Although the Jaguar Cullinan project has been decided, it will definitely take some time to officially launch it.

The automobile industry is different from other products such as mobile phones, and the development of a new model, even if it is a shortcut, takes a year or two.

It's not surprising that it even takes four or five years.

In this case, Jaguar Cullinan certainly has no way to immediately change the current situation of Jaguar Land Rover.

To further increase Jaguar Land Rover's sales and influence, it needs to start elsewhere.

In this regard, whether it is Cao Yang or Pan Jianghui, they all have a relatively clear understanding.

Of course, Pan Jianghui came all the way to report his work, and Cao Yang naturally wanted to guide him.

So soon, there was a news on Autohome that "after decades of driving without a license, the queen drove a Land Rover".

Such a controversial title naturally attracted the attention of the majority of netizens as soon as it appeared.

Even this topic rushed to the hot search on Weibo on the same day, attracting the attention of a large number of people inside and outside the automotive industry.

"This topic is really good, and the popularity of Range Rover has come up all of a sudden."

He Ling looked at the data in the background and admired Jaguar Land Rover's marketing campaign this time.

"As a representative of the English car, the Lady / King once owned dozens of royal custom cars such as the original Range Rover, and she also drove the Range Rover to various hunting activities."

"The Range Rover has unrivalled luxury and passing ability, so it's perfect to drive it into the wild."

"Originally, it was just a normal event, and it wasn't the first time that the black Range Rover had been driven to an event."

"But Jaguar Land Rover was able to make good use of this event this time, which is equivalent to letting people give them an advertisement for free."

"With this kind of marketing ability, I feel that I have learned the true meaning of Nanshan Group."

Yu Yu was also a participant in the Range Rover marketing campaign.

The last time Range Rover's popularity was so high, it was when Tianmen Mountain climbed the stairs.

Now it is on the hot search on Weibo again, which will definitely promote the sales of Range Rover.

Originally, Land Rover was recognized as a luxury brand, and now it is taking this opportunity to further enhance its style, which is definitely very beneficial for the competition with BMW and Mercedes-Benz.

"Jaguar Land Rover's rapid development in China in the past two years has definitely had a lot to do with the acquisition of Nanshan Group."

"Otherwise, even sales will increase, and it is estimated that it will be difficult to break through the 100,000 annual sales mark."

"It seems that now, they have surpassed Mercedes-Benz and caught up with BMW."

When He Ling said this, Yu Yu couldn't help but nodded.

That's true.

Your product is good, but if the marketing is not in place, the sales may not be good.

Especially in the highly competitive industry, if the product is good, it must sell well.

"Jaguar Land Rover is now going to shift its focus to Huaxia, and the research and development of various new models will also slowly be placed in Huaxia."

"It is estimated that there will be more publicity activities in the future."

"We also have to do a good job of docking with them to ensure that Jaguar Land Rover's sales can continue to exceed the market growth."

Yu Yu knows very well what the purpose of Nanshan Group is to establish Autohome.

Contributing to the sales growth of Xingchen Automobile, Future Auto and Jaguar Land Rover is the core mission of Autohome.

Of course, there is no way to write this task in clear text, and you can only rely on the core personnel to comprehend it.

If you can't even comprehend this basic truth, you will definitely not have the opportunity to become the core personnel of Autohome.

In this regard, He Ling is naturally also a clear person.

So there will definitely be no slackness.

However, Autohome has worked so hard to promote Range Rover, and as a rival of Range Rover, the pressure is a bit great.

"Aimoha, our X7 has just been officially launched in Huaxia, and now Land Rover has started to promote the Range Rover model."

"This is very detrimental to the development of X7, you have to take action as soon as possible to increase the popularity of X7."

As the President of BMW Asia Pacific, Phillips has always been very concerned about the development of the Chinese market.

In recent years, the Huaxia market has almost been the fastest growing market for BMW in the world.

Correspondingly, BMW's headquarters has also invested a lot of resources in China.

For example, the construction of the Tiexi factory is one of the representatives.

The X7 was born seven or eight years earlier than in history, and is the product of BMW after being affected by the changes in the popularity of the SUV market in China, as well as the impact of Xingchen Automobile's admiration and Xingtu's hot sales.

The X7 is equipped with all-round airbags, automatic anti-dimming rearview mirrors, automatic high beam control, active protection system, aluminum roof rack, electric adjustment of front seats/lumbar support/heating/driver's side memory, third-row seats, keyless entry, smart touch key, intelligent induction atmosphere lights and other rich configurations.

It is the main model of BMW to further impact the high sales.

It can be said that whether it is Phillips or BMW headquarters, they are all full of expectations for the X7.

After all, if the sales of such a car go up, the profit is definitely very considerable.

It is also very beneficial to enhance the influence of BMW.

But as soon as it was launched, it encountered the popularity of Range Rover.

This worries Phillips.

After all, in terms of model positioning, Range Rover is definitely a direct competitor to the BMW X7.

"We have contacted China's major automotive media outlets, and the relevant advertising and marketing activities are on schedule."

"In the next marketing campaign, we will also cooperate with the film and television companies in the magic capital to implant X7 advertisements in urban dramas."

"Although there is a certain gap between our popularity and Range Rover, at present, consumers are still looking forward to the X7."

"The influence of the slogan of driving a BMW and taking a Mercedes-Benz has always been there, and we and Mercedes-Benz are consciously promoting this statement."

Aymoha felt a little wronged.

BMW Huaxia still did a lot of work, but Phillips didn't seem to see it.

Or in the face of Range Rover's better performance, selectively ignored.

"The X7 is brand new and Range Rover has been around for a few years."

"We need to find a way to make more consumers aware of the advantages of the X7 and give priority to the X7 when choosing to buy a large luxury SUV."

"The headquarters has high expectations for the X7, and the current market response in the United States is still good."

"Today, Huaxia's car market is the largest in the world, and I hope that the X7's sales in Huaxia will also surpass that of the United States."

Phillips set a challenging target for Aymoha.

Although the Huaxia market is the largest market in the world, it is not the largest market for BMW cars in the world.

It is not so easy to make the X7 sell more in China than in the United States.

But Phillips said so, and Amoha had to bite the bullet.

……

Xingchen Automobile has never independently sold various models in the American market under its own name.

Cao Yang adopted the method of cooperating with Ford Motor, sharing a part of the profits to Ford Motor, and making full use of Ford's dealer system to promote the model.

Although this method does not maximize the benefits, it can avoid the associated risks to the greatest extent.

In the United States, once there is a quality problem or other problems, the amount of the claim is in US dollars.

As an outsider, Xingchen Automobile has sanctioned enterprises such as Nanshan Carbon Fiber in the same group, and the business risk in the United States is relatively high.

So from beginning to end, Cao Yang did not plan to operate Xingchen Motors independently in the United States.

This is naturally good and bad.

For example, the launch of the G series model this time, the marketing plan of the United States and the launch plan of the G7 need to be fully communicated with Ford.

And this also gives Ford a more intuitive understanding of the situation of the G series models.

"Melgan, is the hardcore SUV market starting to recover now?"

Murali is now also paying more attention to the situation in the Chinese market, which is the world's largest car market.

Ford's sales performance in China has also been very good in the past two years.

The sales of Xingchen Automobile's G series models in the United States will go through Ford Motors, and Murali has gotten some news from the Chinese market.

That's why I called VP Melgan, who was in charge of sales, to discuss the planning of the new model.

"The popularity of the SUV market has always been quite high, especially in Huaxia, where the share of SUVs is increasing every year."

"Recently, Xingchen Automobile's G7 has frequently appeared in the media in China, which has driven the topic of hard-core off-road vehicles."

"If you want to talk about the market size, there is definitely no way to compare with the urban SUV of the hardcore off-road vehicle."

"But the current heat is indeed higher than before, at least the pre-sale performance of Xingchen Automobile's G7 is very good."

"I estimate that the monthly sales of this car in the world can exceed 10,000 units, and there is even a chance to challenge 20,000 units."

Melgan's opinion is still relatively objective and neutral.

In fact, Murali doesn't ask, he will also arrange for someone to investigate and understand the situation of hardcore off-road vehicles.

Ford did not produce hard-core off-road vehicles in the past, but with the changes in the market, hard-core off-road vehicles could not do Toyota's Prado and Land Patrol, and slowly Ford Motor focused on urban SUVs.

"Do you think it's necessary for us to resume the development of the Bronco model?"

Murali didn't beat around the bush and directly stated his concerns.

The Bronco is still a bit of a car in the history of automobile development.

Long before the term SUV was officially introduced, the original Ford Bronco, which was born in 1966, pioneered the concept of the Sport Utility, or sports utility vehicle.

The original Ford Bronco was balanced in every way, with bold styling, plenty of space, a stable all-wheel drive system, and handling with a short wheelbase.

At the same time, a number of breakthrough designs such as front coil spring suspension and front and rear limited-slip differentials have made the Bronco attractive to many American families.

However, due to high fuel consumption and a not very comfortable driving experience, the sales of this car are slowly becoming a bit sluggish.

As a result, the Ford Bronco was discontinued in 1996, and there were five generations of models before the end of production.

Now that the hardcore off-road vehicle market seems to be recovering, Murali naturally thought about whether to resume the development of the Bronco.

"If you just develop a model, then the development cost is relatively high."

"If you want to develop it, I think it can form a series like Xingchen Automobile."

"In the case of similar shapes and many parts can be shared, the development cost is minimized?"

Melgan thought for a moment and gave his opinion.

The development of new models, as the vice president in charge of sales, he is definitely supportive.

After all, the more new models, the easier it is to sell.

But if the cost is too high, resulting in a high selling price, it is a bit embarrassing.

At that time, there will be a lot of sales pressure.

"It's really a good idea, different consumers have different preferences, and we offer you several different options on the same platform, which is probably the most beneficial solution for the company's growth."

"Volkswagen is playing this trick very well in China, and Toyota is also doing it."

"Therefore, people's cost control is better than ours, and the annual profit is also considerable."

Murali is definitely very motivated about things that reduce costs.

After all, the Ford he inherited was a mess.

Through "selling, selling, selling", the current situation has finally changed.

But there is still a big way to go back to the peak of Ford Motor.

Thinking about the glory of the Model T back then, and then thinking about the state that was almost out of business a few years ago, Murali felt a little more urgency in his heart.

Although he is only a professional manager, he is undoubtedly an excellent professional manager.

He still has a sense of responsibility.

"The best model sold by the company is the F150, and the hard-core off-road vehicle has many similarities with the pickup truck itself."

"Are we simply developing a new hardcore off-road vehicle based on the platform of the F150?"

"At that time, whether it is the powertrain or the chassis, it can be shared with the F150."

"We just need to do some development on the bodywork and interior and exterior aspects."

Now that the boss is interested in platform vehicles, Melgen naturally has to come up with some plans of his own.

Ford Motor has a big business, and there are still a lot of models to choose from.

And the F150 is undoubtedly a very suitable choice.

"Communicate with the design department and make a detailed model plan."

"At the same time, you should also pay more attention to the market performance of Xingchen G7, and we will comprehensively judge when to launch a hard-core off-road vehicle."

Along with Murali's instructions, Ford's interior began to act.

Even in the process of this action, some people directly proposed to cooperate with Xingchen Automobile to build a hard-core off-road vehicle belonging to Ford based on the G series model platform.

This special idea was also quickly fed back to Cao Yang's side.

"Chris, your proposal is indeed very creative, but if Ford Motor does this, then the model will be produced at Changan Ford and then exported to the world for sale, so as to achieve the lowest cost."

The cooperation between Nanshan Group and Ford Motor is relatively deep.

Whether it is in engine technology, gearbox, or other components, there are various cooperations.

So Ford Motor is now putting forward such a bold idea, and Cao Yang did not directly refuse.

Anyway, you can propose a plan, and I can also open the conditions.

It's all about making money, and if this cooperation can make Nanshan Group earn more money, there is naturally nothing wrong with it.

"What you said makes sense, the production cost of parts in Huaxia is much lower than that of the United States, especially in the stamping parts are injection molded parts, and the difference is very huge."

"But isn't your 5% technical commission fee a bit high?"

Although Chris is now the general manager of Changan Ford, this time he is communicating with Cao Yang on behalf of Ford Headquarters, so he naturally wants to negotiate various terms with Cao Yang.

"The cost of developing a model is very high, especially for a brand new model, and I believe Ford has a lot of data to refer to in this regard."

"Huaxia's joint venture car companies will also pay a similar proportion of technology commission fees to the brand, and Ford Motor also collects this fee from Changan Ford."

Although Cao Yang is a little interested in this cooperation, he is not particularly positive.

After all, it is hard to say whether this cooperation will affect the sales of Xingchen Automobile's G series models.

When the time comes, it will not be good if the gains outweigh the losses.

Therefore, there should be no less conditions.

At that time, even if Ford produced a similar hard-core off-road vehicle, due to the high cost, the final selling price could not be very impactful.

At least it won't have a very big impact on Xingchen Automobile.

"Mr. Cao, this situation is still a little different."

Chris didn't know how to refute Cao Yang's words, after all, what people said was not unreasonable.

However, he just came to test Cao Yang's attitude and see the advantages and disadvantages of this plan.

In the end, it doesn't mean that Ford has to do it this way.

……

People who see the trend of the big G series of Xingchen Automobile will naturally not be only Ford Motors.

Within the Nanshan Group, Future Auto also has ideas.

"Mr. Cao, do I think that in the future, will cars also be able to produce hard-core off-road vehicles?"

"Electric vehicles have unique advantages in terms of power output, and they can also make some special configurations."

Zeng Tingting is now slowly focusing on future cars.

Nowadays, the development momentum of future cars is very good, but there are relatively few models.

According to Zeng Tingting's vision, the model classification of future cars can be directly benchmarked against Xingchen Automobile.

Of course, this is certainly not a one-step process.

After all, although the market for electric vehicles is developing rapidly, the base is relatively low.

"You can arrange relevant personnel to do the technical reserves of this side."

"Let's see how to give full play to the advantages of electric vehicles."

"But there is no need for specific models to be launched so quickly."

Although the development of electric vehicles is much faster than the same period in history, it is far from the extent that it can compete with fuel vehicles.

A relatively niche market segment such as a hard-core off-road vehicle is definitely not suitable for such a quick electric vehicle.

This off-road vehicle is often walked in the wilderness, and it is inconvenient to charge.

In the case of fuel vehicles, you can also have a more flexible way to deal with it.

The big deal is to add a gas drum.

But electric cars don't work.

You can't let a charging car follow behind, right?

"Well, I'll organize people to discuss it as soon as possible and see what can be done in terms of electric vehicles."

Cao Yang said that, Zeng Tingting naturally didn't want to insist anymore.

However, the loss on his face could not be concealed.

Cao Yang naturally saw all this in his eyes, so he continued: "For example, the four-wheel independent control technology, each wheel is independently controlled by a separate motor, which can adjust different speeds and torques separately to realize the drive, braking, forward and backward of each wheel, not only the power is stronger, but also the torque of the four wheels can be large or small, positive or negative." ”

"If this function can be realized, then the off-road performance will definitely be greatly improved, and even form a subversive result."

"Another example is that in terms of chassis height control, some improvements can be made on the basis of the current air suspension."

"Specially develop a set of intelligent hydraulic body control system, through which the three core technologies of mechanical, hydraulic and electronic control are concentrated in one, so as to realize the intelligent linkage between the key parts of the lower body system and the whole vehicle, build a complete system architecture of perception, decision-making and execution, and inject intelligent genes into the body control."

Cao Yang casually mentioned a few unique technologies used on the U8 in later generations, which is enough for future cars to study for several years.

After all, if you don't participate, it really takes time to develop these technologies.

In particular, control system related things require a certain amount of data accumulation.

Hearing Cao Yang say this, Zeng Tingting's eyes lit up.

These suggestions sound very feasible.

It shows that what Cao Yang just said is not perfunctory, but seriously thoughtful.

Then it's easy to say anything.

"The automotive industry has been developing for hundreds of years, and there should have been a lot of interesting technologies, but they were not fully mass-produced or stopped after mass production with various problems."

"I arranged for someone to sort it out and see if I could find some interesting technologies to redevelop."

Zeng Tingting probably understood Cao Yang's train of thought.

Combining some interesting technologies with modern intelligent network technology will definitely have a great publicity effect at that time.

Even when she was ready to make a plan, she directly considered it in combination with future publicity.

This kind of technical development that needs to be done in advance in combination with propaganda will have absolutely amazing publicity effect at that time.

After ending the communication with Zeng Tingting, Cao Yang immediately went to the conference room next to him to participate in the meeting related to the Honor mobile phone.

The first half of 2011 has passed, and Huaxia's mobile phone industry has undergone earth-shaking changes.

(End of chapter)