Although the arcade building bought by Li Yunhai is still being renovated, it needs manpower to set up a branch, so Linzhi recruited elite talents in advance. Guo Wanhua is in charge of the Sihai store in the department store.

The flower city full of gold did not make Li Yunhai's store any money.

Li Yunhai asked Zhuang Yong to bring the backup of Xizhou's advertising mastering to Huacheng and prepare to advertise on the TV station.

Accompanying Zhuang Yong was Li Yunhai's secretary Su Hong.

Li Yunhai now has three secretaries, among which Yang Shuyue also serves as the director of the office of the group's headquarters. Mei Qing had experience in government agencies and knew how to use computers, so she stayed in Xizhou to help deal with secretarial affairs.

Su Hong has a good image and temperament, coupled with rich social experience, and is now Li Yunhai's secretary.

Li Yunhai asked Zhuang Yong to drive and came to Lingnan Provincial TV Station with advertisements to seek cooperation.

At that time, TV advertising was already more popular, and many products would be advertised on TV stations. Therefore, the TV station has also set up an advertising department.

Li Yunhai sat Santana into the TV station compound.

A woman on a bicycle happened to enter the yard and was so crowded by Santana that she almost fell.

Fortunately, she supported the ground with her feet in time, but the bike still fell to the ground.

The woman picked up the bicycle, looked at Li Yunhai's car, snorted lightly, shook her hair, and pushed the car forward to theorize.

Santana stopped, Su Hong got out of the car, and opened the rear door.

As soon as Li Yunhai got out of the car, he saw a beautiful woman pushing a bicycle and came to him angrily.

"Hey, how do you drive? Almost hit me! "The beauty is slender and tall, with a fresh appearance and a sweet face, and even the angry appearance is very good-looking.

Li Yunhai looked at her in amazement, when the car entered the yard just now, he was chatting with Su Hong and didn't notice the outside environment.

When he saw the beauty talking like this, he looked around her seriously and asked, "Comrade, where did you bump into?" Should I be sent to the hospital? ”

The beauty gave him a blank look: "Where are you looking?" Amazing driving, huh? Rampage! Almost knocked me over! ”

Her voice is exceptionally crisp and soft, and even her tantrums are beautiful.

Li Yunhai sighed: "Almost? That is, it hasn't hit yet? Okay, I'll say I'm sorry! Or should I lose your money? ”

The beauty snorted coldly: "Who wants your stinky money!" Bored! Just be careful in the future! ”

After she finished speaking, she pushed the cart and went to go.

Li Yunhai stepped forward and asked, "Comrade, are you a staff member here?" How is your advertising department going? ”

The beauty was in a bad mood and ignored him, just looking down at the skirt, which was wiped on the bicycle and stained a little.

Su Hong followed Li Yunhai and couldn't help but say: "The people in this TV station are so unqualified?" Questioning is not answered. ”

The beautiful woman glared at them and pushed the bicycle to the bicycle shed next to it and parked it.

Li Yunhai shook his head slightly, came to the administrative building with Su Hong, asked someone to ask, and then came to the advertising department.

As the director of the advertising department of the provincial station, of course, I am very concerned about domestic advertising, especially the advertisements broadcast by CCTV.

As soon as the director heard that Li Yunhai was from Xizhou Sihai Company, he immediately sighed, saying that he knew your company, he looked at Su Hong again, and said with a smile Isn't this the heroine of your company's advertisement?

Li Yunhai smiled and said yes, she is my secretary Su Hong.

The director laughed and said, you are such a big company, so frugal? Are you reluctant to even invite a celebrity to shoot an advertisement? It's not expensive for celebrities to shoot commercials!

The talks between the two sides went smoothly and the atmosphere was very harmonious.

Li Yunhai said that he would put advertisements for TV dramas.

The director said that the recent TV series are full of commercials, and if you want to put them on, you will have to wait at least until March next year.

What Li Yunhai wants is timeliness, the store is open, if there is no good advertising, the daylily will be cold after three months.

The director thought about it and made a suggestion, saying that we have a very good program in the station, called "Thousands of Purples and Thousands of Reds", which is a variety show, imitating the most popular variety show in Xiangjiang "Happy Tonight", which was launched on January 1, 1981. This year, the comrades of the variety show group sent by Taiwan to Xiangjiang TVB to inspect and study and transform the program.

When Li Yunhai lived in Huacheng, he occasionally watched this show, which was a variety show of the type of literary evening, with sketches, cross talk, dramas, juggling and other performances.

The director strongly recommended this program, saying that we had just revised it, and it used to be recorded and broadcast, but now that we are learning TVB, we will change it to live broadcast. It is more timely and fast, and it can also fully display the characteristics of the combination of TV sound and picture, highlighting the advantages of TV media.

Li Yunhai groaned slightly and said, "I've watched this show of yours, I don't know how the ratings are?" ”

The director took out a stack of materials, handed it to Li Yunhai to see, and said with a smile: "The ratings of this show have always been good. The previous female host settled in the United States, and we recruited a female announcer from a propaganda team, she has a better image and is a big beauty, and she will definitely be able to increase the ratings in the future. ”

Li Yunhai saw that the information showed that the ratings of this show "Thousands of Purples and Thousands of Reds" ranked high in the station.

In fact, in this era, the concept of ratings is not much emphasized.

Because there are not many TV programs, and TV stations are limited, as long as the program is passable, there will be people watching it.

Li Yunhai asked again if there is a better program?

The director patted his forehead and said with a smile: "There is a very interesting program, called "Kaleidoscope", this is a new program, just about to start broadcasting, one episode a week, telling the stories of the people in the market, it is a sitcom. ”

Kaleidoscope, which can be said to be the originator of melodrama, caused a sensation back then, and the media described it: once the kaleidoscope is released, there are half fewer pedestrians on the street.

Li Yunhai has no better choice at the moment, so he can only buy the advertising time of these two shows.

The director took out a few tickets, handed them to Li Yunhai, and said, "There is a live broadcast tonight. This is the ticket to the recording site. You can check it out when you have time. ”

Li Yunhai took the ticket and said, "Okay, we'll come when we're free." ”

He thought of something and asked, "In addition to playing commercials, I want to be a sponsor of your show, okay?" ”

The director asked him, "Sponsors?" What kind of resources do you want? ”

Li Yunhai said: "Can you let the host say at the beginning of each episode: This column is sponsored by Sihai Group." Also, in your programming, can you arrange for our products to be on stage? For example, in the small category of programs, we use our products. ”

The director said, "This? It's not impossible. What products do you have? Good for a vignette? ”

"Computers, photocopiers, computer typewriters are fine. Do you think it's possible to choreograph a sketch about a modern workplace? ”

"That's a good idea! Well, I'll discuss it with the comrades in the variety show group. In this way, I'll take you over now and get to know the comrades of the variety show group. If you have any good ideas and suggestions, you can communicate with them face-to-face. ”

"Okay."

The director cleaned up and took Li Yunhai and Su Hong to the variety show group.

Because there is a live broadcast at night, the people in the variety show group are busy in the live broadcast hall, and the performers of each program are also rehearsing in the live broadcast hall.

The director led Li Yunhai and them into the live broadcast hall and shouted at a woman: "Wang Yifei! You come here. ”

The woman turned around, and when she saw Li Yunhai, she couldn't help but be stunned.

It turned out that she was the beauty who had an argument with Li Yunhai just now.

The director smiled: "Wang Yifei, this is the CEO of Sihai Group, Comrade Li Yunhai." He bought the commercials for your show, and he wants to sponsor your show team. ”

The director introduced to him again: "Mr. Li, this is the hostess of our "Thousands of Purples and Thousands of Reds" program. She used to be an announcer for a propaganda team, and she just came to work in our station. ”

Li Yunhai nodded at Wang Yifei: "Please take care of me." ”

Wang Yifei was slightly surprised and asked the director: "How much is the sponsorship fee?" Does this money belong to the advertising department, or is it ours? ”

The director smiled: "It's all the income of the station!" Of course, you also have bonuses to take. Mr. Li always has some ideas to communicate with you. ”

Li Yunhai said his thoughts.

Although Wang Yifei has opinions about Li Yunhai, this is work, she still has to take it seriously, and she doesn't want to be cheap Li Yunhai, so she said: "This is easy, but you have to give us actors some rewards." ”

Li Yunhai said that there is no problem, as long as the program is well arranged, I will give you a bonus of 50 yuan per person for the entire column group.

He is generous, he only needs to act in a sketch, and he will pay the column team 50 yuan each!

Wang Yifei finally saw what it means to be wealthy, no wonder this man was going to smash her with money just now!

Li Yunhai looked at the studio and came to inspiration again: "Director, look, can I make a sitcom alone?" Just take a company's office as the background, all the office equipment in the office is our company's products, during the filming, each episode gives us a few close-ups of the brand name and logo, so that it is more meaningful to have soft advertising. ”

Of course, the director couldn't ask for it, and said: "Mr. Li, are you going to invest in the production of a program?" That must be good! ”

Li Yunhai asked, "How much does it cost to make an episode of a sitcom?" ”

The director muttered: "The sitcom doesn't need to be too long, each episode can be about 20 minutes, and the shooting cost is about 15 to 2,000 yuan." The production cost of "Kaleidoscope" is also the price of each episode. ”

Li Yunhai thought to himself, this cost is not high, and it can be invested.

The main reason is that the salary in this era is generally very low, and the remuneration for actors filming and performing is only 40 yuan per episode, and some actors only pay 5 yuan per episode.

Not to mention such a sitcom, even those actors who filmed Journey to the West have very low salaries. is like the starring role of Monkey King, who only got a salary of more than 2,000 yuan after filming for a few years. The actor who plays Zhu Bajie, because he has to wear thick pot-bellied props, has a monthly salary of 12 yuan more than the actor who plays Sun Monkey, but it is only 80 yuan.

Li Yunhai feels that such a cheap investment is definitely worth it, but he just needs a good script.

"Director, I'm willing to invest, just take 2,000 yuan per episode as the standard, and shoot 20 episodes first. If the response is good, you can keep filming and shoot thousands of episodes. ”

Wang Yifei was dumbfounded when she heard this, and then laughed and said, "How can there be a drama series that can shoot thousands of episodes?" ”

Li Yunhai said calmly: "Then we will set a historical record!" ”

He came to Huacheng in his later life and was extremely impressed by a local sitcom, which had been filmed for thousands of episodes and has been performing.

It can be seen that as long as there is a group of good actors and a good script, the sitcom can be filmed forever.

The sitcom is all about the trivial things in life, the parents are short, and the lives of ordinary people are filmed, and the relationships between husband and wife, mother-in-law and daughter-in-law, colleagues, and neighbors are filmed.

Because it is down-to-earth and real, it has a particularly high acceptance among the audience, and the response is also very good.

Many domestic sitcoms have been filmed for a long time, and the ratings are good.

When the audience is used to watching this drama, they will integrate into the drama, watch one episode every day, or laugh easily, or scold a few words, as long as they have to watch it, treat the film and television drama as a part of life, and don't want it to end, as long as you continue to shoot, they will continue to watch it.

The person in charge of the variety show group came over, just heard Li Yunhai's discussion, and said: "This is a good idea, the production cost of the sitcom is low, there is no need to hire professional actors, as long as you can act, and it seems more real." But what kind of drama can be filmed for thousands of episodes in a row? It's so hard! ”

Li Yunhai said: "Just shoot a family drama, choose a representative traditional ancestral house in Huacheng, design a family, arrange various character relationships, and design a conflict point or a funny point in each episode, which is mainly relaxed and witty." For example, in Xiguan House, there is a family that has five sons, and the marriage of each son is a major event, the sons have different jobs, and their love partners come from all over the world, including Shanghai, France, mountain cities, Xizhou, and locals. The heroine can also keep changing, after talking about one, blowing, changing another. Or divorced, get another one. ”

There were more and more onlookers, all of whom were actors or managers of TV stations, and they all laughed as they listened to Li Yunhai discuss the sitcom.

Wang Yifei said: "Why five sons? Can't it be five daughters? Looking for a boyfriend in a different place? ”

Li Yunhai said: "Of course, daughters can also be, but most women are going to get married." If you marry one, this drama will have one less core character. The son is different, he will marry his daughter-in-law back, marry one more core character, plus have children, the relationship between the characters in this family will become more and more complicated, and it also gives the creator a steady stream of inspiration. ”

The director couldn't help but high-five and exclaimed: "Good script!" Oops, this script is so good! Mr. Li, the kaleidoscope that is about to be broadcast in our station is a sitcom, but it is not the same as your script setting. You can watch this drama first, and if you think it's reliable, ask them to play it. ”

Li Yunhai said: "Wait, I almost forgot, the purpose of my investment in sitcoms is to promote my products, if I shoot such a family drama, how can I implant my products?" ”

The director smiled: "It's very simple, five sons, can't they work?" Just arrange a job for them, hey, just arrange a son to work in your store, and the role will be dominated by this son, what do you think? ”

Li Yunhai thought to himself, this is a stroke of genius.

"Good!" Li Yunhai said, "We have something to discuss later." Let's talk about advertising in "Thousands of Purples and Thousands of Reds" today, can you think of a show, move our office equipment to the stage, and perform a short play? ”

An actor raised his hand and said with a smile: "This is easy, we have rehearsed a sketch before, and we filmed an office scene, but this sketch will not be on the show until the next episode." ”

Li Yunhai looked at him and said, "That's great, can you please coordinate it?" Schedule this skit for tonight. I'll arrange for someone to bring the office equipment over. ”

The actor smiled awkwardly: "But a few of us don't know how to use office equipment." ”

Li Yunhai said: "It doesn't matter if you don't use it, office equipment is a set." ”

The director said: "You don't know how to use it, don't you know how to act?" The computer can't type, can't you pretend to be typing? ”

Everyone burst into laughter.

What Li Yunhai wants is to put his product on the stage and give some close-ups of the product. He thought for a moment and said, "Then let's put our Sihai computer typewriter on the stage!" It's so simple that you can type text by tapping your finger on it. ”

He arranged for Zhuang Yong to go back to the store and get a computer typewriter.

Zhuang Yong drove and soon returned to the store, took a computer typewriter, and came to the studio hall.

Wang Yifei said that she could type a typewriter, and that her previous unit had a Sihai computer typewriter, which she had learned.

Li Yunhai discussed with the actor who played the sketch and asked Wang Yifei to participate in a role.

Several people discussed and changed the details of the sketch, and let Wang Yifei join in and play a female clerk.

Li Yunhai watched them rehearse once, and thought it was not bad, this sketch was very funny, although it was only eight minutes, there was an endless burden.

At noon, Li Yunhai returned to the store.

Nyingchi is still recruiting people and is registering the information of applicants.

Guo Wanhua is talking to a customer.

There are always a lot of customers in the store, but they all come to inquire and see the new machines, but no one places an order to buy them.

Li Yunhai walked up to Lin Zhi and watched her write.

After Lin Zhi finished registering, he looked up and smiled: "You're back." There are a lot of applicants here! I registered more than 20 people in one morning. ”

"That's better, merit-based admission."

"How's your business going?"

"It's settled. I bought commercials for both shows. ”

"That's good."

"I have a couple of tickets for live TV shows and go to see them together in the evening."

"Okay! Anyway, the evening is boring. ”

Li Yunhai saw that Guo Wanhua was idle, and came over to talk to her.

Guo Wanhua said helplessly: "There is an endless stream of people watching it, but no one buys it, what's going on?" ”

"Because it's too expensive, the average family can't afford it, and even if they want to buy it, they have to hold a family meeting to discuss it. We also have to go the route of unit procurement. ”

"Speaking of procurement. If you give Leader Song such a big gift, people may not give us the list. Aren't you at a loss? ”

"No loss. For such a large unit, Leader Song is in charge of procurement, even if this order is not given to us, he will still remember us next time. Otherwise, we will never be on their list of buyers. ”

Guo Wanhua knows that he is fishing for big fish with a long line, but such a big stroke is really impressive!

Li Yunhai took out the live broadcast tickets for the evening and said, "There is a live broadcast performance at night, let's go watch it together, shall we?" The advertisement for this show has been taken down by me, just to see how the quality of the show is. ”

"yes, okay." Guo Wanhua agreed.

In order to facilitate business contact, Li Yunhai installed a telephone in the store.

Many of his behaviors and behaviors are very ahead of their time in this era. What he takes for granted is something else in the eyes of others.

However, Li Yunhai only seeks convenience and never cares about other people's opinions.

At this time, another customer walked into the store.

Li Yunhai stepped forward and said with a smile: "Hello, do you want to see a computer or a photocopier?" ”

This is a middle-aged man, he wears a jacket, glasses, talks and walks, and is very stylish.

"How do you sell this computer typewriter?" As soon as the man entered, he stood next to the computer typewriter and asked.

"The retail price is 13,800 yuan." Li Yunhai pointed to the index price card.

"It's too expensive!"

"More than three units can be discounted, and more than ten units can give you a wholesale price. We are factory direct sales, and the price is definitely the cheapest in the country. ”

"Ten units to wholesale price? What is the wholesale price? ”

"10,000 yuan, this is the lowest price, even if the dealer asks us to get the goods, it is also this price."

"I want five, can you give me the wholesale price?"

"Comrade, you can learn about our products first."

"No, I've been here before, and I've learned about this typewriter in detail, we only need five machines in our unit, so you can give us a wholesale price!" 50,000 yuan, buy five! What do you think? ”

Li Yunhai thought that the Sihai store had not yet opened, so he agreed: "Comrade, our company has regulations, five machines, which makes me very embarrassed, and I can't enter the account!" Otherwise, you can add a little more, right? That's good, I'll give you a 20% discount, 11,000 yuan a piece! ”

"You are such a big manufacturer, do you still care about this money? That's 10,000! To sell or not to sell? Huacheng sells typewriters, and you're not the only one, you don't do more discounts, where can I buy it? ”

"Okay, I've sold it to you!" Li Yunhai said with a smile, "Comrade, this is really the first time for us to have such a discount. Please tell us more business. ”

"Well said! Can you issue an invoice? ”

"Of course, we have a regular store."

"I just saw that you were in a department store, so I thought you were regular, so I came to you to buy it."

"Thank you for your trust. How do I pay? ”

"It's only 50,000 yuan, you deliver the goods to my unit, and our finance will be settled in cash."

"Okay, then I'll arrange for someone to deliver the goods. Comrade, you can take our car back to the unit. ”

"Hmm!"

Li Yunhai asked people to open a ticket, asked Zhuang Yong to drive to the door, and sent Su Hong to follow, telling her: "Remember, you must settle the account!" ”

Su Hong said that she understood, and went to deliver the goods with the car.

Although it was only a retail order, it finally opened the market, which also gave Li Yunhai hope.

Zhuang Yong and Su Hong finished delivering the goods and came back smoothly.

At noon they bought fast food and came back to eat.

The joy of opening an order boosted the morale of the store.

When people receive customers, they work harder.

Li Yunhai's training requirements for employees are based on attitude.

No matter whether customers buy it or not, and no matter how much they buy, they are all food and clothing parents, and they must be entertained, and they must not be arrogant, or ignore them, and they must not beat and scold customers.

There are more shops in Huacheng that do office equipment, and the competition is definitely greater than that in Xizhou.

Which one do customers choose to buy from? A lot depends on the service attitude of the store.

Strange to say, it has not been open for the past few days, and since Li Yunhai made this transaction, he has closed several retail orders in the afternoon, selling three assembly computers and eight computer typewriters.

Li Yunhai and Guo Wanhua discussed that they had to hire two drivers and buy two delivery cars.

Guo Wanhua agreed.

Lin Zhi said that our recruitment has written that we are recruiting drivers, but no drivers have come to apply.

Li Yunhai said: "In addition, print a piece of paper to recruit drivers, and write the words "big high salary." ”

Lin Zhi pursed his lips and smiled, and said yes.

When he was about to get off work, Li Yunhai heard a shout: "Mr. Li! It's really you! ”

Li Yunhai looked up and saw that it was an acquaintance, the golden tiger who had taken the goods at the Sihai store in Xizhou before.

"Boss Kim!" Li Yunhai got up to greet him and said with a smile, "Hello! ”

The golden tiger's big voice like a broken gong let out a rattling laugh: "You have come to Huacheng to open a store?" ”

Li Yunhai said yes, if you want to buy goods in the future, just tell this side directly, we will set up a warehouse in Huacheng, and it will be faster to ship goods to you from here.

Jin Laohu touched his chin and said with a smile: "Mr. Li, you are a manufacturer, a national general wholesaler, you come to Huacheng to open a store, where is there a way for us dealers to live?" ”

Li Yunhai was stunned for a moment and said, "Boss Jin, what you said is not right. We said before, you are not the general agent in Lingnan, you can sell, others can also sell, of course we can also sell! ”

Jin Laohu said in a deep voice: "Mr. Li, that's what I said. If it's competing with others, then I'm not afraid, anyway, everyone's price is the same. But if you come to sell, we will take the price of the goods, and you can all retail it! What other advantages do we have? ”

Li Yunhai said: "It is impossible for us to retail at wholesale prices!" Please rest assured of this. ”

Jin Laohu snorted coldly: "Mr. Li, you don't know about me?" You sold five computer typewriters today, right? That unit was supposed to come to me for purchase. I negotiated the price with them, 13,000 yuan per unit, and they had to purchase five units. It turned out to be good, he ran to your side and asked, and you directly gave him the wholesale price! Excuse me, what are we fighting with you? Aren't you putting our dealers to death by doing so? ”

The second is to ask for a monthly pass and a subscription.

(End of chapter)