The G7 announced the interior and exterior pictures, shared various configurations and power schemes, and also announced the price directly.

The next step is to go public.

However, although it has not yet been directly listed, various 4S stores have received many inquiries from G7 consumers.

In order to mention the car earlier, many people made up their minds directly.

There are even local tyrants who directly handed over the car first.

"Mr. Cao, just now Mr. Xiao Guo of Yangcheng Huaqiang Group called me and said that their Xingchen 4S store has received an average of more than a dozen G7 orders per day in the past two days."

"They did a preliminary statistical analysis of the situation of these consumers and found that 60% of them were female consumers."

"And among these people, a large part of them are not going for the off-road performance of the G7, but simply think that this car is very domineering, and the price is not particularly high."

Zeng Tingting came to Cao Yang's office and reported a situation that was different from what she had expected.

No matter which car company it is, it must have done a lot of market analysis before the new car goes on the market.

Xingchen Motors is no exception.

According to Zeng Tingting's previous understanding, the target customers of the G7 are high-income male groups, who pay attention to the comfort and luxury of the car, and at the same time need consumers with sports characteristics and off-road ability.

But now the actual market feedback is that there are so many female consumers.

This came as a surprise.

What surprised her even more was the sales performance of the G7.

Yangcheng Huaqiang Group has 4 4S stores of Xingchen Automobile, which contributes to more than a dozen orders per day, which is equivalent to three or four orders per store per day.

Xingchen Automobile has more than 300 4S stores across the country, and according to this level, it means that there have been almost 2,000 orders in the past two days.

Although this number of orders is certainly not going to continue with such exaggerated figures.

Even some orders will be cancelled later.

But that's pretty remarkable!

In the future, the monthly sales of the G7 in China will remain 5,000 units, which is not a big problem!

If the performance of foreign countries is also comparable, or better, then the goal set by Xingchen Automobile for G7 can be completed relatively easily.

That's a great thing.

"There are quite a lot of SUV models on the market now, and consumers have more choices."

"However, there is no hardcore SUV that can compete directly with our G7."

"This kind of trend-setting model, at the beginning, the market performance was relatively good, which is normal."

"As for the female users you mentioned, I don't think it's surprising."

"Larger cars seem to be more secure, and many female drivers should prefer them."

"Besides, why do you think men must be more fond of off-road than women?"

"Just imagine, usually driving a domineering SUV cruising around the city and watching the river, regardless of his potholed road or muddy after the rain, he is like walking on the ground,"

"Then take advantage of the long vacation to stuff a bag into the car, meet the mountains, see the rivers and rivers, and cross the vast world to check in the galaxy wilderness, who can refuse this calm and sassy?"

Cao Yang knew that in later generations, there were many female drivers who liked to drive off-road vehicles.

Even among female drivers, the proportion of cars driven by SUVs is higher than that of male drivers.

"But I think women are petite, and there are safety risks in driving too many blind spots in SUVs."

"On the other hand, large SUVs are too difficult for 'female drivers' to park."

"I still find this situation a bit difficult to understand, and I don't know if it will continue forever."

People always have thinking inertia, and Zeng Tingting is no exception.

In terms of the judgment of male and female consumers, she obviously has some deviations.

"Times have changed, they have become open and inclusive, machismo used to be popular, but now feminism is popular, women can get the same education as men, women can work and make money like men, women can get driver's licenses like men, women can buy cars like men, ......"

"Women's innate disadvantage in size and strength makes them very insecure, and they spend their whole lives looking for a backer and a protective umbrella."

"'So, women need a sense of security more than men, and it's more dangerous to drive on the road.'"

"Whether it's the law of conservation of momentum in physics, or the common sense in life, it tells the girls: the bigger the thing, the more secure it is."

"SUV and the same level of car collision, the car suffers, whether based on visual effects, or based on facts, SUV can give girls more sense of security!"

"Then there is the natural lack of space of women, which leads to the fact that most female drivers do not have a high driving level, they are most afraid of where the car will hit or fall into obstacles, and the SUV chassis is much higher than that of a sedan."

"And SUVs have better passability than sedans, they are not easy to get trapped, and when parking on the side of the road, they are not afraid of the chassis hitting the curb."

"For a variety of reasons, it seems not surprising that there are more female consumers than men in the G7."

"Of course, at present, it is only the situation of a few 4S stores of Yangcheng Huaqiang Group, and it does not fully represent the situation of the whole country."

"In the future, you can cooperate with various 4S stores to make a G7 consumer group analysis report."

"This should be good for the marketing of the G8 and G9 in the future."

As soon as Cao Yang analyzed this, Zeng Tingting immediately became speechless.

It seems that as an automobile marketing expert, his research on female drivers is not as deep as that of his own boss.

It's not too late to realize this, though.

And when Zeng Tingting reported the latest pre-sale situation of G7 to Cao Yang, Chuncheng Toyota found a rather unexpected situation.

"Mr. Miyazaki, our Prado's sales in the past week have suddenly plummeted from about 500 units to 100 units, which is very wrong."

Chen Wenzhan, as the deputy general manager in charge of sales of Chuncheng Toyota, is in a very bad mood now.

Although the Prado car is not the pillar of Toyota's sales, it is a very important source of profits.

Prado, with a guide price of 538,000 to 698,000 yuan, has a familiar name in the mouth of consumers, that is, "domineering".

As one of the leaders in the mid-to-high-end SUV market, Prado adheres to the lineage of the Land Cruiser, with superior performance and outstanding quality.

Since its inception in 1984, each generation of the Prado has been reinvented and evolved.

Over the years, the Prado has traveled in more than 170 countries around the world, creating an SUV myth with its legendary historical pace.

Since 03 years of domestic production, Prado's sales in China have also been rising, so far the dominant position is unshakable.

Now, however, the situation is changing dramatically.

"I have also noticed that it should have been affected by the launch of the G7 of Xingchen Automobile, and many consumers began to hesitate and wait and see, and even turned to buy the G7."

Himasa Miyazaki was also in a bad mood.

Normally, as a luxury brand, Xingchen Automobile has no direct competition with Toyota.

But who made the price of the Prado highly integrated with the G7.

But one is the Toyota brand and the other is the Xingchen brand.

This made Prado's competitive advantage drop a lot.

The luxury attributes of Xingchen Automobile in China have been recognized by everyone, and now the emergence of G7 has directly given consumers who did not have much choice to have a new choice.

"The G7 is the same as the Prado, with a double wishbone independent suspension for the front suspension and a four-link non-independent suspension for the rear."

"The double wishbone suspension can take into account the comfort of driving on both urban roads and bad roads."

"The four-link non-independent suspension used in the rear suspension is actually the integral bridge suspension, which is simple in structure and not easy to damage, and the use of this suspension can allow the car to cope with more severe and complex road conditions."

"In addition, the G7 has a 4.4T+8AT powertrain solution, which is much more powerful than our Prado."

Chen Wenzhan obviously knew that his Prado was affected by the G7, and even he had studied the situation of the G7 carefully.

But the more he studied, the more depressed he became.

Because the Prado has advantages, the G7 also has them.

What the G7 has, Prado doesn't necessarily have.

The Prado uses a non-load-bearing body, and most hard-core off-road vehicles will use a non-load-bearing body design, which can improve the rigidity of the body.

Since there are not many competitors, Prado has really lived a comfortable life for several years.

Now that this comfortable day is gone, Chen Wenzhan and they are naturally very anxious.

"The price of the G7 is 699,900 to 799,900, although it is a little higher than ours, but in the past, Prado had to increase the price to buy, so the final price is about the same as the G7."

"So a lot of consumers have recently started to change their minds, and I don't think it's because the Prado is not attractive enough, but because the previous price was too expensive."

"I think the company can launch a wave of public relations to the outside world, asking all 4S stores not to allow Prado to sell at a higher price."

"You can even launch a special promotion to buy a car for a limited time."

In the face of the current situation, Miyazaki Himasa does not have too many good solutions.

So the price reduction is a thing that must be considered.

Anyone in the automotive industry knows that there is no such thing as a badly designed car, only a car that is not cheap enough.

It's like someone said that the 200,000 C6 is old-fashioned, and the 120,000 C6 is calm and atmospheric.

As long as the price goes down, the sales volume will definitely rise.

Of course, this change depends on how strong the Spring City Toyota is.

"This is also a solution, but we have to implement it as soon as possible, otherwise the situation will be formed and it will be difficult to reverse it."

Chen Wenzhan has been engaged in sales for so many years, and he still has a good understanding of the mentality of consumers.

Now Prado does not allow 4S stores to increase prices, and this is the interest of 4S stores, which has a limited impact on Spring City Toyota.

And Prado, which costs five or six hundred thousand, can make a profit of more than ten or two hundred thousand, and there is no pressure at all to reduce the price by tens of thousands.

That's why he agreed to Miyazaki Himasa's plan so simply.

And these actions of Spring City Toyota were naturally known to consumers quickly.

"Pete, I heard that you picked up a top-of-the-line Prado last month, how much does it cost to land?"

Feng Bo and Qian Hui are technical directors and sales directors of BENTELER Huaxia, respectively.

As early as a few years ago, their annual salary exceeded 500,000 yuan, and now it has reached the level of one million annual salary.

Once you have achieved financial freedom, you will naturally be able to meet your more advanced needs.

And as a person in the automotive industry, buying a car that you like is a more advanced choice for many people.

Qian Hui likes to travel by car, like to explore the wilderness, and buying a hardcore off-road vehicle has always been his dream.

Last year, Benteler's performance in Huaxia was also very good, and Qian Hui won a lot of year-end bonuses.

This year, I naturally have the confidence to start the long-desired "domineering".

After the New Year, I officially placed an order, and I didn't pick up the car until last month, and I waited for almost three months in between.

So after picking up the car, Qian Hui took a vacation every Friday and drove out for a small vacation.

That's the good thing about foreign companies, there are many holidays, and no one will bother you when you are on vacation.

"It's been more than 800,000 on the ground, and it hurts me for a long time."

Although Qian Hui said that he was very painful, the smile on his face was not a lot at all.

However, Feng Bo's words made him unable to laugh.

"I saw the news early this morning, saying that Chuncheng Toyota does not allow various 4S stores to sell cars at a higher price, and will also increase the supply of in-demand models to fully meet the needs of consumers."

"Among them, Prado even gave a cash discount of 30,000 yuan for a limited time."

"I remember you were going to pick up the car at a higher price, right?"

Although Feng Bo and Qian Hui have known each other for many years, their technical and sales positions are often not completely consistent.

So they didn't fall in love with each other in many meetings.

Although they can't be said to be enemies of each other, seeing each other's bad luck is definitely the kind that is secretly refreshing in their hearts.

"No markup sales are allowed, and there is a limited time 30,000 discount?"

Qian Hui obviously didn't believe the news.

Before he bought the "domineering", he didn't pay less attention to the relevant price information, and he never saw any discounts on this car.

Why is there a discount all of a sudden?

"Impossible, right?"

"It is possible for the main engine factory to say that it is not allowed to increase the price, but in the end, there are other ways for consumers to increase the price in the 4S store."

Qian Hui said as he took out his HONOR 2 and quickly logged in to the Autohome APP.

Soon, though, his face didn't look good.

Because in the news of Autohome, it is very easy to find the news that Feng Bo said.

["Domineering" is no longer domineering, and it fell by 100,000 in a week]

This article explains in detail the development history and previous price situation of "domineering" in China, and also talks about the latest policy of Toyota in Spring City.

A week ago, consumers needed to increase the price by 70,000 or 80,000 yuan to buy "domineering".

Now not only does there be no need to increase the price, but there is also a cash discount of 30,000 yuan.

This one in and one out, it's really a difference of 100,000 yuan.

Although Qian Hui's income is not low, his salary is high and his personal income tax is also very high.

In fact, the cash received every year is 670,000 yuan.

The car I bought took away two months' salary at once, and it's strange that this mood can be good.

"No, how can this be."

"Xingchen Automobile's G7 has not yet started to sell, why did it start to affect the sales of 'domineering'?"

Qian Hui's face kept changing, which made Feng Bo next to him feel a little refreshed in his heart.

"Although the G7 has not yet been listed, the relevant information has been announced, and there is no difference between it and the listing."

"It's the first hard-core off-road vehicle of Xingchen Automobile, and it is a second kill Prado in terms of power and interior and exterior decoration."

"In this case, it is normal for more consumers to start abandoning the Prado and buying the G7 instead."

Feng Boke didn't care if Qian Hui was in a good mood or not.

He's in a good mood.

Anyway, in the past, Qian Hui did not stab in front of Feng Bo.

"Xingchen Automobile has not advertised that it wants to engage in hard-core off-road vehicles before."

"Besides, even if it's engaged, normally everyone thinks that the price may go to more than 1 million."

"Who knew that seven or eight hundred thousand would be able to do it now."

Qian Hui's heart also began to become depressed.

If he had known about the situation of the G7, he would definitely have waited a little longer and personally tried the difference between the G7 and the "domineering" before choosing which one to buy.

At that time, even if you want to buy "domineering" in the end, you will not fall into the cycle of depreciation of 100,000 a week.

It's just ......

Qian Hui felt that he and Nanshan Group seemed to be incompatible.

When BENTELER entered the hot stamping molded parts, the biggest competitor in China was the Yangcheng Huaqiang factory.

The hot stamping line of this factory is supported by Nanshan Group.

Now Yangcheng Huaqiang plant has begun to compete with BENTELER on a global scale.

In the North American market in particular, the Yangcheng Huaqiang plant has already received some hot stamping orders from Ford and General Motors.

With the factory in Mexico put into operation, the Yangcheng Huaqiang plant will be able to get more orders from car companies in the United States in the future.

This is definitely not good news for Benteler.

"I'm going to wait for the G7 to hit the market and try it out with an entry-level version of them."

"Although it is a 3.0T engine, the G7 uses a high-power version of the twin-turbocharged 3.0T engine, which is much more powerful than Toyota's 4.0L naturally aspirated engine."

"Even the maximum output and maximum torque can be compared to the 5.0-liter naturally aspirated engine."

"The technical level of Nanshan engine is still as confident as ever."

As soon as Feng Bo said this, Qian Hui became even more depressed.

Hardcore off-road vehicles have much higher power requirements than urban SUVs.

After all, if the power is insufficient, it is easy to lie on the back of the road when it really encounters off-road occasions.

"It seems that someone in the comment area of this article organized to defend rights in the Toyota 4S store."

"Lao Feng, I won't attend the meeting later, if there is anything related to sales, you can call me later."

Qian Hui is not in the mood to work now, and he has to go to the nearby Chuncheng Toyota 4S store to defend his rights.

I have only been driving the car for less than a month, and it has depreciated by 100,000 yuan.

It's not so tricky.

……

"Mr. Cao, many users of Prado have been going to the Toyota 4S store to defend their rights in the past two days, asking the store to return the money for the increase and ask for additional discounts."

"We simply arranged a few people to guide the comments on related articles, but I didn't expect the owners of the Prado to be so active."

Zeng Tingting is in a very good mood now.

As the first hard-core off-road vehicle of Xingchen Automobile, G7 has played the momentum of Xingchen Big G, and the new orders every day are very good.

As the main competitor of the G7, Toyota's Prado is quickly falling into a stalemate.

Although price increases are not allowed, and there is a discount of 30,000 yuan, such a large price reduction has saved a small number of consumers.

But that downward trend is hard to reverse.

"Most of the owners who buy Prado are not bad for money."

"For them, face is sometimes more important than money."

"That feeling of being deceived by someone, they must not be able to accept it."

"Besides, people who can afford to drive a Prado are relatively free most of the time, so when they go to 4S stores to defend their rights, their enthusiasm is also very high."

Cao Yang is not surprised by the current result.

If he were the owner of the Prado, he would not be able to help but go to the Toyota 4S store to find justice.

Of course, objectively speaking, no one is forcing you to buy a car.

After buying a car, the price is reduced, which is also a market behavior.

Theoretically, Toyota can definitely ignore consumers.

After all, to some extent, consumers are also vexatious.

But in Huaxia, many things cannot be viewed with common sense.

It's like the news that every once in a while, there will be news that the owner goes to the sales office to defend his rights and make trouble.

The reason is often that they bought the house, and then the developer lowered the price, and everyone felt that their house prices had fallen and their interests had been lost.

So I went to the developer's side to defend my rights.

In fact, if you really talk about it objectively, buying a house is also a market behavior.

After you bought it, the price increased, and I didn't see you stand up and say that you wanted to return the part of the increase to the developer.

But when the price is reduced, it is eager for the developer to make up the amount of the price reduction to himself.

Or the developer is not allowed to reduce the price.

Similar news can be seen on the Internet every month.

It can be regarded as a classic social phenomenon.

"Mr. Cao, I suddenly feel that the publicity of G8 can also start to warm up."

"Even if there is a G9 car in the future, you can let everyone know."

"In this way, it is estimated that not only the sales of Prado on Toyota's side will be greatly affected, but also the sales of the Land Patrol will also be affected by some news about the G8 and G9."

The relationship between Nanshan Group and Toyota has always been bad.

Almost none of Toyota's vehicles have parts that are directly made from the Nanshan Group.

Even Toyota's Aisin and Denso regard Nanshan Group's Nanshan Transmission and Nanshan Auto Parts as their biggest competitors in China.

In this case, it is no wonder that the relationship between Toyota and the Nanshan Group can be good.

"If you think it's meaningful, do it!"

"It's not a bad thing to accumulate some potential consumers for the G8 and G9 in advance."

Cao Yang will not do things that harm others and are not beneficial to himself.

Things that harm others and benefit oneself can naturally be considered and done according to the situation.

Obviously, it can definitely be done to damage Toyota's interests and enhance the prospects of Xingchen Automobile.

(End of chapter)