Chapter 372, Victory in the First Battle (6K)
Attracted by this strange scene, the merchants of various countries stopped and began to talk in Chinese in a whisper:
"What's wrong with this car?"
"It seems that the engine is overheating, and these two young men are blowing the engine with an electric fan."
"No, their fans are blowing in our direction."
"Why don't I feel cold?"
"Oh yes, I think it's cool, but it doesn't feel cold, what kind of fan is this?"
"Strange, how is their fan five leaves? Could it be that the reason is in the design of the five leaves? β
"Wait, man, don't you feel like the wind is soft? It's not the same as the wind blowing from the electric fan at home. β
"It's beautiful. I like it better. β
ββ¦β¦β
There were more and more onlookers, until a foreign female businessman pushed through the crowd, squeezed to the front, and asked Jiang Yan and Xu Damao in English: "Young man, what's going on with your fan, why is it five leaves, I think this wind is very soft, this style is good, it looks very beautiful." β
The translator who followed the female merchant was about to translate this sentence to Jiang Yan, but Jiang Yan had already begun to answer in fluent English: "This respected lady, I am very interested in introducing our new product to you, the Happiness Brand Five-Blade Fan. β
"This one uses the latest principles in fluid mechanics, combined with the most popular ergonomic theories in the world, highlighting the concept of green, environmental protection and close to nature."
When Jiang Yan said this, he raised his head and quickly looked at the expressions of the guests around him, and then pointed to the electric fan and said: "Let's see, our fan uses five leaves, and one of the major characteristics of this design is that the wind generated is very soft and the noise is extremely low. And, according to our calculations, it can save electricity while creating the same cooling feeling. β
It's so tiring, to string together so many concepts, but also to be able to justify themselves, this is really not something ordinary people can do. Jiang Yan praised himself in his heart as he spoke.
But this English is a bit uninteresting, and it can't be helped, I've traveled through so long, I haven't spoken in English for too long, and it's amazing to be able to say it so clearly.
"Oh, lad, you speak English so well,." The beautiful merchant exclaimed.
This young man gave her the feeling of being modernly educated in a developed country, sunny and confident.
It's not at all like the Chinese translator around her. His English has time and words are not accurate, and he needs to guess by himself, and this accent is also difficult to explain, if it weren't for the fact that his company didn't have a Chinese translator, he didn't want to bring them at all.
Hearing this young man speak this English today, I suddenly felt a refreshing feeling for myself, and my ears also felt a lot, and my good impression of him increased a lot.
The businesswoman even thought that even if she didn't have a business, it would be a good idea to ask him to give her a translator, and she would have to stay here for a few days!
"Thank you for the compliment." Jiang Yan bowed slightly to her and showed a handsome smile.
Seeing Jiang Yan's gentleman-like movements, the businesswoman was even more satisfied, and smiled at Jiang Yan.
"Young man, you can call me Nancy. I'm the Sales Director of Company G. The merchant said.
Company G is a medium-sized home appliance sales company of John Bull, of course, Jiang Yan does not know this. Nancy came here this time, not with the intention of purchasing household appliances, but just to see the market in Rabbit Country.
By the way, taste the food of the rabbit country, people who have been to the rabbit country talk about the food here is intoxicated, which naturally aroused Nancy's interest, and this is why I have my trip to the rabbit country.
The food here did not disappoint her, she has eaten a lot of good things these days, and the embroidery and porcelain here make her linger.
Other things are indescribable, and they can't be compared to their own country.
Passing by the side of the road just now, when everyone was watching the excitement, she saw the four five-blade fans at first sight. With her professional nature, she is keenly aware that this product has a lot to offer in the market. Now that she heard Jiang Yan's introduction, she was even more determined in this idea.
Jiang Yan said: "Ms. Nancy, it's a great honor to meet you, my name is Jiang Yan, you can call me Little Jiang." Are you interested in our fans? β
"Yes, Mr. Jiang, I'm very interested, can I talk to you?"
"Absolutely."
"But...... Are we going to talk about it here? Nancy hesitated.
Seeing her like this, Jiang Yan smiled and said, "Oh, you misunderstood, of course it's not here, madam, please go ahead." After Jiang Yan finished speaking, he made a gesture of please.
"Aren't your products on the stand?" On the way, Nancy asked Jiang Yan curiously.
Hearing Nancy ask, Jiang Yan thought about it and came to my house and said: "Our products have always been exhibited in the exhibition, but there are too many excellent products in our country, maybe you haven't noticed." β
"Oh, that's right. I think some things might be more appropriate to talk about in the negotiation room. What do you think! Nancy said.
"I think so too." Jiang Yan responded with a smile.
"In addition, I need to know about your qualifications, you know, we don't know much about the enterprises in the rabbit country."
"I understand it very well." Jiang Yan said.
In the next time, Jiang Yan told him about his work unit, of course, he didn't say anything about the secret, and he still had this awareness.
Hearing that Jiang Yan was the inventor of this electric fan, Nancy became even more curious about Jiang Yan and asked him a lot of questions related to the electric fan.
These questions were answered by Jiang Yan one by one, and Nancy has always laughed at Jiang Yan's humorous words.
"You still have a good sense of humor." Nancy said, and she then added: "I find it a pleasure to communicate with you, and I think we have more of a common language. β
"It's also an honour to talk to you, and for a beautiful lady like you, I think it's far more enjoyable to sit and negotiate together than to have lunch together." Jiang Yan slapped Nancy's ass wildly in Westernized language. Speaking of which, Nancy can indeed be called a beauty, of course, this refers to the way she looked 30 years ago.
"Director Zhao, Director Zhao, wake up." Xu Damao pulled out of the jeep and shouted to Zhao Zhanqiang, who was sleeping soundly inside. Zhao Zhanqiang accompanied the professor to make an inverter at the Polytechnic University the first night, and he didn't sleep all night, which would make up for the cat's sleep in the car.
Zhao Zhanqiang was awakened by Xu Damao, opened his hazy eyes, calmed down, and asked, "What's wrong?" Something is wrong. β
Xu Damao said: "There is a foreign customer who has taken a fancy to our electric fan, Mr. Jiang has already taken her in, and when he leaves, he will explain to me and let me tell you." β
Zhao Zhanqiang, who was still a little sleepy, woke up directly when he heard the news, pulled Xu Damao and said, "Someone really asked." β
Seeing his director like this, Xu Damao said with a smile on his face: "Director Zhao, how dare I deceive you!" If you don't believe me, you can check it out. β
"Yes, yes, go see, go see." At this point he seemed to remember something, "I'll have to go get Lucy, or else I won't be able to communicate." β
After saying this, he hurriedly got up and ran to the exhibition hall.
Xu Damao's voice came from behind him, "Director, Mr. Jiang understands English." β
Hearing Xu Damao's words behind him, Zhao Zhanqiang was stunned, but he didn't stop and ran towards the exhibition hall.
At the Canton Fair venue, in the booth of the Foreign Trade Hall of Sijiu City, Zhao Yingkui was sweating profusely to help Director Hu of Cloisonne carry the exhibits. There were seven or eight merchants in front of the booth, who were picking and looking at cloisonnΓ© handicrafts and bargaining with the factory director. Not to mention, Sijiu City cloisonne is indeed very set, overseas merchants can't put it down, and some people order hundreds of pieces.
Of course, Zhao Yingkui remembered Jiang Yan's entrustment, but he was too busy to take care of their five-blade fan. The sales of cloisonnΓ© are so good, there are orders of almost 100,000 US dollars to be signed every day, which is the top priority of the Foreign Trade Department, how dare Zhao Yingkui slack off.
As for the five-blade fan, Zhao Yingkui felt in his heart that this was just Jiang Yan's wishful thinking, how advanced the technology of foreign countries is, and things like electrical appliances, people are much better than us. Let's get some handicrafts, local specialties or something for export, and that's about it.
Thinking of this, he envied the noodle factory, ham sausage and automobile factory in the center of the booth, I heard that these factories have signed a lot of large orders, half of the annual foreign exchange is people's, which is like the cloisonnΓ© factory in his hand, 100,000 a day is enough for his own happiness.
But then again, they are all enterprises in Sijiu City, and the gap is so big. In other words, these factories were all made by Mr. Jiang, and the electric fans in his hands are no worse than them!
He decided that when he was a little free, he would take out the five-blade fan and show it.
As if telepathically, Zhao Yingkui thought of Jiang Yan in his heart, and Jiang Yan magically appeared in front of him. "Director Zhao, is it okay to delay you for a few minutes?"
"Ouch, it's Mr. Jiang, I'm so sorry, you see I'm busy, what's the matter with you? He looked at the group of foreign businessmen behind Jiang Yan suspiciously.
Jiang Yan said: "Director Zhao, these dozen merchants behind me want to learn from you about the situation of the five-blade fan. β
"Five-bladed fan?" Zhao Yingkui was a little confused, "You mean, they are all here to ask about the five-leaf fan?" β
It's no wonder that Zhao Yingkui is confused, there are really a little more people standing behind Jiang Yan, there are indeed twenty or thirty numbers, and there are black, white and brown, all kinds of people.
"Yes, I'm here to ask, please arrange a negotiation room for me, a bigger one," if you can't do it, you tell the person in charge of Yanjing First Automobile Factory that I want to borrow their negotiation room.
"Oh, oh, okay, I'll go, I'll go." Zhao Yingkui ran out with a gust of wind after speaking.
It's not difficult to borrow the negotiation room at all, with Jiang Yan here, these companies will definitely give face, otherwise these factories will know that Jiang Yan is coming and will come over in a swarm, wanting Jiang Yan to go over for guidance.
After Zhao Yingkui left, a group of overseas businessmen rushed up and fired at Jiang Yan at the same time:
"Mr. Jiang, I want to know, is the five-blade fan indeed your product?"
"Mr. Jiang, I want to ask how much you have exported so far?"
"Mr. Jiang, our company is very interested in becoming the agent of the five-blade fan in North America, can we talk?"
"Mr. Jiang, our company is very influential in the European market, this is my business card."
ββ¦β¦β
The merchants are so enthusiastic, and everyone is afraid that someone else will take the lead and lose an important business opportunity. Nowadays, the global economy is sluggish, and it is not easy to find one or two good products.
There is not much technical content in the fan, and many quality things can be seen at a glance. When I was outside the venue just now, everyone had already seen the appearance of the five-blade fan, and also experienced the effect of the fan, and the soft feeling was indeed incomparable to the traditional three-blade fan. Those who can come to the Canton Fair are not ordinary shopping mall rookies, and everyone has the same sensitive sense of smell for business opportunities.
At this moment, Hua Keqin, the deputy director of the Foreign Trade Department of Sijiu City, came over when he heard the voice, the movement here was really a little bigger, and when he saw so many overseas merchants, he still had to come over and ask.
"Mr. Jiang, what's going on with you? Why is it so messy. Hua Keqin, who had just arrived, wanted to get angry when he saw such a mess, but after seeing that it was Jiang Yan who was surrounded, his tone was much softer.
Jiang Yan said: "Director Hua, there is indeed a situation here for us, these merchants seem to be a little interested in one of our five-bladed fans. β
"Interested?" Walker-chan asked, "How much interest can you have?" β
Nancy is no stranger to Hua Keqin, the two of them have been in contact for the past two days, at this time Nancy was the first to step forward, smiled and said: "Mr. Hua, I want to ask, do you have any intention of exporting this charming fan product to the John Bull market?" β
"Of course, of course." Hearing this, Walker said in English, "Ms. Nancy, I wonder how many of these fans your company is interested in selling?" β
Nancy said: "We are not sure about this number at the moment, but we hope to export 100,000 units in the first phase, and if the sales are good, we hope to expand the cooperation." β
"100,000 units!" Mr. Walkers almost thought he had misheard. Commodities exported in units of 100,000 are also available in Sijiucheng, such as some kind of hand-woven bowlmats, 20 per dollar, and 5,000 US dollars for 100,000, which is also a good foreign exchange income.
Thinking of this, Hua Keqin turned around and asked Jiang Yan, "Mr. Jiang, what is the price of your fan?" β
"It's priced at $45 a piece." Jiang Yan replied in English,
This price is the price that Jiang Yan decided after careful consideration, and after some special channels, Jiang Yan learned that the current price of electric fans in foreign markets is about 40 US dollars. The five-blade fan designed by himself has a unique design, so the price is tentatively set at $45. β
This price also frightened a group of people in the Foreign Trade Department, and they all felt that the price of the fan of the foreign devil was 40 US dollars, and we were 45 US dollars, how could our country's products be sold more expensive than foreign ones? β
However, Jiang Yan is still a bit of a loss at this price, if it weren't for exports and subsidized things, Jiang Yan would not have set this price if he died.
This five-blade fan, calculated according to the production cost, has to reach a minimum of 80 yuan. If it is sold for 45 US dollars, at the exchange rate of 1 yuan 7, it is equivalent to 76 yuan and 5 cents of RMB. Each unit produced will cost a net loss of 3 yuan and 5 cents. β
However, there is a policy here, and there are countermeasures, and the exchange rate of 1 yuan 7 is the official price. If it is an export enterprise, there is a separate foreign exchange settlement price for the foreign exchange of income, which is calculated at 2 yuan 8, which is to encourage exports, which is an internal policy. β
If calculated according to 2 yuan 8, 45 US dollars is 126 yuan, although it is cheaper than the domestic one, but it can barely make some profits. However, there are also transportation costs, marketing costs, and profit margins for foreign merchants. In this way, you still can't make money.
However, Director Xie of the Foreign Trade Department of Sijiu City promised himself that as long as the sales price can be above 40 US dollars, after the foreign exchange settlement is completed, the part less than 245 yuan will be subsidized by the Foreign Trade Department.
40 US dollars, calculated at an exchange rate of 2.8, is 112 yuan, that is, the hall can give a subsidy of 133 yuan for each export fan.
Jiang Yan also learned that export subsidies are a consistent policy of the state. Which export enterprise does not take the state subsidy, but has millions of dollars? The more subsidies you take, the more you earn from exports, the more glorious you will be. Knowing that the state has such a big killer as export subsidies, does he still need to be depressed?
At that time, the value of a dollar of foreign exchange for the country is definitely not 1.7 yuan can be measured, if possible, the country does not hesitate to take out 10 yuan in exchange for a dollar. However, due to various considerations, the exchange rate cannot be lowered. As a result, there is a scene of overvaluation, cheap selling of products, and high subsidies from the state.
Jiang Yan didn't know why he didn't simply reduce the value of the renminbi and adjust the exchange rate of this cheater to a reasonable price of 4 to 1 or 6 to 1.
Come to think of it, this may be a matter of face. But this is not something Jiang Yan is worried about, now he is worried about how to sell more fans.
βNoοΌNoγβ Hearing Jiang Yan's offer, Nancy shook her head and said, "If our import quantity can reach 100,000 units, can this price drop a little, I feel that $42 is a reasonable range, that is, 10 pounds." β
In this era, the purchasing power of the pound is still strong, but due to the neutral choice of Eagle Sauce in the early stage of World War II, when other capitalist countries choose to fight, Eagle Sauce quietly makes war money next to it. After the end of World War II, the pound finally entered the twilight of heroes, choosing to peg to its little brother the dollar and depreciating to $4.03 to help John Bull pay for the war.
But the empire had lost its former glory, and Britain's economy was in a state of deterioration, so the pound began to depreciate. By the end of the 60s of the 20th century, the pound fell to 2.4 against the dollar. With the collapse of the Bretton Woods system, the British government began to implement a free-floating exchange rate system, which led to large fluctuations in the exchange rate of the pound against the US dollar at that time. It was not until after 1986 that GBP/USD began to "stabilize" between $1.40 and $2.00.
$42 a unit, 100,000 units! That's a lot of $4.2 million! That's 1 million pounds, when will a single order reach 4.2 million dollars? Hua Keqin only felt dizzy, and his heart was about to jump out of his chest.
He subconsciously wanted to agree, but when he saw Jiang Yan's gaze, he shut up again.
"Miss Nancy, one pound is equal to 4.02 US dollars listed today, and 6.83 to the yuan, which is a difference of nearly 310,000 yuan, and if you pay according to the pound sterling, I think the unit price of 10.5 is more appropriate."
Hearing Jiang Yan's offer, Nancy quickly calculated in her mind, and then said with a smile: "If you agree to hand over all the sales rights in Europe to our Company G, the price can be negotiated again." Nancy whispered that they were now talking alone, and that it didn't matter if they were talking about the price. Nancy has estimated that if it is well packaged and advertised, it is possible to sell for $60 in the European market.
Hearing this, Hua Keqin was even more confused, 100,000 units is still just a base number, this Nancy still wants to take the entire agency, can't this go to 1 million units?
As an old foreign trader, Hua Keqin knows that he can't be too excited at this time, otherwise he will let the merchants know his bottom line, which is not conducive to bargaining.
At this time, Jiang Yan Jiang Yan saw Zhao Yingkui who came back, and saw him nod to Jiang Yan slightly, so he said to Nancy: "Ms. Nancy, we are very interested in cooperating with your company, but we still need to negotiate some specific issues, you see, if you want, can we go to the negotiation room to sit down?" β
"Of course, I'm very interested." Nancy said with a smile.
This is Jiang Yan reminded in a low voice on the side: "Director Hua, there are more than a dozen merchants behind, it is estimated that they also want to talk about agency and sales,"
Hua Keqin raised his eyes and saw that the other merchants were also looking at him, and they seemed to be eager to pull him over immediately to sign a big order. He forced a calm appearance and said, "Of course it must be arranged, all merchants are the same, I will immediately ask someone to arrange the negotiation room." β
After he finished speaking, he turned his head to Jiang Yan and said, "It is estimated that they are not very familiar with our products, and now I will send someone to find someone from your research institute, and we will talk about it separately." β
Then he said to Zhao Yingkui: "Such a big contract, if it can be negotiated, we will put a satellite in Sijiu City this year." Why is there no electric fan in this exhibition hall, I am in charge, half of the space in our exhibition hall will be given to electric fans, and you will cooperate with the comrades of the research institute to attract investment later. β
Hearing his director's instructions, Zhao Yingkui hurriedly agreed. After arranging everything, Director Jiang Yan and Director Hua walked towards the prepared negotiation room with people. It is followed by many dealers who are interested in the product.
"Director Hu, you are busy here, I have to deal with the five-blade fan! Remember to come out of the halfway place. Zhao Yingkui shouted to the director of the craft cloisonne factory, and then instructed the people to start installing electric fans.
"Director Zhao, Director Zhao!" Director Hu shouted twice, and when he saw that Zhao Yingkui didn't pay attention to him, he muttered: "How can I be busy alone!" This merchant wants to sign a contract of 20,000 yuan. β
Zhao Zhanqiang rushed over when a few people were talking just now, he heard Director Hu's words, and said to Director Hu: "Old Hu, you should be busy yourself, our side is about to sign a contract of tens of millions, okay, I won't tell you and I'll go to help." β
Zhao Zhanqiang walked to the negotiation room after Versailles, and at this time, Director Hu replied disdainfully: "Isn't it just tens of millions for anyone who has never seen money...... What, tens of millions! It can't be the yen! The last sentence, he almost yelled.
(End of chapter)