Zeng Tingting's work efficiency is very high.

Although the G8 and G9 press conferences were not held, the official Weibo of Xingchen Automobile released two specially treated car pictures for two consecutive days.

The G7 can be seen in that silhouette, but it's noticeably larger.

On Autohome, there are also some "predictions" articles, believing that in addition to the G7, Xingchen Automobile will also have G8 and G9 hard-core off-road vehicles with larger sizes.

Regarding this situation, Xingchen Automobile did not deny it in the official WeChat.

As a result, the sales of Chuncheng Toyota's Land Patrol were immediately affected.

"Mr. Miyazaki,Xingchen big G now suddenly released some information about G8 and G9,According to the feedback of the 4S store,Many potential consumers of the Land Patrol have begun to wait and see,Even some consumers who have placed orders have gone to the store to cancel their orders。

"The impact on our bottom line is huge."

Whether it is Prado or Land Patrol, they are not models in the model structure of Spring City Toyota.

However, with less than 10% of the sales share, the two models contributed more than 40% of the net profit of Chuncheng Toyota.

The most important thing is that these two cars have also greatly enhanced the brand influence of Spring City Toyota.

This is very important.

Now whether it is Prado or Land Patrol, there are sales problems, which is undoubtedly very fatal for Spring City Toyota.

Ordinary sedans and SUVs, in the face of the rapid development of Huaxia's own brands, Toyota's advantages are no longer obvious.

Now that the original fist product has begun to suffer a fatal blow, Chen Wenzhan immediately became a little flustered.

"This situation is indeed a bit surprising, Xingchen Automobile only released a little information, and it can actually have such a big impact on the sales of Lu Xun."

"It's just unbelievable."

Miyazaki Himasa also felt a little depressed at this time.

Land Patrol is in the Toyota system, in fact, the status is higher than Prado.

In the decades since its birth, the Land Patrol has been the world's highest-selling hardcore SUV model.

More than 8 million units have been sold so far.

This data is definitely very exaggerated.

Of course, this also has a lot to do with the fact that Toyota's Land Patrol overseas prices are not as exaggerated as those in China.

Almost all over the world, you can see the shadow of Toyota Land Patrol.

If this is broken in China, Miyazaki Himasa feels that he will definitely be questioned by the headquarters.

This is a situation he does not want to see.

"The Nanshan Group behind Xingchen Automobile has too much influence in Huaxia, and they control Autohome and Weibo, which can greatly influence the attitude of some consumers."

"The most important thing is that through a variety of marketing measures, Chinese consumers have a very high recognition of the brand of Xingchen Automobile."

"When driving the various models of Xingchen Automobile, the style is already a few points higher than that of Mercedes-Benz and BMW, which is basically the same as the feeling of driving a Porsche."

"This invisible influence is also very huge and cannot be ignored."

"Although the price and specific information of the G8 and G9 have not been announced, it can be inferred from the situation of the G7 that the price of the G8 is estimated to be around 1 million, and even the starting price is less than 1 million."

"And the G9 is definitely a large-sized model, and the price is estimated to be more than one million yuan."

"Nanshan engine now has V12 and W16 engines, and it will definitely be equipped on the G8 or G9 at that time, and the power performance is much higher than that of the Land Patrol."

"In this case, unless our land patrol can have a strong cost competitiveness, it will be difficult to compare with others."

Chen Wenzhan's meaning is obviously to continue to use price reduction methods on the land patrol like Prado.

But he certainly didn't cut the price as simply as before.

This will affect the earnings of Chuncheng Toyota, which is not what Chen Wenzhan wants to see.

Although Lu Xun has been domestically produced for a long time, in fact, almost all the parts are imported from overseas, and the assembly is only localized.

As a result, the cost of various parts must be high.

The same part, the production cost of Huaxia is much cheaper than overseas.

In the case of imports, there are various costs such as tariffs in the middle, and the final part that originally cost only 100 yuan in Dongying may go to 200 yuan when it comes to Chuncheng Toyota.

In the middle, Toyota has to make an extra amount of money.

In the past, the life of Toyota in Spring City was better, and the price of the Land Patrol was so high that it could maintain the sales of one or two thousand units per month.

Therefore, whether it is Chen Wenzhan or the Chuncheng Automobile Group behind it, there is no special entanglement in this matter.

But now the situation has changed.

Chen Wenzhan naturally hopes that Toyota can reduce the price of imported parts.

In this way, the terminal price of Land Patrol can really be reduced to a more competitive point.

Otherwise, it is also a million-level model, why not buy the G8 or G9 of Xingchen Automobile, but buy the Land Patrol?

However, I also have to admire Toyota, a model of a mid-range brand, sometimes it is the price that can sell some models as a luxury car.

This is the case with the Alpha MPV, as is the Prado and Land Patrol SUVs.

It's no wonder that people have become the world's largest car sales.

Apparently there are a few brushes as well.

"The starting price of our Land Patrol is more than 700,000 yuan, and the high allocation goes to more than 1.1 million, and it is estimated that the price is relatively close to G8 and G9."

"The most troublesome thing is that we are powered by a 4.0L naturally aspirated engine and a 4.7L V8 naturally aspirated engine, and the performance is definitely not comparable to other people's 12 and 16-cylinder engines."

"Ordinary consumers in Huaxia are not very concerned about the engine power performance, but consumers who like hard-core off-road vehicles are more concerned about this."

"Even if we want to reduce the price, if we simply reduce the price like Prado, it is estimated that the effect will not be very good."

Miyazaki Himasa said this, which can be said to be in the heart of Chen Wenzhan.

So he immediately continued: "Yes, that's true, we should have a comprehensive plan." ”

"The price of the Prado in the United States is about 50,000 US dollars, and the land patrol is also 80,000 US dollars, which can be bought with medium and high allocation."

"In this case, we should find ways to reduce the cost of imported parts and increase the localization rate."

"If the price of Prado can be adjusted to 300,000 to 400,000 yuan, and the price of Land Patrol can be reduced to about 450,000 to 600,000 yuan, then it is possible to continue to maintain the current sales volume, or even further increase sales."

"Otherwise, under the suppression of Xingchen Automobile, the total sales of our two cars may not be able to achieve 1,000 monthly sales."

"This would have a very significant negative impact on the company's earnings."

When Chen Wenzhan said this, Miyazaki Himasa was silent.

He was not stupid, so he naturally understood the meaning of Chen Wenzhan's words.

This is to cut the meat of Toyota.

After all, the high prices of Land Patrol and Prado are related to the high cost to a certain extent.

The main reason for the high cost is that the parts are imported from overseas, which is not only the high cost itself, but also makes a lot of money from the process of changing hands.

If he wants to spit it out now, it is naturally not that he is the general manager of Chuncheng Toyota.

However, he also knew that what Chen Wenzhan said made sense, and he was not simply targeting Toyota.

If the prices of the Prado and Land Patrol cannot be further reduced, the prospects for the Xingchen G7 and G8\G9 models, which have all-round advantages in brand, power, interior and exterior decoration, are really a bit bad.

"I asked the people in the sales department to sort out the market performance of Prado and Land Patrol in China in the past few years, and then also make some predictions for the future."

"At that time, I will go back to Dongying and report the relevant situation to the headquarters."

After a moment of silence, Miyazaki Himasa could only give such an answer.

However, this is also better than Chen Wenzhan expected.

After all, he also knew that even if he said it very bluntly, it would be impossible for Miyazaki Himasa to say OK directly.

If he really said that, Chen Wenzhan would not be able to believe it.

……

Xingchen Automobile's big G made Chuncheng Toyota very uncomfortable, but on the side of Jaguar Land Rover Huaxia, Pan Jianghui also felt that there was suffering.

Because of the emergence of the G7 and the promotion of the information of the G8 and G9, not only the sales of Toyota's Prado and Land Patrol have been affected, but also the Land Rover Defender under Jaguar Land Rover has also been affected.

Originally, Land Rover Defender and Land Patrol were direct competitors, but their styles were different, and they were also fans of their own.

Now that the Xingchen Big G has come out, it can be said that it has exhausted the high-end hard-core SUV.

The three cars of G7/G8/G9, which can basically be inferred by insiders, are showing a step-by-step arrangement.

Its exterior size and power configuration, everyone can guess more or less.

In this way, there will naturally be some relevant articles in the media, and consumers will also have their own judgments after reading them.

Compared with the Star Big G, the advantage of the Land Rover Defender is not obvious.

Obviously, as the latest research and development of the Xingchen Big G, the car is equipped with a variety of advanced technologies of Nanshan Group, and the interior is also very comfortable.

This new trend, which changes the traditional hard-core off-road vehicle and is not comfortable enough, immediately attracted the love of many potential consumers.

After all, consumers who can afford such a car are actually high-income people.

Naturally, these people also care more about enjoyment.

"Mr. Pan, I think the Land Rover Defender also needs to upgrade the interior and electronic equipment."

"Otherwise, in the face of the competition of Xingchen Big G, there is basically no advantage at all."

Li Wenxiong is the sales director of Jaguar Land Rover Huaxia.

With the increase in sales of Jaguar Land Rover in China and the commissioning of the Modu factory and R&D center, Jaguar Land Rover Huaxia has become more and more influential in Jaguar Land Rover's global influence.

According to Cao Yang's plan, in the future, it is necessary to further weaken the influence of the English headquarters and enhance the influence of the Huaxia branch.

The best thing is to become a situation with the Huaxia branch as the main force and the English side as the auxiliary.

In that case, Jaguar Land Rover will completely become an industry under the Nanshan Group.

"It really needs to be updated, and I have arranged for the R&D center to do some planning, and when the time comes, you will dock to see which configurations need to be updated."

As a hard-core off-road vehicle, in terms of appearance, power and chassis, in fact, it will remain unchanged for many years and there is no need to worry about being outdated.

After all, the style of hard-core SUVs comes and goes, and Pan Jianghui feels that the Land Rover Defender is already one of the classic types.

So this time the upgrade, he is only for the interior and electronic and electrical equipment, and the rest is not the focus.

"At that time, I will also communicate with Minister Zeng Tingting of Nanshan Group, and she should also hope that the sales of Land Rover Defender can be stabilized."

"What Xingchen Big G wants to grab is the market of competitors such as Toyota Prado, Land Patrol, Jeep Wrangler and Mercedes-Benz Big G, not the share of our Defender."

Li Wenxiong did not have an opinion on the Nanshan Group because of this matter.

After all, the appearance style of the Star Big G is really different from the Land Rover Defender, and people have created a new trend.

Now the sales of Land Rover Defender have suffered, which is the reason for its lack of competitiveness.

Of course, if Jaguar Land Rover is not a subsidiary of Nanshan Group, perhaps Li Wenxiong will think differently.

"You pull the research and development together, and also communicate with Nanshan Auto Parts, they should have a lot of new technology parts waiting to be loaded and used."

"We can be bold and try something that no other car else has used."

"I think this generation of Land Rover Defender, the shape is still very classic, as long as you practice your internal skills, let alone stabilize sales, even if it is a wave of rise, it is possible."

"After all, the emergence of Xingchen Big G will make more consumers pay attention to hard-core off-road vehicles."

"And in this market, there are not many competitors in general."

Although Pan Jianghui is worried about the current situation, he has not lost confidence.

The current Jaguar Land Rover is also a backer.

After being squeezed by your own people, there are other ways to break the deadlock.

"Mr. Pan, can we also talk to Mr. Cao directly and see what he thinks?"

"I feel that many things seem to us to be at an impasse, but maybe Mr. Cao will suddenly open up the situation with a few clicks?"

The level gap between Li Wenxiong and Cao Yang is a bit big, so unless Cao Yang takes the initiative to find him, Li Wenxiong is not suitable to find Cao Yang by himself.

But Pan Jianghui is different.

Although it was not so easy for him to meet Cao Yang, it still belonged to the category of normal communication.

It just so happened that Pan Jianghui also wanted to brush up on his presence in front of Cao Yang, so after listening to Li Wenxiong's suggestion, he called Mi Ying without much hesitation and asked Cao Yang to go in and report in person.

……

"Mr. Cao, Star City Big G has been very hot recently, and it is said that he has taken down the Prado and Land Patrol of Spring City Toyota."

Pan Jianghui is Cao Yang's most valued spokesperson in Jaguar Land Rover, so although they don't meet often, the relationship is not stranger.

After Mi Ying reported to Cao Yang the schedule information of Pan Jianghui's appointment, the meeting was quickly arranged.

This meeting, naturally, can't be complained there immediately.

Instead, let's talk about the hot things that are happy.

For Xingchen Automobile, or for the Huaxia automobile industry, Xingchen Big G is a hot thing during this time.

With one fell swoop, the hard-core off-road vehicle has become a popular model, except for Nanshan Group, no company has this ability.

"Toyota's cars are as expensive as luxury cars, but consumers haven't had too many choices before, so they can only accept it."

"Now that there are better options, people are naturally reluctant to pay the IQ tax."

The appearance of Xingchen Big G will have an impact on competitors, which Cao Yang has long expected.

It's like the sales of Toyota Alpha plummeted after the previous dreamer came out.

But as long as consumers are not overbearing and land patrol fans, they will not continue to consider them.

"Yes, it is clear that Toyota's brand influence is similar to that of Volkswagen and GM, but their Land Patrol can be sold at a price similar to that of our Land Rover Defender."

"I don't even know how to say it."

"If a Lexus model of the same level is sold at that price, it can barely be said."

Pan Jianghui vaguely pulled the Land Rover Defender in.

Cao Yang is not stupid, and naturally he can understand that the appearance of the Xingchen Big G must also have a certain impact on the sales of Land Rover Defender.

"The Land Rover Defender is a classic in the hardcore off-road vehicle, and I don't think its appearance will go out of style in another ten years."

"In the future, we only need to properly optimize the grille, bumper and lights, and there is no need to make major changes to the appearance."

"However, in terms of comfort equipment, it still needs to be upgraded according to consumer preferences and changes in the times."

Cao Yang's understanding is basically the same as Jaguar Land Rover's internal understanding.

And seeing that Cao Yang took the initiative to mention this topic, Pan Jianghui was also relieved.

After all, if this matter came out of Pan Jianghui's mouth, then there would be a little bit of blame for the group.

Naturally, this is not the situation Pan Jianghui wants to see.

"I have asked the sales department to communicate with the Modu R&D center to see how to upgrade the interior and some equipment when the Land Rover Defender is renewed next year."

"In the future, the high-end off-road vehicle market in China will be the world of Xingchen Big G and Land Rover Defender."

Although Pan Jianghui came to Cao Yang today for guidance, the specific communication process was like small talk.

"Jaguar Motors, what do you think if an SUV model comes out?"

Although Pan Jianghui didn't complain much, Cao Yang definitely hoped that Jaguar Land Rover's sales could continue to increase.

So taking this opportunity, he also wanted to have a good exchange with Pan Jianghui.

"Jaguar SUV?"

Pan Jianghui was stunned for a moment.

For a long time, Jaguar has been dominated by sedans and sports cars, and Land Rover has been dominated by SUVs.

This pattern has been going on for many years.

Although SUVs have been very popular in recent years, there has really been no formal discussion within Jaguar about whether they want to produce SUVs.

"Mr. Cao, there are a lot of SUVs now, and we need to come up with new ideas in order to have a bright performance."

"Do you have any special ideas in mind?"

Pan Jianghui knew that Cao Yang would ask such a question, and he must have thought about this question.

In that case, let's just listen to what the boss has to say.

"You know all about the situation of Xingchen Big G."

"Although it is a hard-core off-road vehicle, it has a strong urban SUV flavor in terms of appearance."

"As long as the appearance is softened on the basis of the big G to make it more elegant and soft, then it is a very good urban SUV appearance."

"Jaguar has not produced SUVs before, and naturally there is no need to directly launch a series of SUV models."

"However, based on the appearance of the big G, after making certain adjustments, the development of a high-end luxury SUV model for particularly high-end people may have an unexpected effect."

At this moment, Cao Yang naturally thought of Rolls-Royce Cullinan again.

Although the Star Big G was developed based on Cullinan, it still made Lai Ping make a lot of adjustments.

Now it seems that it is completely possible to give Jaguar the plan that has not been adjusted.

After all, when Rolls-Royce launched the Cullinan, it immediately refreshed the pattern of the high-end ultra-luxury SUV market.

This responsibility can be handed over to Jaguar Motors.

"That sounds like a great idea."

Whether it is true or false, at this time, Pan Jianghui must agree with the plan proposed by Cao Yang.

After all, Xingchen Big G has proven that the appearance is successful, and now optimize it, there is no reason why it is not suitable.

"But whether it's Xingchen Automobile, or Land Rover, there are already a lot of SUV models."

"Mercedes-Benz, BMW, Audi and Porsche also have a lot of SUV models."

"For Jaguar's SUV to be a blockbuster, it should still have some unique positioning."

Pan Jianghui still has this understanding.

However, although he was aware of this, he had no idea how to do it.

"You're right, you really need to be a little special."

"I think since this car is positioned as an ultra-luxury SUV, there is no need to design it like other car companies."

"We can look at the Rolls-Royce design style and design the doors to be open."

"And then we did it. It's about the same size as the G9 at 5.3 meters, but it doesn't have a 7-seater or 6-seater layout. ”

"Instead, it is directly designed into two layouts, 5 and 4 seats, providing different options for high-end people."

As soon as Cao Yang said this, Pan Jianghui's eyes immediately lit up.

This positioning is really unique.

For high-end models, the positioning must be unique.

Rolls-Royce is an ultra-luxury brand, and if Jaguar's SUV has a hint of Rolls-Royce flavor, it is very good for enhancing the brand's influence.

Jaguar itself is a car company in England, and it also has a good understanding of the situation of Rolls-Royce.

"Mr. Cao, I think this positioning is completely okay."

"I'll go back and let the Modu R&D Center officially start the development of this model."

At this time, there is no need for any hesitation, just start moving.

"Well, I've got a name in mind, it's called Cullinan."

"Cullinan? Is it the world's largest rough diamond, the Cullinan of the Star of Africa? ”

Obviously, Pan Jianghui is also knowledgeable.

The origin of the name Cullinan was immediately revealed.

"That's right, it's this Cullinan!"

"Jaguar Cullinan, I want it to be the top presence in the luxury SUV market!"

As soon as Cao Yang said this, Pan Jianghui felt full of energy!

If this goal is achieved on the side of Jaguar Land Rover Huaxia, then the position of Jaguar Land Rover global president will be very close to him!

(End of chapter)