When the times abandon you, you won't even say hello.

In the past June, Nokia's monthly sales in China fell below 5 million units for the first time, to only 4.95 million units.

Although this data is still a very large data, if you know that eighty percent of the sales here are contributed by models with a price of less than 1000 yuan, you will not think that it is a very good data.

Such a big change, the Honor mobile phone must be very important.

"Mr. Cao, our global mobile phone sales in June have reached 4.72 million, of which 3.66 million have been sold in China."

"Although the overall sales volume is still far behind Nokia, it has far surpassed Nokia in terms of turnover."

"According to the current development trend, our total global sales will surpass Nokia's sales in China next month."

"Even our domestic sales can surpass Nokia's Huaxia's sales."

With such outstanding results, Xia Qingqing naturally wanted to report to Cao Yang.

To put it mildly, the battle between smartphones and traditional mobile phones has come to a decisive victory.

Everyone's recognition of smartphones has been very high.

Except for some middle-aged and elderly people, few consumers who buy new phones will buy traditional feature phones.

Around smartphones, many Internet companies have begun to focus on mobile phones.

Even because of the advent of smartphones, the sales of laptops have declined.

And all of this is closely related to Honor mobile phones.

"Is there any movement on Nokia's side?"

"Didn't they work with Microsoft and Intel to create some new products?"

Regarding what Xia Qingqing reported, Cao Yang was not surprised.

Nokia, a giant, is destined to be unable to be saved by anyone.

"Yes, they quickly launched several new phones in a three-way collaboration."

"THE PERFORMANCE OF THESE MODELS AFTER THEY WERE LAUNCHED IS NOT PARTICULARLY BAD, BUT THE OVERALL PERFORMANCE IS LIKE THAT, AND THERE IS NO WAY TO COMPETE WITH OUR HONOR 2."

"It is estimated that the current market pattern is changing so fast, and Nokia and their giants will also move faster."

"For example, Windows Phone 7.0, which was just launched last year, is normally not upgraded so quickly."

"But just three months after it came out, I made a big upgrade to Windows Phone 7.5."

"A lot of the changes in it are still quite big, and even make old consumers feel a little unfamiliar."

Xia Qingqing is naturally very concerned about Nokia's movements.

And every week, someone devotes himself to collecting, analyzing, and sorting out Nokia's information, and reports it regularly.

So Cao Yang's question, she naturally answered it easily.

"We just started working together last year, and several mobile phones and new systems came out so quickly."

"It seems that all three of them are in a bit of a hurry."

Due to the emergence of Honor mobile phones, the current mobile phone market is obviously much more volatile than the same period in history.

Because Honor mobile phones not only seized a lot of Nokia's sales, but also took a large number of copycat manufacturers in Huaqiangbei to seize the market.

The impact is actually huge.

It can be said that the fierce competition in the mobile phone market is at least comparable to that of 2012.

And even more.

"The three giants joined forces, and they did a lot of moves so quickly, it seems to give people the impression of being very powerful."

"But this kind of product launched in a hurry will definitely have a lot of problems."

"Now Nokia has a loyal group of its own fans who are buying these new smartphones directly."

"Once these fans are also disappointed in Nokia, then Nokia is also on the verge of collapse."

Although Xia Qingqing hopes that Nokia's share will be snatched away by herself as much as possible, she also knows that Nokia's giant still has a deep heritage.

Over the years, they have also accumulated a lot of very loyal fans.

These people played a key role in Nokia's sales.

"In the first half of this year, Nokia's sales not only did not meet their original growth target, but plunged 34% year-on-year."

"In this case, Nokia will definitely make further moves."

"You should also pay more attention to the situation of the other party, lest people rush their anger on us and make some moths come out."

The emaciated Luo is bigger than the horse, and Cao Yang is also a little worried about Nokia's counterattack.

Obviously, he can comfortably move towards success, but he naturally doesn't want any accidents.

After all, if you push people into a hurry, then anything can be done.

And just when Honor Mobile is discussing the mobile phone market in the first half of the year, Nokia is also having a meeting internally.

Stephen Elop, the global president of Nokia, personally discussed the situation with the general managers of several regions.

"Everyone has seen the sales data for the first half of the year."

"Sales in China fell 34% year-on-year, the United States also fell 26%, and Europe also fell 22%."

"The overall sales decline of more than 25% is completely unacceptable."

"Our sales in the first half of the year have no way to maintain the first place in the industry in China and the United States."

"If this situation is allowed to develop, then we will all lose our jobs."

Elop looked at the executives with a cold face.

Each of these people has a high income, but the business they are responsible for is a mess.

Elop is now very dissatisfied.

Of course, he certainly didn't think these questions had anything to do with him.

If there is a mistake, it must be the fault of the subordinates.

"In the past, many consumers still reported that our operating system was not very easy to use, and it could not be compared with Apple and Honor mobile phones."

"Even Samsung's Android is better than it, which has a very negative impact on our smartphone sales."

Zhao Kelin, the head of the Huaxia branch, first stood up and expressed his dissatisfaction with the operating system.

The Huaxia market is Nokia's largest single market, and the decline in sales here is so big.

So Zhao Colin must be looking for some convincing reasons.

Otherwise, the meeting will become a meeting of criticism.

"For the problem of the operating system, I have arranged for someone to communicate with Microsoft."

"They will soon launch the new Windows Phone 8.0, when the system will be fully benchmarked against the Android system, the performance in all aspects has been greatly improved, and the operation method will be more similar to Android."

"After the upgraded system comes out, I believe that the operating system will no longer be a limiting factor in the development of Nokia smartphones."

Elop is a Microsoft executive by training, and he has been most active in working with Microsoft.

Even this time the Big Three were able to sit down and cooperate again, which had a lot to do with him.

The current operating system is not very easy to use, and he is naturally aware of this problem.

So he was also very anxious to react with Microsoft.

Windows Phone 8.0, which was originally not to be launched until next year, will be officially launched at the end of this month.

In his opinion, this is definitely very good news.

This also shows that Microsoft attaches great importance to this tripartite cooperation.

Microsoft is already the undisputed king of computer operating systems, and there are almost no rivals.

Now that the era of smartphones is coming, Microsoft is naturally aware of this.

Therefore, Microsoft naturally wants to extend its monopoly position in computer operating systems to mobile operating systems.

At that time, there will be nearly 1 billion units in the world every year, and if 80% of them use Microsoft's operating system, then as long as each mobile phone charges $10, it will be a huge revenue of $10 billion.

This market is something that Microsoft is absolutely reluctant to give up.

"Our smartphones, the appearance is still a little less recognizable, and there is a lack of a new model that everyone can remember at a glance."

"Although the sales of smartphones have been rising in the past two months, the overall share is still not comparable to Apple."

"I think it's necessary for the design team to do some introspection and see why we can't design classic shapes like the iPhone 4 and HONOR 2."

The person in charge of the American side also stood up and shook the pot.

No one wants to bear the responsibility for the decline in sales, so it is natural to find a more convincing reason at this time.

Otherwise, it is easy to put yourself in a passive and unfavorable situation.

"Samsung is a traditional mobile phone giant like us, but their transformation this year has been relatively successful."

"Today, their smartphone sales are second only to Apple and Honor."

"I look at the appearance of their mobile phones, and they are not as good-looking as Apple and Honor mobile phones."

"Why are you having trouble when they can sell their products?"

Elop immediately retorted to it.

The purpose of today's meeting is to find a solution to the problem with you, not to let you find a way to make excuses.

But the atmosphere seems to be a little off.

So he immediately took out the example of Samsung.

Everyone else can do it, but you can't?

Whose problem is that?

"Samsung uses the Android system, and this system is still relatively recognized by everyone."

Zhao Colin muttered beside him.

However, Elop selectively did not hear it.

Nokia's latest system strategy was formulated by him himself, so it can't be his problem, right?

Even if it is really his problem, it must not be admitted.

Improvement can be improved, and admitting mistakes is absolutely not.

In the consciousness of many Europeans and Americans, there is no habit of saying "I'm sorry".

Even if you do something wrong, you can't kill a duck, and that's a sign of self-confidence in their culture.

Of course, on the surface, the dead duck has a hard mouth, but in private it is quickly modified, and this kind of thing is very common.

"As I said, Microsoft's latest operating system is coming soon."

"When the time comes, we will launch three new models at different price points around the world."

"I hope that from next month, we can have a significant increase in sales and no further decline in market share."

When Elop said this, everyone felt the pressure.

Everyone is a smart person, and after the downward trend of a product is formed, it is definitely not so easy to reverse.

Not to mention that it will stop falling next month, it will be able to stop falling within this year, which is actually a very good result.

But there is certainly no way to argue with Elop about this situation.

In the end, this meeting must have ended in a rather aggrieved atmosphere.

……

"Mr. Wang, fortunately, we have already renovated part of Nokia's production line before, otherwise it would have been idle there now."

Zhong Qiang has naturally been paying attention to the changes in the mobile phone industry.

In the first half of this year, it can be described as the most volatile half a year in the mobile phone industry in China.

Brands are putting all their energy into marketing campaigns.

In particular, traditional mobile phone giants such as Nokia have quickly launched a number of new products.

However, the final sales performance was not good at all.

"Nokia seems to be really going to fail, and they are about to be surpassed by Honor phones."

"Even if you add up the sales of Honor mobile phones and Warwick, they have surpassed Nokia."

"And most of the products we OEM for Nokia are relatively low-value products."

"SOMETIMES, THE PRODUCTION OF FIVE NOKIAS IS NOT AS MUCH AS THE MONEY OF AN HONOR 2."

Wang Fu is now secretly glad that he made the right decision.

Otherwise, there would definitely be no way to live so comfortably now.

"The sales of Honor mobile phones and Huawei mobile phones are constantly increasing, and I think it is likely that the mobile phone OEM business will become the company's largest sales business in the future."

"Taking advantage of these advantages, we also have a great technical advantage in the production of navigation and other parts."

"When the time comes, it can be fully integrated with the automotive business."

Mobile phones are obviously more difficult to produce than navigation and touch screen parts.

can handle the production of smart phones, so many other electronic components are not such difficult parts for BYD.

At least from a production point of view.

"Isn't there a few new products from Nokia that will be mass-produced one after another this month?"

"You have to pay special attention to the market performance of these new products, the other party is expecting a lot of units this time, and if the sales volume is not ideal, then the load of our production line will be reduced."

Wang Fu is not worried about BYD's mobile phone OEM business.

The customer gives too little information about the number of units, and he has to worry about it.

The customer gives too much information about the number of units, and he also has to worry about it.

Anyway, there is definitely no way for him to be idle all day long.

"These new products are the products of Nokia's tripartite cooperation with Intel and Microsoft, and Nokia has relatively high expectations for it."

"Although the market performance may not be so good, I don't think it should be bad."

Zhong Qiang gave his guess quite boldly.

However, soon the market will tell him the answer.

……

"Mr. Wang, I feel that Nokia's current situation is already in danger, can you consider pushing them further and letting them fall completely?"

As the sales director of Apple Huaxia, Lin Rong will definitely not care less about Nokia than Xia Qingqing.

In a way, Nokia is their common enemy.

None of them are particularly willing to compete fiercely with each other when it comes to killing this enemy.

After all, the market capacity of smartphones is still inferior to traditional feature phones for the time being.

After all, Nokia and Motorola can make a feature phone for 300 yuan.

But whether it's an Honor mobile phone, an Apple phone, or a copycat machine in Huaqiangbei, if it's a real feature phone, it can't be done for 300 yuan a piece anyway.

However, some people only have the most basic needs for mobile phones.

Therefore, the sales of models of about 300 yuan have always been very good.

Nokia also relied on the performance of these models in the first half of this year to avoid a complete collapse.

However, sales did not collapse completely, but profits plummeted.

Although it has not yet reached the point of loss, Nokia Huaxia's profit has disappeared by 90%.

The point is that in this case, Nokia's sales are also still falling.

That's why Lin Rong feels that Nokia has really reached the stage of life and death.

"Take advantage of his illness and kill him!"

"Nokia has now united Microsoft and Intel, and it is likely that there will be a lot of new products for you at that time."

"In order to avoid being overturned by Nokia, we definitely want to let their current situation get out of control as much as possible."

"Once the whole company becomes chaotic, then it is not far from Nokia leaving the mobile phone market."

Wang Ziming gave his opinion very affirmatively.

His priority now is to expand market share, and the easiest market to grab is the market of traditional mobile phone giants such as Nokia and Motorola.

"Well, then I'll find a way to arrange some more activities, and strive to completely stink Nokia's reputation as soon as possible."

After determining the general direction, Lin Rong immediately began to get busy.

The situation of China's mobile phone industry is also beginning to become complicated.

"Editor-in-chief Wu, these mobile phone manufacturers are really interesting, and they have started to work together."

Xie Min was drinking coffee while chatting with Wu Xuebin.

As a senior editor of Zhongguancun Online, Xie Min naturally paid attention to the fierce competition in the mobile phone industry during this period.

Although their respective executives have not yet finished PK, the competition among dealers around the country is definitely fierce.

The car market in 2011 is definitely much more volatile than in 2010.

"This year, our website's advertising revenue has increased by 43% compared to the same period last year, which is a very good increase in all the years since the company was founded."

"The more these mobile phone manufacturers roll, the better our life will be."

Wu Xuebin is obviously not afraid of the mobile phone industry at all.

Anyway, they are the most influential professional website in the IT industry.

As long as various mobile phone manufacturers still want to advertise on the Internet, it is difficult to avoid Zhongguancun Online.

This is also where Wu Xuebin's confidence lies.

"That's true, but I'm worried that things will be reversed, and the situation will become more complicated."

Although under normal circumstances, the development of this situation is definitely a good thing for Zhongguancun Online.

But Xie Min was obviously a little lacking in confidence.

She feared that things would be completely different from what she had expected.

……

"Mr. Cao, this year's Apple's developer conference is said to be postponed to November."

"OUR HONOR 3 WAS SUPPOSED TO BE RELEASED IN JUNE AND THEN OFFICIALLY AVAILABLE IN JULY."

"BUT NOW THAT APPLE'S DEVELOPER CONFERENCE HAS BEEN POSTPONED, I THINK IT'S OKAY TO POSTPONE THE HONOR CONFERENCE."

"THE COMPETITIVENESS OF OUR HONOR 3G AND HONOR 2 IS STILL VERY STRONG, AND WE DON'T NEED NEW PRODUCTS IN THE FUTURE TO HELP US IN THE SHORT TERM."

Xia Qingqing came to Cao Yang's office again.

Develop a mobile phone a year, this is basically the rule that Cao Yang set for Honor mobile phones.

ACCORDING TO THIS RULE, JUNE OF THIS YEAR IS THE DAY THE HONOR 3 WILL BE RELEASED.

However, it has been a week since July, and the press conference has not yet been held.

There is naturally a reason behind this incident.

"Postpone."

"Anyway, our products must be pressed against Apple's new products, and we can't lag behind."

"Otherwise, it will be even more difficult to suppress it in the future."

Cao Yang has a very clear understanding of the influence of trends.

It takes patience, skill and ability to reverse something that has already formed a trend.

"I've heard that there will be a new model on Nokia's side soon."

"At that time, it is estimated that it will also have a certain impact on our sales."

Xia Qingqing reported another piece of bad news.

But Cao Yang didn't care very much.

Because he knows that no matter how Nokia tosses, in the end, the mobile phone business will definitely not be done.

If it barely continues, there will be all kinds of problems.

"Nokia has launched more new models in the past year than in the last two or three years, right?"

"They're obviously aware of the problem as well."

"When the time comes, if they have new actions, then we will take into account the actual situation and then treat them separately."

Cao Yang told Xia Qingqing his thoughts.

Terminal discounts have different results in different places.

Even if it is a model with the same configuration, the price you propose in Lingnan Province may be 100,000 yuan, but it may be 110,000 yuan in Northeast China.

Many of these things have been illustrated through past topics.

"We and Nokia employees have employees who used to be each other."

"We can quickly get some information about Nokia, but I estimate that Nokia knows a little bit about the situation in our family."

Xia Qingqing knows very well that there are eyeliners from other companies among the company's employees.

However, to find such eyeliner, sometimes it takes some serendipity.

Otherwise, it's a bit difficult.

"Don't worry about these things, you still need to be hard to strike iron."

"We now want all the mobile phone manufacturers to follow our footsteps, so that we can maximize our influence."

As soon as Cao Yang said this, Xia Qingqing also knew it in his heart.

In the next few years, I can roll up my sleeves and work hard.

"Well, then I'll arrange for someone to keep an eye on each other's movements."

Xia Qingqing didn't bother with anything more, and immediately went to the coordinator to follow up on Nokia's movements.

And at this time, Nokia did something to die.

(End of chapter)