is a dream car, Cao Yang really didn't brag.
"Xingchen Automobile is expected to become our biggest competitor in the world in the future, especially in the SUV field, we are not its opponent at all."
August is not a man who likes to throw in the towel.
But other people's products are good enough, and he can't help but admit that the other party is amazing.
The G7 is simply the ceiling of off-road vehicles, and it will lead the trend of off-road vehicles as soon as it appears.
"Fortunately, they have focused on the SUV field, and there are only two products in the sedan, Zi MSI and Galaxy, and they have no intention of continuing to launch more sedans."
Yang Ming could only comfort himself like this.
No way, the opponent's strength is too strong.
"Huaxia can actually have such a designer and such a car company, which is really beyond everyone's imagination."
As soon as August said this, Yang Ming opened his mouth and didn't say anything more.
This is obviously a bit unpleasant, but as the sales director of Mercedes-Benz Huaxia, he is not easy to refute anything.
……
"Just now I introduced the interior and exterior decoration and power of the G7 to Mr. Lai, so the next thing is the price issue that everyone is most concerned about."
After this press conference, it will be directly listed next month.
Therefore, Cao Yang did not continue to do anything on the price, and was ready to announce it directly.
"There are two main derivatives of the G7, each corresponding to a different powertrain."
"The first one is a 3.0T high-power version, priced at 699,900 yuan."
"The second is a version of the 4.4T twin-turbo engine, priced at 799,900 yuan."
"On the basis of these two basic configurations, there are some optional kits that can be used, which will be subject to the information announced by the 4S store."
Cao Yang did not sell the guanzi, and directly announced the price of the G7.
This price is definitely not too high.
After all, Xingchen Automobile is a luxury brand.
Of course, ordinary people certainly can't afford this model.
After all, even if it is a low-profile version of 699,900 yuan, the landing price will almost go to 800,000 yuan.
That's 800,000 in 2011, buying a house in many places.
"Mr. Yu, I think this price is okay."
"Do you want one, you can go anywhere by car."
He Ling is also very familiar with Yu Yu, so she can make a few jokes.
She knew that Yu Yu's dream was to travel all over the country, but because she was busy with work, she almost never traveled specifically except for business trips at work.
I have to say that this is also the current situation in the lives of many people.
"The price is indeed quite competitive, the starting price is about the same as Toyota's Land Patrol, and the price of the high-end configuration is cheaper."
"I guess a lot of people who like hardcore off-road vehicles will like the G7."
"If you feel that the G7 is not big enough, you can wait, and then the G8 and G9 will definitely be the larger G7."
Yu Yu's strength is naturally affordable for the G7.
After all, as the CEO of Autohome, her annual income is also 7 figures.
"I heard that Mr. Cao's expectation for the G7 is to sell 100,000 units a year, or global sales."
"At this price, I feel that the final sales will be more than 100,000 yuan."
In He Ling's view, this time the pricing of Xingchen Automobile is very powerful.
It's even a bit lower than everyone expected.
Compared with the same level of Lanyue, the cost of this car should be higher, but the price difference is very small.
Invisibly, it has improved the competitiveness of the G7.
Of course, the G7 and Lanyue are aimed at different consumers, and there is not much comparison.
"The more you sell, the better it gets."
"If the 6 SUVs of Xingchen Automobile in the future perform very well, plus two sedans, a sports car and an MPV, 10 models will win the world, which is basically enough."
More models is certainly not better.
At least that's what Yu thinks at this stage.
10 cars is enough for a luxury car brand.
The big deal is that some special configuration models can be derived on the basis of each car.
However, there is no need to add more platform models.
Otherwise, when the stall is too big, when it hits the street, the speed will be faster than everyone thinks.
After seeing the appearance, configuration and price of the G7, the mood is very complicated, and there are definitely not a few.
"Strauss, do you think it's necessary for Audi to introduce off-road vehicles with non-load-bearing bodies?"
Volkswagen was pitted by the Nanshan Group this year, and Vondel is now very concerned about any movement of the Nanshan Group.
Today is the launch of the new model of Xingchen Automobile, and he naturally wants to watch it in person.
Know yourself and know your opponent, and win all battles.
He also knows this famous saying of Huaxia.
"Vondel, I don't think Audi needs a non-load-bearing off-road vehicle or not, the headquarters will not develop a model because of the situation in the Chinese market."
"It's not in line with the company's overall strategy."
Strauss hit the nail on the head.
Don't look at Volkswagen's money in Huaxia is the most, but Volkswagen Huaxia does not have a lot of say in the headquarters.
Especially when it comes to future model planning, there is even less right to speak.
Basically, whatever I develop into, we produce and sell according to what it is.
For example, a non-load-bearing body model, which is completely absent from Audi's existing system.
To re-develop, the investment is very huge.
Audi's board of directors will certainly not agree lightly.
"In the past, I felt that the comfort of off-road vehicles with non-load-bearing bodies was very poor, and the recognition of consumers was not high."
"But after looking at the G7, I found that off-road vehicles with non-load-bearing bodies can actually be designed to be similar to urban SUVs, which has no conflict with their higher off-road performance."
"In this way, with a diversified body, those traditional off-road vehicles can still have a second spring in the new era."
When Vondel said this, Strauss did not refute it again.
Because after looking at the G7, he also thinks that this car is very extraordinary.
The special exterior and interior alone make people forget it at a glance.
Coupled with the classic powertrain combination of Nanshan Group, the performance in all aspects is definitely worth everyone's expectations.
"Unless the G7 can sell very well in Germany, become the sales champion of non-load-bearing body models, and cause a relatively large discussion."
"Otherwise, those people at headquarters won't change their minds easily."
Strauss's mind was calm.
There are some things that you don't think are good or not, what matters is whether the person with decision-making power thinks it's good or not.
"You're right, now we can only pay more attention to their movements, and after collecting and sorting them out, let's see how we report to the headquarters later."
Vondel also gave up immediately communicating with the headquarters about the development of non-load-bearing body models.
If this kind of unreliable proposal were to the headquarters, how many people might be scolded.
……
The influence of Xingchen Automobile in the media of Huaxia Automobile is definitely very huge.
Their new product launch will naturally get the maximum publicity and promotion.
So soon, not only did Huaxia have related news on the hot search, but also some overseas automotive media also had some related reports.
Even on the German side, there are websites that report on it.
After all, the G7 of Xingchen Automobile was designed by the former design director of Porsche.
At least that's what the German media reported.
In this way, the attention of the German side will naturally become higher.
"Maebona, you said this car was designed by Lai Ping?"
Porsche's CEO, Macht, looked at the picture in front of him with mixed feelings.
Whether the appearance of a model is good or not, although a thousand people will have a thousand opinions, but in general, whether it is good or bad, everyone still has a unified understanding.
Just like the Porsche 911, few people will think that the design of this car is not good-looking.
"Although the design style is a little different from the previous 911 and Cayenne, the elegance and nobility are contained in it."
"Since Cao Yang said that the G7 was his cooperation with Lai Ping, then it is likely that this is the final fact."
"With Lai Ping's pride, if he hadn't participated in the design of the G7, he would definitely not have asked for this false name."
"And Xingchen Automobile does not need to rely on Lai Ping to improve its style, after all, Cao Yang, as the richest man in China and the most famous car designer in China, his own aura is already very remarkable."
As Porsche's sales director, Maebona still recognizes the ability of the former design director Lai Ping.
Porsche's current achievements are still very closely related to the excellent performance of the previous models designed by Lai Ping.
Don't think that only Chinese consumers attach great importance to the exterior and interior of the car, but overseas consumers also attach great importance to it.
It's just that while people pay attention to the exterior and interior, they also care about the handling and power of the car.
"Although this car is a model that competes with traditional off-road vehicles, it still looks very stylish on the outside."
"I have a hunch that the G7 is likely to refresh everyone's perception of traditional off-road vehicles and become the sales champion in this field."
Macht's former president, Wei Dejin, drove away, naturally hoping that he could make some achievements in Porsche.
That way, Volkswagen's own supporters will not have so much pressure.
Although Porsche has never made a hard-core off-road vehicle before, even SUVs were only tried when it was a Cayenne.
But if it's a hardcore off-road bike like the G7, he thinks it's okay to give it a try.
In the future, if you can see Porsche on the road in some harsh environments, it is also a very good advertisement.
Even if it opens up the situation in a completely new field, then the meaning is even different.
Just like the Cayenne, this SUV has an unusual place within Porsche.
"Xingchen Automobile has been able to achieve its current achievements in less than ten years, and it still has its own uniqueness."
"Not to mention that their powertrain technology level has always been the world's leading, and the concept of the exterior design of this model alone, I think it is ahead of most car companies."
"Even they can lead the way every time, which is very difficult to do."
"It's okay if you lead the trend with a car, every car can do this, and it's not a little bit more difficult."
"However, there is no competition between the G series products of Xingchen Automobile and our existing products."
"We don't need to worry about anything."
Melona can only comfort his boss from this angle.
After all, why the other party is depressed now, he can actually guess roughly.
The people who were driven away by themselves are now in full swing, which is very uncomfortable.
It's like a girl who dumped her boyfriend, but found that someone found a girlfriend who was younger and more beautiful than herself, and her family background was better, and her life was very moisturized, so could she be comfortable?
"Although there is not much competition in a short period of time, they have rewritten this market, and whether we want to enter this road also needs to be observed and studied."
"It is necessary for you to let the Huaxia branch keep an eye on the movement of this car, and grasp it in time when there is any situation."
When Makht had said this, he forced himself to forget about it and go about other things.
……
"Sophisticated, our company's main focus is now on SUV models, but now all the energy is focused on urban SUVs."
"Now Xingchen Automobile has begun to enter the hard-core off-road vehicle, and has picked up the load-bearing body, which everyone thinks is a bit outdated."
"Do you think it's necessary for us to arrange for someone to develop a hardcore SUV?"
As the general manager of Great Wall Motors, Wang Ying is particularly concerned about the changes in the SUV market.
After listening to Cao Yang's words before, Great Wall Motors has regarded SUVs as the main model of its own development.
Not even a single car has been produced in recent years.
And the steady rise in sales can be regarded as proof that this path is on the right track.
If it wasn't Xingchen Automobile that made the G7 this time, maybe Wang Ying wouldn't have cared about it in particular.
However, it was Cao Yang's Xingchen Automobile that began to enter the hard-core off-road vehicle.
She couldn't help but think about it more.
"There is definitely a market for hard-core SUVs, there is no doubt about that."
"But this market is still too small compared to urban SUVs."
"Needless to say, with the same configuration, the comfort of the non-load-bearing body model is one level lower than that of the load-bearing body."
"To close this gap, you need to spend a lot of effort on the interior."
"And we must also do our best to improve the NVH performance such as engine vibration."
"Otherwise, the consumer's driving experience will not be very good, even if it sells well at the beginning, it will be difficult to continue forever."
"The good SUVs sold on the market now are all urban SUVs."
Lian Furong gave his opinion very affirmatively.
He thinks that although Great Wall Motors can consider making a hard-core SUV in the future, it is not now.
Wang Ying basically agrees with this point of view.
"Different consumers pursue different things, and people who buy hard-core SUVs often really have off-road needs."
"In this case, the off-road performance of the vehicle is a real consideration."
"Although the market is not particularly large, as the money in everyone's pocket slowly increases, and the number of people who like off-road is also slowly increasing, in the end, this market should continue to expand."
Wang Ying thought of this, and felt a little tangled.
Xingchen Automobile's vision, she still believes in it.
Since the other party has begun to launch the G series of hard-core off-road vehicles, it shows that this market is still promising.
Of course, a promising market does not mean that every entrant will make money.
This point, whether it is Wang Ying or Lian Furong, is well known.
"Mr. Wang, why don't we observe for a while to see how consumers react to G7."
"If there is really a market for hardcore off-road vehicles, will we consider entering the market?"
Lian Furong said this, Wang Ying naturally had no opinion.
A new model launch conference of Xingchen Automobile directly made a ceiling-level model of off-road vehicles.
This makes the mentality of many car companies unbearable.
It doesn't seem to be with it, and it doesn't seem to be either.
"Okay, then let's move in this direction."
"Your sales department closely tracks the performance of the G7."
"When the time comes, we will communicate with the R&D center to see when we will start developing hard-core off-road vehicles."
Wang Ying still listened to the persuasion and began to arrange according to Lian Furong's proposal.
……
"Mr. Cao, is there a head in this hard-core off-road vehicle?"
Zhu Zhengfeng has very high expectations for the Nanshan Red Flag.
Today, there is still a certain gap between the sales performance of Nanshan Hongqi and independent brands such as Chery and Geely.
If you want to narrow this gap, it is obviously not easy.
Seeing that Xingchen Automobile seems to be vigorously entering the hard-core off-road vehicle market, Zhu Zhengfeng is also a little excited.
After all, Nanshan Hongqi's current SUV model is the best-selling model.
If two more hard-core SUVs come out, which can contribute to the sales of more than 100,000 units a year, then the data of Nanshan Hongqi will look much better.
Among the independent brands of various large domestic car companies, the results are definitely passable.
"Any market segment, if it can be the first in the industry, it must have a head."
"Nanshan Hongqi can also consider producing one or two hard-core off-road vehicles in the future."
"However, in the next few years, for the time being, it will still be dominated by urban SUVs and mid-to-high-end sedans, and such a combination will make sales more worth looking forward to."
Although the hardcore off-road vehicles of later generations began to become popular, it is now 2011, and the popularity is definitely not comparable to more than ten years later.
Therefore, Cao Yang does not recommend that Nanshan Hongqi enter this market too early.
Otherwise, it will be too powerful at that time, and it will be a loss for Nanshan Group.
"Then we will work hard in the urban SUV market and prepare to launch a large-size SUV and raise the price to more than 300,000?"
Zhu Zhengfeng called Cao Yang, obviously for a purpose.
Discussing hard-core SUVs is one purpose, but looking for Cao Yang to ask for more new models is also a purpose.
The competition for large-size domestic SUVs is not fierce, and of course the market is not that big.
But Zhu Zhengfeng felt that he could give it a try, and maybe it would bring an unexpected surprise to Nanshan Hongqi.
For the partner's positive attitude, Cao Yang naturally has no reason.
If you start developing it now, it is estimated that it will be available around 2013, and then the two children and the two children will be slowly released.
Even the direct release of the second child will play a better role in stimulating the 7-seater SUV market.
Nanshan Hongqi wants to enter this market, and he naturally has no opinion!
"You can benchmark Highlander and build a larger large-size 7-seater SUV, and the prospect is still worth looking forward to."
As soon as Cao Yang said this, Zhu Zhengfeng naturally immediately began to arrange people to act.
However, Nanshan Hongqi's large-size SUV has not yet come out, and Xingchen Automobile's G7 has not yet been officially put on sale.
However, the sales of certain models of some car companies suddenly began to plummet.
This situation naturally caused another turmoil.
(End of chapter)