Chapter 5 Cooperative Franchisees

Everyone didn't say anything, they didn't care about burning their mouths, and they grabbed one and put it in their mouths. When you bite into it, it's crispy on the outside and soft on the inside, full of fragrance.

Yang Cheng saw that everyone was eating deliciously, and said: "Among the products I want to show you today, noodles and dumplings are only two of them, so I won't taste much today." I believe that everyone has already eaten, and it will not be beautiful to eat again."

Everyone laughed and laughed, and they were also very curious about what else they had, and they had more expectations in their hearts.

Yang Cheng opened the cloth hanging on the wall, which displayed the various foods he had painted. Use a bamboo stick to make the first one: "Everyone, please see, this is the dumpling that everyone tasted yesterday, it can be meaty, vegetarian, and can have various flavors." The way to eat can be steamed, delicate and refreshing, if it is accompanied by condiments to eat, the taste is more beautiful, it can be fried dumplings crispy on the outside and crispy on the inside, it can be dumplings... ”

"This is a noodle, it can ... ”

"This kind of fritter ...."

"This is soy milk..."

"It's a cookie... This is a glutinous rice ball... ”

Yang Cheng spoke eloquently, looked at everyone's surprised expressions, and paused: "In our Wuzhou City, the staple food is mainly coarse grains, and the taste is relatively simple. All the bosses run taverns, and what they do is to live in hotels and do cutting-edge business. However, as far as I know, there are not too many outsiders in Wuzhou City, except for a few merchants and monks, there are not many hotels, and there are even fewer people who eat well. With all due respect, your tavern business is not very good. ”

Everyone is a tavern, and they know each other's details, and they don't feel embarrassed. They all sighed, this business can basically only be regarded as a subsistence, so that the family will not starve, but it will never make a fortune. There are even many people who make a living in other ways. For example, the fat man, who runs both a tavern and other grocery stores, has a slightly more industry, so he doesn't care too much about the tavern business.

Yang Cheng chose these tavern owners, one of the aspects was that they were also struggling and urgently needed to break the situation. If it was a tavern, he might not bother to cooperate with a small family like him.

"Ladies and gentlemen, have you ever thought about why you don't change the direction to do business with locals since there are few people from other places?" asked Yang Cheng.

The fat man said: "Young Master Yang said that he laughed, the tavern has always been to make people rest. This local has food and shelter at home, and when he is full, he comes to the tavern to burn money and play. The fat man said something funny, and everyone laughed again.

In fact, Wuzhou City University, unless people from the other three urban districts in the east, west, and north come to the tavern on business and need to rest and eat, it is impossible for people from the neighborhood to come to the tavern. Not to mention the proximity of living, when it comes to eating and drinking, the taste of the family is the same, and it doesn't cost money at all.

Yang Cheng said: "That is the past, if the tavern has better food than at home, who will refuse to come and eat once in a while? There is a celebration and a banquet for friends. If there is food to satisfy the appetite, who will refuse?

Think about it, if you add these foods to your store, what kind of impact will it have on your business? For example, these noodles, dumplings, buns, fritters, dumplings, etc., are the most suitable for getting up in the morning to eat a meal, and then go out to do things. As time goes by, we will form a culture of eating breakfast in taverns in the south of the city in the future, which is the so-called guiding consumption, so that the residents around the store can form a habit. Once the habit is formed, it will greatly improve everyone's business situation. ”

The crowd was thoughtful. Yang Cheng continued: "I invite you to come today, I want to cooperate with some of the people here, I will be everyone's supplier, and provide supplies for your tavern, I don't know which bosses are interested?"

Everyone's eyes lit up, "Young Master Yang, we are all interested, I don't know what the price is?"

"That's right, I will be in Wuzhou City, looking for franchisees. It is supplied by me, sold in the tavern, and the franchise fee is 800 spirit coins, and then 10% of the profit is extracted from everyone's daily selling price. Everyone frowned, and the commission was okay to say, the so-called franchise fee was too high.

Yang Cheng continued, "You may not be sure what I said about guiding consumption, there will be hesitation, this is right. So I'm currently looking for 25 stores in Nancheng District. For this first batch of partners, the franchise fee is only 500 spirit coins per family. ”

Everyone talked about it, and these five hundred spirit coins were not a small number.

Someone asked, "Young Master Yang, the franchise fee is too high." I would like to ask, why not, wouldn't it be better for us to pay for the goods and buy and sell them. ”

"yes, that's easy for us. ”

Yang Cheng said: "The so-called franchise fee is actually a kind of authorization, once you become a partner. I no longer work with taverns within a two-mile radius of you. Not only can you sell to diners and attract tavern business, but you can also supply them to nearby taverns at a low price to make the difference. Not only that, but some large families have a large demand and can only buy from nearby partners. ”

Everyone suddenly realized that there is indeed a profit in this way, as long as you win the number of franchisees, there will be no competition around, and you can become a supplier.

Seeing that many people's expressions were relaxed, Yang Cheng continued: "I'll calculate an account for you, for example, these dumplings and noodles, we will set a unified price, twenty silver coins each, we have more than 28 million people in Nancheng District, and those who have the ability to buy are at least not less than six million, but our supply is far from enough." Each tavern is calculated according to the minimum of 100 servings, and you can subtract my share every day, and your income can reach 1,800 silver coins, that is, eighteen spirit coins. This is more cost-effective than living in a store with dozens of silver coins a day, and you can get a minimum of 6,500 spirit coins a year. ”

"This... ”

"It's possible. ”

"If you add the supply to the periphery, it is far more than this profit. And the crowd began to talk to each other.

However, some people objected: "Will the price of this 20 silver coins be too high? And in the future, the more franchisees and the more people will sell, it is inevitable that no one will lower the price, and in the end, they will all be lowered, and there will be no profit to be made." ”

Yang Cheng said: "Don't worry, since we have joined and cooperated, then we are in the same camp, similar to a chamber of commerce." We currently have the advantage of asking for a unified price, and if someone doesn't want to, they're excluded. In addition, these foods are rare at present, so the objects of our business are those who are relatively wealthy. With a small amount of supply and manpower, earn more profits. Over time, as more shops sell, the price will naturally fall. But don't worry, every time you fall a level, there will inevitably be more people who can afford to buy it to fill this profit gap. ”

Everyone nodded yes.

"Of course, after a long time, there will be people who will imitate it, which is inevitable, but this is not a cause for concern. First, while developing, while selling, the labor and time costs are too high, and it is not cost-effective for everyone. And by giving me a small profit, you can save a lot of effort and expense. You just need to sell it, or develop more next-level stores yourself.

Second, as you can see, my Yang family will produce more food products, which has priority for franchisees. If there is a copy, I can refuse their cooperation. And I can continue to improve the quality and enrich the variety here, so that everyone has a competitive advantage. ”

Yang Cheng resolved everyone's concerns one by one.

"Hiss", some shopkeepers reacted, "This, it's a very cost-effective calculation", and some shopkeepers were still thinking about what ingredients were used to make it and what process was used, so they could go back and get it themselves. It's really unnecessary to look at it this way, not to mention being robbed of the opportunity, and if you get it out of the taste and smash the brand, it's really better to provide a profit, that is, save worry and effort. The key is to concentrate on selling and supplying to seize the opportunity.

Yang Cheng also thought that these things have no technical content, they are not complicated, and people with a heart can quickly understand the production method. You can only rely on some ways to delay some time, and your own pattern is not on these snacks, and you can accumulate a batch of funds first.

Once these things are popularized, it will be difficult to unify the pricing as it is now, and there will inevitably be competition between their respective price reductions, and the profits will be very meager, and they can only rely on the volume to make money. A large amount of labor costs will inevitably be large, and at that time we can only give up a part of the market and let others develop. Let's make a contribution to enriching the world.

"I don't hide it from you, today's two kinds of food, I will find 25 cooperation in the east, south, west and north four urban districts as the first batch of franchisees. If you have something to think about, sign up as soon as possible and sign an agreement. Of course, when other stores come to the door in the future, the price is 800. But my agreement will guarantee you that there will be no second franchisee within a two-mile radius to sell the same food as you. ”

The fat man first said, "Okay, I'll sign up." ”

"And me"

"Me"

Immediately, several people stood up to respond.

There are also many people who are very hesitant, after all, five hundred, is not a small amount, and if you don't bring it with you, you don't say it, even if you go back, you have to make up money.

"Please sign up at the table to sign", Yang Cheng took out the cloth prepared at night with the agreement written on it.

Boss Liu of Jukexuan was the first in line, looked at the agreement on the cloth, and it was the same as what Yang Cheng said, and nodded, "Young Master Yang, we didn't bring so many spirit stones, it's good for you to go back and let someone send them over."

Seeing Yang Cheng nodding, he happily signed his name, took a copy for himself, and left a copy for Yang Cheng.

One by one, the cloth on the table ran out, exactly twenty-five servings. The one at the back of the queue was unhappy: "Young Master Yang, this, I came sincerely, but I was at the back, you see, we can't just do it."

Are you going back?"

"Yes, yes, Boss Zhang, their legs are fast, I can't squeeze in the back."

"Yes, yes, Young Master Yang, we all want to cooperate, can't you add some places, if you want to participate in the second batch, it will be eight hundred"

"yes, it's not fair, everyone came together" The people behind them began to make a fuss.