The story takes place a year after 911 in the United States.

His name is Marat, his father is critically ill, and he is so anxious that he has to catch a flight home.

However, the plane is due to take off in five minutes, but the economy class is fully booked, so you can only buy the expensive first class ticket. But he rummaged through his pockets and couldn't get any extra money.

He almost collapsed, unable to care about his dignity or face, and begged the strangers around him to borrow money with a trembling voice.

No one wants to help him except that there is a child who responds to him.

In the end, he had to carry cars, motorcycles, etc., and travel home day and night.

But my father had already passed away.

Just because they couldn't afford a small air ticket, the father and son couldn't even see each other for the last time, and since then they have been separated forever and have many hatreds.

Marat was extremely sad and shouted at the sky: "I don't have the money to buy a plane ticket!" ”

Since then, he has been bent on creating low-cost airlines that would make flying affordable for all ordinary people!

He's just a farmer, how can he do that? Wish for the moon.

The poor guy used all his savings to buy a first-class ticket just to meet the aviation giants, but the rich man kept wiping them with disinfectant after shaking hands with him.

Marat wanted to start a low-cost airline with the rich to make it affordable for the poor, but the rich man immediately refused him, because the plane was for the rich, and he couldn't let the poor and the rich ride on the same plane.

said that he was going to drive Marat to economy class, but Mara said that he had bought a first-class ticket, and no one had the right to drive him away.

The rich man wanted him to see the power of capital, but he whispered a few words to the flight attendant, and soon the sound of the plane returning came from the radio. At this time, the rich man did not know that the person in front of him would be his strongest opponent.

As soon as he got off the plane, a venture capitalist Lao Bai approached Marat, who overheard their conversation on the plane, and he was very interested in Marat's idea.

Mara took him to a restaurant, and Lao Bai was very disgusted with the environment, he said: "If you want to eat, we can go to a five-star hotel." ”

Marat asked him to try the pizza first. Lao Bai took a bite and it tasted very good. "This dish tastes no better than five-star tea, which only costs 30 yuan here, but in a five-star dish, with a fancy name, the price will increase tenfold," Mara said. The same is true for airlines, which can save 10% of costs if they cancel some unnecessary services. It is difficult to make money by setting up a booking system that bypasses middlemen and makes the difference, and then changes the flight frequency to three shifts and flies 18 hours a day. ”

Lao Bai was quite shocked when he heard this, and decided to give Marat a chance and take him to convince the members of the board. But soon someone questioned: "Even if we invest in you, you can't afford to buy a plane." ”

But Marat did not plan to buy a plane at all, but wanted to go to the United States, because the attack on the Twin Towers affected the aviation business in the United States, and now he can rent an aircraft at half price.

Mara successfully accepted the board, but it took six months for the funds to be released.

During this time, Marat needed to raise his own money to book a plane, so he went to borrow money from the down payment in the village, and when the down payment heard that he was going to run an airline, he happily lent him the money.

However, when it came time to apply for a business license, Mara waited for two months without seeing the Minister of Civil Aviation, and the minister's assistant told him that some people had been waiting here for 20 years and that Mara could not afford it.

So he pretended to be an assistant to a journalist friend and took advantage of the interview to meet the president, but as soon as he entered the door, he was identified by the guards, and he shouted at the door, and finally the president was willing to see him.

It turned out that Marat was an Air Force pilot, and because his father had a serious illness, he wanted to fly home, but the ticket was frighteningly high, and all his savings added up to less than half.

He asked for help from the people around him, but no one was willing to help him, and when he got home by car, he didn't even see his father for the last time, and he was determined to make ordinary people afford to fly.

The president was moved by Marat's experience and licensed him. However, at this time, there was bad news, and the American aircraft canceled the deal, because the government introduced new rules for them to provide Boeing blueprint aircraft, and they were paid 500,000 yuan for their stay.

Marat went to Lao Bai for help, but he never expected that Lao Bai turned out to be a rich man's subordinate, all this was their plan, the so-called investment was a disguise, and letting Marat take on a debt was the goal.

Because Marat's company, once established, is bound to threaten their interests. Marat was furious and tried to wring off the rich man's head, but was stopped by the security guards.

From then on, Marat was in a state of slump until this day, when he saw sparrows and found inspiration. The Sparrow may be small, but it can also soar in the sky, and if you change a small cargo plane to a passenger plane, it will not only save fuel, but also greatly reduce costs.

Mara regained his confidence and approached a turboprop company to work with, and although the money was cut in half, it was still a high expense.

Marat had already been rejected by 24 banks, so he can't borrow at all.

Just when he was at a loss, his bank account kept having funds coming in, and he learned through the phone that it turned out that the parents and villagers in his hometown were crowdfunding for him, some of them mortgaged the land, some donated the bride price, and some even took out the New Year's money.

The villagers all hoped that Mara would not give up, but Marat was moved and didn't know what to say, and the cost problem was finally solved.

But the main airports are still controlled by the plutocrats, and planes can only land at abandoned airports. These airports, built during the British period, are rudimentary but still usable with minor restorations, and there are 500 such airports in India, with flight routes covering cities all over the country.

A friend made a booking system for him, and he could book a ticket with just a phone call, but when everything was ready, the rich man poached the pilot for three times the price, and in desperation, Marat invited his former comrade-in-arms to retire the air force pilot.

The Air Force retired at the age of 57, but the civil aviation was 61 years old, so they could continue to fly for four years, but how could the rich give up?

When the planes were brought home, the air traffic control center did not let them land. It turned out that the Minister of Civil Aviation was also bought off by the rich, and seeing that the plane was about to run out of fuel, if it did not land, the plane would be destroyed and people would die.

At the critical moment, they forced the plane to land at the air base, fortunately there were no casualties, but for trespassing on the base, they would face ten years in prison and a huge fine.

What's even worse is that the commander here used to be the commander who hated him the most during the Malafurd service, and now that he is in his hands, he must be more than lucky.

But unexpectedly, the commander not only released them, but also exempted them from punishment.

Marat was puzzled and asked the sir, "You never liked me, sir. ”

"If I hadn't punished you then, my battalion wouldn't have respected me, and a soldier must make sure to bring every soldier home, just like you did today, you are a real leader," said the commander. ”

Marat's company was officially established and named Air Deccan, and he also promised the new minister that the first 300 people who booked tickets would only need one dollar, and the new minister not only fully supported him, but also personally boarded the plane to promote him.

However, an accident occurred on the first test flight, and the plane engine emitted puffs of white smoke, and Mara personally flew the plane, and after several fierce operations, the danger was finally saved.

Although there were no casualties in the end, the minister lost trust in him. The safety of Deccan aviation became the focus of public opinion, and Marat inspected the plane and found that the plane was leaking oil, and he guessed that someone must have done it.

At the investigation meeting, the captain found out in conscience, took the initiative to confess, and took all the responsibility.

It turned out that the captain was bought by the rich due to financial difficulties. The investigation team announced that there were no technical problems with Deccan Airlines, but rather a human error.

But the rich man took advantage of the topic in the interview, saying that cheap air tickets are a child's play with life, not only playing with our feelings, but also making a mess of our lives. Since then, people have completely lost confidence in Deccan Airlines, and the company has been forced to close down under heavy pressure.

On this day, a businessman approached Marat and offered 160 million to buy his company, which was enough money for him to spend a lifetime.

But Mara decisively chose to refuse, because his original intention in setting up the company was not for money, but to make it affordable for ordinary people to fly.

Marat came to a small radio station and gave an impassioned speech. In order to prove the reliability of the aircraft, he would take his family to test fly with him, in case someone else was tampering.

Marat didn't sleep for three days and three nights guarding the plane, but it was the day of operation, and there was not a single passenger on the huge airport, Maraton was disheartened, and he thought to himself: what is wrong with him? Why doesn't anyone want to believe him? He just wanted ordinary people to be able to afford to sit on a plane, and at this moment he finally had the idea of giving up.

At this moment, his friend found him panting and told him the good news with a smile!

It turned out that it was not that no one booked, but because there were too many people who booked tickets, the system malfunctioned, and the tickets for this flight were canceled, but the other flights were all 100% full.

It turned out that people did not give up on him. Looking at the passengers who got off the plane one after another, Mara was moved to tears, he finally succeeded, and his mother also came to visit him, holding the portrait of his father in her arms.

With his tenacious will, Marat desperately chased his dreams in the cracks, and this brave and fearless spirit is worthy of our admiration.

In the past few years before and after the epidemic, everyone seems to be complaining: money is getting harder and harder to earn every year, and it is no longer worth anything every year. In the end, you may find that the group that complains a lot is still part of our poor group.

So where is all the money concentrated? Everyone knows the answer when you think about it.

There is also a strange phenomenon, the poor say that they are poor, and they all look down on the poor, always thinking about climbing the rich, such a poor person, how can we talk about unity.

In this day and age, the only way out of this impasse may be solidarity among the poor. We all know that unity is strength. Without unity, this strength cannot exist.

In a nutshell, Air Deccan, a low-cost airline, has managed to make its mark in the aviation market with its high focus on cost and efficient operating model. Their philosophy is: to take price as the core competitiveness, to go all out to reduce costs, while ensuring quality service.

Adhere to the low-cost strategy and focus on core advantages

Since its inception, Air Deccan has adhered to a low-cost strategy and taken price advantage as its core competitiveness. They made it clear: "If anything you do that causes an increase in airfares, it will ruin our brand as a low-cost carrier." This philosophy is so deeply rooted that both management and employees make reducing costs a top priority.

Refined management and optimization of operational processes

Air Deccan pays attention to details in its operations and reduces costs through refined management. They scrutinize every aspect of their operations to eliminate waste and optimize processes. For example, they have streamlined aircraft maintenance and cleaning processes, reducing unnecessary inspections and formalities, resulting in lower maintenance costs and time costs.

Efficient use of resources and operational efficiency

Air Deccan makes the most of its existing resources and improves operational efficiency. They plan their flights to maximize the use of their aircraft and crew. In addition, they also reduce labor costs by increasing the productivity of their employees. These measures allow Deccan Airlines to provide excellent service while maintaining price competitiveness.

Innovate marketing strategies to expand market share

Air Deccan's low-cost strategy is not only reflected at the operational level, but also throughout its marketing strategy. They attract customers through innovative marketing methods, such as offering special airfares, launching loyalty programs, etc. These strategies have effectively expanded market share, increased brand awareness, and further strengthened its position in the aviation market.

Continuous improvement and innovation to respond to market changes

In the face of the ever-changing market environment, Deccan Airlines remains insightful and continues to improve and innovate. They keep a close eye on industry dynamics and technological developments, and actively introduce new technologies and methods to improve operational efficiency. For example, they have introduced an advanced route optimization system that further optimizes flight routes and reduces fuel consumption and carbon emissions by accurately predicting weather and traffic conditions.

Build a green image and assume social responsibility

Air Deccan is not only concerned about economic efficiency, but also actively assumes social responsibility. They are committed to building a green image and promoting environmental protection. Reduce carbon emissions by optimizing aircraft maintenance and cleaning processes; At the same time, they have set up recycling bins at airports and on airplanes to encourage passengers to recycle and reuse waste. These initiatives have made Deccan Airlines a leader in the field of environmental protection, earning recognition and respect from the community.

Deccan Airlines has successfully achieved low-cost operations by adhering to a low-cost strategy, refined management, efficient use of resources, innovative marketing strategies, continuous improvement and innovation, and building a green image. They take price advantage as their core competitiveness and continuously improve operational efficiency and customer satisfaction. This successful business model has not only brought commercial success to Deccan Airlines, but also set a good example for the aviation industry as a whole.

He has made countless people believe that even if we are in a muddy place, we can look up at the bright rainbow, and we will fly into the sky, touch dreams, and open up the future!