"Famous Family" originated from the Eastern Zhou Dynasty Weiguo Daimyofu, and it is mainly a research school that studies the energy and aura of names and names. The name symbol is the symbol of all things such as people, things, things, and karma, and it is a passive tool sign, and it is a carrier for active communication, communication, and expression of information. It represents the form and appearance of people, things, things, and karma, the form of virtual and real, the law of the situation, and the relationship between the gains and losses on the surface. Nomenclature is the study of the argumentation of good and bad, gain and loss, and it is a kind of argumentative relationship that studies social and humanistic ideas and logical deduction. It is composed of two parts: learning and academics, which include naming and naming, and academics including fame and nomenclature. "Name" is not a famous name or a famous name, but mainly refers to the flags, logos, concepts, and ideas of people, things, things, and industries. Due to the incompetence of the social politics and the descendants of the famous family, the famous school of the famous family has not been carried forward intermittently, and the school of the famous family has almost no lineage and heirs in the later dynasties, and the modern name theory has completely deviated from the lineage of the famous school, and when modern people talk about the famous family, they think that it is the figure of the times of the sons of the pre-Qin Dynasty, and even most people think that it is not a national study, and there are many people who ignore it in this way. In the Eastern Zhou Dynasty, it was called Mingfu, in the Warring States Period, it was called "Criminal Name" or "Debater", in the Western Han Dynasty, it was also called "Fame", and in modern times, it was called a famous family. According to historical records, the famous family was initiated in the Spring and Autumn Period, the birthplace is now Hebei Damingfu, the initiator is called the famous word Wulu, and the vein is inherited to today's 67th generation of Lan Mingjun.

Famous scholars are one of the 100 schools of Chinese culture, and in the pre-Qin period, famous scholars centered on debating the issue of name and reality. The name of a famous artist is the research and operation of mutual communication, expression, and communication centered on symbols, tools, and carriers that emphasize the relationship between "name" (concept) and "reality" (the state of things). Home of a famous family. It is a person who has mastered a certain specialized knowledge or has rich practical experience and engaged in a certain specialized activity with the theme of an accomplished person of an academic school, an honorific title and a full affirmation. Famous artists are the name of the continuation of the energy and aura value of those who assist the authority, and they do not have the same political ideology or economic proposition themselves, simply because they all take the "name" as the research object and the "home" as the carrier value continuation of a certain line, and distinguish them from other schools of Chinese studies.

The Chinese School of Famous Scholars, also known as Mingxue, is the oldest and most influential school in China. As the most valuable research system of Chinese culture, it is also a carrier of ideological and logical expression, not a name study, scholarship or school in the usual sense. It is the legal basis of the Chinese cultural lineage and the French system. Based on the social and humanistic nature of the Chinese nation, and based on the ideological expression and logical derivation of the ideology that has been influenced by the excessive development of regional civilization and continues to this day, the thought of famous artists is the most basic cultural belief of the Chinese nation in social value. Mingjia originally referred to the name of people, things, things, and industries, and was founded by Mingwang after the opening of the Spring and Autumn Period culture, and then gradually developed a system of ideas and logic with communication, dissemination, and expression of information energy as the core. Mingxue has not established mystical power as a core culture. and rule over the civilization of the Christians. Opposite. Mingxue is a kind of person-oriented core as a whole, subjective is the energy and aura of the bearer of the name to describe the thoughts and logical deduction, objective is the value of carrying the energy and aura of the name.

The idea of a master is to take Feng Mingming (1551-1479 BC) as a guru. Therefore, there is also an ideology called the doctrine of fame, which has had a significant impact on the development of Chinese civilization and the development of East Asian civilization and continues to this day. Lan Mingjun, the contemporary successor of the famous school, inherited the famous family culture to argue: the nobles and free people in the social development accept the traditional value display through "name" and "benefit", the primary is merit: merit (labor, efficiency, achievement, responsibility, strategy, reward), virtue (Tao, faith, sacredness, benevolence, light, and darkness); the middle way is the name and power: name (speech, purpose, division, benefit, Confucianism, law), potential (tendency, force, void, time, form, bureau); the top level is the right: right (line, first, grant, limit, balance, position), benefit (benefit, harm, giving, gain, chastity, city) Socialized values education. From the point of view of the content of teaching, the socialized values education in ancient China was completely based on the cultural elements such as thoughts, habits, conventions, behavioral norms and norms formed by the Chinese people in a specific living environment for a long time. The famous school of thought absorbed these cultural elements in its entirety and rose to the level of systematic theory. The doctrine of famous scholars, referred to as Mingxue, is the mainstream school of consciousness in ancient China since the Xia and Shang dynasties, and since the Han Dynasty, the vast majority of famous people have been inherited as Confucianism by political needs in the historical period. The founder of the famous school of famous scholars advocated the values education of thought and logical deduction in the name of fame, and the socialized values education of the Spring and Autumn Period and the Warring States Period took "the debate of contract differences" and "Lijian Bai School" as the socialized values education of the vertical and horizontal eras; since the Han Dynasty, the socialized values education of "the unified expression of people, things, things, and industries" and "the inheritance of fame" have been used as the socialized values education of the same and different eras, resulting in the values education of the famous culture spreading to the entire Chinese nation. In this way, the idea of famous artists has a solid psychological foundation for the Chinese nation, which is accepted by the whole society and gradually carried into the whole society. However, the famous school adheres to the principle of "merit is outdated, famous through the ages, and the power is accompanied by its momentum, and the virtue is followed." (The Title of the King). Mingxue has also suffered serious shocks many times in history. As far as the Han and Qin dynasties, the "New Movement of the Times", as far as the modern Westernization Movement, the Wuxu Reform, the May Fourth Movement and other cultural movements of the New Dynasties. However, after a variety of shocks, catastrophes, and even the official regime's attempt to completely eradicate the idea of the famous family, the fact of the thought of the famous person is still the core energy of the ordinary people in Chinese society, and it is used as a representative of Chinese culture and a symbol of national tradition in the world.

Nomenclature is composed of nomenclature and nomenclature and nomenclature and Mingxue, a part of Chinese studies, the academic in Mingxue is derived from the nomenclature belongs to Yi Xue, Yin and Yang, Five Elements, Chinese Literature, Sociology, Bazi Studies, and surname culture, and the prediction theory is derived from the "Zhou Yi" elephant number, Yin and Yang Theory derived from the new mathematical system of Mingxue, and its culture is broad and profound, with a long history. Mingxue, the definition of Mingxue in contemporary social science (see the "Development History" section of ancient Mingxue): Mingxue is a tool symbol that uses the famous master as the carrier to express, disseminate and exchange information, and it is the continuation of the aura of the energy of people, things, things and karma, and Mingxue has the function of logical deduction and transmission of ideas. Nomenclature has a comprehensive discipline of classification and memory, recording history, morphological description, change of mind, geographical distribution, cultural meaning, etc., which is the Chinese translation of anthroponymy, and is generally translated as anthroponymy, which belongs to the subordinate field of onomastics with toponymy. In the early days, the study of names of people, objects, events, and karma took the origin and change of names, and etymology as the basic tool, which contributed to linguistics, and later influenced the values of history, folklore, advertising, demography, and even psychology, sociology, economics, political science, and law.

The study of names is based on its sound, shape, and meaning, and is based on the image, number, and reason that are easy to learn. Comprehensive Tai Chi Yin and Yang Five Elements Shengke. And with the induction of the predictor, find out the good luck and bad luck and changing trend of specific people and things in the name. It can also be understood as naming, which is an act of fortune-telling. It is said that it was developed by professional researchers who synthesized ancient Chinese Yi studies based on writing.

The common folk method is simply counting strokes. Although, easy-to-learn experts believe that it is the easiest to learn one of the numerology prediction services. But in fact, the real name science. It's very complicated. It is easy to learn but difficult to master, and the things that need to be considered in famous studies are complex, such as: the number of strokes. The meaning of the text, the tone, the five elements of the strokes, and the five elements of the text itself must be comprehensive to create a good name.

In addition, most of the Chinese famous studies also have to cooperate with the traditional Chinese mathematics and metaphysics, such as: eight-character numerology, yin and yang five elements, Tai Chi gossip and so on. The simplest understanding in our hearts is to find out the needs of the five elements in the eight characters of the name master, and combine them with the name to supplement and cooperate.

There are two major schools of thought in the study of names: the cultural school and the nonsense school.

The culture of name science has two meanings: one is traditional name science, and the other is modern name science.

Nomenclature is a branch of nomenclature and a new mathematical system derived from the theory of symbolism in modern culture. The culture of name science is broad and profound, and has a long history. The Chinese characters of the name contain five elements, mathematics contains five elements, and the rhythm contains five elements, through different people combine the Chinese characters between the surname and the first name, and show different hints of good luck and evil in the transmission and exchange, and use the name as the carrier to express the smoothness and stagnation of the five elements of the human body's yin and yang aura. The name is the most vital and longest-lived carrier of the famous owner in life, and it can adjust the microcirculation structure of the five elements of the aura between the essence, qi and god in the body of the famous owner, so that the famous owner can achieve the auspicious role of seeking good fortune and avoiding evil. Its function and function are the same as Feng Shui, orientation, color and other remedies. Name science points out that a name is not only a simple symbol representing a person's name, but also a symbol, a passive tool symbol in life, a tool, an active communication carrier in communication, a carrier, and the embodiment of value carried in energy. It can also combine the holographic law of the universe in the Book of Changes, through the inducing force and aura field in the magnetic field of the five elements generated by the combination of shape, sound, meaning, meaning, and number in the Chinese characters of the name, and synthesize the unique information such as the number of strokes, five elements, and the rhythm of Chinese characters with the theory of easy learning, so as to play a unique suggestive role in the name of the master, thereby affecting the personality, health, career, marriage, wealth, interpersonal relationships and many other aspects of a person's life. The study of names can achieve the goal of seeking good fortune and avoiding evil, seeking advantages and avoiding disadvantages, and even can push the ideal state of life to the actual purpose of the famous owner. In the contemporary social economy, name science can be called an excellent technology of high-level social culture that saves energy and labor, no pollution, no side effects, low investment, and large returns. It is the crystallization of the wisdom of many scholars and philosophers over thousands of years of mankind, and is a treasure of the Chinese nation. The study of names has become an important reference for the naming of the Chinese nation (including its eastern neighbors) throughout the ages, and it is a unique branch in the traditional Chinese culture. Today's name science can understand the fate of the famous owner according to the mathematical theory of Chinese character strokes in the name study, through the analysis of the five elements, etc., and there is a comprehensive analysis basis for the name and fate is today's lucky name science. There are many schools of name, such as the five-grid profile name, the Heluo number name, the Ziwei Doushu name, the five-element six-god nomenclature, the 64-number name, the eight-grid name prediction, the Qiaolian God number, the Huang Taiji number, the Lingying faction, the Bagua name, the eight-character name, the eight-dimensional balance nomenclature, the Taiji eight-grid five-element circulation method and other factions, they have their own strengths and advantages. The main content of the study of traditional Chinese names is how to predict, how to name names, and how to make a name for themselves. To understand the professional knowledge and methods of name avoidance, nickname, name, milk number, nickname, name change, and fame, the research content of modern Western name studies is the social trend and regional distribution of names. As well as the historical introduction of the characteristics of the surname, the origin of the surname traces, to help you find your roots.

Names, that is, labels given to everything in order to distinguish different things, different individuals of the same thing, into names of people and names of things, things, and karma. Based on its sound, shape and meaning, the name study is based on the easy-to-learn image, number and reason, synthesizes the five elements of Tai Chi Yin and Yang, and uses the induction of entrepreneurs to find out the good and bad luck and changing trends of specific people and things in the name. Naming is based on the cultural distinction between the name and the name in the aura between the cause and the thing. "Name" is the proper name of the brand. Also known as the Facebook of goods or services. "Name" is a popular name for a brand, trademark, brand, company name, etc. There are many definitions of names, some believe that names are trade names, brands, trade names, trademarks, line numbers, items, names, brands, etc., and Lan Mingjun, an international famous master, explains names in this way: "Names are a kind of semiotics of thinking. It is an aggregate of names, titles, terms, marks, symbols, or patterns. Or their combination of industry norms. The thinking symbols used to identify a person or thing or a certain type of person or object or product or service, and to make it express the difference between people, things or services in the message, is the difference between people and things or services in communication and communication". The above definition illustrates that a name is a composite concept in society. It is composed of external marks of professional symbols (including regions, industries, projects, specialties, names, terms, patterns, etc.), which are the contents of recognition, association, image, etc. in people's minds. Lan Mingjun thinks that the so-called "name" is the identification of people, enterprises or properties (including cities, organizations, etc.), and is all things and projects with concepts, and "this concept" can be identified by specific "symbols" for groups, which is the thinking product of the interaction between enterprises and consumers from the perspective of the market. The products produced by the enterprise must be borrowed from a certain thinking to communicate and disseminate is what we modern people think of as a brand, but the brand exists in the social environment and the scope of the consumer's psychological recognition of the communication and communication body, the brand may belong to the society, and may belong to the society, enterprises, the masses, or organizations, or may be owned by everyone. The company name is very important for the future development of an enterprise, because the company name is not only related to the influence of the enterprise in a certain industry, but also related to the recognition of the enterprise after the products operated by the enterprise are put on the market; If you can no longer find a second name in the naming or dissemination, the competitiveness of the enterprise is obviously different from other enterprises in the industry, and it is the foundation for the enterprise to build a well-known brand. Although the name of the company is not much, it has a lot of meaning, and it goes far beyond the framework of a few words. As the name of the enterprise, it reflects the trust, core competitiveness and goodwill of the enterprise, and it is also the yin and yang principle implied by the name and the health of its future development.

Fame is a purposeful, planned, and purposeful planning process that affirms everything, so as to strengthen people's distinction between different individuals in the same thing, and make energy continuation for people's names and the names of things, things, and industries according to the planning process. Based on its diagrams, shapes, and meanings, according to the image, number, and theory of the Fortune Theory, Yang Mingxue synthesizes the five elements of Tai Chi Yin and Yang, and generates a common inspiration for the target, and finds out the good luck and evil and change trends of the name for specific people, things, things, and karma itself. Yang Mingxue uses the name and trade name to find the impression of the exclusive goal in the aura difference between the career and the culture of things. "Name" is the proper name of the brand, also known as the Facebook of the goods or services. At the same time, it is also a kind of ideological situation in which people use logical thinking to describe brands, trademarks, famous brands, and company names. Mingyuntang believes that there are many definitions of fame, and some views believe that fame is brand planning, such as: trade name, brand, trade name, trademark, line name, project, name, brand communication planning, and the international famous master Lan Mingjun explained the name in this way: "Fame is based on names, titles, terms, marks, symbols or patterns, and their mutual combination of industry norms. It is used to identify the communication process influenced by the symbols of a certain person and thing or a certain type of person and object with the aura of the time and space, and to make the information continue and distinguish the most relevant people among the professional people, things or services in the dissemination and exchange". The common method of fame is simply counting strokes. Although it can be said to be the easiest numerology to learn, in fact, it is a complex knowledge that is easy to learn and difficult to master, and it is necessary to consider the number of strokes, the meaning of the text, the tone, the five elements of strokes, and the five elements of the text itself. Also take into account the luck business card of the luck assistance. Lucky signatures, lucky seals, etc., all have to be comprehensive to create a good name.

Naming is based on the energy aura of the famous master, and the energy of the naming expert combines the principles of the I Ching to find the most suitable energy name for the famous master. The common method of naming is simply to look at the good and evil by the calculation strokes of Chinese characters. Although nomenclature can be said to be the easiest set of numerology to learn, but. The true scholarship of naming in nomenclature is very complex. Nomenclature is a discipline that is easy to learn but difficult to master. In the naming process, it is necessary to take into account the structure and form of Chinese characters, the number of strokes, the number of five lines, and the meaning of the text. The meaning, the tone and the five elements of the text itself, and at the same time, it is necessary to combine the energy of the famous master to find the most suitable energy aura of the name, and it is best to use the Tai Chi Eight Grid Five Elements Circulation Method as the basis, so that all aspects can be created in order to create a good name. In addition, most of the Chinese nomenclature should be coordinated with traditional Chinese mathematical prediction, such as Bazi Numerology and Zhouyi Bagua. The simplest understanding is to find out what the five elements need in the person's eight characters, and supplement and cooperate with them in the name. There are about two major schools of nomenclature: one is the cultural school and the other is the practical school. Nomenclature has two professional meanings: one is the inheritance of names and names, and the other is to make a name for themselves. Nomenclature in ancient times is a special science, the changes of the times have been differentiated into other studies, modern nomenclature, in fact, belongs to the branch of nomenclature, but it is still divided into the branch of Yi Xue, the basic concept of nomenclature is derived from the "Zhou Yi" elephant number theory of the new school of mathematical system, its culture is also broad and profound, with a long history. The Chinese characters in the naming culture contain five elements, mathematics contains five elements, and music contains five elements, through different people to express their thinking to the combination of Chinese characters between the name, in the communication and communication of different hints of good luck and evil, and the medium as the carrier to show the smoothness and stagnation of the five elements of yin and yang.

In advertising, famous artists pay attention to worthy of the name, and their central idea is "real", which means that people and people, things, things, and industries should pay attention to the harmonious relationship between name and reality. The relationship between thought and logic is a scientific record and inheritance of history, theory, strategy, production and management generated in all human-based activities. It reflects the objective laws between people, things, things, and karma in social activities. If it conforms to objective laws, it is scientific. The so-called scientific record bears the sum of all kinds of knowledge about nature, society and thinking accumulated in the course of social and historical development. Its purpose is to reveal the objective laws of various phenomena and to correctly explain them; its task is to discover and study the laws that are not apparent on the surface through accidental and chaotic phenomena, and to use these objective laws to guide practice. Advertising is a new science derived from the famous culture in the social development, and there are naturally imperfections and unknown blank areas, but it must not be denied that advertising is a science. Respect for knowledge, "the morning hears the Tao, and the death can be carried out", is good at absorbing the strengths of others, "sees the virtuous and thinks together, sees the unvirtuous and introspects", and "the gentleman is far away from the kitchen" to push himself and others, and argues that "the name is in the real and the false", and the logical record between society and society. It is said that advertising is an art because advertising must use artistic principles in creativity, text, pictures, colors, fonts, rhetoric, etc., and emphasize artistry. Art is a general term for literature, painting, sculpture, architecture, music, dance, drama, film, opera, and other arts. It is a creative way to reflect real life and all areas of social life with images. Art is also a kind of understanding, which is expressed through images. Art has its social role, such as the role of cognition, ideological education, and aesthetics. Advertising through artistic techniques to express the image of the product, accurate, vivid, concise, distinct, rich in artistic appeal to express the social people, personnel, property between the communication of ideological content, to give consumers the enjoyment of beauty, so as to arouse consumers' attention and interest in the logical derivation of people, things, things and industries.

The political ideology of famous artists is "merit", "fame" and "power", and their ideals are "fame" and "fame and fortune". His political science mainly expounds the relationship between upper and lower levels, and the relationship between gains and losses. Fame "from the top to the bottom to merit, many things to virtue", the famous family "the name of the virtual, the potential for the community", the famous family "from the power not from the king, from the profit not from the father, the road of the people also", is the representative proposition of the famous political science. In terms of international politics, celebrities advocate the right name and the truth, and the right name is the right and wrong, gain and loss of each other in the shape of each other. Make the body, state, reality, and imaginary shape of the name and responsibility consistent. Famous ideas pay attention to inheritance and self-expression. Communicating and disseminating other people's logic and correctly guiding the relationship between name and reality is a fusion of ideology and logic in today's society. What distinguishes contemporary masters from others lies in their authentic methods. They mainly analyze things in terms of logical principles. And the content of the discernment. Most of them are social issues of philosophical argumentation that have nothing to do with political practice.

Masters have a long tradition of remembering all the history of yesterday. The name says: "Tell and do." Believe in the ancients, and talk about what I have done. ("Sayings"). Names are the longest-lived carriers of memory, not simply recording historical events. Moreover, through the method of choosing words and words, he uses this to express his own thoughts and opinions, and argues that the virtual and real logical derivation of most groups in society is called "micro-words and great meanings". Due to the efforts of famous scholars in the past dynasties, China's famous records have not been interrupted for a year since 5000 BC (Pangu opened the world) and has not been interrupted for a year until today.

Famous people chase fame and fortune, value officials and good businessmen, and gain fame and fortune, which is compatible with the commodity economy of the modern market. The Datong society described in the famous classic "Famous Records" is a description of the famous scholars' ideological avenues.

Zhizhi is a field specializing in communication, dissemination and expression of information value, and continues the memory carrier in the energy and aura of society. A person of virtue has no body, so he is thoughtful, not a special talent and an art. It is named the Ark, thinking about its virtues, estimating and talking about logic, and calling it the real and virtual special" This is the ideological root of the famous family's emphasis on specialized talents. For example, in the Ming Dynasty, the author Song Yingxing recorded that he failed the imperial examination six times before turning to scientific and technological expertise.

The famous family originated in the Wulu area of the Eastern Zhou Dynasty, and the school sprouted in the late Spring and Autumn Period, with Zheng Guo's doctor Deng Xi as the pioneer. In the troubled times, the famous schools of thought did not have their own political ideas and thoughts, and they were limited to studying the fate of the objects of rule for the authorities, so the opinions of the famous schools were very different. In the troubled times at that time, there were mainly two factions, the "Debate on Contract Differences" and the "Lijian Bai School", which were later merged into Confucianism because the rule was useless. The so-called "contract difference" in the defense of contract difference is that the "sameness" and "difference" of all things are relative, and they can be "combined" with their "sameness" and "difference" and regarded as one. This faction is represented by Hui Shi, a native of the Song Dynasty. Hui Shi put forward the famous "Ten Things in the Calendar", that is, "Heaven and Earth are inferior, mountains and Zeping", "Pan love all things, heaven and earth are one" and other ten propositions, that is, we have the same thing with different names, the same number and different things. The so-called "wearing white" from the firm is that a beautiful stone can only feel its "white" with the eyes but not its "firmness", and the hands can only feel its "firmness" without feeling its "whiteness". Therefore, "hard" and "white" are separate and isolated from each other. The faction is represented by Gongsun Long, a native of Zhao Guoren, and propositions such as "white horses are not horses" and "solid white stone two" are put forward by him, that is, we can see through them at a glance today, such as: the heart is soft, it is pretending to be a hemosarcoma and so on. The contract emphasizes the unity of things, the contract emphasizes the unity of things, and the difference between things is emphasized by Li Jianbai. At the end of the Warring States Period, the Mohists in the later period corrected the one-sidedness of the two and put forward the view of "solid and white", and Xunzi of Confucianism also emphasized "making names to refer to the truth". The inheritance of famous masters is the continuation of the energy aura of those who assist the authority, and they do not have the same political ideology or economic propositions themselves, simply because they all take the "name" as the object of study, and distinguish them from other schools of Chinese studies. In today's famous value system in the famous school is also chaotic and complex, many people mix the famous family with the name, fortune telling, name measurement, etc., the development of the social era, people have insufficient understanding of the famous family, and there are unscrupulous people and groups because of the economic interests driven, the indiscriminate use of the cultural heritage of the famous scholar and academics, resulting in some people hanging the name of the famous family and some interests crooked Taoism, Buddhism, Confucianism, Legalism, soldiers, Yixue forecasters and other unvirtuous people, in order to collect small profits, summarized the essence of the famous scholars into their disciples in different forms and became a number of nonsense schools, among which there are mainly contract seeking differences and leaving the strong to wear white schools, in the Warring States Period, the representative figures were Hui Shi and Gongsun Long, the two factions have different focuses, each holding one end. The contract faction makes the mistake of relativism by exaggerating the general connection and the changing nature of things, while the detachment school exaggerates the relative independence and relative staticness of things and commits the mistake of absolutism. The representative figures of the famous ancestor are the famous word Wulu, the representative figures of the famous family are Deng Xizi, Yin Wenzi, Huizi, Gongsun Long, and the representative of the contemporary famous lineage inheritor Lan Mingjun. (To be continued......)