The past August was a bumper month for many car companies.

Basically, the only ones who are lost are Dongying car companies.

However, there were island disputes before, and then there were corporate frauds, and then they were picked up again, so everyone felt that Dongying car companies deserved it this time.

For Cao Yang, there is indeed another surprise waiting for him in August.

"Mr. Cao, Mr. Xia has already arrived in Conference Room 3."

Cao Yang had just finished a meeting, and Mi Ying arranged the next meeting for him.

This is also the daily routine of many company CEOs.

There is no way to avoid all kinds of mountains and seas.

"Look at what Xia Qingqing means, the sales of Honor mobile phones last month should be very good?"

Cao Yang still knows a lot about these subordinates.

Coming to report in such a hurry is obviously good news.

In the past few months, he hasn't spent much time on the Glory mobile phone, basically letting Xia Qingqing toss it himself.

"It should be pretty good."

Mi Ying didn't say much at this time, and followed Cao Yang directly to the conference room.

Over there, Xia Qingqing and the others were already ready, and when they saw Cao Yang, they exchanged a few words of greeting and officially began to report the latest situation of the Honor mobile phone.

"Mr. Cao, in the past August, our smartphone sales exceeded 10 million units for the first time, reaching 10.12 million units."

"On top of that, we have sold more than 3 million PADs."

"Throughout August, the turnover of our Honor mobile phones reached a historic 54.3 billion yuan."

Zeng Tingting reported a super big news to Cao Yang as soon as she came up.

Monthly sales of 10 million mobile phones!

This is definitely a very explosive achievement.

As long as it continues, it will sell more than 100 million units next year.

Even this year, we were able to get closer to the high goal of 100 million units, which is definitely a very remarkable achievement.

The most important thing is that the products of Honor mobile phones are high-end goods, and there are no cheap products.

In this case, the influence is even greater.

To put it mildly, in terms of the sales of Honor mobile phones, all other domestic self-owned brand mobile phone manufacturers combined cannot compare.

Even Samsung's mobile phone, which is still barely sitting in the first position in the market, is only supported by the sales of feature phones.

Otherwise, if you compare smartphones alone, you will definitely not be the opponent of Honor mobile phones.

The price of feature phones is completely incomparable with that of smartphones, so Honor mobile phones are already the largest mobile phone companies in China in terms of sales.

"Our HONOR4 has not yet been released, and the goal of monthly sales of 10 million has been achieved?"

"It seems that this year's year-end bonus of Honor mobile phone is going to be envied by many people again."

As soon as Cao Yang said this, the senior executives of Honor Mobile who participated in the meeting couldn't help but smile.

Although there are still several months before the year-end bonus is issued, with Cao Yang's words, the amount of the year-end bonus will definitely create a historic record.

Thinking of this, everyone is more motivated.

After all, no matter who you are, isn't it just to work hard to earn money?

Not to talk about the boss who pays money, he is not a good boss.

"Yes, since Apple's mobile phone was driven out of the Chinese market, our domestic market share has been rising."

"After being acquired by Microsoft, Nokia has completely died down, and it is estimated that it will not sell 2 million units in a month."

"Even if it's Samsung, they have maintained their overall sales in the Chinese market without declining."

"On the contrary, the performance of other independent brands such as Warwick, Xiaomi, and OPPO is also very good."

Xia Qingqing explained the overall performance of the mobile phone market with a smile.

This is definitely the best era for Honor phones.

But for some competitors, maybe that's the worst of times.

"What is the proportion of these sales volumes at home and abroad?"

The total sales volume is very good, but Cao Yang has always hoped that his industry can take the road of internationalization, not only in China, but also abroad.

With the degree of involution of the Chinese people, as long as they are used well, they can definitely kill a group of opponents in the world.

"In terms of mobile phone business, about 3 million units are contributed by overseas markets, of which the polar bear side and the European market are the best performers, and the situation in Southeast Asia is also good."

"In terms of PAD, the number of exports has also exceeded 1 million, and the market distribution is similar to that of mobile phones."

"In the next step, we are going to focus on attacking the Dongying market and see if we can take down those traditional mobile phone companies in Dongying."

For a long time, the Dongying market has been very difficult.

Whether it is a car, home appliances or a mobile phone, the Huaxia brand has no sense of existence there.

In other words, except for Dongying's local brands, brands from other countries have no presence there.

Xia Qingqing is ready to challenge this rule.

"Toei's Sony, Sharp, NEC, Panasonic, Toshiba, Kyocera, Fujitsu and other brands are obviously backward in terms of smartphone layout."

"Sharp, in particular, is still focusing on flip phones, which is simply an antique."

"However, the market over there is also quite special, and if we want to successfully break in, we still need to think about it."

In his previous life, Cao Yang had not heard of any mobile phone brand in China other than Warwick that had any achievements in Dongying.

If there is no special action in this life, the situation will obviously not change.

"Dongying's mobile phone market is really different."

Xia Qingqing nodded, "It's not so much that mobile phone manufacturers dominate the market, it's better that telecom operators control everything." ”

"Over there, I've heard that consumers are not even buying phones that are designed directly by the manufacturer, but are customized to the specific needs of the operator."

"It's almost unbelievable for us."

Xia Qingqing obviously has some understanding of the Dongying market, otherwise he would not easily put forward the slogan of entering the Dongying market.

"Of course, Dongying's operators also provide users with many 'exclusive' features, such as online purchase of music, movies and live satellite TV."

"However, it also means that users are locked into a closed ecosystem."

"To make matters worse, most phones don't support the freedom to change SIM cards, which further limits the user's options."

"If we want to enter the Dongying market, we must cooperate with local operators in Dongying."

Do as the Romans do.

Although the mobile phone market in Dongying is very strange, if you want to gain a share there, you must abide by some rules.

Otherwise, you won't be able to sell your phone, what's the point?

Or even if your phone is sold, but you can't even buy a suitable SIM card, then who will buy it?

"Dongying mobile phone manufacturers are still immersed in the era of manufacturing customized mobile phones for operators, which makes their competitiveness in the global market greatly weakened."

"That's a good thing for us."

"Our mobile phones are not only powerful, but also have their own app store, where users can freely choose the apps they want, and that experience is definitely not comparable to traditional Dongying mobile phones."

"I'm sure the operators of Dongying can also recognize this problem."

"After all, it's actually more beneficial for them to work with a foreign mobile phone manufacturer that has a complete technical solution."

"They no longer need to spend a lot of resources to develop custom requirements, or even provide sales channels for mobile phone manufacturers, they just need to focus on providing communication services."

Although Cao Yang did not specifically study the situation of Dongying's mobile phone market, he still has some understanding of the general situation.

After all, Dongying is the largest overseas mobile phone market in Asia, and Cao Yang can't not know anything about it.

"Yes, the communication operator channel is the core channel for selling mobile phones, and in order to get the Dongying market, we must first support the local mobile operators and deeply bundle them."

"Even many of Dongying's contract packages are mobile phones sent to the network, in the past, the three major domestic operators have also promoted this, but they are all low-end mobile phones, and Dongying's high-end mobile phones are still sent."

"In the initial stage of our cooperation with Dongying operators, the other party may reduce prices on a large scale, otherwise it will be difficult to fight for cooperation opportunities."

Xia Qingqing mentioned a very critical issue.

That's the selling price.

Due to the special market situation, Dongying consumers often do not spend a lot of money to buy mobile phones.

However, the price of people's spending packages is not cheap at all.

It can be said that the wool comes out of the sheep.

This also enhances the operator's voice from the side.

If Honor mobile phones want to enter the Dongying market, they must sacrifice something.

Of course, Cao Yang will definitely not do a loss-making business.

In the previous life, even if it was an Apple mobile phone, the price after subsidy on the operator side of Dongying was generally the lowest in the world.

This means that the price of Apple's mobile phone to Dongying operators must be relatively low.

Otherwise, people won't cooperate with you at all.

"Opening up overseas markets, especially the markets of developed countries such as Dongying and Europe, requires us to enhance our competitiveness in terms of comprehensive competitiveness such as products and technologies, channel cultivation capabilities, localized operation capabilities, and brand influence."

"Of course, it is also possible to make some concessions on price in the early stage."

"After consumers get used to our mobile phones, we can have various means to keep raising prices."

Regarding the general direction of Xia Qingqing's report, Cao Yang basically agreed.

What if you don't agree?

Then give up the Dongying market!

This is certainly not the best solution.

It is better to raise fish first in the early stage, and then slaughter them after fattening.

"Mr. Cao, we will officially hold the 2012 new product launch conference next week, and new products such as HONOR4 will also be officially released."

"I am ready to use HONOR4 as the first product to hit the Dongying market, directly crushing Sony, Sharp and other manufacturers, so that the advantages of Apple mobile phones and Samsung mobile phones are completely non-existent."

In recent years, Dongying's mobile phone market has also been able to perform as two outsiders, Apple and Samsung.

The rest of the brands have basically collapsed.

Even Nokia at its peak, it did not open up the situation of the Dongying market.

"You can just watch and deal with this specific arrangement."

"However, if you want to deal with Dongying operators, I think you can consider cooperating with Warwick."

"They definitely have more resources than we do."

Cao Yang remembers that in the previous life, Huawei mobile phones were able to open up the situation in Dongying, relying on breakthroughs with NTT DoCoMo and other communication operators and channel providers.

They are professional communication equipment manufacturers and have dealt with all operators in Dongying.

Some of these operators have a close relationship with Warwick.

After all, it's only 2012, and the United States is not so worried about Warwick.

If at this time, with the help of Warwick's resources, can open the channel of Dongying operators, perhaps the performance of Honor mobile phones in Dongying will surprise everyone.

Of course, Dongying's mobile phone market has a capacity of tens of millions a year, and even if Honor mobile phones have good performance, it is estimated that it will be difficult to exceed 10 million units.

At this point, Cao Yang is mentally prepared.

No matter how small a mosquito is, it's meat.

If the Toei market can be opened, it is not surprising that there are new breakthroughs in the market all over Europe.

Next, Cao Yang listened to Xia Qingqing's arrangements for next week's new product launch conference, and hurried to attend another meeting on Daystar's side.

After this meeting, Honor Mobile also officially released the information for August.

The number of 10.12 million mobile phone sales is definitely a huge stimulus for many people.

"Mr. Xu, the strength of Honor mobile phones is too strong, and all high-end mobile phones can be sold in this amount."

"I just checked, Apple's global sales have not exceeded 10 million units this month, only 9.88 million units."

"That is, Samsung mobile phones can suppress Honor mobile phones in terms of pure sales."

Lian Zhitian noticed the data released by the Honor mobile phone for the first time.

Although the performance of Honor phones has always been very impressive, it can continue to improve every month, which is very remarkable.

"Honor mobile phones now have hard power in technology and products, and it is not surprising that they can achieve today's results."

"It is precisely because of this achievement of Honor mobile phones that it has driven the development of the entire Huaxia smartphone brand."

"Even if we were able to sell more than 4 million units last month, we also enjoyed some of the benefits brought by Honor mobile phones."

Xu Jun's mentality is very stable.

Warwick's mobile phone business was originally a relatively marginal business, but now it can achieve monthly sales of more than 4 million units, contributing nearly 10 billion yuan of turnover every month, which can be regarded as a complete entry.

"That's right, not to mention anything else, just Honor mobile phones can design and produce chips by themselves, which is a very remarkable existence."

"Then their HONOR system can be regarded as a subversive existence, allowing China to achieve an important breakthrough in the operating system."

"I heard that the car machine system they are developing now uses the HONOR system, and the computer that will be pushed out in the future is probably also using the HONOR system."

Lian Zhitian, as a technical talent, still has a very high evaluation of Honor mobile phones that have mastered the core technology.

Warwick itself also takes the technical route internally, and the status of technical talents is relatively high.

Especially the kind of high-end technical talents who really have a level that ordinary people do not have, their status within Warwick is simply not too high.

"Next week is the 2012 new product launch of Honor mobile phones, I don't know if their new products will be able to surprise everyone as always."

"I think as long as Honor mobile phones can maintain this momentum of development, in a few years, the influence of Huaxia's mobile phone industry in China and the world will definitely be different from what it used to be."

As soon as Xu Jun's words landed, the mobile phone rang.

Say Cao Cao, Cao Cao will arrive.

Seeing that it was Xia Qingqing's call, Xu Jun immediately connected.

"Mr. Xia, congratulations on your monthly sales exceeding 10 million units for the first time, setting a good example for us."

Xu Jun naturally came to Xia Qingqing for a few minutes.

After all, the performance of Huawei mobile phones in August is also very good.

Both sides can find a lot of data to blow each other.

"Mr. Xu, we are ready to enter the Dongying market and bring the upcoming HONOR4 to more consumers."

"However, the mobile phones over there are mainly sold through operators."

"Is Huawei interested in entering the Dongying market with us?"

Although everyone's product positioning is different, there is no direct competition for the time being, but Huawei has a mobile phone business after all.

If Xia Qingqing simply mentions the Honor mobile phone there and wants to enter the Dongying market, if Huawei can help, the effect will definitely be greatly reduced.

So after Xia Qingqing thought about it for a while, when he called Xu Jun, it became an invitation to Huawei Mobile to enter the Dongying market together.

"The Dongying market is a market where even Nokia at its peak has collapsed, have you really thought about it?"

Xu Jun couldn't help but ask rhetorically.

Although Huawei mobile phones are now also developing overseas business, whether it is polar bears or Europe, Southeast Asia and other places, there are traces of Huawei mobile phone sales staff working hard.

But for the Dongying market, Xu Jun does not have much confidence.

The markets of Dongying and Goryeo are too special.

In other words, there are too many invisible local protectionist measures in the markets of these two places.

If Huaxia enterprises want to open the consumer electronics market in these two places, the difficulty is simply not ordinary.

Xu Jun, who is full of confidence, is now a little afraid to go all out to enter the Dongying market.

"Although Nokia was very powerful at its peak, it did not have an overwhelming technical advantage compared with Dongying's mobile phone manufacturers."

"The functions that Nokia mobile phones have, Dongying mobile phone manufacturers also have, so it is not surprising that they finally failed in the Dongying market."

"But now that we have entered the era of smart phones, those manufacturers in Dongying are still immersed in the glory of the past, just like Nokia, and their thinking has not changed."

"This is the best opportunity for us to enter the Dongying market."

"Huawei Mobile and Honor Mobile communicate and negotiate with Dongying's operators together, and can provide each other with models of various levels, and I think there will definitely be operators who are interested."

With Xia Qingqing's persuasion, Xu Jun's attitude slowly changed.

At least he has understood that Xia Qingqing hopes that Huawei can help Honor mobile phones in terms of operator channels.

This kind of thing is not harmful to Warwick, and he naturally will not refuse.

Even he is ready to follow behind the Honor mobile phone to see if the Huawei mobile phone can open the Dongying market.

……

If the sales volume of Glory has set a record, and Xia Qingqing is the happiest, then the second happiest should belong to Wang Fu and Zhong Qiang and others on BYD's side.

So far, Honor's own factory has not expanded production, maintaining an overall production capacity of about 1 million units without any further changes.

This means that most of the products of Honor mobile phones are handed over to BYD to OEM.

This business has become BYD's largest business.

Originally, when BYD gave Honor mobile phone OEM, it thought it was just to enrich the OEM business a little, so as not to put all the eggs in Nokia's basket.

Unexpectedly, this foundry business has become the company's main business.

In August, BYD's foundry business contributed more turnover than its automotive and battery businesses.

"Mr. Cao, the factory we built for Honor mobile phones in Hunan Province was fully put into operation last month."

"In the next few months, the factory in Hunan Province alone will be able to produce 10 million mobile phones or PADs for Honor mobile phones."

"At the same time, we have further started the construction of the second phase of the factory, striving to increase the assembly capacity of mobile phones and other products to 20 million units in one step."

Wang Fu called Cao Yang, it was definitely not a simple blessing.

His investment in a new factory is also to express his optimism about Honor mobile phones.

After all, the monthly sales of Honor mobile phones and PADs have exceeded 13 million units.

In addition to the 10 million production capacity of Hunan Province on BYD's side, plus the production capacity in Shencheng, it can only achieve 20 million units at most.

However, Honor mobile phones have other products such as laptops to be released next, and the sales volume is also increasing every month.

If BYD does not prepare in advance, Wang Fu is worried that Cao Yang will arrange for someone to find other foundries to cooperate.

Even Wang Fu has heard more than once that Foxconn and other foundries have been in contact with Honor mobile phones and want to find cooperation opportunities.

"Then it seems that I have to ask Xia Qingqing to work harder and increase sales as soon as possible."

"Otherwise, it will change from a lack of supply to an oversupply at that time."

Cao Yang is very familiar with Wang Fu, so he directly gave an answer half-jokingly.

BYD's general idea, he can naturally guess.

He doesn't mind handing over the OEM business to BYD all the time.

As long as Wang Fu is not stupid, he will not use the fact that he is the exclusive foundry as a means to blackmail the Honor mobile phone, which is definitely a matter of self-destruction of the Great Wall.

"The development of Honor mobile phones is estimated to create a new record for the development of Chinese enterprises."

"It has only been established for less than ten years, and sales have started from scratch, and this year it is estimated that it can directly exceed 400 billion yuan, and even 500 billion is possible."

"This data can completely push Honor mobile phones into the world's top 500."

Wang Fu praised with envy.

This achievement is really only enviable.

It's hard to feel jealous.

(End of chapter)